SAP HANA Reinventing Real-Time Businesses through Innovation, Value & Simplicity. Eduardo Rodrigues October 2013

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1 Reinventing Real-Time Businesses through Innovation, Value & Simplicity Eduardo Rodrigues October 2013

2 Agenda The Existing Data Management Conundrum Innovations Transformational Impact at Customers Summary 2013 SAP AG. All rights reserved. 2

3 Agenda The Existing Data Management Conundrum Innovations Transformational Impact at Customers Summary 2013 SAP AG. All rights reserved. 3

4 The future holds many transformational opportunities Capitalize on the new technology frontier From Transactions to 1:1 Engaging Relationships From Mass Production to mass customization using 3-D Printing From generic treatments to personalized medicine 2013 SAP AG. All rights reserved. 4

5 Information Processing is at a critical inflection point Point optimization is no longer enough for real-time business IMPACT ON BUSINESS Slow Response Times Usability Challenges Lack Of Adaptability Sales Real-time Business Requirements Real-time bonus calculations for consumers Customer Service Customer overdue credit calculation by product areas Finance and Operations Iterative period end closing with new posting into accounts constantly Manufacturing New ATP strategies; MRP run for individual ATP check/instant re-planning Planning Predict Order Processing Operational Reporting RT Risk & Fraud Trend Analysis Sentiment Analytics Predictive Analytics Pattern Recognition Location Intelligence Monitor Communicate Analyze Summarize Aggregate ETL Staging Clean-Data Quality 1 Collect Transact 0 Transactional Datastore Data Warehouse Sensors Data Mobile Data Archives Social & Text Geo-Spatial IMPACT ON IT High Latency Complexity High Cost of Solutions 2013 SAP AG. All rights reserved. 5

6 Technology today requires tradeoff A breakthrough in today s information processing architecture is needed DEEP Complex & interactive questions on granular data OR DEEP Complex & interactive questions on granular data HIGH SPEED Fast response-time, interactivity BROAD Big data, many data types HIGH SPEED Fast response-time, interactivity SIMPLE No data preparation, no pre-aggregates, no tuning REAL -TIME Recent data, preferably realtime SIMPLE No data preparation, no pre-aggregates, no tuning 2013 SAP AG. All rights reserved. 6

7 Modern Hardware and Software Architecture Provided Opportunities to Re-Design DBMS to Reduce Latency CPU Multi-Core Architecture 8 CPU x 10 Cores per blade Massive parallel scaling with many blades 64bit address space 1 TB in current servers Dramatic decline in price/performance L3 Cache L3 Cache L3 Cache L3 Cache L3 Cache L3 Cache L3 Cache L3 Cache MEMORY OLTP+OLAP in column Store Partitioning Inset Only on Delta No Aggregate tables (Dynamic Aggregation) Compression Logging and Backup STORAGE Solid State Flash HDD 2013 SAP AG. All rights reserved. 7

8 Re-think Data Management for Real-time Business Need to eliminate redundant data copies, materialization and models A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar Database Hasso Plattner Separated Transactions + Analysis + Acceleration processes One atomic copy of data for Transactions + Analysis, All in Memory ETL ETL Cache VS (DRAM) Transact Analyze Accelerate 3 copies of data in different data models Inherent data latency Poor innovation leading to wastage Eliminate unnecessary complexity and latency Less hardware to manage Accelerate through innovation and simplification 2013 SAP AG. All rights reserved. 8

9 Platform More than just a database Supports any Device Any Apps Any App Server SAP Business Suite and BW ABAP App Server SQL MDX R JSON Open Connectivity Platform SQL, SQLScript, JavaScript Spatial Search Text Mining Stored Procedure & Data Models Application & UI Services Business Function Library Predictive Analysis Library Database Services Planning Engine Rules Engine Integration Services Transaction Unstructured Machine HADOOP Real-time Locations Other Apps Platform Converges Database, Data Processing and Application Platform Capabilities & Provides Libraries for Predictive, Planning, Text, Spatial, and Business Analytics to enable business to operate in real-time SAP AG. All rights reserved. Public 9

10 Agenda The Existing Data Management Conundrum Innovations Transformational Impact at Customers Summary 2013 SAP AG. All rights reserved. 10

11 : Renovate existing systems while enabling future breakthroughs SAP BusinessSuite & SAP BusinessOne StartUp & ISV Apps 30+ HANA Apps, Accelerators & RDS Operational Datamarts Industry Platforms (Healthcare) EDW on HANA (BWonH) REAL-TIME APPLICATIONS REAL-TIME ANALYTICS Consumer Engagement Sense & Respond Planning & Optimization Operational Analytics Big Data Warehousing Predictive, Spatial & Text Analytics REAL-TIME PLATFORM Database & Data Processing Services Application Platform Services Integration & Data Virtualization Services Mission-Critical Deployment Services (Appliance, Cloud) 2013 SAP AG. All rights reserved. 11

