ital Cities of Spain - Plans and Proposals

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1 PROJECT, CONCEPT Consultants on Cities, Cultural Heritage and Tourism

2 We think that working with knowledge and instigating action are inseparable, seeing that without the world of ideas we would not be able to build alternative realities, and without action, our ideas would simply remain in the realm of thought.

3 02PROJECT, CONCEPT Who are we? ICN-Artea Consultants is a company specializing in cities, cultural heritage and tourism, distinguished by our innovative and original proposals and methods. Our professional style of operation has evolved through our work all over Spain, performing a broad range of activities, starting with strategic planning and management and carrying right through to the setting up of Heritage Interpretation Centres. This means we have the Know How to tackle the whole process of diagnosis, planning and implementation of products for tourism and cultural purposes. In recent years, we have worked in some of Spain s most important historical cities, paying special attention to the cities designated as World Heritage Sitie. As you will see, we have done work not only to enhance the value of historical patrimony, but also to recover intangible patrimony, as a starting point for analyzing and planning tourist destinations of the future.

4 04PROJECT, CONCEPT 05PROJECT, CONCEPT What are our most outstanding proyects? 02 A different way to present a city to the visitors. At night, over the Walls of the city of Ávila. Spain has eleven cities declared World Heritage Site, with specific characteristics and unique features, and we have in one way or another, worked in all of them in recent years. In Avila and Salamanca, for example, we analyzed shortcomings and potential as tourist destinations and drew up strategic plans, in order to modernize and re-launch these destinations. We also give particular impetus to tangible and intangible heritage, recovering and re-evaluating them as worthy of tourist interest. Avila s city walls and the Cathedral of Salamanca are some examples, but there are many more, as you will see in our curriculum. Apart from historical and monumental heritage, we have also worked with archaeological heritage, creating new heritage interpretation areas where emotional impact is prime in communication with the visitor. From the viewpoint of intangible patrimony, our most daring proposal has been the Mysticism Interpretation Centre in Avila, a contemporary reading of universal mysticism, which includes an open and tolerant attitude and mystics from all religions and schools of thought. We would also like to draw attention to work done abroad: Jesuit Missions in Paraguay, Sofia s FEV in Bulgaria or Tourism development along the border between Spain and Portugal, are some examples of our international activities. In all our work, we try to respond to the growing demands of tourist and the rapidly changing interests and needs of our modern world. 01 Tourism means direct contact between people and heritage. A performance in a World Heritage Site Jesuit Missions in Paraguay. Something more than heritage. An exceptional experience to discover the World.

5 06PROJECT, CONCEPT 07PROJECT, CONCEPT Our Projects Detailed below are the proyects we have undertaken in the last years, together with our most outstanding clients, who can provide references on our work. Plans to change the world around us Master Plan & Project Management Strategic Project for the Plan for Excellence in Tourism in Salamanca & management of same. Strategic Project, for the Plan for Excellence in Tourism in Ibiza. Diagnostic work for the Plan for Excellence in Tourism in Pamplona. Strategic Plan, for historical villages in the province of Salamanca. Strategic Project for the Plan for Excellence in Tourism in Avila & management of same. Strategic Project for the Plan for more Dynamic Tourism in Cuéllar, Aranjuez, Peñafiel, Terras de Trives and Agreda & management of same. Development of an interpretation Plan for Tourism in Málaga. Plan for Evaluation of Heritage for the Consorcio Turístico Del Pirineo. Plan for Tourist Development of the Camino de Santiago en Navarra. International Reports and Plans: Plan for the recovery, management and financial viability of the Jesuit Missions in Paraguay. Salamanca 2002, European Capital of culture. We created new sensations to enhance the enjoyment of the old city. Adding value to local heritage. Thinking of new proposals and giving a new image to the historical city. Preparing tourist services, and visitor information Visitors in Salamanca s streets. A special atmosphere to celebrate Salamanca s sky. A historical painting which recovered it s importance for local people and tourist in the European Cultural Year 06 Light Action Over the Front of Casa de las Conchas. A special show to paint a historic façade with light. Salamanca 2002 Strategic Project for the Plan for Excellence in Tourism in Segovia. Steering Plan for the exhibition at Santa María la Real de Nájera. Proposal for tourist development in the city of Sofia in Bulgaria. Tourism Development of the border area between Spain and Portugal.

