Change of preference campaign Evaluation report

Save this PDF as:

Size: px
Start display at page:

Download "Change of preference campaign Evaluation report"

Transcription

1 Change of preference campaign Evaluation report NOVEMBER 2011 JANUARY 2012 Prepared by: Sophie Bierbaum CASS Marketing and Communications Office February 2012 ANU College of Arts & Social Sciences

2 EXECUTIVE SUMMARY The CASS Marketing and Communications Office planned and implemented a Change of Preference campaign from November 2011 to January The campaign activities aligned with the UAC change of preference period and release of ATAR results. A total of $9,000 was invested for the Australia-wide campaign. A number of key messages were developed for the campaign, with the main call to action including the CASS website, and phone number, as well as the ANU Advisory Days in Sydney, Melbourne and Canberra. The CASS Future Students Undergraduate web page content was revised and six video testimonials, news, events, an enquiry form and a featured degree section were added. The campaign generated an increase in visits to the campaign web page, with Google, Facebook and the ANU website generating most of the traffic. The s sent to students with a UAC first, second or third preference for a CASS program were highly successful in creating greater awareness of CASS degrees, and 208 enquiries were received at the ANU advisory days. Overall, the campaign was highly successful as first preferences for CASS programs increased by 2%, and total first, second and third preferences for CASS programs increased by 8%, from 2011 to From the commencement of the campaign to the end of the UAC change of preference period an additional 461 first, second and third preferences were made for CASS programs. This lead to a total of 1,935 offers and a 59% acceptance rate (as at 31 January 2012). Future campaigns should have a greater focus on digital marketing and direct marketing, with minimal print advertising. Options to better track, report on and coordinate responses to enquiries through a customer relationship management system, and an enquiry management strategy, should be explored by the College. ANU College of Arts & Social Sciences

3 BACKGROUND The College coordinated a campaign to promote CASS undergraduate programs from November 2011 to January 2012, to coincide with the release of ATAR results (various dates in December 2011) and the UAC change of preference period (concluding on 5 January 2012). The purpose of the campaign was to increase the number of preferences, and retain existing first preferences, for CASS undergraduate programs. The campaign targeted: current year 12 students who have listed university preferences in UAC for study in 2012 non-school leavers who have listed university preferences in UAC for study in 2012 prospective students who have already listed CASS preferences in UAC parents of prospective undergraduate students careers advisors in schools nationally. A number of key messages about the College were developed and incorporated in the marketing and communication activities. Each of the activities directed audiences to a campaign web page ( and encouraged enquiries through: CASS Student Office phone number ANU advisory days in Canberra, Sydney and Melbourne. The marketing and communications channels utilised in the campaign include: advertising online communications direct marketing events. An evaluation of each of the marketing and student recruitment activities is provided in this report. ANU College of Arts & Social Sciences

4 CAMPAIGN EVALUATION The campaign investment was $9,000 and included print and digital advertising, online communications, direct marketing activities and events. Overall, the campaign generated an increase in visits to the campaign web page (see graph below), with 1,838 visits during the campaign (25% of total visits to the web page for the year). The campaign was successful in making the target audiences aware of the College s web presence, as 75% of all visitors during the campaign were new to the web page, and visitors spent an average of 4:13 minutes on the website. Graph showing all visits to the campaign web page during 2011 On average, after landing on the campaign web page visitors viewed more than four other web pages in the CASS website. The most popular pages to visit were: Bachelor of Arts, Bachelor of International Relations, Bachelor of Music and Bachelor of Philosophy. The below Traffic Sources Overview shows that most visitors to the campaign web page came through referring websites (55.93%), or websites that CASS advertisements were placed on, or search engines (26.99%). Only 6.47% of all traffic was direct, indicating that the print advertisements and direct marketing activities only generated a small proportion of all web traffic. 4

