Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies
|
|
- Bruce Francis Ramsey
- 8 years ago
- Views:
Transcription
1 Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies PRESENTED BY RICHARD BECKER, PRESIDENT TARGET ANALYTICS
2 Agenda The Marketer s Dilemma: How to Measure Cross Channel Effectiveness The Impact of On-line Advertising on Direct Mail Response Use Case Review #1: International Relief Organization Targets Active & Lapsed with Gift Request #2: Animal Welfare Organization Targets Active & Lapsed with Sustainer Request Best Practices in On-Line Advertising & Multi-Channel Marketing Q & A 2
3 The Marketer s Dilemma: How to Measure Cross Channel Effectiveness 3
4 Advertising effectiveness in question GM Will Remove $10 Million Worth Of Ads From Facebook Wednesday, May 16 th Wall Street Journal Mere days before Facebook goes public, General Motors announced that it will pull $10 million in advertising from the social media site. GM execs told the Wall Street Journal they're not getting appropriate bang for their buck from Facebook's paid ad content. 4
5 Traditional measurement techniques Typical On-line Advertising Results Click Thru 0.4% Conversion 0.005% Return-on-Ad-Spend 0.25 : 1 4 clicks per 10,000 impressions served 1-2 conversions per 100,000 impressions served 25 cents per $1 spent 5
6 Traditional models of on-line advertising Topic and Interest Targeting Target users from predefined interest categories, inferred from a user browsing history Keyword Contextual Targeting Use keywords to find web pages for your ads across your ad network Remarketing / Retargeting Target ads to people who have previously visited your website as they browse other web sites Self Reported Data Targeting Target ads based on information volunteered by the user via a membership form or user profile Location Based Targeting Target ads based on a user s geographic location Demographic Targeting Target ads based on a user s estimated age, income, gender, etc. 6
7 Limitations of traditional on-line advertising Key Limitations Advertising based on inferences of affinity, interest, and capacity, not previous philanthropic behavior or organizational affinity Advertising is delivered to unknown recipients, limiting the ability to measure its effectiveness on stimulating other on-line and off-line channels Advertising is centered on the on-line actions of web users, such as previously visiting your website, a very limited perspective that does not account for previous philanthropic related behavior or affinity 7
8 The impact of on-line advertising on direct mail response 8
9 Moving to targeted advertising Targeting moves from Where they are on-line to Who they are. You no longer have to rely on inferences or demographic profiling to determine who received advertising. Now, you can target prospects based on philanthropic behavior driven predictive modeling. Target the same prospects on-line as you do off-line. Reinforce your brand with the same prospects you are mailing, telemarketing, or targeting with other 1:1 marketing channels. Create response lift across all channels by using true integrated, multi-channel marketing. Measure on-line advertising effectiveness. Understand exactly how brand impressions on-line affect donor behavior across all solicitation channels. For example, measure how brand impressions on-line lift direct mail performance. 9
10 How it works - conceptual Your Organization s Target Prospect List Your Active Donor File Your Lapsed Donor File Your Acquisition Marketing List Any List Source Consisting of Name & Postal Address On-Line Matching Matches Your Input List to On-line Users to a Network of On-Line User Profiles Advertising Served to Your Target Prospect Wherever your Target Prospect Goes on the Web, Serve Them Advertising
11 Why it works Reinforcing the brand to build awareness, favorability, and consideration is often overlooked Direct Marketer focus is focused on the transaction
12 Use case review 12
13 Use Case #1 - Introduction Client International Relief Organization Campaign Objective Complement direct mail campaign targeting active & lapsed donors with on-line display advertising, serving direct mail recipients advertising impressions during 3 month direct marketing campaign Improve overall campaign response and donations as a result of on-line advertising Realize a minimum 1:1 return on advertising spend (ROAS) Campaign Scope # of Household Records Mail File 1,006,374 Campaign Duration 3 Months Campaign Timing October 3, 2011 December 31, 2011 Digital Campaign Spend $50,207 Cost per Thousand Impressions $9.60
