Safe Harbor Statement

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2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or fu tio ality des ri ed for Ora le s produ ts re ai s at the sole dis retio of Ora le.

3 WHY Oracle Database 12c? You should start migrate now! Jaroslav Malina Senior Channel Sales Manager Czech & Slovakia Oracle Systems October 14, 2014

4 Oracle Corporation SCALE $36.9B in revenue on a trailing twelvemonth basis* 2nd largest Enterprise Software co. #1 in 50 product/industry categories Invested $24B in R&D, $50B on more than 80 acquisitions since ,000 customers in 145 countries 25,000 partners 115,000 employees INNOVATION 34,000 developers and engineers 18,000 customer support specialists, speaking 29 languages 18,000 implementation consultants 15 million developers in Oracle online communities 2 million students supported annually 900 independent Oracle user groups with 500,000 members * GAAP revenue reported in USD as of August 31, 2012

5 BLOG SMART METER Mobile Computing Social Analytics and Big Data Cloud

6 Enterprise Computing Trends GLOBALIZATION DATA EXPLOSION RISE OF MOBILITY CLOUD MODERNIZE TO SURVIVE 9 Billion 90% 6 Billion 90% Lots of Internet Devices in 2012 Created within Last Two Years Mobile Subscribers of new software delivery for public cloud 50 Billion 50X Growth by 2020 by % of World s Population Mobile Data Growing 78% CAGR 20 year-old Legacy Applications Public IT cloud services will grow to $107B in 2017 Sources: United Nations / International Telecommunications Union, internetworldstats.com, IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data revolution Sept 2011, CSC's Leading Edge Forum Portio Research Mobile Factbook 2012, Facebook Director of Global Markets Dan BIA/Kelsey s Interactive Copyright 2014, Oracle and/or itssmb affiliates. AllLevy, rights reserved. Local Media West Conference, IDC: Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh

7 What it means for Oracle DB?

8 Current Trends : In-Memory Cost of Memory drops 30% every 12months Typical enterprise servers now ship with 128GB of memory. Most can now easily accommodate 1TB 1000 % Difference in performance between disk and memory I Me ory ill ha e a lo g term disruptive impact by radically changing users expectations, application design principals, products, architectures and vendor strategy Donald Feinberg, Gartner Public 8

9 Current Trends : Development 50 % Developers are required to develop not for a single framework but many Developers are looking for new means to innovate faster and maintain application more easily IT is required to do the same amount of work whilst delivering a 50% reduction in costs One of the greatest challenges to embracing new development approaches is the integration with the enterprise Public 9

10 Continuous Oracle Database Innovations Preser i g custo er s i est e t through each e Co puti g Era Client-Server Stored Procedures Partitioning Parallel Query Unstructured Data Internet Big Data & Cloud Resource Management Real Application Clusters Data Guard XML Exadata Multitenant In-Memory JSON

11 Database Innovations over the last 12 Months Big Data & No SQL Database Engineered Systems Hadoop Encryption Exadata X4-2 NoSQL 3.0 In-Memory ODA X4-2 Big Data SQL Public Cloud BDA X4-2 Developers Backup Service Exadata X4-8 SQL/JSON ANSI Standard Database Service Recovery Appliance REST Data Services Security JSON support Key Vault Data Masking and Subsetting

12 Main reasons to adopt 12c - #1 In-Memory

13 Oracle Database In-Memory Goals Real Time Analytics 100x Accelerate OLTP No Changes to Applications Exploit latest generation hardware CPU 2x

14 Breakthrough: Dual Format In-Memory Database BOTH row and column inmemory formats for same table Simultaneously active and transactionally consistent Analytics & reporting use New Column format OLTP uses row format

15 Oracle In-Memory Applications Cost Management 1003X Faster Financial Analyzer 257 Times Faster Transportation Management 1030 Times Faster Sales Order Analysis 1700 Times Faster Receivables Management 3500X Faster Demand & Supply Planning 82 Times Faster Promotion Planning 76 Times Faster Time & Labor 1354 Times Faster Marketing 104X Faster Financial Consolidation 257 Times Faster Call Center Query 1245 Times Faster Management Reporting 129 Times Faster Oracle Applications are certified on Oracle DB 12c In-Memory

16 Oracle Database In-Memory Customer Experience Schneider Electric analysis of up to 2 billion General Ledger entries Analytics Query Results 100 S e c o n d s Analytic queries 7-128x faster 80 OLTP transactions 5-9x faster % storage savings B Row Format 300K 30K Column Format