5 1. Advertising The print and digital advertisements placed included: Canberra Times Total Education Feature Canberra Times Tertiary Choices Feature BMA MX Sydney Education Study 2012 Feature MX Melbourne Education Study 2012 Feature Facebook Google. Examples of these advertisements are shown in Appendix A. Key findings: The advertisements lead to an increase in visits to the campaign web page during the campaign period, with traffic peaking during mid-late December (see graph below), in line with the recruitment events and direct marketing activities. Graph showing traffic to the campaign web page throughout the campaign MX Melbourne & Sydney Canberra Times Google & Facebook commenced UAC 1 Nov UG newsletter BMA Melbourne Advisory Day UAC 2 NSW & Vic UAC 2 ACT Canberra Advisory Day Heads of Dept Dec UG newsletter Sydney Advisory Day Although it is difficult to determine the effectiveness of the print advertisements, it can be assumed that the majority of the 119 direct visits, or individuals landing immediately on the campaign web page (rather than visiting through other websites), are a result of these advertisements. The high attendance figures at the ANU advisory days, promoted through the campaign, also reflect the value of the print advertising (more detail provided in section 4 - events). 5

6 The search engine marketing component of the campaign, utilising targeted Google advertisements, was the most effective means of generating web traffic, and resulted in 425 visits (23.121% of all visits) to the campaign web page. Facebook was also effective and generated 278 visits. Importantly, the ANU website referred 340 visits, comprising almost one fifth of all visitors to the campaign web page. This highlights the importance of ensuring information about CASS undergraduate programs is kept up to date on all central ANU websites. 2. Online communications The CASS future students undergraduate web page was reviewed to align with the significant reforms to undergraduate programs for An online version of the CASS undergraduate guide has been made available, and a featured degree, latest news and upcoming events sections have been added to the web page. Key findings: Six undergraduate student testimonial videos were produced and uploaded to the CASS website: These videos have been viewed 228 times since December, with each visitor spending an average of 3:28 minutes on the web page. A new undergraduate online enquiry form was placed on the CASS website to allow for improved tracking and coordination of enquiries from prospective students. To date four forms have been submitted. 3. Direct marketing Two HTML s were sent to all of the prospective CASS students who had a first, second or third preference for a CASS program in the UAC database (1,070 recipients for one and 1,466 recipients for two). This excluded prospective students with preferences for combined ANU degrees, or those with higher preferences for other ANU programs. Initially an was sent to inform the College s key preference holders of the resources and advisory sessions available to assist them with their choices, with a follow-up sent following the release of ATAR results to reaffirm preferences. 6

7 An was also sent to all heads of departments in ACT colleges and secondary schools to provide them with information and resources to assist prospective students with their university choices. HTML newsletters were distributed in November and December to the 271 prospective undergraduate students in the CASS database (captured through events and the online sign up form for news and events), which included messaging and advice about managing UAC preferences. Examples of these s are shown at Appendix B. Key findings: The direct marketing activities have been a highly cost effective means of targeting key audiences as part of this campaign. The open rate, or number of individuals opening each , for the s sent to individuals with a UAC first, second or third preference for a CASS program was exceptionally high at an average of 53.1% (compared with the industry average of 16.6%). The click through rate, or proportion of individuals visiting the campaign web page from the s and newsletters, was also very positive at 12.2% (far higher than the 3.3% industry average). The sent to Heads of Departments in ACT colleges and secondary schools was also successful in informing key influencers of the target market, with a high open rate of 41.18%. A summary of the findings for each of these campaigns is provided below. campaign No. of Open rate Click through Avg time recipients rate spent on website to Heads of Departments in ACT schools 1 to UAC preference holders 2 to UAC preference holders % 5.04% 3:44 1, % 9.52% 7:01 1, % 20.45% 3:13 November UG newsletter % 8.71% 7:49 December UG newsletter % 10.15% 3:54 An SMS was also sent to all of the CASS first, second and third preference holders in the ACT, NSW and Vic (a total of 918 recipients) to inform prospective students about the ANU advisory days. A number of students cited that they were informed about these events from the SMS they received. 7

