FREE KEYNOTE & WORKSHOP PROGRAMME 09.00 Registration / Exhibition Opens 09.30-10.15 WELCOME ADDRESS: - Jane Ollis, CEO, BSK-CiC - Sean Holden, Deputy Cabinet Member Regeneration & Economic Development, Kent County Council OPENING KEYNOTE: Building a New Business through Innovation & Consumer Trust - Kevin Byrne, Founder and MD of Checkatrade.com Anybody who lives in the South of the UK would be hard-pushed not to recognise the name Checkatrade.com; the innovative online service for sourcing reliable tradespeople. Over the past decade, founder Kevin Byrne has built the company from scratch to become a trusted brand that now employs 200 staff and generates annual revenues of nearly 11m, while still remaining free for its users. In an inspirational opening keynote, Kevin will explain how he managed to launch such a ground-breaking digital service into a very traditional industry highlighting some of the company s key successes (and setbacks) and explaining how consumer trust and continuous evolution have allowed Checkatrade to cement its place as a true market leader. 10.20-10.50 WORKSHOP 1A (Business Growth Stream): Starting A Business? The Questions You Were Afraid To Ask - Hosted by Rift Accounting If you re going to become a start-up hero there s no such thing as a stupid question. Just starting out or getting ready to hit the big time, you ll need more than bean-counting to be a success. You bring your passion and concerns. We ll bring answers and clarity. No jargon: guaranteed. WORKSHOP 1B (Digital Marketing Stream): F in Email & Content Generation; A Whistle-Stop Tour of B2B Marketing Automation - Hosted by CommuniGator Email Marketing Automation is becoming more about targeted, automated campaigns and less about the bulk newsletter sent out. All advice offered is disseminated from the millions of B2B emails that CommuniGator sends on behalf of our customers. Kent 2020 Vision Start-Up LIVE & Kent 2020 Vision Marketing LIVE 2014 Keynote & Workshop Programme Page 1
Key takeaways: - Dealing with the F in Email - Why your email only has 2 seconds to live - Moving to marketing automation 10.55-11.25 KEYNOTE 2: Brand Leverage: Latest Research Insights - Anne Godfrey, Chief Executive, The Chartered Institute of Marketing (CIM) Anne Godfrey, Chief Executive of CIM, shares some key insights from CIM s ongoing research programme, providing a unique perspective on innovation and best practice. This fascinating keynote will cover areas such as: * A two-year view of CIM's Marketing Confidence Index * Key marketing challenges for small and medium-sized businesses * Using your brand to build market share and competitive advantage * The growing importance of honesty and brand integrity * Responsible / ethical social media and its role in building trust 11.30-12.00 WORKSHOP 2A (Business Growth Stream): How the Innovators Toolkit Can Help Your Business - Hosted by New Deal for Innovation New Deal for Innovation has created an Innovators Toolkit, a free online platform that gives small companies all the information they need to start innovating. Visit this workshop to learn why the toolkit was created and how it can help you to develop your business. WORKSHOP 2B (Digital Marketing Stream): Search Engine Optimisation: What Is It & Why Would You Do It? - Boom Solutions This workshop will give you an overview of what search engine optimisation (SEO) really is, what the difference is between SEO and Adwords and why you would do it. Find out what benefits it has for your business. 12.05-12.35 KEYNOTE 3: Alternative Finance for Start-Ups and Growth - BSK-CiC Many budding entrepreneurs start their new business without even working out their funding Kent 2020 Vision Start-Up LIVE & Kent 2020 Vision Marketing LIVE 2014 Keynote & Workshop Programme Page 2
requirements, or simply rely on their credit card for cashflow but this gung-ho approach can severely limit their ability to grow at a later stage, even if they survive in the first instance. BSK-CiC take a closer look at the wide range of funding options now becoming available in addition to traditional bank routes including recent innovations such as crowdfunding and peer-to-peer lending and provide some practical advice on how to prepare your business plan when seeking fresh finance. WORKSHOP 3A (Business Growth Stream): How Smarter Businesses Use Technology to Gain the Competitive Advantage - Hosted by Pioneer Business Systems Martin Dunne, Director of award-winning telecoms company Pioneer Business Systems will share and give valuable insight into how smarter businesses use telephone technology to grow and enhance their business. Sharing and demonstrating a number of simple, but highly effective tools and case studies; a really useful and thought-provoking workshop. 