6 08PROJECT, CONCEPT 09PROJECT, CONCEPT Life-Creating Concepts Heritage Interpretation Projects Exhibition Project: The School in Castilla, A Century of History. Junta de Castilla y León. Exhibition in St Esteban Convent in Salamanca to commemorate the XV Iberoamerican Meeting. Ayuntamiento de Salamanca. La Rioja, Civitas Dei Exhibition at the Monasterio de Santa María la Real de Nájera. Gobierno de La Rioja, Fundación Caja Rioja. Water, Agriculture & Gastronomy: Innovative area for the Gastronomy of Navarra. Fundación Itoiz-Canal de Navarra. Interpretation Centre of Mysticism in Ávila. Ayuntamiento de Ávila. Proposal and Adaptation as Exhibition Centre of the Old Plazaola Railway Station in Lekunberri, Navarra. Gobierno de Navarra. Interpretation Centre of the Mediterranean in Oropesa del Mar. Ayuntamiento de Oropesa del Mar. Exhibition of Ieronimus in the Tower of Salamanca Cathedral. Ayuntamiento de Salamanca. Assessment of Avila s City Walls as Exhibition Site. A Beating City Contrebia Leukade. Interpretation Center New ways to present an arqueological site. Aguilar del Río Alhama La Rioja Room of the Lonley Bird. Mysticism Interpretation Center In honour of St Juan de la Cruz Just silence and a quiet image of the wind swaying the trees. A place to sit and meditate The Senses Mountain Main entrance to the Torras de Trives Interpretation Center. Light, colours and soul to begin the visit. An Artistic installation to talk about objects from the past. An evocative way to present a place. Interpretation Centre at the Celtiberian site of Contrebia Leukade. Ayuntamiento de Salamanca. Audiovisual Project on the Facade of the Casa de las Conchas in Salamanca. Ayuntamiento de Salamanca. Interpretation Centre in la Alhóndiga, Segovia. Secretariat of State, Comerse & SMEs. Junta Castilla y León, Ayuntamiento de Segovia. Terras de Trives Interpretation Centre. Xunta de Galicia.

7 10PROJECT, CONCEPT 11PROJECT, CONCEPT Interpretation Centre for Bull-running in Cuellar. Junta de Castilla y León. The Inhabited Castle in Cuellar. Junta de Castilla y León. Mudejar Interpretation Centre in Cuellar. Junta de Castilla y León. Project for Olite Castle as Exhibition Centre. Gobierno de Navarra. Excelentísimo Ayuntamiento de la Merindad de Olite. Project for the Cathedral of Pamplona as exhibition centre. Arzobispado de Pamplona (Departament of Culture) and Gobierno de Navarra. Evaluation and Exhibition-Housing in Churches on the Camino de Santiago in Navarra. Gobierno de Navarra (Departament of Tourism). Communication, design and urban actions Other proposals: Communication Tourism Plan for Historic Villages in Salamanca. Guide-Catalogue for the Spanish World Heritage Cities. Actions for a tourist development. Way of the Castilian language. Design and Development of brand image of BINSAL. (Portugal-España). Communication project. Montemayor s Castle. Urban Plan of action to recover Aoiz s side streets with new proposals of paving and public art. Strategies to improve museums and interpretation centers: Proposals to introduce innovative formulas to outdated museums. 10 A dynamic brand image, for a new tourist region. BIN Beira Interior Norte (Portugal) SAL Salamanca (Spain) Two countries, only one destination

8 12PROJECT, CONCEPT 13PROJECT, CONCEPT Searching for new models Principal Clients Training Training consultants for the Secretariat of State for Tourism. Training courses for Schools of Tourism in Madrid & Pamplona. Diagnosis & Training Plan within various Plans for greater Dynamism and Excellence. Diagnosis of the training needs of the Asociación de Casas Rurales del Pirineo Navarro. Diagnosis of the training needs of the Asociación de Campings del Pirineo Navarro. Course in Tourist Management at the Escuela de Turismo de Navarra. Coordination of KULTUR 97. Study for Training in Tourism in Navarra Interamerican Development Bank. Ministry of Tourism of Paraguay. Secretariat of State for Tourism, Commerce & SMEs. Junta de Castilla y León (Dirección General de Turismo). Comunidad de Madrid (Dirección General de Turismo). Xunta de Galicia (Dirección General de Turismo). Gobierno de Navarra (Departments of Tourism, Enviroment, Labour & Culture). Gobierno de Aragón. Comunidad Valenciana. Principado de Asturias. Gobierno de la Rioja. Consejerías de Turismo y Cultura. Junta de Andalucía (Dirección General de Turismo). Group of Cities designated as World Heritage Sities. Ayuntamientos de Málaga, Salamanca, Ávila, Pamplona, Ibiza, Segovia, Cuellar, Peñafiel, Aranjuez, Tudela, Estella, Olite, Cudillero, Oropesa del Mar, etc. Arzobispado de Pamplona. Associations for development: Leader, Proder y Cederna-Garalur Groups. (European Formulas). Tourist Consortia: Plazaola, Pirineo, Valdizarbe, etc. Cajas de Ahorros. Fundación Kutxa. Fundación Caja Rioja. Gureak. Madrid School of Tourism.

9 14PROJECT, CONCEPT 15PROJECT, CONCEPT Our Team ICN-Artea, has a multi-disciplinary team. We would like to stress that we offen work with an extensive network of collaborators which includes designers, artists, set designers, architects, engineers and experts in urban landscapes. Our work methods normally involve professionals from various fields, who improve and enrich our projects. You can see our complete staff and network of professionals in The historical heritage is alive and part of the XXI Century These are some performances of one of our collaborators, the german artist Delleft Hartung. He uses light and language to give new life back to the heritage. Like him, many other artist and proffesionals help us to incorporate historical heritage in to the XXI Century. Time present and time past Are both perhaps present in time future, And time future contained in time past. T.S Eliot

10 Avd. Marcelo Celayeta, 75 - Nave B-3 Oficina 20 Tel Fax: mail: icn@icnartea.com