8 4. Events Representatives from the College met with prospective students and their parents at the ANU advisory days held in Sydney, Melbourne and Canberra in December. Key findings: A total of 208 enquiries for undergraduate programs were received at the events, including 65 in Sydney, 51 in Melbourne and 92 in Canberra. This is an increase on the CASS attendance figures from 2011, indicating that the advertising, online communications and direct marketing activities generated greater interest in these events. The most enquired about programs were Bachelor of Arts (particularly combined with a Bachelor of Laws), with international relations the most popular discipline. 5. Preferences for CASS undergraduate degrees Overall, combined first, second and third preferences for CASS undergraduate degrees increased by 8% to 4,011 (compared with 3,708 in 2011 and 3,649 in 2010) (see graph below). This is significant given that the University s first, second and third preferences as a total only increased by 1%. First preferences for CASS programs increased by 2% from 1,564 in 2011 to 1,594 in 2012, which is a positive result given that the University s overall first preferences declined by 1% from 2011 to The only other ANU College to have an increase in first preferences was the College of Law, with a 5% increase from 2011 to 2012 most likely due to the introduction of the Bachelor of Laws/Bachelor of International Relations combined program. Graph showing first, second and third preferences for CASS programs in 2010, 2011 and 2012 (as at the end of the change of preference period on 6 January 2012) First preferences Second preferences Third preferences

9 During the campaign, first, second and third preferences for CASS programs increased by a total of 461 (see graph below). This includes an increase in first preferences of 214 (from 1,380 to 1,594), second preferences of 134 (from 1,191 to 1,325) and third preferences of 113 (from 979 to 1,092). Graph showing first, second and third preferences for CASS programs during the campaign (using preference data from 3 October 2011 to 6 January 2012) First preferences Second preferences Third preferences Oct Oct-11 7-Nov Nov-11 5-Dec Dec-11 6-Jan-12 Targeted marketing activities were undertaken to generate preferences for new CASS programs. The first, second, third and total preferences for these programs are shown in the table below. Table showing preferences for new CASS programs Program First preferences Second preferences Third preferences Total preferences Bachelor of European studies Bachelor of Latin American studies Bachelor of Middle Eastern and Central Asian studies Bachelor of Environmental studies Offers and acceptances for CASS undergraduate degrees In the 2012 early and main rounds of offers, a total of 1,935 offers were made, of which 86% of offers were made to domestic students (see graph below). As at 31 January 2012, the acceptance rate for these offers was 59%. 9

10 Graph showing offers made to domestic and international students Domestic International 10

11 KEY LEARNINGS AND RECOMMENDATIONS Based on the findings of the campaign the following are recommended: Whilst print advertising is useful for building profile, future campaigns should focus on digital marketing, with social media and search engine marketing as key areas of focus. The undergraduate web page should continue to be reviewed and updated to maintain, and increase, traffic to the page. This should include regular news and events postings, and new video testimonials. Direct marketing activities should continue to feature as part of future undergraduatefocused campaigns particularly utilising UAC data. Options to promote CASS undergraduate degrees to undergraduate students in other universities should be considered as part of future campaigns to encourage student transfers into the College. The College should continue to be represented at ANU advisory days, as these provide important opportunities to recruit new undergraduate students, confirm students preferences and capture student details for the College database. Options to utilise a customer relationship management system to allow for better coordination of responses and tracking of prospective student enquiries should be explored. CASS Marketing and Communications should continue to work closely with the CASS Schools and Centres to keep abreast of program changes, key selling points and new opportunities for undergraduate students. An enquiry management strategy should be developed to assist the College in improved tracking of enquiries, and conversion of students from enquiry to enrolment. The new Future Students Officer in the CASS Student Office will be able to assist with this, and in managing the increased volume of enquiries associated with future campaigns. 11

12 APPENDIX A - Advertisements Print advertisement 12

13 Facebook advertisement Google advertisement 13

14 APPENDIX B s to Heads of Departments in ACT schools 14

15 to prospective students with a CASS first, second or third UAC preference 15

International marketing and student recruitment Activity plan

International marketing and student recruitment Activity plan International marketing and student recruitment Activity plan Sophie Bierbaum and Kathleen Rolfe CASS Marketing and Communications Office 2012 ANU College of Arts & Social Sciences Executive summary International