12 HANA OFFERINGS ARCHITECTURAL ILLUSTRATIONS Innovation Overview Architecture Illustrations & HANA Offerings from SAP & Ecosystem HANA Platform (Datamart) HANA Apps for Suite (incl. Reporting & Analytics) HANA Accelerators BW on HANA Cloud on HANA Business One on HANA Business Suite on HANA HANA New Apps SAP BOBJ BI, VI Client Client SAP Business Suite SAP Business Suite & Any App Data Mart SAP Business Suite Apps SAP Business Suite SAP Business Suite BW OD/SF Solutions SAP Business One ERP CRM SCM SRM PLM VDL BW Apps Apps Any DB HANA DB Any DB HANA DB Any DB HANA DB Any DB HANA DB Any DB HANA DB HANA DB HANA DB HANA DB Side-by-side scenarios Integrated scenarios New Frontiers HANA RDS DB Custom Data Mart/Any App BOBJ BI Visual Intelligence Text & Predictive Analysis Sales Analysis for Retail Liquidity Risk Management ERP Operational Reporting Social Sentiment Intellignence Sales Pipeline Analysis CRM customer Segmentation COPA Finance & Controlling BW powered by HANA Business Planning & Consolidation on HANA Business Intelligence on demand Sales & Operations Planning Supplier InfoNet Developer Access via Amazon Web Services (AWS) One Business One on HANA SAP Business One Analytics on HANA HANA New Analytics Business Suite on HANA HANA New Analytics Smart Meter Analytics Precision Retailing Cash Forecasting Standalone app from partners Cloud 2013 SAP AG. All rights reserved. AND MUCH MORE FROM SAP, ISVs and Start-ups 12

13 Deployment Services Provides security, privacy, and availability Choose and change your deployment options anytime BW BA Bus. Suite 3 rd Party Apps Ariba SuccessFactors On Premise Hybrid Cloud Run All SAP Solutions on Build or deploy your own solutions on Maintain all within your firewall Upgrade or leverage existing infrastructure Leverage SAP Cloud Migrate some solutions to the cloud Create or deploy new SaaS apps in the cloud Use cloud hosting and managed services Deploy via Enterprise Cloud or public cloud Build, Run, Deploy all Applications in the Cloud Consider Virtual Private Cloud option Enable faster innovations Simplify landscape Migrate or build new applications in Enterprise Cloud 2013 SAP AG. All rights reserved. 13

14 Mission-critical infrastructure Ensuring most demanding service-levels Campus cluster Geo clusters Metro cluster Single Server 2 CPU 128GB to 8 CPU 1TB (Special layout for Suite on HANA for up to 4 TB per host) Single deployments for data marts or accelerators Support for high availability and disaster recovery Scale Out Cluster 2 to n servers per cluster Each server is either 4 CPU/512GB or 8 CPU/1TB Largest certified configuration: 56 servers Largest tested configuration: 100+ servers Support for high availability and disaster recovery 2013 SAP AG. All rights reserved. 14

15 Deploy at your own speed From optimizing your landscape to transforming your business scenarios can be consumed from days to weeks to months Optimize your Current Landscape Consolidate and Accelerate Unleash the Power of Imagination to Rethink your Business Experience 2-3x faster data analysis even using your current environment Take advantage of preconfigured software and implementation services - Rapid Deployment Solutions (RDS) to accelerate your implementation Consolidate your applications and analytical legacy systems into a modern landscape Leverage SAP Predictive Analytics and HADOOP integration to extract value from Big Data scenarios Create real-time visibility into your business Engage SAP Design Thinking to identify opportunities to re-think your business Validate opportunities by assessing desirability, viability, and feasibility Develop a proof of concept to start executing on your vision immediately Expand your reach, re-define your Industry 2013 SAP AG. All rights reserved. 15

16 Open Platform with hardware and services partners Hardware and Hosting Partners Implementation Partners Solution Providers Enterprise Cloud 2013 SAP AG. All rights reserved. 16

17 Agenda The Existing Data Management Conundrum Innovations Transformational Impact at Customers Summary 2013 SAP AG. All rights reserved. 17

18 + $10M Revenue Inventory scheduling and re-allocation in real-time $10-25 savings per win-back Measure the value of marketing campaigns: promotions, customer loyalty, adoption rates - 3% Cost + $17M Revenue - 50% Inventory - 500k Capital + $1.1M Revenue 100% Accuracy Sense deviations in tire temperature and pressure Help brands harness word-of-mouth from social media Enable greater supply chain control to improve inventory Drive profitable decisions with real-time analysis Faster, earlier intervention to reduce student dropouts Monitor marketplace health through automated signal detection ~2 second Execution 99% faster ETL Load time 5M People 1.2M potential savings - 5% total cost Gain competitive advantage with predictive analysis Offer rapid social media analysis to track consumers and influencers Implement austerity guidelines to achieve cost savings of ~25%, and provide better care Improve out-of-stock and loss prevention through real-time analysis Use real-time info to operate call centers: greater productivity, firstcall resolution rate, and lower cost

19 Agenda The Existing Data Management Conundrum Real-Time Analytics & Application Innovations Transformation al Impact at Customers Summary 2013 SAP AG. All rights reserved. 19

20 Platform: Rethink the possible Uncover more business value while enabling breakthrough transformation platform converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive, and spatial processing so businesses can operate in real-time SAP AG. All rights reserved. 20

21 Thank you Eduardo Rodrigues CoE Services Team Leader SOLA BI Practices Lead Center of Excellence (CoE) Services SAP Northern & Southern Latin America Av das Nações Unidas, I 7o andar I São Paulo I SP T / M

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