Project Origin : JCI Creative Young Entrepreneur Award (JCI CYEA) is a unique project that involved all the sector of societies from government, business and civil society; fully utilizing their unique resources, expertise, knowledge, experience and power to promote adherence of the principles of Corporate Social Responsibility (CSR) and to cultivate social responsibility to the community. It was launched in year 2005 and brought in to Malaysia in year 2007. JCI Petaing Jaya started hosting it since 2009 until now. Each year, top 10 Finalists were selected and from there, 3 were selected as winner. Beginning in year 2013, one lucky winner is selected by the Commonwealth Asia Alliance of Young Entrepreneurs (CAAYE) to attend and speak at their CAAYE Summit. Being an internationally recognized award, elements of CSR and compliance to UN Global Compact is one of the key area in the judging of the winners and finalists of JCI CYEA. We want nominees and youth to not just focus on donation or one-off charity, but aim to be active citizen to create sustainable impact which can benefit the communities and the world thru the power of entrepreneurship. This year, under area of Local Economic Development, one of the main focus is JCI CYEA Buddies program. This program was created by 2013 JCI CYEA Winner Adnan Lee after the 2013 JCI CYEA Award Ceremony. From a whatsapp group comprising of the 2013 JCI CYEA Top 10 finalists, the JCI CYEA Buddies has expanded to include other past and current winners and finalists. In Malaysia, entrepreneurship is the element of success to the country. Therefore, cultivation in from the youth is essential. As a youth, the opportunity to explore in business world is limited. JCI Creative Young Entrepreneur Award is a platform to let the youth get in touch with successful entrepreneur and learn from them. In order to achieve that, a series of sponsor by the entrepreneurs or corporate to the youth to attend such event is help. For entrepreneurs, they do charity work by donating money. JCI CYEA create a platform for them to contribute to the society by doing CSR contribution such as Entrepreneur sharing, Sponsor Youth to such event as mention. This bring win win situation to both parties.
Project Initiative : Analyze Community Needs for current economic development in the JCI Direction to create sustainable impact : Youth Unemployment and Unethical Business Practices are key areas of concern. Therefore, we: Connected JCI CYEA past winners and finalists via Whatsapp. Identified their hunger for knowledge on how to improve their business operation and also improve their contribution in CSR Identified the trend of students and youth wanting to embrace entrepreneurship as an alternative career. Formulate and develop plan and budget for the whole year program. Identified objective for each event and ensure that it meets the three basic requirements, namely get more entrepreneur to participant, involvement of youth and promote CSR to entrepreneurs and youth. Designed promotional material and send out via email blast, Facebook event invite as well as promote via e-classifieds and blog. Prepared pre-event press release. Identify the most effective partners to achieve mutual goal. The key partners for this program are the JCI CYEA past winners and finalists themselves. Over time, other partners have emerged such as other JCI Local Organization, JCI Youth, others association and etc. Monitoring, evaluating and reporting the project outcome. Assess the results for further improvement. Post mortem discussion held after the buddies trip, JCI CYEA Top 10 Finalists Revealing Press Conference cum CSR Seminar and the Grand Award Ceremony. Areas of improvements were noted down for future events.
Project Initiative : JCI CYEA Buddies Program consists of:- JCI CYEA Buddies Whatsapp group. Periodical JCI CYEA Buddies Trip to visit each other s business in various parts of Malaysia. Entrepreneur Sharing by JCI CYEA Buddies at various CSR Business Seminar held at universities and other Local Organizations. JCI CYEA Ambassador appointed to promote and publicize the program. JCI CYEA Buddies Group are all invited to join Malaysian delegation to Commonwealth Asia Alliance of Young Entrepreneurs (CAAYE) Summit. This provides a platform for JCI CYEA Buddies to network with members of youth organizations from 8 Commonwealth countries (Brunei, Singapore, India, Maldives, Sri Lanka, Pakistan, Bangladesh and Malaysia) and 1 invitee member (Nepal). In addition, 1 winner will be selected by the various country CAAYE reps as speaker for CAAYE Summit. We also encourage local entrepreneurs to take part in CAAYE Challenge and compete with other countries entrepreneurs.