More information

Higher Degree by Research 2012 Campaign plan

Higher Degree by Research 2012 Campaign plan Higher Degree by Research 2012 Campaign plan Prepared by: CASS Marketing and Communications Office May 2012 1 Executive summary The College has identified Higher Degree by Research (HDR) as a growth area

More information

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

School of Cultural Inquiry

School of Cultural Inquiry Art History and Curatorial Studies School of Cultural Inquiry Overview Levels of study available Undergraduate (first year enrolment of 75 students) PhB (1 new student per year) Honours (enrolment of 8-10)

More information

Advertising Rate Card FY 2016

Advertising Rate Card FY 2016 Advertising Rate Card FY 2016 Key Statistics FY 2015 18% Growth in site traffic 31% increase in site traffic over the last 2 years. (FY14: 13%) High growth rate reflects increasing number of consumers

More information

End of Life Content Report November 2014. Produced By The NHS Choices Reporting Team CH.NHSChoices-Reporting@nhs.net

End of Life Content Report November 2014. Produced By The NHS Choices Reporting Team CH.NHSChoices-Reporting@nhs.net End of Life Content Report November 2014 Produced By The NHS Choices Reporting Team CH.NHSChoices-Reporting@nhs.net End of Life Dashboard Page 1 Overall Choices Site Visits Tag cloud showing end of life

More information

Marist College Careers Newsletter

Marist College Careers Newsletter Marist College Careers Newsletter 2015 University Applications - UAC After 30 September: Late fees now - $154 up to 31 Oct, then $173 up to 28 Nov, then $182 up to 20 February. Thu 18 December: ATARs released

More information

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing Leveraging Email, Social & Web Budget Friendly & Effective Marketing Agenda Why Leverage the Web? Web Metrics & Results Web Tactics Social & Email Marketing How to Get Started Today Feel free to ask questions

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator.

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator. How to cleverly combine social media and email marketing for maximum impact Presented By: Don Farrell & Aoife Ross, Circulator.com Email V s other Direct Channels Email marketing generated an ROI of $42

More information

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK 80 Points Marketing Checklist for Cleaning Businesses Cleaning Business Marketing Checklist Establish your Marketing Message. Many people believe that marketing is just about advertising their product

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

COMPLETE ONLINE MARKETING SOLUTION. Friday, 21 September 12

COMPLETE ONLINE MARKETING SOLUTION. Friday, 21 September 12 COMPLETE ONLINE MARKETING SOLUTION ABOUT ROCKETFISH We have been providing exceptional results for over 10 years We have the only full end to end solution specifically for SME s Offices in Manchester &

More information

BETTER INFORMATION LEADS TO BETTER PRIVATE HEALTH INSURANCE DECISIONS

BETTER INFORMATION LEADS TO BETTER PRIVATE HEALTH INSURANCE DECISIONS MEDIA RELEASE 24 November 2010 BETTER INFORMATION LEADS TO BETTER PRIVATE HEALTH INSURANCE DECISIONS Australia s leading independent source of information about private health insurance Privatehealth.gov.au,

More information

1. Google AdWords (Search & Display Networks) 2. Facebook Ad Network 3. LinkedIn Ad Network (for graduate promotion only)

1. Google AdWords (Search & Display Networks) 2. Facebook Ad Network 3. LinkedIn Ad Network (for graduate promotion only) to: from: AUM Online Learning FitzMartin date: February 27, 2014 subject: Digital Advertising Plan A. CAMPAIGN OUTLINE Goal: To drive AUM Kinesiology enrollment through targeted paid search advertising

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Business Schools & Courses 2016

Business Schools & Courses 2016 Business Schools & Courses 2016 This document has been developed to assist students and parents in researching undergraduate commerce and business courses in Victoria, Canberra and New South Wales. It

