GENERAL PITCH. Belgian Trade Commission, April Company name The problem. Capital raise Future raises. Belgian Trade Commission.

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1 GENERAL PITCH Company name The problem TEMPLATE FOR EARLY STAGE Solution The product Leadership Team Advisory board Market Competition Business Model Go - to - market strategy Financial projections Belgian Trade Commission, April 2015 Capital raise Future raises Exit

2 Following the elevator pitch sentence: FOR (target customer), WHO HAS (ctustomer needs), (product name) IS A (market category), THAT (one key benefit), UNLIKE (competition), THE PRODUCT (unique differentiator)

3 Company Name ONE LINE MISSION STATEMENT BEFORE YOU START PRESENTATION, INTRODUCE YOURSELF AND THE GENERAL CONCEPT

4 The Problem Clearly define the problem Who is this a problem for? The problem(s) should be unserved by competition

5 Solution How are you solving the problem tie the solution to the specific pain point you identified in the previous slide. This creates continuity in the story How does this solution

6 The Product One or two slides on the product preferably screen shots or a pre-recorded video that show how the product meets the specifications you described earlier

7 Add additional slides in the appendix with key detailed product features. Keep these out of the presentation to allow time to discuss the business opportunity. Leadership Team (add a few comments about relevant experience)

8 CEO relevant experience should include company name and job title. Highlight any specific experience in this space CFO

9 Advisory board (add a few comments about relevant experience) Who is on the advisory board, and what do you rely on them for (i.e. advisor for CEO coaching) CFO

10 Market How big is the market investors want to see this in $ at a minimum. Add other measures sparingly if appropriate. Convince me this is a big opportunity for my investment What market dynamics are making this the right move now? What are the key market segments (if appropriate)? What is the TAM and SAM for SAM generate a bottoms up analysis Have a slide in the appendix that goes into detail on the TAM and SAM analysis

11 Competition Both direct and indirect Highlight how your solution fills gaps in the competitions service Recommend using a graphic on this slide. A common chart puts competition on the X axis title and key features on the Y axis. Highlight how your solution provides the right key features. Alternative is to have two primary considerations on X & Y and develop scatter plot of competitive landscape

12 Have back-up slide in appendices that goes into the detail on the competition Business Model How do you make money

13 Go-To Market Strategy How will you launch this? Who is your target customer now, in 12 months, 36 months? What are existing channels you can leverage Direct vs. Indirect sales This is where the rubber hits the road in many investors minds. Having an advisor for this topic is a plus. This

14 should be relatively detailed ( SEO is not a go-to market strategy) How will you acquire customers in a cost-effective manner? Financial Projections Five year pro-forma This should be simple Revenue, COGS, Gross Margin, Key Opex (three or four line items) EBITDA, Cash

15 Have a slide in appendix with detailed five year for discussion if needed Capital Raise How much money has gone into the company What form, if priced round what was post-$ How much are you raising this round? (Convertible note or equity?) Valuation

16 How much soft-circled? Specific milestones (i.e. use of funds) these milestones should be specifically tied to value creation for the company. What will this $ help you accomplish?

17 Future raises Sample chart below show what $ you will need in the future. Highlight CFP point (not on graph). Be ready to talk to exit points and drivers for exit

18

19 Exit Who are potential acquirers? What are comparable transactions? Seller, buyer, valuation, multiples (revenue and EBITDA), key driver What is most likely exit as you see it now? Which do you prefer?

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