DART Mobile App Go Pass

Transcription

1 1

2 DART Mobile App Go Pass 2

3 Agenda Overview of DART Mobile ticketing procurement Technology/Business aspects Ticket purchase process Launch 3

4 DART Rail System Map 4

5 Mobile Application Procurement Objectives Provide riders with a one-stop solution to navigate throughout the various transit agencies One single platform/one single interface for D/FW transit riders Robust back-end designed to sell tickets, handle credit card transactions, facilitate multiple banking activity Will it increase ridership? Will it lower costs? Will it improve customer satisfaction? Will it be easy and cost-effective to implement? 5

6 Attraction of Mobile Ticketing Convenient, easy method to purchase tickets Leverages increasing use of smartphones Accommodates regional fares easily Creates opportunities for bundling purchases Provides visual proof of payment Lends itself to DART s ungated system Low front end capital investment Shifts fares away from cash Provides better data regarding rider attributes and travel preferences 6

7 Mobile Application Market Study Application Name GoPass Consumer Preferred Name and Design Connoted movement and ticketing Very forward thinking Scored very high in concept phase Scored even higher following product description All consumers stated they would use most/all features Consumer shift from current ticket purchase practice in favor of mobile app 7

8 Decisions Taken Project Plan RFP for full deployment vs pilot Smart phone vs feature phone Bus-centric vs rail Agency as system integrator vs third party Multi-agency vs single agency products Single admin vs independent admin by each agency Total users vs total transactions Payments/Passes Mobile first vs open payment first Open payment vs smart card Credit card on bus vs smart card Visual proof of payment vs contactless Multi-modal pass vs tap and go on bus & rail Multi-modal pass vs distance based fare Many fare products vs few Annual pass products vs daily Bundled product vs single purchase Two minute transition time vs instant on Toll agency as one source of payment vs only source Design of App Branded vs agency name Color choices for app clean vs bright Each ticket design unique vs consistent Activation/Validation Aztec barcode vs QR code Barcode generated on the app vs backend Option to buy but not activate immediately vs immediate activation Offline activation option vs online activation only Dual purpose validator vs single Free standing validator vs integrated 8

9 Unwire Contract Details Compensation Low initial cost to DART Software Fees Monthly Hosting Fee $ /mo Highlighted features Scalable Operates on virtually any smartphone Back office support Credit card validation and processing Data security DART provides customer service DART acts in representative capacity Transaction Fee 1.00% Trip Planner App Development Fee $130,000 Services fees component related to credit card transactions Overall, revenue administration costs projected at 5 to 7% of revenue collected DART recoups expenses related to The T and DCTA and charges 1% processing fee

10 Contractual Relationships 10

11 Go Pass App Features Home Page Home page is the landing page that allows you to navigate anywhere within the app practically with one button Buy Tickets Immediately buy tickets My Tickets Can store and view existing/prepaid tickets Travel Tools Allows you to plan trips Events & Offers Provides information and deals to activities in around the metro-plex 11

12 Go Pass App Features Buy Tickets Quick Buy allows you to quickly buy tickets that are most often purchased Each of the transit companies is boldly represented The activity you select will display boldly You are always virtually one click away from anything you need within the app 12

13 Go Pass App Features Buy Tickets App gives customers access to all of our ticket types and enables purchase of multiple tickets. 13

14 Go Pass App Features Buy Tickets cont d 14

15 Go Pass App Features User Registration Riders have the opportunity to keep their purchase information in their phone for fast ticket purchases The application enables retention of multiple credit cards Get Code 15

16 Go Pass App Features Buy Tickets Non Activated Ticket Retain in your digital wallet Recently Activated Provides a 2 minute grace period Active Ticket Shows an actual ticket & Aztec bar code on the other side Expired Ticket Clearly shows that ticket has expired 16

17 Go Pass App Features Additional Features The ticket can digitally be flipped over to reveal an Aztec bar code Ticket bar code can be scanned by Motorola MC75 scanners (hand held) or fixed bar code reader Multiple tickets purchased in one transaction can be used individually or in group Tickets not yet activated are good for 60 days 17

18 Go Pass App Features Travel Tools Trip Planning Consistent with current DART trip planner Provides the option of departure or arrival Assists riders in determining the ticket type needed Provides price of recommended ticket Other Tools Where s My Bus? Where s My Train? My Searches 18

19 Go Pass App Features Events & Offers Provides activities information in regional service area Opportunity to promote Bundled Events i.e., Transit and State Fair Bundle Pass Texas State Fair JOIN US SEPTEMBER 27, OCTOBER 20, 2013 for the Texas State Fair Buy your DART Trip ticket and Fair Access pass for $XXXXX GROUP TICKETS : Round up your friends and save on groups of 20 or more! Click here for more information about group ticket prices and rentals. 19

20 Go Pass Launch How it works Leverage existing DART assets DART buses, trains, outdoor, digital Drive awareness of people already using or who could be using our system 20

21 Go Pass Launch How it works Leverage sponsored activities The activities are already heavily attended Provides access to roughly half a million people 21

22 Go Pass Launch How it works Identify strategic allies to advertise Software Verizon, MetroPCS, AT&T Hardware Apple, Samsung Banking Bank of America 22

23 Go Pass App Development Key Milestones Jan Feb Mar Apr May Jun Jul Aug Sep Full Scope Finalized Application Development Phase 1 Launch & Test Usage Test/Internal Test/Beta Test Application Modifications Final Check Phase 2 Launch

24 24

25 Calendar To-Date Event Date RFP Issued April 9, 2012 Proposals due (14 received) May 14, 2012 Procurement award process May 14 September 25, 2012 DART Board Approval September 25, 2012 Design Workshop #1 October 8 12, 2012 Design Workshop #2 November 5 7, 2012 Design Workshop #3 November 26 28, 2012 Development begins December 3,

26 26