More information

ANU College of Arts and Social Sciences (CASS) 2015 Operational Plan

ANU College of Arts and Social Sciences (CASS) 2015 Operational Plan ANU College of Arts and Social Sciences (CASS) Context In 2014 there was significant debate over fee deregulation and the sustainability of higher education, the quality of education provided by universities,

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Getting Down to Details: Building Awareness Through Social Media. Ruth Frierson VEHDI Program Manager Kathrine Gangeri- VEHDI Follow-Up Specialist

Getting Down to Details: Building Awareness Through Social Media. Ruth Frierson VEHDI Program Manager Kathrine Gangeri- VEHDI Follow-Up Specialist Getting Down to Details: Building Awareness Through Social Media Ruth Frierson VEHDI Program Manager Kathrine Gangeri- VEHDI Follow-Up Specialist Introduction Virginia s EHDI (VEHDI) program has tested

More information

Customer Contact Monitor Annual Report 2013/14 & Quarter 1 2014/15

Customer Contact Monitor Annual Report 2013/14 & Quarter 1 2014/15 Customer Contact Monitor Annual Report 20 & Quarter 1 2014/15 This monitor presents key indicators of the Council s customer contact, including telephone, visitors to Council facilities, and the Council

More information

2015 TEACHING WORKFORCE SUPPLY AND DEMAND

2015 TEACHING WORKFORCE SUPPLY AND DEMAND 21/09/15_19195 September 2015 PEO PLE A N D SERV I CES DI REC TO R AT E 2015 TEACHING WORKFORCE SUPPLY AND DEMAND NSW Department of Education 2015 Teaching Workforce Supply and Demand www.dec.nsw.gov.au

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

Marketing your institution with Google AdWords

Marketing your institution with Google AdWords Marketing your institution with Google AdWords Simon Healy has worked in the education marketing sector since 1997. He has consulted with more than 300 universities and colleges in 15 countries. He is

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

AUSTRALIAN MARKETING INSTITUTE

AUSTRALIAN MARKETING INSTITUTE AUSTRALIAN MARKETING INSTITUTE AWARDS SUBMISSION CONTENT MARKETING CATEGORY MAY 2014 CONTENT MARKETING EXPERTS HOW CONTENT TRANSFORMED THE NEXT MARKETING BUSINESS CONTENTS EXECUTIVE SUMMARY... 3 THE ISSUE...

More information

CURTIN S KEY PERFORMANCE INDICATORS CERTIFICATION OF KEY PERFORMANCE INDICATORS. Certification...109. Introduction...110. Teaching and Research...

CURTIN S KEY PERFORMANCE INDICATORS CERTIFICATION OF KEY PERFORMANCE INDICATORS. Certification...109. Introduction...110. Teaching and Research... 108 Curtin University Annual Report 2015 Curtin University Annual Report 2015 109 CURTIN S KEY PERFORMANCE INDICATORS CERTIFICATION OF KEY PERFORMANCE INDICATORS Certification...109 Introduction...110

More information

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all. Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through

More information

TEACH California Website

TEACH California Website TEACH California Website The TEACH California website, www.teachcalifornia.org, was established in 24 to help in addressing the continuing teacher shortage in California. The Institutions of Higher Education

More information

Webinars. bp&r BRITISH PLASTICS &RUBBER

Webinars. bp&r BRITISH PLASTICS &RUBBER bp&r BRITISH PLASTICS &RUBBER Webinars web i nar (web-based seminar): a presentation, workshop or seminar that is transmitted online to a wide audience of unlimited size. Your route to ROI... The constantly

More information

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges INTERNATIONAL STUDENT MARKETING Global Digital Advertising Agency for Universities and Colleges Net Natives work with over 200 global universities to recruit students from 150 countries. Our outcome focused

More information

Media Pack & Rate Card

Media Pack & Rate Card 2015 Media Pack & Rate Card Celebrating 10 as the industry s leading job board years The world s leading job board for Audit, Risk & Compliance professionals About Us Click here for 2015 Rate Card CareersinAudit.com

More information

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media.

