XQ:Maileon. Product Brochure. Advanced -Marketing Technologies. Product Information. XQ:Maileon. Send better s better

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1 Advanced -Marketing Technologies XQ:Maileon Product Brochure Product Information XQ:Maileon Send better s better

2 XQ:Maileon : High-end Marketing XQ:Maileon : Content Management XQ:Maileon : Templates XQ:Maileon : Reports XQ:Maileon : Performance XQ:Maileon : Contacts & Lists Page 3 Page 4 Page 4 Page 5 Page 6 Page 7 XQ:Maileon : Quality Assurance Page 7 About XQueue Page 8 2

3 XQ:Maileon : High-end Marketing XQ:Maileon has been developed in our pursuit to optimally meet the high demands of ambitious newsletter senders. For this we have assessed and prioritized all the experiences, ideas and desires collected in 12 years of cooperation with our many hundreds of marketing customers. The result is a highperformance luxury marketing solution: Convenient drag & drop management Flexible account configuration Highly flexible template center Individually configurable dashboards Clever contact and list management Numerous extra modules High-speed marketing All-around intuitive and safe newsletter system Groundbreaking and interactive reporting XQ:Maileon is also available as agency solution. Self-learning reply mail processing Contact Scoring 3D Clickmap Reporting Dashboard Supplementary Tool: XQ:AddressCheck Content: Free Image Database Contact Filters: Geo Targeting Quality Check: Attention Analysis ing Workflow 3

4 XQ:Maileon : Content Management XQ:Maileon content management has been designed to optimally support newsletter content creation and administration. To achieve this we have optimized a number of established and innovative concepts of modern marketing. The most important features: Newsletter Templates Newsletter templates facilitate filling a newsletter with content by predefining integral elements. Article Templates Article templates facilitate filling individual articles. Design is managed by a selection of various template types such as Standard Article or SmartContent Article: e.g. RSS, Magento, YouTube, WordPress, ical, weather. Subject Wizard Context-sensitive Drag & Drop Using the Drag&Drop function you can quickly and easily place articles in any newsletter template slot. Reuse Each newsletter can, at any workflow stage, be saved as new newsletter template. Libraries for Text Elements, Pictures and Icons You have standard libraries for text elements and several thousands of free-to-use images and icons at your disposal. WYSIWYG You can edit any newsletter text in the WYSIWYG article editor. Smart Content Image Slicing with Individual Linking of the Separate Portions Conditional Content Social Media Dynamic Content Text modules or entire articles can be made dynamic using the conditional content functions - depending on context, device or contact filter. Checks and Tests Comprehensive testing tools ensure that the dispatched content meets the desired quality criteria. Subject Wizard A word cloud shows the frequency of words used in subject lines in connection with opening behavior. XQ:Maileon : Templates Good newsletter templates are an essential component for efficient and high-quality processes in marketing, because templates significantly cut the amount of time needed for creation by means of reusable structures and content reduce the risk of deliverability and rendering problems reduce the risk of Corporate Design infringement reduce the risk of legal problems: complete legal, copyright hints and the option to unsubscribe are already predefined in the template. Article Templates specify article structure and design. By means of standard article components, templates can be generated quickly for all prevalent newsletter article types. Newsletter Templates Specify newsletter structure and size, determine static content and define which and how many article templates may be used in which newsletter areas. 4

5 XQ:Maileon : Reports Success in marketing depends on a number of parameters: subject line, grade of personalization, send time, relation text/images, incentive degree, age of address, ad pressure, delivery success etc. On account of this it is important to be able to measure plenty of parameters. XQ:Maileon provides the key to this in the form of an extensive reporting section. Standard Reports XQ:Maileon provides all reporting options considered standard in contemporary marketing, e.g. send time, mailing list, bounce rates, opening and click rates, unsubscribe rates. Single Contact Overview Report Response Classes of a Mailing as Sankey Diagram Campaign Summary 3D Clickmap Industry Structure in a Mailing List as Sunburst Chart Innovative New Reports XQ:Maileon features a number of new reports. These offer deeper insights on your contacts and mailings, thus revealing more potential for optimization. Top 25 Domain Openings Rate Each rectangle represents a domain (e.g. web.de), rectangle size is proportional to the number of addresses and the traffic light colors signal the response of the respective domain. Dispatch Volume by Domain as Gantt Chart Geo Report for Openings as Color Patches (or Heatmap, Heatbubble, Scatter Chart) 5

