Three Reasons Why Visual Data Discovery Falls Short

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1 Three Reasons Why Visual Data Discovery Falls Short Vijay Anand, Director, Product Marketing

2 Agenda Introduction to Self-Service Analytics and Concepts MicroStrategy Self-Service Analytics Product Offerings and Feature Comparisons Product Workflows and Demonstration Data Import Data Visualizations Collaboration Things to Consider while deploying Self-Service Analytics Next Steps Questions 2

3 Self-Service: A Growing Expectation We want software that empowers us to do more on our own without expert assistance Business Intelligence is greatly trending towards self-service 3

4 Self-Service Analytics Global adoption trends 4

5 Disruptive Technologies Changing BI Landscape Deliver user-friendly, pervasive applications faster and with less upfront cost Data Discovery Cloud Computing Mobile 5

6 Heavy Reliance on Self-Service Analytics Departmental use is driving adoption of tools that do not require IT support Survey respondents use two or more Analytical tools in their companies MicroStrategy Survey to 200+ prospects and customers,

7 What Makes Self-Service Different? Is it better? Self-Service Analytics Business Users contribute to Dashboard Design Traditional BI IT Users proactively design Dashboards 7

8 Self-Service Drives Business Productivity More Productive More content per creator 5-10x More Content Quick Setup Business Friendly lessens IT dependency More Producers More users can create content 5-10x More Content Creators >100x more content creation and consumption More Collaborative Peer-to-peer sharing 5-10x More Sharing 8

9 MicroStrategy Analytics Self-Service Capabilities 9

10 MicroStrategy Platform Before Simplication 21 products to get full features User Interfaces Development and Testing Web Professional Web Analyst Web Universal Option Web Reporter Office Mobile Developer Object Manager Architect Integrity Manager Server Features Monitoring and Automation OLAP Services Narrowcast Server Distribution Services Report Services Transaction Services Enterprise Manager Intelligence Server Universal Option Intelligence Server Command Manager Multisource System Manager

11 MicroStrategy Platform After Simpliflication Only 4 Products to get full features User Interfaces Development and Testing Web Professional Web Analyst Web Web Universal Option Web Reporter Office Mobile Developer Object Manager Architect Architect Integrity Manager Server Features + Monitoring and Automation Monitoring and Automation OLAP Services Narrowcast Server Distribution Services Intelligence Server Multisource Report Services Intelligence Server Universal Option Server Transaction Services Enterprise Manager Command Manager System Manager 11

12 MicroStrategy Platform After Simplification Role Based Packaging Analysts, Power users and Web consumers Mobile consumers Developers MicroStrategy Web (includes Microsoft Office integration) MicroStrategy Mobile MicroStrategy Architect (includes development and testing tools) MicroStrategy Server (includes distribution, server features, monitoring and administration tools) Base server all user roles 12

13 Benefits to New Simplified Pricing and Packaging Self-Service Capabilities are included Simple, Transparent and Empowering: every user now benefits from the industry s best analytics Purchasing decisions become extremely simple Software transparently available at market competitive prices Customers can realize the full potential of our software, for present and future deployments. Unnecessary configuration discussions get eliminated 13

14 Complete and Comprehensive Analytics Platform MicroStrategy Analytics Platform Self-Service Data Discovery Enterprise-Grade Business Intelligence Big Data Analytics Web or Mobile On-Premises or on MicroStrategy Cloud Agility and Governance Secured by Usher 14

15 Self-Service Data Discovery Stunning Visualizations Instant Query Results Effortless Dashboards No IT Needed 15

16 Bring All Relevant Data to Decision Makers Easy Access to Any Data Source MapReduce & NOSQL Databases Elastic Map Reduce Columnar Databases Redshift Data Warehouse Appliances Exadata Parallel Data Warehouse HANA Relational Databases User / Departmental Data No Data Left Behind 16