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Karla Stanchina Manager of Communications The Graduate School kstanchi@uncc.edu Social Media What is it?

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Turn Your Degree into a Career

Turn Your Degree into a Career Turn Your Degree into a Career LERN Awards Category: Marketing LERN Award Marketing According to recent statistics over a third of graduates from the 2010/2011 cohort are unemployed or underemployed, working

More information

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action >>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF

More information

Waterford Chamber Skillnet Training

Waterford Chamber Skillnet Training Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional

More information

CBHS HEALTH FUND LIMITED PRIVACY POLICY

CBHS HEALTH FUND LIMITED PRIVACY POLICY 1. Policy Statement CBHS Health Fund Limited ABN 87 087 648 717 (CBHS) is committed to maintaining the privacy of individuals whose information we collect in accordance with the Australian Privacy Principles

More information

Online Marketing Services

Online Marketing Services Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

More information

Using Web Analytics to Improve Marketing Performance

Using Web Analytics to Improve Marketing Performance OCT 25 8:30 AM REGENT CONCURRENT SESSION Using Web Analytics to Improve Marketing Performance Speakers: Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts Brad Smith, Director,

More information

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1 Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of

More information

3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence.

3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence. JOB DESCRIPTION POST: Web Designer GRADE: Scale 6 RESPONSIBLE TO: Marketing & Communications Manager KEY PURPOSE: To manage, maintain and develop the College s website and online digital channels and to

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

The UK s number one student and graduate recruitment website 2008-2014

The UK s number one student and graduate recruitment website 2008-2014 and rate card 2015 600,000 candidates in our student and graduate database Why advertise with Milkround and Milkround School Leavers? Milkround has been at the forefront of graduate recruitment since 1997.

More information

POSITION DETAILS. Centre for Higher Education Development (CHED)

POSITION DETAILS. Centre for Higher Education Development (CHED) JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this

More information

workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK

workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK Industry Trends page 2 Industry Trends featuring Technology Director Travis Saxton of REAL Trends REAL Trends is considered the leading

More information

The FE College Homepage Best Practice Preview Report

The FE College Homepage Best Practice Preview Report The FE College Homepage Best Practice Preview Report This preview report gives an overview of the FE College Homepage Best Practice Report. The full report contains over 300 pages of homepage design best

More information

MASTER AND MORE MASTERS RECRUITMENT FAIR IN POLAND

MASTER AND MORE MASTERS RECRUITMENT FAIR IN POLAND Target Group PROSPECTIVE POSTGRADUATE STUDENTS 100% MASTER AND MORE MASTERS RECRUITMENT FAIR IN POLAND 2014 WARSAW 28 th OCTOBER STUDY ABROAD 67% of our visitors are interested in doing their Masters degree

More information

Single, one-stop platform for all your marketing efforts

Single, one-stop platform for all your marketing efforts Single, one-stop platform for all your marketing efforts Grow Your Business With Marketing Tools that are Simple, Effortless and Easy to Use Simple Leverage pre-created email templates, social media campaigns

More information

Measuring a Viral Campaign

Measuring a Viral Campaign Measuring a Viral Campaign There are two criteria we use to measure the success of a viral campaign. The primary measure of success is whether a campaign achieves its primary goal: generating the target

More information

Top Talent is Mobile. Are You?

Top Talent is Mobile. Are You? Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their

More information

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Professional Web Development Services

Professional Web Development Services Professional Web Development Services Web Design E-commerce Development SEO & Marketing Website Management SAE Business Ltd - Professional web development services - Tel: 00357 25317445 - Email: info@sae-business.com

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

Introduction to Google Analytics

Introduction to Google Analytics Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website

More information

The Spring Graduate Fair at the University of London sponsored by WikiJob.co.uk

The Spring Graduate Fair at the University of London sponsored by WikiJob.co.uk The Spring Graduate Fair at the University of London sponsored by WikiJob.co.uk 19 March 2014 Senate House, University of London www.springgradfair.co.uk Event Report Contents General Summary Page 2 Marketing

More information

B2Best Practice. Landing Pages

B2Best Practice. Landing Pages B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?

