YOU THINK YOU MIGHT WANT TO STUDY: Bar & Restaurant Supervision Hotel Administration Hotel, Restaurant & Resort Management Destination Tourism with Marketing 220 HOSPITALITY & TOURISM
Course LISTING Higher Certificate in Arts in Bar & Restaurant Supervision Higher Certificate in Arts in Hotel Administration Bachelor of Arts in Hotel, Restaurant & Resort Management Bachelor of Arts (Hons) in Hotel, Restaurant & Resort Management Bachelor of Arts (Hons) in Destination Tourism with Marketing DEPARTMENT OF Hospitality & Tourism Head of Department of Hospitality & Tourism: Ciarán Ó hannracháin Telephone 074 918 6603 Email ciaran.ohannrachain @lyit.ie School Administrator: Pauline Gavigan Telephone 074 918 6612 Email pauline.gavigan@lyit.ie This department offers you a variety of courses for direct and indirect customer service roles within the broader tourism industry. Its courses are designed to equip you with the knowledge and skills to work in this exciting industry anywhere in the world. You will be ready to take on key roles in all areas of an established organisation, including supervisory and business management levels or perhaps be your own boss and start a unique new business. The department is part of the School of Tourism which is based on our Killybegs campus. 221
Bar & RESTAURANT Supervision course title Higher Certificate in Arts in Bar & Restaurant Supervision national framework level 6 cao code ly336 duration 2 years number of places 32 awarding body lyit points in recent years year final median 2012 aqa 185 2013 aqa 200 Is this the course for you? This course is designed to provide you with the skills and confidence to work in the area of beverage service in any type of bar, eg, gastropub, club, upmarket lounge and cocktail bars, luxury hotels, restaurants, cruise liners, etc. in the tourism and hospitality industry at professional craft or supervisory level. Participants of this course will have the opportunity to develop skills in all areas of food and beverage service including cocktail and wine knowledge and service. Students are assisted through our dedicated placement office in arranging a three-month Summer Work Placement after Year 1 and Year 2, with opportunities to experience the hospitality industry at home or abroad. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including English or Irish. or FETAC Level 5 in any discipline. Career opportunities The course will qualify you to find employment in food and beverage service in hotels, restaurants, cocktail bars, cruise ships and private clubs wherever food, wine, beer and other beverages are served. Good service staff offer the hospitality of hosts and the technical knowledge of connoisseurs many become food or beverage specialists or restaurant/bar managers. Follow-up courses Learners who successfully complete this course may progress to Year 3 of the BA in Hotel, Restaurant & Resort Management. 222
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 2 4 Hospitality Food and Beverage Operations M 10 8 Accommodation and Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing and Business Maths M 5 4 Bar Operations M 10 8 Culinary Skills M 10 8 Communications M 5 4 Information Technology and Descriptive Statistics M 5 4 Specialised Restaurant Service M 10 8 Mixology and Product Development M 10 8 Food and Beverage Cost Control M 5 3 Gastronomy E 5 3 French Language and Culture 1 E 5 3 Spanish Language and Culture 1 E 5 3 Events Planning and Promotion M 5 4 Business Law and Ethics M 5 3 Tourism Resort Concepts M 10 6 Management and Organisational Behaviour M 5 3 Tourism Studies E 5 3 French Language and Culture 2 E 5 3 Spanish Language and Culture 2 E 5 3 223
HOTEL ADMINISTRATION course title Higher Certificate in Arts in Hotel Administration national framework level 6 cao code ly306 duration 2 years number of places 16 awarding body lyit points in recent years year final median 2012 125 220 2013 aqa 170 Is this the course for you? If working in guest relations or customer service in the hotel industry appeals to you, then this course offers you a great way to kick-start your career. It will enhance your communication and organisational skills and teach you core business studies, emphasising the hotel industry. If you thrive in a dynamic, people oriented environment, then this course will give you the knowledge and experience you need for an exciting career. Students are assisted through our dedicated placement office in arranging a three-month Summer Work Placement after Year 1 and Year 2, with opportunities to experience the hospitality industry at home or abroad. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including English or Irish. or FETAC Level 5 in any discipline. Career opportunities This course opens up a very diverse range of career opportunities both at home and abroad, specifically in the rooms division of hotels. Roles include: 1 Reception / reservations manager 1 Housekeeping supervisor 1 Hotel sales and marketing executive 1 Guest relations officer 1 Event co-ordinator. You could work up to positions of great responsibility at the heart of any successful hotel: 1 Rooms division manager responsible for all accommodation sales and services 1 Revenue manager responsible for setting room rates and the profitability of the hotel. Follow-up course Learners who successfully complete this course may progress to Year 3 of the Bachelor of Arts in Hotel, Restaurant and Resort Management or the Bachelor of Arts in Destination Tourism with Marketing. 224
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 2 4 Front Office Operations M 10 7 Accommodation & Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 Destination Studies M 10 7 Travel Trade Operations M 10 7 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Conference & Banqueting Operations M 10 6 Principles of Marketing M 10 6 Tourism Management Accounting M 5 3 French Language & Culture 1 E 5 3 Spanish Language & Culture 1 E 5 3 Events Planning & Promotion M 5 4 Tourism Resort Concepts M 10 6 Management & Organisational Behaviour M 5 3 Business Law & Ethics M 5 3 French Language & Culture 2 E 5 3 Spanish Language & Culture 2 E 5 3 225