12.40-13.10 WORKSHOP 4A (Business Growth Stream): From Objective to Analysis: The DOs and DON Ts of Market Research - Hosted by Facts International Leading global market research company Facts International, introduces you to the key do s and don ts of professional market research. Through this interactive workshop, businesses can learn how to create valuable insights which ensure that the benefits of market research outweigh the costs join us to discover how your company can gain competitive advantage and drive change. WORKSHOP 4B (Digital Marketing Stream): Working The Crowd: How To Choose Your Social Media - Hosted by Eileen Brown Engaging via online platforms such as LinkedIn, Twitter, YouTube and Facebook is now a key component of global business communications. Blogs, microblogs, social networking and social news sites have become essential tools in the marketing mix but with new channels emerging all the time, how do you decide which ones to focus on? Engagement specialist Eileen Brown presents a whistlestop tour of the key channels, on behalf of Kent Reimagined: providing practical advice on prioritising those that will best support your business objectives, positioning and target market. 13.15-13.45 KEYNOTE 5: Avoid Extinction: Evolve into a Social Business - Katie King, Managing Director, Zoodikers Kent 2020 Vision Start-Up LIVE & Kent 2020 Vision Marketing LIVE 2014 Keynote & Workshop Programme Page 3
The social media revolution could well be the new ice age for many traditional companies as a new generation of social businesses start to leverage rich data from social media, e-commerce and social technology to deliver competitive advantage and a wide range of business benefits. This information-packed session will discuss how to avoid extinction by evolving into a more social business - by connecting, communicating and collaborating better, not only externally, but internally too. 13.50-14.20 WORKSHOP 5A (Business Growth Stream): Maximise the Value of your Business - Hosted by the Intellectual Property Office Everyone owns IP; what do you own? Intellectual property (IP) will account for a large part of the value of most businesses. This seminar will cover the four main areas of intellectual property (trade marks, patents, designs and copyright) and how to protect Intellectual Property rights. WORKSHOP 5B (Digital Marketing Stream): Big Data for SMEs What Does it Mean for Your Business? - Hosted by Petra Young, SMB Partner Manager & Mark Deakin, Technical Evangelist, Microsoft UK Unlock your business data! This session will demonstrate live how small businesses and marketing professionals can generate real insight from big data. Using simple technology and data that is freely available, information that was once locked inside your business can open up a world of opportunity and take your decision-making to the next level. 14.25-14.55 KEYNOTE 6: The Power of Promotional Products The Ultimate Customer Engagement - Gordon Glenister, Director of BPMA Gordon Glenister, Director General of the BPMA will share great insight into how effective promotional branded gifts can make a real difference to successful marketing campaigns. An array of great ideas, case studies on what works and what doesn t and how effective branding can make a real difference. Humour and an engaged audience GUARANTEED! WORKSHOP 6A (Business Growth Stream): How to Survive Your First 36 Months and Beyond - Hosted by Aspirations Accountancy Limited Beyond Accountancy Find out for yourself the importance of your why? How you should start with the end in mind, the best vehicle to operate from and how to measure the important numbers for you and more importantly your customers. Learn how to give your business the best chance of success. Kent 2020 Vision Start-Up LIVE & Kent 2020 Vision Marketing LIVE 2014 Keynote & Workshop Programme Page 4
15.00-15.30 WORKSHOP 7A (Business Growth Stream): Creative Industry Support in England and France - Hosted by Recreate - An Interreg IVA (Channel) Project Business Advisors and Creative Industry businesses join a panel discussion on start-up support in France and the UK. Join us to find out how the French and English models differ and how your project could benefit from professional development training, funding opportunities and access to workspace & galleries WORKSHOP 7B (Digital Marketing Stream): Content is King: Adding Value to Your Online Presence - Hosted by Whitefish Marketing Content Marketing is essential for increasing your online visibility. We ll show you what variations of content you should be adopting and why (not just written text), how to use them for best competitive advantage to attract more visitors, and the serious dangers from Google when NOT focusing on content marketing. CLOSING KEYNOTE: The Digital Entrepreneur - Tim Gregson, Enterprise Strategy, Microsoft 15.35-16.15 Microsoft s Tim Gregson will explore the many ways in which new technologies have changed the landscape for new businesses; including how they have helped to reduce risk and infrastructure costs, enabled access to new markets and other benefits to the digital entrepreneur. 16.30 Both Shows Close Kent 2020 Vision Start-Up LIVE & Kent 2020 Vision Marketing LIVE 2014 Keynote & Workshop Programme Page 5