Well-Grounded Approach to the Cloud:
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2 Well-Grounded Approach to the Cloud: Defining and Delivering on the Promise of an Enterprise Cloud Val Bercovici Cloud Czar, NetApp Chair, SNIA Cloud Storage Initiative
3 Cloud Computing Industrial Revolution Era Technological Change Social Change N New M Markets k t 2010 NetApp. All rights reserved. 3
4 Applying a well-rounded Perspective Some topics are hard to define because people bring different perspectives to the conversation CEO Cloud means: someone else will take care of IT Application Owner Cloud means: I am tired of IT, I am going to do it myself CIO Cloud means: I can build more efficient data center IT Worker Cloud means: I could lose my job Skeptic Cloud means: nothing new, we have been doing this for years What matters most is understanding business problems your people are trying to solve 2010 NetApp. All rights reserved. 4
5 (Not your father s) Cloud Ecosystem Integrators Customers Service Providers Manufacturers 2010 NetApp. All rights reserved. 5
6 Where does cloud fit in my world? The Emerging Hybrid Data Center Apps Application Silos On-Premise Cloud Off-Premise Cloud Servers Network Storage Virtualization Built on shared infrastructures Virtualization enables shared, service-oriented infrastructures For your own use (private) or use by others (public) Virtualization does not equal cloud, but cloud infrastructures are virtualized The more characteristics, the more likely you could call it cloud Service-based, scalable and elastic, shared, metered by use, uses the Internet The skeptic might want to call it something else great! 2010 NetApp. All rights reserved. 6
7 SOI Economies of Cloud Scale Top-line PRICE Price / Cost Building blocks grow costs linearly with growth Open Standards d Price Auto-Mgmt, Portability Standards (i.e. CDMI) Integrated Data Prot (Secure) SLA Multi-Site Availability Multi-Tenancy (Secure) Multi-Tenancy End-End Cost Storage Total Storage Efficiency Efficiency w/integrated Data Protection Growth Bottom-line COST Profitable SOI w/logarithmic cost 2010 NetApp. All rights reserved. 7
8 Cloud Storage Interface Preferences Cloud IT as a Service IaaS PaaS SaaS DaaS Infrastructure as a Service IT Services: Servers Network Storage Management Reporting Platform as a Service Application building blocks and standards Traditional Block or File (Posix Compliant) Storage Interface Software Storage Object Interface as a Service as a Service Preference Applications (SNIA - CDMI) Storage Services: Backup Archive DR Examples: Amazon EC2 BT RackSpace T-Systems Examples: Force.com Google Apps MS Azure Oracle OnDmnd Examples: Google Docs SalesForce.com Twitter Yahoo! Examples: Amazon S3 Nirvanix Mosso 2010 NetApp. All rights reserved. 8
9 First Open Cloud Standard (SNIA CDMI) 2010 NetApp. All rights reserved. 9
10 What we announced yesterday Industry s First Cloud Standard: Cloud Data Management Interface (CDMI) Now a SNIA Architecture (standard) Completed in record time Cloud Storage TWG formed at last Spring s SNW Participation from a broad group of industry players 175 participants from over 50 organizations Widely Applicable: Public Storage Cloud Private Storage Cloud Storage Vendors Cloud Computing 2010 NetApp. All rights reserved.
11 SNIA CDMI / CSI Value Proposition Standards Development, Implementation, & adoption Making Cloud Storage (a) Easier to understand, (b) Simpler to implement, & ()E (c) Easier to manage Standards Development CDMI (Cloud Data Management Interface) v 1.0 Implementation Cloud Reference Implementation (CRI) Developer s Guide Joint CDMI/OCCI Demo at OGF29 Adoption Storage Multitenancy White Paper (04/10) Security white paper (06/10) 2010 NetApp. All rights reserved. 11
12 Integrated Data Protection Comprehensive Data Protection Policy-based data management Application-specific ifi data protection ti Full coverage for third-party data App Integration Broad SLASupport 24x7 continuous data availability Extend to compliance (Sec 17a-4 and others) Adjustable RPO for backup and DR Continuous Availability Backup Local Snapshot Copies Efficiency Up to 75% capex and opex savings Up to 95% smaller footprint and less network traffic Shrink backup from hours or days to minutes Disaster Recovery DR/Dev/Test Clones Compliance 2010 NetApp. All rights reserved. 12
13 Data Availability & Protection Services Cloud DPaaS Site Customer A Data Center Customer B Data Center VPN isolation Virtual Storage Partitions Customer C Data Center 2010 NetApp. All rights reserved. Dedicated Storage
14 Degrees of Multi-Tenancy A layman s Analogy Apps Dedicated Sparse Shared Dense Shared Transient Density Servers Network Storage Virtualization Built on shared infrastructures 2010 NetApp. All rights reserved. 14
15 Secure Multi-Tenancy Three Companies, One Architecture Overview The only validated design for end-to- end secure multi-tenancytenancy Data is securely isolated from virtual server, network, to storage HR BU APP Benefits Integrated solution out of box means less risk and faster deployments Address end user security concerns Meet regulatory and compliance requirements Gain economies of scale, higher h utilization, and better SLAs Integrated solution out of box means less risk and faster deployments 2010 NetApp. All rights reserved. 15
16 FIRST, FAST & LAST Fully Integrated Realtime Storage Tiering NAND Flash covers most hot data Entire Dataset Solid State media stores / caches metadata as well as just-in-time time hot blocks of active data PAM v1 16GB Metadata 1 PAM v2 512GB Flash Cache v3 1024GB Active Data <= 80TB Flash Cache (Auto-Tiered) NetApp. All rights reserved. 16
17 Virtualized Tier-less Storage Old Model: New Model: Tier = Hardware Architecture Tier = Quality of Service (QoS) 10% 10% 80% SSD FC/SAS SATA SSD FC/SAS SATA 2010 NetApp. All rights reserved.
18 Compounding Effect of Storage Efficiency Unchecked Data Growth Storage Costs Snapshot Technology SATA Drives RAID-DP DP Thin Provisioning Virtual Cloning Thin Replication Deduplication The Effect of Storage Efficiency Capacity Requirements 2010 NetApp. All rights reserved. 18
19 Service Providers by Cloud Category Cloud Services DaaS IaaS SaaS/PaaS 2010 NetApp. All rights reserved. 19
20 Cloud-Scale ERP for 500,000+ users Private Clouds MARCH 25, 2:30pm PT (45 mins) Track 3 - Panel Discussion: Cloud-scale ERP on-demand supporting 500,000 users with SAP, T-Systems, and NetApp 2010 NetApp. All rights reserved. 20
21 New Rules You ll need a new mindset: Physical Virtual Procure Provision Architecture Composition Operations Orchestration Scalable Pay-as-you-go Commitment 2010 NetApp. All rights reserved. 21
22 Visit Today, Stay in Touch Tomorrow SNW: Cloud HoL Cloud Pavillion Cloud BoF /SNIA NetApp. All rights reserved.
23 Follow-up Resources Cloud-Standards php?title=main SNIA Cloud NetApp Cloud Community t / /t h t _netapp/cloud_computing Secure Multi-Tenancy a_center/virtualization/securecldg.html 2010 NetApp. All rights reserved. 23
24 Thank You! Questions?
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