Project Result : We now have a pool of inspiring entrepreneurs to connect and invite as speakers for events in JCIPJ, as partners for community projects and as ambassador for JCI CYEA. We observe overwhelming response from other Local Organization (LO) JCI members to arrange corporate visit to JCI CYEA Finalist and Winners to learn about their success journey. 3 future leaders developed through their role as committee of JCI CYEA Buddies Trip (Central) and JCI CYEA Ambassador program. Their leadership and management skills improved after these programs. JCIPJ has appointed 2013 JCI CYEA Winner Adnan Lee as JCI CYEA Ambassador to promote the Buddies Program and to maximize publicity, as other SMEs can easily relate to fellow successful entrepreneur. Entrepreneur sharing to JCI Youth UNMC and JCI Youth Taylor University by past winner. We promoted JCI and Corporate Social Responsibility thru this program to other entrepreneurs. Entrepreneur spirit is spread by past winner and current finalists through sharing session to universities students and JCI member. 2 new members trained as Event Emcees. New members are groomed to be emcees immediately upon joining JCIPJ. Raised profile and branding of JCIPJ amongst the public from their participation of the events. Build strong teamwork amongst the organizing team members and past presidents. Over 1,000 exposures for JCI PJ and JCI CYEA through different promotion channel such as online promotion (Facebook or websites), electronic messaging (SMS, whatsapp, Wechat), posters mailing to JCIM members and distribution to all universities, social enterprise and supporting organization.
Project Result : Over 80 universities students have attended JCI CYEA Grand Award Ceremony and learn from the entrepreneur how to be an successful entrepreneur. Indirectly, entrepreneurs are doing the CSR by sharing their expertise and this provide a long term effect to the community. Over 50 entrepreneurs supported CSR Program in this event: Postcards in aid JCI-PJ UMMC Leukemia and Cancer Trust Fund and JCI Nothing But Nets. Publicity thru media/press coverage more than 20 appearance in local online/offline media. Indirectly, in help to raise the awareness of CSR to the public. JCI CYEA Ambassador promote JCI CYEA to 200 participants at international level thru CAAYE Summit in Sri Lanka (Nov 2013), CAAYE Interim Meeting in Bangladesh (June 2014), 100 participants in Business Networking Academy, JCI Fukuoka, Japan (July 2014), as well as locally at JCI Johor Bahru Charity Entrepreneur Seminar, Yayasan Inovasi Malaysia Jejak Inovasi Program in Sandakan and Seremban, BFM Entreprise Breakaway in Kuala Lumpur, MAGIC Great program in Cyberjaya, etc CSR Seminar in aid of JCI Nothing But Nets has been raised more than 30 nets. Besides that, each of the JCI CYEA finalists and winners also continues to contribute back to society by doing multiple CSR projects regularly. For example: Adnan Lee (MBG Fruits) and Joshua Ng (Grace Covenant Community Care Bhd) work together to provide employment opportunity for more than 50 orphans and internship for over 20 university students/ youth. MBG Fruits continue to promote CSR spirit thru gardening and cleaning at Selangor Family Aid Association on quarterly basis. They helped to beautify the garden, create a green living environment and clean the buildings that houses old folks and mentally handicapped. JCIPJ team and JCI Youth UNMC team also joined them in year 2013 until now for this project. Dato Calvin Khiu (MK Curtain Group) created impact to community by setting up ONE (1) Old Folk Home to provide shelter for over 80 old folks, as well as donate curtains with arithmetic designs, so students can improve their mathematics skill.