More information

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond Effective online marketing to recruit prospective language learners Rob Jansen & Joss Frimond 3 TAKEAWAYS 1. How students can find you Which recruitment channels can you use? What are their pros and cons?

More information

Please note if you are formally applying for the role interviews will take place week commencing 1st June.

Please note if you are formally applying for the role interviews will take place week commencing 1st June. Job title Digital Communications Officer Organisation Elizabeth Finn Care/Turn2us Salary 31,243 Contract Full-Time, permanent Location Hammersmith, London Apply Go to www.nfp-resourcing.co.uk Enquiries

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet

More information

TO THIS IS OUR TOWN. - Round 1 investment pack -

TO THIS IS OUR TOWN. - Round 1 investment pack - TO THIS IS OUR TOWN - Round 1 investment pack - THE OPPORTUNIty The rise of digital, mobile and social media is unprecedented, more people than ever before now use these mediums for their news and information

More information

Winning Young Voters: New Media Tactics June 2008

Winning Young Voters: New Media Tactics June 2008 Winning Young Voters: New Media Tactics June 2008 New media tactics should be a central part of any campaign targeting young voters, but can be confusing for people more familiar with TV advertising, door-knocks,

More information

TOP UNIVERSITIES.COM MEDIA PACK 2014. T: +44 (0) 207 284 7287 E: peter@qs.com www.topuniversities.com. front-panels-halfsize.indd 2 29/04/2014 12:56

TOP UNIVERSITIES.COM MEDIA PACK 2014. T: +44 (0) 207 284 7287 E: peter@qs.com www.topuniversities.com. front-panels-halfsize.indd 2 29/04/2014 12:56 TOP UNIVERSITIES.COM MEDIA PACK 2014 front-panels-halfsize.indd 2 29/04/2014 12:56 WELCOME TO TOP UNIVERSITIES.COM 26 million visits in 2014, 35 million forecast in 2015 25,000,000 20,000,000 15,000,000

More information

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

Below you will find 10 examples on how you can use landing pages for your organization.

Below you will find 10 examples on how you can use landing pages for your organization. Below you will find 10 examples on how you can use landing pages for your organization. 1. Booking a Consultation 2. Webinar Registration Page 3. Ebook Download Page 4. Newsletter Signup Page 5. Event

More information

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment!

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment! 2016 TOURISM PEI Advertising & Marketing Program Your Best Return on Investment! TOURISM PEI IS THE LARGEST MARKETER OF TOURISM ON PRINCE EDWARD ISLAND In 2016, Tourism PEI is poised to build on strong

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information

LEAD GENERATION IN 2013

LEAD GENERATION IN 2013 LEAD GENERATION IN 2013 BEST PRACTICES ACROSS THE DIGITAL MARKETING LANDSCAPE Philippe Taza DIGITAL ANALYST Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S PRESENTATION

More information

Graduate Prospects Media Pack

Graduate Prospects Media Pack Graduate Prospects Media Pack The complete package for international advertisers Your contact: Carlos Howarth Senior Account Executive +44 161 277 5271 c.howarth@prospects.ac.uk Lisa Williams Senior Account

More information

Student recruitment campaigns at UCPH 2010 to present. Claus Nielsen, Director of studies. Slide 1

Student recruitment campaigns at UCPH 2010 to present. Claus Nielsen, Director of studies. Slide 1 Student recruitment campaigns at UCPH 2010 to present Claus Nielsen, Director of studies Slide 1 The largest university in Scandinavia 38,000 students 9,000 employees, including 5,000 scientists 8 Nobel

More information

Regional Marketing Manager

Regional Marketing Manager Regional Marketing Manager Full-time, Fixed-term 1 year contract - ADELAIDE CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and

More information

Concurrent Bachelor Degree Application - Session 1, 2016

Concurrent Bachelor Degree Application - Session 1, 2016 Who should complete this application? This application is for students currently enrolled in a Bachelor degree program at Macquarie University who wish to create their own combination of bachelor degrees.

