AUDIENCE TARGETING SEARCH RETARGETING PURCHASE DATA TARGETING

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1 SEARCH RE Search retargeting enables brands to identify potential customers by their search behavior and serve them a relevant message at a later point. Delivering ads to users who have demonstrated interest reinforces intent and encourages conversions. SEARCH ENGINE Relevant Keyword Potential Customer PURCHASE DATA Purchase-based targeting uses a combination of online and offline purchase data to identify potential customers. Leveraging their shopping preferences, we can ensure ads are delivered to the consumers most likely to buy, driving conversions and enhancing message relevancy.

2 CONTEXTUAL Contextual targeting identifies users consuming content that contains brand-relevant keywords and allows clients to serve ad messages that align with that content. This type of targeting increases message relevancy and drives user engagement. Relevant Content, Keywords, Articles, & Categories ARTICLE WITH RELEVANT KEYWORDS TARGETED Business Personal Wireless Government 4 LOCAL PROMO audience targeting identifies a user s physical address from their address and then utilizes publicly available information about those locations to target ads. In doing so, clients can increase ad interaction and drive purchase by providing location-relevant information and promotions. Education

3 SITE RE Site retargeting tracks users that have recently visited a client s website and serves them a compelling message as they navigate elsewhere across the web. This enables clients to remarket to users that have demonstrated interest in their product or service, driving conversions. WEBSITE OTHER WEBSITE SOCIAL Social targeting, a subset of behavioral targeting, targets users based on their social platform membership and habits. This tactic enables clients to drive campaign virality, focus targeting to a specific platform or behavior, or maximize reach when a campaign has a shareable nature.

4 LOOK-A-LIKE Look-a-like targeting utilizes the online behavior (search history, browsing data, etc.) of a client s existing customers to target users with similar behavior. By marketing to users with similar behavior profiles, clients can increase campaign reach and conversions. ELECTRONICS STORE BUY! OTHER WEBSITE BLURAY PLAYER FIRST-PARTY DATA First-party data enables clients to identify pre-existing consumers using the client s own site data and then remarket to those consumers as they browse other sites. Targeting pre-existing customers drives top-of-mind awareness and increases repeat purchase.

5 BEHAVIORAL Behavioral targeting utilizes data collected regarding a user s online behavior to identify consumers who meet client-chosen criteria and then deliver ads to them. Targeting user groups as a function of their online behavior generates qualified leads. FOR EXAMPLE... To identify and target users based on job titles we utilize: LINKEDIN.COM Social networks (Facebook & Linkedin) Industry-relevant publications User-provided data, such as related newsletter and webinar sign-ups MANAGER