APPLICATION. Session 1 : New York November 16-25, 2015
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1 APPLICATION Session 1 : New York November 16-25, 2015 The FRENCH-AMERICAN DIGITAL LAB is a new interdisciplinary exchange program created by the Cultural Services of the French Embassy in New York and co-produced with Business France. The program is part of French Tech New York City. This program aims to stimulate creative and business partnerships between cultural innovators in France and the US. Please review the call for applications and eligibility criteria before filling out this form. Applications that do not respect indicated word count may not be considered. Applications must be completed within this document and sent to: fa.dlabs@frenchculture.org by August 16th at midnight.
2 TEAM 1. Provide a 1 minute video (in English) introducing the founders. (Please provide a url below. Do not password protect your video. You should be able to make it non-public/unlisted so that only users with the link can access the video.) 2. What is your story? Tell us about your company. What are your goals and challenges? (up to 500 words) Application Session 1 : New York 2
3 TEAM 3. Why did you start this company? What excites you about it? (up to 200 words) 4. Who are the team members? Tell us more about each of you. (up to 250 words) Application Session 1 : New York 3
4 TEAM 5. Why is your team ideally matched to the company s mission? (up to 250 words) 6. How long have you worked together? (up to 100 words) 7. When did you create the company? (up to 50 words) Application Session 1 : New York 4
5 COMPANY 1. Provide a 1 minute video (in English) introducing your company. (Please provide a url below. Do not password protect your video. You should be able to make it non-public/unlisted so that only users with the link can access the video.) 2. What is your pitch? (up to 250 words) Application Session 1 : New York 5
6 COMPANY 3. What is your international development plan? (up to 500 words) Application Session 1 : New York 6
7 COMPANY 4. Who is your customer? (up to 250 words) 5. What is/are the technological, service, or economical innovation(s) of you product? (up to 250 words) Application Session 1 : New York 7
8 COMPANY 6. Who are your competitors? Tell us how and why you stand out in the market place. (up to 500 words) Application Session 1 : New York 8
9 FINANCIAL ASPECTS 1. What is the total amount of cash invested in this startup to date? (up to 100 words) 2. How much is from investors other than the founders? (up to 200 words) 3. How have you divided equity among the founders? If you have other shareholders how much do they own? (up to 100 words) 4. What was your 2014 revenue? (up to 100 words) Application Session 1 : New York 9
10 FINANCIAL ASPECTS 5. What is your business model? (up to 500 words) Application Session 1 : New York 10
11 YOU AND THE FRENCH-AMERICAN DIGITAL LAB 1. Tell us how your product is linked to the 2015 theme of the French-American Digital Lab: Storytelling. (up to 500 words) Application Session 1 : New York 11
12 YOU AND THE FRENCH-AMERICAN DIGITAL LAB 2. What attracted you to this program? Why is now the right time for your company to take part in this program? (up to 500 words) Application Session 1 : New York 12
13 YOU AND THE FRENCH-AMERICAN DIGITAL LAB 3. What do you hope to get out of this program? (up to 500 words) Application Session 1 : New York 13
14 YOU AND THE FRENCH-AMERICAN DIGITAL LAB 4. What is your startup s primary objective for the French-American Digital Lab? Please check one of the two options below. (This objective will define your program and the meetings you will have if you are selected.) Work toward cultural adaptation of the product Establish the company in the USA in the next 12 to 36 months 5. Please provide a list of identified potential partners in the culture field in New York. Application Session 1 : New York 14
15 DOCUMENTS 1. Please provide a PDF file containing: an executive summary (up to 4 pages), a business plan, and a CV for each team member. (This file should be sent to fa.dlab@frenchculture.org along with all other application files by August 16th at midnight.) Application Session 1 : New York 15
16 CONTACT Cultural Services of the French Embassy François Guern, Digital Attaché Cultural Services of the French Embassy 972 Fifth Avenue, New York, NY francois.guern@diplomatie.gouv.fr T : Business France Florence Tison, Senior Manager, Tech & Services Business France 1700 Broadway, New York, NY florence.tison@businessfrance.fr T: FRENCH EMBASSY IN THE UNITED STATES HIGHER EDUCATION, ARTS, FRENCH LANGUAGE The Cultural Services of the French Embassy provides a platform for exchange and innovation between French and American artists, intellectuals, educators, students, the tech community, and the general public. Based in New York City, Washington D.C., and eight other cities across the US, the Cultural Services develops the cultural economy by focusing on six principal fields of action: the arts, literature, cinema, the digital sphere, French language and higher education. Business France, the French international business development agency, accelerates the growth of French companies in North America, through personalized services allowing entrepreneurs to efficiently adjust and thrive in one of the most challenging markets in the world. Business France offers the following services: market opportunity analysis, go-to-market strategy, marketing and positioning strategies, organization of BtoB meetings with potential partners, lead generation, strategic introductions, coaching and mentoring. Business France s New Technologies business development experts advised over 100 companies in their North American development in 2014 and secured more than 1000 meetings with 200 US companies. Success stories include Algolia, ATEME, Contract-Live, Criteo, doctrackr, enovance, exo Platform, Followanalytics, Gutenberg Technology, Qosmos, Ivalua, Restlet, PeopleDoc, Sightcall, Squid, Sublime Skinz, Vade Retro. In partnership with Bpifrance, Business France organizes ubi i/o, a yearly 10-week acceleration program helping the best French startups to successfully launch in America. Partners Supporters Application Session 1 : New York 16
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