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

YOUR DIGITAL TEAM WHO WE ARE?

YOUR DIGITAL TEAM WHO WE ARE? YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming

More information

SCOPING PROPOSAL. A suite of Graduate Certificate s in the Faculty of Education including:

SCOPING PROPOSAL. A suite of Graduate Certificate s in the Faculty of Education including: 1 SCOPING PROPOSAL A suite of Graduate Certificate s in the Faculty of Education PROJECT NAME: A suite of Graduate Certificate s in the Faculty of Education including: Graduate Certificate in International

More information

THE AUSTRALIAN NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS

THE AUSTRALIAN NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS THE AUSTRALIAN NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS RESEARCH SCHOOL OF FINANCE, ACTUARIAL STUDIES AND APPLIED STATISTICS HONOURS SCHOLARHSIP 1. INTRODUCTION CONDITIONS OF AWARD Each year

More information

Management of MLA's Goat RD&E Program online communications

Management of MLA's Goat RD&E Program online communications Terms of reference Management of MLA's Goat RD&E Program online communications Proposals must be received by COB Friday, 14 September 2012. 1. Background Meat & Livestock Australia (MLA) operates a goat

More information

Funding Awareness: Bi-Annual Report and Development Planning January - June 2015

Funding Awareness: Bi-Annual Report and Development Planning January - June 2015 1. Executive Summary This paper sets out the achievements of the Funding Awareness Team for the period January June 2015. Funding Awareness: Bi-Annual Report and Development Planning January - June 2015

More information

TABLE OF CONTENTS. BSB41013 CERTIFICATE IV IN HUMAN RESOURCES 12 Week Course Information 2015 12 WEEK PROGRAM... 1

TABLE OF CONTENTS. BSB41013 CERTIFICATE IV IN HUMAN RESOURCES 12 Week Course Information 2015 12 WEEK PROGRAM... 1 TABLE OF CONTENTS 12 WEEK PROGRAM... 1 Course pre-requisites...3 COURSE INFORMATION... 3 Course topics...3 Course Duration and Delivery...4 2015 key dates...4 Study option 1: Part-time: 12 week workshop

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

FACULTY OF EDUCATION AND SOCIAL WORK

FACULTY OF EDUCATION AND SOCIAL WORK FACULTY OF EDUCATION AND SOCIAL WORK Strategic Plan for Teaching and Learning 2000-2004 (Revised February 2003) 1 Part 1. Faculty Strategic Plan for Teaching and Learning 2000-2004 (Revised February 2003)

More information

Digital device trends among international students

Digital device trends among international students Digital device trends among international students A collaborative study between Study International and the University of Salford Business School, Centre for Digital Business 2015 Contents 1. Executive

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

BRIGHTER FUTURES. Prospects Graduate Recruitment Media Pack

BRIGHTER FUTURES. Prospects Graduate Recruitment Media Pack BRIGHTER FUTURES Prospects Graduate Recruitment Media Pack WORK WITH THE EXPERTS Access real data Want to know what graduates do? Our dedicated research team analyse the career paths, behaviours and destinations

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

TRENDS IN STUDENT ENROLMENTS FOR AUSTRALIAN BACHELOR DEGREES: IS THE PRESENT GROWTH STRATEGY SUSTAINABLE?

TRENDS IN STUDENT ENROLMENTS FOR AUSTRALIAN BACHELOR DEGREES: IS THE PRESENT GROWTH STRATEGY SUSTAINABLE? AUSTRALIAN HIGHER EDUCATION POLICY ANALYSIS TRENDS IN STUDENT ENROLMENTS FOR AUSTRALIAN BACHELOR DEGREES: IS THE PRESENT GROWTH STRATEGY SUSTAINABLE? The University of Melbourne SUMMARY The Rudd Labor

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

UK Search Engine Marketing Benchmark Report 2011

UK Search Engine Marketing Benchmark Report 2011 Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files/ UK Search Engine Marketing Benchmark Report 2011 In association with Guava UK Search

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information