14 Use case #1 Brand Exposure Brand Exposure Total Mail File - # of Households 1,006,374 Total # of Households with Cookies 518,402 % of Mail File with Cookies 51.5% Total # of Households Served Ads During Campaign 183,160 % of Mail File Served Ads 18.2% % of Mail File with Cookies Served Ads 35.3% # of Ads Served 5,229,916 Average Number of Ad Impressions Per Household 28.6 Average Number of Ad Impressions Per Household Per Month ,160 Households were delivered 5,229,916 Ad Impressions Over 3 Months
15 Use Case #1 On-line Performance Click Thru & Click View Activity Total # of Households Served Ads During Campaign 183,160 # of Ads Served 5,229,916 Total Unique Households with Click Thru 2,003 Households with Click Thru as a Percent of Total Households Served Ads 1.09% Click Thru Based Conversions 16 Conversion % (Click Thru Based Conversions as a Percent of Total Click Thru) 0.8% Click Thru Based Revenue $1,244 View Based Conversions 644 Conversion % (View Based Conversion as a Percent of HH Served Ads) 0.4% View Based Revenue $93,091 On-Line Only Activity Associated with Connection360 produced 660 donors and $94,335 in donations, yielding an On-Line Only Return on Ad Spend of 2:1
16 Use case #1 Total Campaign Lift Test vs. Control Affect of Advertising on All Channels Control Cookie No Ad Served Test Cookie Ad Served Unique Households 183, ,160 - Lift Total Conversions 12,999 16,642 3,643 Total Revenue $906,729 $1,165,136 $258,407 Total Conversion Rate 7.10% 9.09% 28.0% $ Per Household $4.95 $ % Average Gift Per Donor $69.75 $ % Total Activity Associated with Connection360 produced 3,643 donors and $258,407 in donations, yielding an Total Return on Ad Spend of 5:1
17 Use case #1 Performance Summary Return on AD Spend (ROAS) $50,207 Ad Spend $258,000 Incremental Revenue 5:1 ROAS Return on ad spend of 5:1. $50,207 cost against $258,000 in incremental revenue Response Rate 7.10% Control Group: No Digital Ads 9.09% Test Group: Digital Ads Served +28% Response rates were 28% higher for those that were served banner ads than the control $ per Household $4.94 Control Group: No Digital Ads $6.36 Test Group: Digital Ads Served +29% The $69 average donation was comparable between test and control; $$ per HH was 29% higher for the test group
18 Use Case #2 - Introduction Client Animal Welfare Campaign Objective Complement direct mail campaign with on-line display advertising, serving direct mail recipients advertising impressions during 3 month direct marketing campaign Improve overall campaign response and donations (and specifically optimize sustainer donations) as a result of on-line advertising Realize a minimum 1:1 return on advertising spend (ROAS) Campaign Scope # of Household Records Mail File 1,399,508 Campaign Duration 3 Months Campaign Timing December 20, 2011-March 12, 2012 Digital Campaign Spend $75,756 Cost per Thousand Impressions $9.00
19 Use case #2 Brand Exposure Brand Exposure Total Initial Mail File 1,399,508 Total # of Targetable Households after DLX match 1,343,963 Total # of Targetable Households with Cookies 867,695 % of Targetable Households with Cookies 65% Total # of Households Served Ads During Campaign 306,027 % of Targetable Households Served Ads 23% % of Targetable Households with Cookies Served Ads 35% # of Ads Served 8,417,329 Average Number of Ad Impressions Per Household 27.5 Average Number of Ad Impressions Per Household Per Month 9 306,027 Households were delivered 8,417,329 Ad Impressions Over 3 Months
20 Use case #2 Total Campaign Lift Test vs. Control Affect of Advertising on All Channels Test Gift Type Conversions % Conversions Avg. Donation 12 Month Value Total Revenue One-Time 15, % $38 $38 $605,067 Sustainer 1, % $30 $362 $651,124 Other % $27 $27 $1,113 Total 17,735 $1,257,303 Control Gift Type Conversions % Conversions Avg. Donation 12 Month Value Total Revenue One-Time 15,181 91% $38 $38 $577,874 Sustainer 1, % $30 $362 $534,972 Other % $27 $27 $822 Total 16,689 $1,113,667 Total Activity Associated with Connection360 produced 321 additional sustainer donors and $143,636 in donations, yielding an Total Return on Ad Spend of 2:1
21 Use case #2 Performance Summary Response Rate 5.46% Control Group: No Digital Ads 5.80% Test Group: Digital Ads Served +6.3% Response rates were 6% higher for those that were served banner ads than the control $ per Household $2.05 Control Group: No Digital Ads $2.16 Test Group: Digital Ads Served +5.4% $ per HH was 5% higher for those that were served banner ads; average gift per donor was comparable % Donations via Web 9.3% Control Group: No Digital Ads 12.5% Test Group: Digital Ads Served +34% Gifting via the web for the test group represented a 34% increase versus the control
22 Best Practices in On-Line Advertising & Multi-Channel Marketing 22
23 Key Ideas The ad should strive to accomplish 3 things: Drive brand awareness Communicate cause message & reason to donate Clear call to action Your campaign should adhere to these 3 things: Effective multi-channel marketing must be integrated Only use marketing channels with clear performance measurements Prior philanthropic behavior is the best indicator of future philanthropic behavior 23
