MARKETING INNOVATION SUMMIT FOR B2B presented by April 29 30, 2015 AT&T Park, San Francisco, CA MarketingInnovationSummit.com #B2BSUMMIT
DAY ONE WEDNESDAY, APRIL 29TH DEMANDBASE UNIVERSITY WORKSHOPS Demandbase University Workshops are being offered with limited availability. The two tracks, Basic and Advanced, will be presented by a team of Demandbase experts and cover the following lists of topics: 1-5pm BASIC TRACK Account-Based Marketing Introduction: Learn the fundamentals of Account-Based Marketing and the real life tactics and strategies for implementation within the Sales and Marketing organization. Includes an ABM assessment to help attendees define a roadmap for adoption within their organization. Top 5 Reports to Get Started in B2B Analytics: Get started with analytics that drive your ABM strategy. This session will cover the 5 essential reports every marketer needs to set out on a path of Account- Based Marketing in their organization. Attendees are welcome to follow along on their own Demandbase-enabled Analytics instances on their laptops. B2B Segmentation: Uncover the universe of companies that you can and should do business with, create valuable segments from this universe, and create a marketing plan for each segment in this guided portion of the workshop. B2B Digital Advertising, Personalization and LPO Best Practices: Learn about the tried and true best practices for Web, Mobile & Video advertising creative and landing pages. Account-Based Marketing in Action: How does it all come together? Learn from fellow marketers that have deployed a full funnel Account- Based Marketing strategy successfully. Learn how to create a roadmap for Attract, Engage, Convert and Measure that maximizes revenue performance.
DAY ONE WEDNESDAY, APRIL 29TH (cont.) 1-5pm ADVANCED TRACK Account-Based Marketing Introduction: Learn the fundamentals of Account-Based Marketing and the real life tactics and strategies for implementation within the Sales and Marketing organization. Includes an ABM assessment to help attendees define a roadmap for adoption within their organization. Creating Analytics-driven Advertising and Personalization LPO Plan: Gain insight into how to create data-driven strategies for Account-Based Advertising, Personalization and Landing Page Optimization. Creating an Analytics-driven Content Strategy: Content plays a critical role in B2B Marketing, but how do you create a content strategy that focuses on and engages the segments and accounts that matter? Learn how to use data to create a content strategy that wins. Creating Page Optimizations/Experiments in B2B: Discover the different methodologies for creating an effective testing strategy, as well as best practices for reporting and analysis of data from experiments. Account-Based Marketing in Action: How does it all come together? Hear from fellow marketers that have deployed a full funnel Account-Based Marketing strategy successfully. Learn how to create a roadmap for Attract, Engage, Convert and Measure that maximizes revenue performance. GENERAL CONFERENCE OPEN 5-7pm WELCOME RECEPTION ALL STAR LOUNGE Let s play ball! Join us in kicking off the conference - grab some upscale ballpark grub and take a swig before swinging in the batting cages, or catching a ballpark tour.
DAY TWO THURSDAY, APRIL 30TH 7:30am REGISTRATION OPENS 8-8:45am BREAKFAST ALL STAR LOUNGE 9-11:15am KEYNOTES STADIUM Welcome & Executive Address Chris Golec, Founder & CEO, Demandbase Peter Isaacson, CMO, Demandbase Avanish Sahai, CPO, Demandbase Guest Speaker Stop Hunger Now Rod Brooks, CEO, Stop Hunger Now Chris Golec Avanish Sahai Peter Isaacson Rod Brooks 11:15-1pm LUNCH ORGANIC GARDEN Stop Hunger Now: Volunteer Demandbase is proud to partner with Stop Hunger Now and we invite you to volunteer and help package meals with fellow attendees. 1-3:45pm TRACK SESSIONS THOUGHT LEADERSHIP TRACK Thought Leadership Session Adam Blitzer, SVP & CEO Pardot, salesforce.com Account-Based Marketing: Welcome to The New Reality in B-to-B Megan Heuer, Vice President & Group Director, SiriusDecisions Thought Leadership Session Michael McLaren, CEO, MRM/McCann Adam Blitzer Michael McLaren Megan Heuer!
DAY TWO THURSDAY, APRIL 30TH (cont.) 1-3:45pm TRACK SESSIONS (CONT.) INNOVATION SHOWCASES TRACK Innovation Showcase: Domo Heather Zynczak, CMO Innovation Showcase: Featured Customer Marketing Tech Stack Showcase Panel Moderator: Scott Brinker, President & CTO, ion interactive Heather Zynczak Scott Brinker MARKETING TECHNOLOGIST TRACK Marketing with Big Data Caleb Whitmore, Founder & CEO, Analytics Pros B2B Personalization Made Easy Citrix Caleb Whitmore 5-7pm KEYNOTE & CLOSING STADIUM Steve Young Pro Football Hall of Fame Quarterback & ESPN Analyst Ace Awards Steve Young 5-7pm CLOSING RECEPTION ALL STAR & PATIO LOUNGE Enjoy closing out the conference in style, featuring San Francisco neighborhood cocktails and cuisine. GENERAL CONFERENCE CLOSE Agenda is subject to change.
MARKETING INNOVATION SUMMIT FOR B2B presented by THANKS TO OUR SPONSORS Media Partner: April 29 30, 2015 AT&T Park, San Francisco, CA MarketingInnovationSummit.com