Hotel, Restaurant & Resort Management WORK PLACEMENT course title Bachelor of Arts in Hotel, Restaurant & Resort Management national framework level 7 cao code ly327 duration 3 years number of places 32 awarding body lyit points in recent years year final median 2012 175 245 2013 150 235 Is this the course for you? This full-time, three-year programme is an advanced professional training programme for aspiring managers in a variety of hospitality establishments, from fine-dining restaurants to luxury resorts. It prepares participants for particular professional careers as operations managers specialising in food and beverage or rooms division, and extending to the management functions of marketing, finance, human resource management and business development. Students are assisted through our dedicated placement office in arranging a three-month Summer Work Placement after Year 1 and Year 2, with opportunities to experience the hospitality industry at home or abroad. An optional Internship or Study abroad programme in Year 3 ensures that students are ready to work in the largest international sector in the world. Minimum entry requirements Entry requirements are Leaving Certificate, 5 od3 including English/ Irish (minimum 140 points), or FETAC Level 5 in any discipline. Career opportunities Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses. Follow-up course On successful completion of this programme, and subject to meeting certain requirements, graduates are eligible to apply for exemptions for a CIMA Certificate in Business Accounting. Graduates may also pursue our 1 year add-on Bachelor of Arts (Hons) in Hotel, Restaurant & Resort Management or other compatible level 8 degree programmes. 226
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 Hospitality Food & Beverage Operations M 10 8 Accommodation & Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 Bar Operations M 10 8 Culinary Skills M 10 8 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Specialised Restaurant Service E 10 8 Mixology and Product Development E 10 8 Front Office Operations M 10 8 Food and Beverage Cost Control M 5 3 Gastronomy E 5 3 French Language & Culture 1 E 5 3 Spanish Language & Culture 1 E 5 3 2 4 3 5 3 6 Events Planning and Promotion M 5 4 Tourism Resort Concepts M 10 6 Management and Organisational Behaviour M 5 3 Business Law and Ethics M 5 3 French Language and Culture 2 E 5 3 Spanish Language and Culture 2 E 5 3 Tourism Studies E 5 3 Semester Abroad (Erasmus, US) E1 30 Work Placement E2 30 Staff Training and Development E3 10 6 Advanced Beverage Studies E3 10 6 Hospitality Management Information Systems E3 5 3 Budgets, Pricing and Cost Control E3 5 3 Revenue Management E 10 6 Food and Beverage Management E 10 6 Business Environment M 5 3 Applied Economics M 5 3 Accounting Practice M 5 3 Restaurant Marketing M 5 3 227
Hotel, Restaurant & Resort Management course title Bachelor of Arts (hons) in Hotel, Restaurant & Resort Management national framework level 8 lyit internal code ly_thrrm_b duration 1 year number of places 16 awarding body lyit Is this the course for you? This 1 year add-on programme extends the education and training of the professional operations managers, focusing on the development of knowledge and competence in Hospitality Business Management and Applied Research and Development, while offering participants an opportunity to develop specialised expertise in Human Resource Management or Marketing. Minimum entry requirements Access to the programme is on successful completion of the BA in Hotel, Restaurant and Resort Management or equivalent. Career opportunities Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses. Follow-up course Upon completion of this course you can pursue compatible Masters degrees at Level 9. 228
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 4 7 4 8 Tourism E-Business & Digital Media M 10 5 Strategic Entrepreneurship & Resort Innovation M 10 5 Marketing Decisions & Consumer Behaviour E 10 5 Managing People in Tourism E 10 5 Financial Management M 10 5 Applied Research Project M 10 5 Strategic Marketing Management E 10 5 International Human Resource Management E 10 5 229
Destination Tourism with Marketing WORK PLACEMENT course title Bachelor of Arts (Hons) in Destination Tourism with Marketing national framework level 8 lyit internal code ly_tmark_b duration 2 years number of places 32 awarding body lyit points in recent years year final median 2012 n/a n/a 2013 295 355 Is this the course for you? This full-time, two year programme is an advanced education programme for aspiring tourism professionals who wish to work in product or service delivery, management and marketing innovation in national/international tourism destinations. It combines the technical skills of tour guiding with the business development skills of a marketing professional. An optional Internship or Study abroad programme in Year 3 ensures that students are ready to work in the largest international sector in the world. Minimum entry requirements Access to the programme is on successful completion of the Higher Certificate in Arts in Hotel Administration. Career opportunities Industry stakeholders, including destination managers, have stated their support for this programme and confirmed the demand from industry for graduates of this specific programme. As this programme will focus on destination tourism with marketing, it will address industry needs to develop graduates with knowledge in the areas of history, culture and language, tourism operations, marketing (including e-marketing) and general business. In addition, the programme will incorporate a series of modules on tour guiding which on successful completion will lead to a nationally recognised qualification in tour guiding. Follow-up course On successful completion of this programme, and subject to meeting certain requirements, graduates are eligible to apply for exemptions for a CIMA Certificate in Business Accounting. Graduates may also pursue compatible Masters Degress at Level 9. 230
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 3 5 3 6 4 7 4 8 Destination Development M 10 5 Business Environment M 5 3 Applied Economics M 5 3 Accounting Practice M 5 3 Rural Tourism M 5 3 Semester Abroad (Erasmus, US) E 30 Work Placement E 30 Tourism E-Business and Digital Media M 10 5 Marketing Decisions and Consumer Behaviour M 10 5 Strategic Entrepreneurship and Tourism Innovation M 10 5 European and International Tourism Policy M 10 5 Strategic Marketing Management M 10 5 Applied Research Project M 10 5 231