6 Comparison Report Openings by Device per Day Initial Openings by used devices and time of day, in this example divided into openings on desktop (blue) and mobile devices (orange). Bounce Distribution as Donut Diagram Comparison Reports All of our reports support any number of freely selectable data rows for any type of comparison report. Interactivity and Adaptability You can easily and simply customize the analysed database, the visualization and the colors, and save these as reusable views. Address Portfolio Evolution over Time Export For any report you can export database and graphics. Continuous Development Our XQ:Maileon base report engine enables us to design, develop, test and put online one new report per week on average. XQ:Maileon : Performance The demands on modern delivery are high. XQ:Maileon offers a solution for this: highest scalability in all pivotal system components. The core piece of our platform is a patent-pending special technology, capable of generating more than 100 million s per hour. Mailing list selection, address import and export, tracking and reporting have been consequently designed for high performance requirements. The entire system of generation and dispatch is architecturally organized in a way that sending performance only decreases minimally, even when s contain multiple personalization, and is even further gradable if required. We ensure maximum send speed without deliverability losses by using domain related rulesets. These are continuously observed and regularly optimized. 6

7 XQ:Maileon : Contacts & Lists contacts with permission - from customers, prospects, employees, partners, members, donators, press contacts or shareholders - are more than only a basic requirement for lawful marketing: contacts with permission are among the most valuable assets of an enterprise. On these grounds, XQ:Maileon offers comprehensive instruments for efficient and secure contact administration. High-perfomance data import and export Very easy-to-learn, flexibly configurable and reusable filter logic Creation of own typical data fields Search and sorting functions Dupe and blacklist matching tools Intelligent forms of data enhancement Fully automated routines for data hygiene and improvement of address quality Innovative reporting and analytics functions Manage as many distribution lists as you like Integrated Geoselector XQ:Maileon : Quality Assurance To ensure that your recipients receive faultless newsletters and ings, XQ:Maileon offers numerous tests which are continuously expanded. In the basic settings you can define whether the tests should be optional or obligatory before dispatching. Display Check: Desktop, Mobile Devices, Web Mailers Quality Check Overview Attention Analysis: Gaze Motion 7

8 About XQueue Our Mission Our customers have important business objectives and we help them to achieve these by maximum successful marketing. With this in mind, we are more than a technology provider but see ourselves as an success provider. Our vision is to activate our customers response and sales potentials by superior technology, in-depth understanding of marketing success factors and excellent service. How do we fulfill this? The marketing solutions we provide are as individual as the requirements and success factors of our customers. First we listen carefully in order to understand the precise tasks, goals and requirements in detail. Then, to fully achieve these goals, we develop and test sustainable approaches and concepts together with our customers and based on our know-how. At the same time we face up to every technical, analytical, conceptual or legal challenge. Our Main Principle Just as our clients can measure the advertising effectiveness of their campaigns in detail, we measure ourselves. By your success. We are not satisfied until you are satisfied. Foundation and Evolution XQueue was founded in Offenbach am Main, Germany, in Meanwhile hundreds of enterprises and organizations in more than 30 countries are relying on our services, from small companies to stock market listed trusts. In 2010 we opened a new branch office in Freiburg i.br, Germany. XQueue GmbH Christian-Pleß-Str D Offenbach am Main Germany Telefon: +49(0) Telefax: +49(0) Sign up for our newsletter -tipps@xqueue.com info@xqueue.com XQueue GmbH Office Freiburg Rehlingstr. 6d D Freiburg im Breisgau Germany Telefon: +49(0) Telefax: +49(0) info@xqueue.com Memberships ispa Internet Servcie Providers Austria Become our partner Prod-Br-EN-Maileon-V02(DE05)-2014_05