24 Best practices Do s and Don ts Do: Use strong brand reinforcement with prominent brand name display - CLEAR Do Not: Use intrigue in an effort to get people to click thru Do: Keep the message simple, with an obvious call to action URGENCY Do Not: Promote social media or other intermediary steps to your desired outcome Do: Use imagery to compliment your effort to reinforce your brand USE EMOTION Do Not: Use imagery that does not involve a living person or animal Do: Use consistent creative across all landing pages and off-line media CONSISTENCY Do Not: Treat on-line advertising as a stand-alone channel, it exists to reinforce your brand Do: Make the donation form and landing page as simple as possible - SIMPLICITY Do Not: Drive click thru s to your homepage or page other than the donation page Do: Use rich media, flash, and color to attract attention BOLD Do Not: Use white as the background for your on-line ads 24
25 Great Creative
26 Great Creative
27 Questions? Contact a Target Analytics Representative today! solutions@blackbaud.com. 27
Improving Direct Marketing Response with Online Advertising
Improving Direct Marketing Response Richard Becker, President, Target Analytics Business Challenge: Legacy online advertising models (including contextual, keyword search, and online behavioural profiling)
More informationWhy Display Advertising and why now?
If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,
More informationStop Coordinating Your Multi-Channel Fundraising and Start Raising More Money. DMAW Digital Day 10.21.2014
Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money HOW TO MAXIMIZE THE STRENGTHS OF EACH CHANNEL TO BOOST RESULTS DMAW Digital Day 10.21.2014 Welcome to our session! Introductions:
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationCRASH COURSE ON INTEGRATED MARKETING
CRASH COURSE ON INTEGRATED MARKETING Presenter: Pat Sabatelle, CFRE Senior Vice President Grizzard Communications September 2014 Preferred Giving Channels Online is now the top preferred method of donation,
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationRecipe for a Successful Membership Program. Striking the Balance between Direct Mail and Online Communications
Recipe for a Successful Membership Program Striking the Balance between Direct Mail and Online Communications It s the way grandma always made it IS DIRECT MAIL STILL RELEVANT? YES! Direct Mail is still
More informationTarget Analytics Nonprofit Cooperative Database
Target Analytics Nonprofit Cooperative Database Solution Overview Target Analytics Nonprofit Cooperative Database Lists and Predictive Models for Effective Fundraising You know how challenging it is to
More informationRealize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth
Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationFive Questions to Ask Your Mobile Ad Platform Provider. Whitepaper
June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable
More informationHow To Generate Qualified Leads With Display Ads
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Attracting new customer and increasing growth through the targeted use of online display ads. Advertising is and always will be one of the
More informationAlexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationDigital Media and Analytics
Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market
More informationThe CPA value of extending text ads to the Google Display Network
The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network
More informationPre-Click Digital Media Strategy
Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to
More informationDevelopment Fundamentals: Cultivating Donors for Life. Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive
Development Fundamentals: Cultivating Donors for Life Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Our time together New donor conversion Integrated cultivation Upgrade
More information3 KEYS To Successful Online LEAD GENERATION For Local Businesses
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising
More informationMedia attribution: Optimising digital marketing spend in Financial Services
Media : Optimising digital marketing spend in Financial Services A multi touch study on the role of Facebook, display and search marketing in Financial Services. Executive summary Media solves the key
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationWebsite SEO Revival Kit
ImageWorks Studio s Website SEO Revival Kit A Guide to Effective Online Branding for Your Bottom Line Presented By Scott Margenau, Founder/CEO Imageworks Studio What You ll Find Out Why Your Website Design
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationFor example: Standard Banners: Images displayed alongside, above or below content on a webpage.
