15 September 2008 MIH
Introduction Social interaction service, aggregating Presence, IM and VoIP in one place. Founded January 2006, officially launched May 2008 Currently 83 employees & 3 offices in Holland, Argentina & Brazil Mangrove Capital Naspers, MIH Holtzbrinck Ventures (Skype, Jaxtr) (QQ.com, Mail.ru) (StudiVZ, Kyte) Stats (aug. 2008) Serving more then 10 mln active users per day and 1 mln mobile users in 176 countries with 500.000 concurrents 2
Global Opportunity The 3 Billion landmark has been surpassed... adding new connections at the rate of 15 per second, or 1.3 million per day GSMA, April 16th,2008 Market predictions By 2011, the number of worldwide mobile subscribers will reach 5.2 billion Infonetics Research 2008 By 2011, there will be about 1 cellular mobile broadband subscriber for every 4 wireline broadband subscribers Infonetics Research 2008 By 2012, 975 million users will access Social Networking Sites via Mobile ComputerWorld 2008 3
Mission Establish Nimbuzz as the Global communications platform for seamless IP-based communication among Mobile Phones and Social Media Platforms GOALS Global leader of Presence based services Become a global leader on mobile IM & related services Global leader of mobile VoIP services 4
Nimbuzz Core Concept VoIP IM Presence 5
Services Architecture Instant Messaging Networks Corporate Communities Social Communities Telephony Networks Nimbuzz platform IM Presence File sharing VoIP Geo presence widget mobile pc web 6
Communications Limitations IM Networks MNO mobile user WiFi / VoIP Operator Social Networks All separate connections 7
Nimbuzz solves the problem IM Networks MNO WiFi / VoIP Operator Social Networks One client, one solution 8
Major features widget mobile pc web -Chat rooms -IM -VoIP (WiFi, 3G) -Hybrid VoIP (GSM 2 VoIP through local dial-in) - File Sharing - Geo Presence -Messaging -BUZZ 9
Positioning Value Added Services Aggregating Communities CORE Mobile IM &? Mobile VoIP??? 10
New Functionality: P2PH 11
click here for video web
Introduction Social interaction service, aggregating Presence, IM and VoIP in one place. Founded January 2006, officially launched May 2008 Currently 83 employees & 3 offices in Holland, Argentina & Brazil Funded $10 million June 2007, $15 million June 2008 Mangrove Capital (Skype, Jaxtr) Naspers, MIH (QQ.com, Mail.ru) Holtzbrinck Ventures(StudiVZ, Kyte) Stats (aug. 2008) Serving more then 10 mln active users per day and 1 mln mobile users in 176 countries with 500.000 concurrents 13
Distribution
Interworking model IM Networks Social Networks Nimbuzz Platform Voice Chat Messaging Email File sharing IMS operator A IMS Operator B VoIP / WiFi Operator
Distribution Partners Hardware Manufacturers MNO SNS - Spice Mobile -RIM - A1 (Austria) - Siminn (Iceland) - TM (Malaysia) - StudiVZ (Germany) - Studenti (Italy) -Gayet (Turkey) Media Companies ISP s SIP Providers - Clarin (Argentina) JV - Abril (Brazil) JV - MWEB (South Africa) - ICTEL (South Africa) - Apnatelelink (India) 16
The Nimbuzz MNO offering option one Nimbuzz Client distribution Features Both Nimbuzz mobile and PC client available pre-loaded mobile clients on handsets & downloads on MNO wap & web portals all Nimbuzz communication features available Advantages Fast implementation possible Minimal investment Increased sales on data plans New revenue models Case study 17
The Nimbuzz MNO offering option two Increase value of existing community on mobile Features -connect MNO IMS infrastructure and community to Nimbuzz platform -provide IM, presence and all other possible communication features to own community Advantages accessibility to existing IMS platform through Nimbuzz client portfolio increased reachability and more functionality by integration of Nimbuzz on existing IMS platform Increased sales on data plans New revenue models Increase loyalty Increased engagement on MNO services Case study Austria 18
The Nimbuzz MNO offering option three Convert your existing customer base in a dedicated online community Features create your own online community without having an IMS infrastructure in place enabling new online services Advantages create web presence on both mobile AND web making existing mobile functionality (like SMS & calling) web based Improve user experience + cost effectiveness Increased sales on data plans New revenue models Increase loyalty Increased engagement on MNO services Case study E-Gal Ventures 19
StudiVZ domain (located in Germany) Nimbuzz domain (located in Amsterdam) Studi VZ Website Nimbuzz Web Skype GTalk MSN Client Chat Presence / Roster StudiVZ Backend Chat Nimbuzz StudiVZ XMPP/Jabber Server Gateways Nimbuzz XMPP/Jabber Server -Friends -Messages (not chat) -Presence XMPP /REST Gateway
Route 1 - Direct FMCG Model Nimbuzz Pre-Installed on all Nokia Handsets Deep integration in phone book (P2Ph) Close partnership (JV/ partnership etc.) Shared revenue model (i.e. Advertising,content selling, premium service) Direct to Market
1 Choose contact in your phone menu
2 Choose a contact and press options
3 Choose for the chat option
4 Register or login to your Nimbuzz account. When finished press OK
5 Phone will make contact with Nimbuzz server
6 Nimbuzz badges are showing up in front of your contacts. Select a contact then press the round button
7 You can also choose from the menu that pops out from the round button below. This is the communication menu Choose start chat
8 You can start a chatsession with this person
9 When your back in the contact list you can select an offline Nimbuzz user, like Diana, and select the round button.
10 The communication menu shows up again. You see that some options are dark gray which means they can not be used. Only the white options are selectable. You can choose exit
11 You can invite a friend from your contact list to use Nimbuzz. Clicking yes Nimbuzz will send a free sms with an invitation to this person. Clicking no you will go back to your contact list.
12 Several options to choose from. Press exit
13 Click right when you are in your contact list. A tab with manage communities shows up. Select MSN for example.
14 Login with your personal data on MSN. Press OK
15 Nimbuzz presence. Select a contact then press the round button
15 The communication menu shows up again. Select whatever you want.
Monetization
Monetization models Nimbuzz works with the following models Nimbuzz Out (voice) Revenue share on voice traffic Advertisement Premium services Contents Licensing (corporate market)
Business Model ad based Mobile advertisement: - Context aware (profile, time, LBS) - Customer driven (brand association) - Lead generation - Transaction based (call me now) - Integrated with free services - Sponsored services ( chatrooms, calls)
Blyk Free SIM, 275 SMS for free Free SIM, 275 SMS for free & 47 min for free per month Six brand messages a day 100 brands signed up