Taiwan Mobile Advertising Statistics and Trends

Transcription

1 Taiwan Mobile Advertising Statistics and Trends

2 Table of Contents State of mobile devices in Taiwan latest data on smartphone, tablet, and browser applications Analysis of mobile device usage by location, telecoms provider, online behavior, apps New mobile advertising findings examples of webpage technologies and interactive innovations Guide to targeting Chinese tourists ads delivery, locations, models, and favorite apps

3 Vpon has over 1500 collaborative experiences with brand name customers

4 The first in Taiwan to provide ADN and DSP platform services and offer more diverse Ad delivery methods Taiwan Hong Kong China Japan SSP 中 央 社 三 立 新 聞 Now 新 聞 Now 財 經 Global Times 今 日 要 闻 乗 換 案 内 フェイシャルつ ぼケア 鄉 民 晚 報 愛 食 記 Baby Kingdom 東 網 港 澳 企 业 与 管 理 互 联 网 周 刊 Clip 49 人 目 の 少 女 ELLE 星 運 小 說 王 千 尋 影 視 Money 18 WTV 瞭 望 东 方 周 刊 ようとん 場 News cafe more coming soon 電 視 連 續 劇 Mo PTT 香 港 巴 士 通 搭 車 好 幫 搜 商 业 评 论 网 友 阅 ミュージックダ ウンローダー プリ 画 像

5 Vpon SDK Crossing Platform Cross-platform support for iphone / ipad / Android / mobile web SDK 4.3 SDK 4.3 provides CPM and CPC advertising profit share methods Conforms to MRAID international mobile advertisement provisions MRAID, Mobile Rich Media Ad Interface Definitions, Source :

6 State of mobile devices in Taiwan

7 Android : ios = 78 : 22 ios ratio is rising Distribution of mobile device systems

8 As new tablet models are introduced, the proportion of tablet ownership has increased too Distribution of screen size ownership 2015 new tablet models include: Asus Fonepad 7 LTE (Feb 2015), Samsung Galaxy Tab A (May 2015), Sony Xperia Z4 Tablet (June 2015) Phablet:

9 iphone 6 and iphone 6 Plus rank 1st and 2nd in Asia; HTC's market share slips Ranking of Top 10 models

10 Asus ZenFone 5 breaks into the Top 3 the power of economically-priced phones Android models ranking Smartphones launched in 2015 include HTC One M9 (Mar 2015) and Samsung Galaxy S6 (Apr 2015) Launch dates: Sony Xperia Z3 (Sep 2014); Samsung Galaxy Note 4 (Oct 2014)

11 iphone 6 / 6 Plus accounted for over half of iphone users iphone ios models ranking

12 Chrome wins with its speed and simple interface usage ratio over 50% for the first time Distribution of browser usage

13 Mobile user behavioral pattern analyses

14 Device ownership in northern and central Taiwan accounted for over 80% of the nation's total Northern Taiwan Central Taiwan Southern Taiwan Eastern Taiwan Outlying islands Distribution of mobile devices

15 Growth of Taiwan Star Telecom beats Asia Pacific Telecom (Gt); market share of the Big 3 drops Market Share

16 3G/4G Internet connections exceed that of Wi-Fi. Travel and lifestyle APPs accounted for the lowest ratio of Wi-Fi usage Mobile Internet connection vs. app usage Internet Connections

17 Android users enjoy life and love to have fun Comparison on the types of APPs most often used by Android users

18 iphone users watch movies often and love to receive new information Comparison on the types of APPs most often used by iphone users

19 ipad users indulge in watching films on big screens Comparison on the types of APPs most often used by ipad users

20 Mobile user behavioral patterns are even more diverse during long holidays, and advertisers should strengthen and broaden the range of Ad delivery New Taipei City Taichung City Crowds flock to the big cities/counties during the long holidays. Only second to Taipei City, money follows the crowds to New Taipei, Taichung, and Kaohsiung cities. Advertisers should strengthen and lock in ad circulations in these areas. Kaohsiung City Observation made during the Qingming Festival holidays The three cities/counties with the largest influx of people

21 Don't lose the opportunity for LBS advertising during the holiday crowd rush New Taipei Taipei Taichung Popular destination 1 Taipei City 2 Taoyuan City 3 Taichung City Popular destination 1 New Taipei City 2 Taoyuan City 3 Taichung City Taipei, New Taipei, and Taichung cities are the Top 3 destinations for the influx of crowds during the holidays Popular destination 1 Changhua County 2 Kaohsiung City 3 Tainan City

22 New advertisement findings

23 Understand the consumers' psyche and double the mobile interactions "Chef HöKA" ran a low-calorie food ad that displayed a much-loved (and hated) body fat machine, and invited consumers to measure their body fat index by placing an index finger on the "fingerprint sensor." The ad elicited consumers to respond simply out of curiosity. Red text would then flash, indicating excessive body fat. A promotional message was then displayed to effectively lock in and engage the viewer with the topic of weight control.

24 Advertising integrated with somatosensory design to perfectly showcase the product's attributes Razor blade sways as the smartphone shakes experience the product's brand new technology in Attract users to explore the product's appearance via the mobile aperture

25 Fascinate with fun interactive information that are not stifling Use the "blowing candle" interaction to segue into the "birthday celebration" message and effectively attract the users' attention. Use the questioning and answering format of the popular APP "Brave Knight" to showcase the product features and satisfy three user demands at once.

26 Guide to targeting the Chinese tourist market

27 Insight 一 Focus on the long holidays. The May 1st holiday brings in 35% more business opportunities to Taiwan Roaming traffic of Chinese tourists traveling in Taiwan up by 35% Roaming traffic Hong Kong tourists traveling in Taiwan rise by 13%

28 Insight 二 Smartphone adhesive rate for Smartphone adhesive rate for Chinese tourists is high, anytime of the day is a good time to deliver ads Starting from 8:00AM, traffic volumes pick up significantly

29 Insight 三 Lock in the key areas where Chinese tourists love to visit. They prefer big cities, while tourists from Hong Kong love traveling all over Taipei 21.86% Taoyuan 10.66% New Taipei 21.04% Taipei 24.36% Taoyuan 8.84% New Taipei 17.29% Hsinchu 2.19% Hsinchu2.55% Miaoli 2.46% Taichung 14.75% Taichung 14.15% Changhua 2.73% Changhua 2.55% Nantou 2.36% Tainan 7.1% Tainan 4.52% Pingtung 2.55% Kaohsiung 6.56% Kaohsiung 9.23% Chinese tourists are found mostly in the big cities Hong Kong tourists are dispersed across various cities and counties in Taiwan

30 Insight 四 Gain insights into the retail habits of Chinese tourists. Information on beauty products is the most effective method to arouse interest from Chinese tourists. Chinese Tourists Hong Kong Tourists

31 All Statistics and Trends are from Vpon Inc. Please check the latest report at : Contact Us For business development :bd@vpon.com For Advertisers :ad@vpon.com