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationHow to Sell Performance-Based Advertising
TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online
More informationBy Peter Schoewe, Director of Analytics Mal Warwick Donordigital
Measuring YOur return On investment in Multichannel fundraising campaigns By Peter Schoewe, Director of Analytics Mal Warwick Integrated fundraising, advocacy and marketing in a multichannel nonprofit
More informationDG MediaMind Mobile Benchmarks
DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile
More informationThe Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels
The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all
More informationpossible. If page. 3. Once a project projects will University reserves the policies.
Student Organiz zation Crowdfunding Colonial Crowdfunding harnesses the power of social media and the GW community of students, alumni, parents, faculty, staff, and friends to provide visibility for, andd
More informationSizmek Mobile Benchmarks
Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion
More informationDriving Results with. Dynamic Creative
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
More informationDigital Marketing Trends in the Education Market 2014. A Comprehensive Analysis of the 2013-2014 School Year
Digital Marketing Trends in the Education Market 2014 A Comprehensive Analysis of the 2013-2014 School Year DIGITAL MARKETING TRENDS IN THE EDUCATION MARKET 2014 Copyright 2014 Market Data Retrieval Digital
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationWebsite and Marketing Best Practices Guide*
and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards
More informationagency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationPremium Lead Generation White Paper
Premium Lead Generation White Paper INTRODUCTION TO PREMIUM LEAD GENERATION... 2 WHAT IS PREMIUM LEAD GENERATION, HOW DOES IT FIT INTO THE PERFORMANCE DRIVEN MARKETING MIX... 2 BRANDED (DIRECT) VS. UNBRANDED
More informationTo Successful Online LEAD GENERATION For RV Dealerships
To Successful Online LEAD GENERATION For RV Dealerships Increasing your RV Dealerships visibility, attracting new customers and increasing growth through the targeted use of online display ads. Advertising
More informationNew Ways to Reach New Audiences
New Ways to Reach New Audiences How to Create an Effective Multichannel Program Catherine Carroll, Art Institute of Chicago Tiffany Tessada, Seattle Art Museum Alexis Forman, The Lukens Company Walter
More informationSEM, Display & Best Practices
SEM, Display & Best Practices Elliott Wilkerson, Director of Digital Media Buying Jason Alloy, Account Director February 12, 2015 Tweet this session live with hashtag #RussReidLive SEM, Display & Best
More informationFacebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
More informationRemarketing Case Study. Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift
Remarketing Case Study Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift An Advantage Business Media White Paper April 2013 Table of Contents 1 Introduction...................................