17 Easy Business User Access with Enterprise Security Enterprise Applications Relational Databases Cloud- Based Data Personal or Departmental Big Data & Hadoop MicroStrategy Modeled Data SAP, Oracle e-business, Siebel, Peoplesoft, etc. Oracle, SQL Server, MySQL, Teradata, Netezza, etc. Salesforce.com, NetSuite. Facebook, Eloqua, Google Docs, etc. Spreadsheets, Access databases, CSV, public data downloads, etc. Cloudera, Hortonworks, Amazon Elastic MapReduce, MapR, etc. Enterprise-certified singleversion of the truth Quick Data Import No SQL or Scripting 17

18 Data Blending on the Fly Source 1 Finance Data Combined Data Source 2 Sales Data Data Blending GAAP revenue per sales rep Actual performance versus target Most valuable reps (revenue - compensation cost) Source 3 HR Data Climate impact on product sales Much more Source 4 Public Data 18

19 Analytical Maturity Advanced Analytics for Everyone to Use Optimization What do we want to happen? Projections Relationship Analysis What is likely to happen based on past history? What factors influence activity or behavior? World s most popular advanced analytics tool. Benchmarking How are we doing versus comparables? Free Trend Analysis What direction are we headed in? Open source Data Summarization What is happening in the aggregate? Advanced Functions Industry s most powerful SQL Engine and 300+ native analytical functions Specialty Tools 19

20 Tight Integration with Enterprise Grade BI Move Seamlessly between Styles Visual Data Discovery Dashboards Reports and Statements Advanced Analysis OLAP Analysis Standalone Production Business Intelligence Only MicroStrategy Delivers Agility and Governance Common metadata for trusted single version of the truth Flexibility for business to quickly work with new data Now protected by digital badges 20

21 Easy Workflows for Managed Self-Service Business User Enterprise Data with Governed Metadata 1 Access system-ofrecord data 2 Access local or Cloudbased data Personal and Cloud-based Data Sources 3 Promote dashboard design metadata to system of record Metadata 21

22 Product Demonstration 22

23 Top Three things To Consider while Deploying Self-Service 23

24 1. Seamless Paths to Enterprise Features Data Discovery Cloud Computing Governance Automated deliveries Enterprise Reporting Mobile 24

25 1. Seamless Paths to Enterprise 25

26 2. Managed Self-Service Capabilities With other vendors, only one group of people knows what is going on creating silos Employees VPs CXO 26

27 2. Managed Self-Service Capabilities With MicroStrategy, Everyone gets the same version of the truth 27

28 2. Managed Self-Service Capabilities With MicroStrategy, Everyone gets the same version of the truth Sales Marketing Enterprise data Executives Finance 28

29 2. Managed Self-Service Capabilities BI Administrator Perspective Attend Track 1, Session 5 29

30 3. Ease of Use Self-Service BI is not Self Enabled Survey respondents who gave their BI self-service programs a grade of good or excellent Wayne Eckerson, July 2012: Survey of 234 BI and IT professionals 30

31 3. Ease of Use Companies Lag in Statistics and Visualization Skills 31

32 Self-Service Analytics MicroStrategy World

33 Enterprise Data Discovery Hands-On Workshop Track 13 Intro to Enterprise Data Discovery Access Any Data and Prepare for Analysis Analyze Your Data and Visualize the Insights Share Your Dashboard and Collaborate Advanced Enterprise Data Discovery Connect to Advanced Data Sources Scrape data from web pages Create Advanced Metrics & Integrate D3 library Connect to Server for Governed Data Discovery Integrating R into Enterprise Data Discovery Build Metrics using 300+ inbuilt Analytical Functions Set up and use R Advanced Analytics Functions Visualize Advanced Analytics with D3 Visualizations

34 Early Adopter Program MicroStrategy 10 Self-Service Capabilities MicroStrategy Modeled Data Data Wrangling Personal/Departmental Cloud Databases Big Data BRAND NEW HTML 5 UX FOR FASTER EXPERIENCE

35 Visualization Challenge Exhibit Hall 35

36 MicroStrategy 9s Free recommended Security upgrade Contact us to find out what programs we have for you. 36

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