17 Main reasons to adopt 12c - #2 Cloud readiness

18 Journey to Database as a Service Silos Standardized Consolidated Cloud Complex Simple Efficient Agile

19 Oracle Multitenant High consolidation density, transparent to existing applications Dedicated Databases Share Servers Share Servers & OS Pluggable Databases Consolidation Density Virtual Machines Share Servers, OS, & Database

20 Oracle Multitenant New architecture for consolidating databases and simplifying operations DW ERP CRM Self-contained PDB for each application Applications run unchanged Rapid provisioning (via clones) Portability (via pluggability) Common operations performed at CDB level Manage many as one (upgrade, HA, backup) Granular control when appropriate Shared memory and background processes More applications per server Complementary to VMs Public 20

21 Database Platform as a Service vs. Infrastructure as a Service Automation Simplifies and Speeds Up Database Provisioning IaaS Database Provisioning Select Image (11g 12c, shape, size) Install Database (DBCA) Configure Components Size & Tune (Memory) Configure Backup (RMAN) Monitoring (Cloud Portal) Database Ready for Use PaaS Database Provisioning Select Configuration (11g, 12c, shape, size, features, prefs) Streamlined Intelligent Automated Orchestrations Database Ready for Use

22 Database Platform as a Service: Monitoring & Management Powerful New Monitoring and Management Tools and UI: Manage Many as One

23 Oracle Database as a Service Enables Coexistence and Migration CoExistence and Migration Same Architecture Same Standards Oracle Cloud Same Products Transparently move workloads between on-premises and public cloud

24 Multitenant for Software as a Service Multitenancy implemented by the Database, not the Application Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 Customer n

25 Database as a Service for Development Fast Provisioning, Snapshot Clones Original PDB Time Taken to Provision New Database Clone of PDB 25 Snapshot Clone of PDB Non CDB PDB Development Container Clone PDB using Copyon-Write File System

26 Main reasons to adopt 12c - #3 Big Data readiness

27 Overcoming Barriers to Adoption of New Technologies INTEGRATION SKILLS SECURITY SQL B Engineered Systems SQL on All Data Database Security on All Data Public 27

28 Adoption of Traditional vs Engineered Systems Ho likel is it that our orga izatio ill utilize co erged s ste s o er the e t 3 ears? July = Not at all Likely July % 1 2.7% 0 = Not at all Likely 1.0% 1 1.0% 2 1.3% % % % % % 6 4.5% 12.7% 6.2% 20% 40% 1.6% 10 = Extremely Likely 21.3% 0% 3.9% 9 2.3% 10 = Extremely Likely % 9 1.3% % 8 2.9% 60% 60.4% 0% 80% Source: IDC Converged & Integrated Systems Survey Results 20% 40% 60% 80%

29 Engineered Systems for Oracle Database Database Appliance Exadata Super Cluster Big Data Appliance Recovery Appliance

30 Advanced Query & Analysis Full Power of SQL and Advanced Analytics Leverages All Your Data Relational, Hadoop and NoSQL Secure Unified Governance on All Data Fastest Performance Utilize SQL Processing Across the Platform Transparent to Applications Big Data Management System No Changes to Application Code

31 The Power of Oracle SQL for a ide ariet of Big Data t pes Structured data Nu eri, stri g, date, Row and column formats Unstructured data LOBs Text XML JSON Spatial Graph Multimedia

32 Big Data Analytics Challenge Separate silos of information to analyze

33 Data Analytics Challenge No comprehensive SQL interface across Oracle, Hadoop and NoSQL

34 What customers want Rich, comprehensive SQL access to all enterprise data NoSQL

35 Introducing Oracle Big Data SQL Massively Parallel SQL Query across Oracle, Hadoop and NoSQL SQL SQL Small data subset quickly returned Offload Query to Data Nodes data subset Hadoop & NoSQL Offload Query to Exadata Storage Servers Oracle Database 12c

36 Main reasons to adopt 12c - #4 Complex Security

37 Oracle Database Security Defense in Depth PREVENTIVE DETECTIVE ADMINISTRATIVE New Encryption & Redaction Activity Monitoring Key & Wallet Management Masking & Subsetting Database Firewall Privilege & Data Discovery DBA Controls & Cyber Security Auditing and Reporting Configuration Management New

38 Innovate with 12c

39 Oracle Database 12c Reduce the cost of storing data Provide continued access to data Simplify the consolidation of Oracle databases Ensure secure access to data Public 41

40 Oracle Database 12c Exploit memory to improve performance Simplify access to Big Data Improve application developers experience Continue to improve consolidation Public 42

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