More informationCase study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI
Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationDigital Playbook. November 2010. 2 Big Ideas
Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationPVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS
PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS The following service descriptions and pricing outline specific packages focused on payper-click (PPC) advertising. PVIPE has created several tiers of services,
More informationDriving Results with. Dynamic Creative Optimization
Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationThe Power of Storytelling: Taking a Sequenced Approach to Digital Marketing
The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing August 2015 insights.fb.com TABLE OF CONTENTS EXECUTIVE SUMMARY 03 INTRODUCTION 04 DEFINING STORYTELLING 05 Funnel-based storytelling
More informationPerformance Marketing. Creative Principles. A Performance Marketing Agency
Performance Marketing Creative Principles Introduction Merkle s unique, highly disciplined creative approach is at the core of everything we do. It s what allows us to build on our unmatched track record
More informationRetargeting with Google AdWords
CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationFIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS
FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping
More informationWebSphere Commerce V7 Management Center
Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Precision Marketing Proof of Technology Objectives Market Facts & Trends Provide an understanding
More informationbest practices for conversion
Best Practices for Conversion: The New Engagement Funnel in 7 Steps best practices for conversion Introduction The New Engagement Funnel In general, most organizations spend more time and money promoting
More informationThe Pursuant Approach to Partnership
The Pursuant Approach to Partnership AGENDA The Pursuant Group Story Pursuant Group s Approach to Partnership Q & A / Next Steps UNDERSTANDING Your Needs Finding the next generation of major donors? Converting
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationAgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.
AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer
More informationMarchex Summary November 2012
Marchex Summary November 2012 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical
More informationHow To Run A Successful Linkedin Ad Campaign
Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02
More informationStrategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!
Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its
More information2015 HCMG Magazine Digital Capabilities
2015 HCMG Magazine Digital Capabilities Hartford Courant Media Group Online Hartford Courant Media Group Online Information Sources Scarborough Research Syndicated consumer research conducted in 80+ markets,
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More informationTHE RECRUITMENT INDUSTRY ONLINE
THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationHow To Create A Pco Ad On A Website
Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationMaking Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
More informationEyeblaster Research Note Search & Display: Reach Beyond the Keyword February 2010
Eyeblaster Research Note Search & Display: February 2010 72% of the conversions of cross channel search and display campaigns are a direct result of the display channel, only 28% are the result of the
More informationPROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING
PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the
More informationTHE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015
THE POWER OF MOBILE FOR RECRUITMENT Barb Osier Breeser February 19, 2015 Celebrating 25 Years in Business Our Services SMS & MMS Texting DIY Texting Platform 84444.com Mobile Advertising Mobile Websites
More informationBDPA Education & Technology Foundation (BETF) United Way Marketing Plan
BDPA Education & Technology Foundation (BETF) United Way Marketing Plan Authors: Owner: Document Type: Document Identifier: Revised Filename: Brandi Royal Washington Lorrinda S. Michieka BETF PLAN BETF-UWCC
More informationAdvanced Retargeting Balancing the art and science of online sales conversions
Contents Intro...2 Multi-Network Solution Advantages...3 The Dynamics of Dynamic Messaging...4 Relationship Building...6 Increasing Engagement...6 Measuring Attribution Beyond Clicks...8 Optimization -
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationAUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING
AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationTHE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS
THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS ALL ABOUT RESULTS THE W4 PERFORMANCE AD MARKET DISTRIBUTES YOUR ADS THROUGH OUR NETWORK OF PUBLISHERS ACROSS ALL ONLINE CHANNELS FOR NO UPFRONT MEDIA
More information1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
More informationHow to Use Facebook Ads to Promote your Insurance Agency
1 How to Use Facebook Ads to Promote your Insurance Agency Since its beginnings in 2004, the Facebook advertising platform has grown exponentially in terms of its potential reach and its capabilities.
More informationSyndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
More information2003-2015 Take 5 Solutions - All Rights Reserved.
2003 - Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solu/ons? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rental Email List Rental and Retarge/ng Social
More informationSales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:
Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department
More informationThe Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
More informationSo what is this session all about?
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
More informationYOUR DIGITAL TEAM WHO WE ARE?
YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationWebsite Strategy. Once filled out, this document should be faxed or e-mailed to us as a PDF document using one of the following contact methods:
Website Strategy This questionaire is helpful in planning for a new website design or for a website redesign. The answers to the questions contained in this document will help us to understand not only
More informationactionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
More informationFACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
More informationLead Generation. Contents
Lead Generation Trine Buus ad pepper media Robin Caller Goallover Julian Barkes Dianomi Justin Rees LeadPoint Simon Wajcenberg- Clash Media Tim Milverton Magnetise Group Contents Introduction... 2 What
More informationAdvertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
More information