Project Applicable to other part of the world : This program is applicable to the world as the reason mention below: IMPACT It will bring impact to the community by promote CSR. What we earn is get from the society. Through CSR, we give back to the community. We encourage use of Active Citizen Framework as road map that is find out what is the root cause of the problem in the community and provide a sustainable solution that will bring long term effect. By adding in question on example of how the companies apply JCI ACF concept in their operations. MOTIVATE This will motivate the community especially the youth thru connect them to the successful entrepreneur. We provide opportunity for past winners and top 10 finalists to share their entrepreneur journey to inspire the youth, whilst at the same time train the entrepreneurs public speaking skills. Indirectly, this will bring benefit to the community in long term especially the employment rate. INVEST We use cost effective method to maximize the surplus by implementing various financial strategies e.g. obtain sponsor for venue. We invest in the youth through training in this program. In long term, it help the youth to obtain certain skills like leadership and management. COLLABORATE We continue working together with Government, JCI CYEA Finalist, SMEs, Associations, etc. All are in wining situation. CONNECT We formed JCI CYEA Buddies Group, organise JCI CYEA Buddies Trip, invited young entrepreneurs to be JCI member, circulate JCI PJ project information to all. We connect them together with the community. Indirectly, all are serving the communiyt without realizing.
Project Applicable to other part of the world : This project definitely is applicable to the world because it will help to improve the active citizenship in the community. Entrepreneurs and many sponsors have now offered their support to do joint projects with local community By working together, they might come out quality and efficient projects that give their staff opportunity to participate and learn. At the same time, community is benefit from them by the CSR Project they have conducted. This will also to give the chance for the organization and entrepreneurs to work beyond boundaries as the entrepreneurs participate in this program are from different state or area. Through this program: It will enable the entrepreneurs or organization to provide development opportunities that empower young people to create positive change, we provided the platform for members and public to increase their leadership and event management skills through the various projects. Young entrepreneurs were given opportunity to share their business services and products in the open market. As CSR sponsors, it provide the chance for them to give back to society.
Finalist Eligibility : Participants of students turnout more than 200 people. University student have shown the interested to join internship in these young entrepreneurs company e.g MBG Fruits, IHS Natural Healing Sdn Bhd. More than 30 sponsors in cash /kind from all sectors e.g. SME under CSR packages which their support gives recognition to the project. JCI CYEA is the source for other Local Organisation to invite the young entrepreneurs for charity talk. Example, JCI JB has invited 2013 JCI CYEA winners to speak at their charity seminar. This program provide a platform to the entrepreneurs to practices CSR. Funds raised from postcard sales to young entrepreneurs have helped many leukemia patients from various races. We setup official partnership UMMC in 2012 and requested for the funds to be used to cover medical and hospital living cost for children of multiracial background. Raised profile of our JCI CYEA Finalist through project exposure and media exposure highlighting their CSR efforts to public. News coverage received from Charity Seminar in aid of JCI Nothing But Nets, has raise JCI CYEA profile to public. A famous blogger helped to promote the JCI Nothing But Net on her blog thus raising awareness to youth: http://milliondollarbeauty.blogspot.com/2014/08/charity-jci-nothing-but-nets-fight.html Our projects provide opportunity for youth to be active citizens.
Finalist Eligibility : This program will inspire the youth: JCI Youth chapter JCIY University Nottingham Malaysia Campus received hands on experience in managing major events. They will be potential future of JCIPJ member to create sustainable impact for the community. Some have even conducted internship or will be doing internship at the companies of JCI CYEA finalists/winners. JCI CYEA Buddies Club is one of the ways to promote principle of CSR by involving all sectors of society. As per JCI strategies, it could be driving force to unite government, business entity and civil society to collaborate for impact. Entrepreneurs now make up more than 50% of JCIPJ membership profile. JCIPJ committee members bonding grows stronger, fellowship and their loyalty to JCI increases. We give exposure to new members to be project OC and committee toward active citizen to create sustainable impact. For further detail may refer to the website as below: www.jcicyea.com.my Facebook: JCI CYEA Malaysia Youtube: JCI CYEA
Endorsement Letter