SAP Mobile Strategy June 2012

Mobility Is Not Just About Road Warriors Anymore Execs Line of Business Managers Task and Business Users Consumers and Ecosystem Mobile E-Commerce Mobile Marketing Self-Service 2011 SAP AG. All rights reserved. 2

Mobilizing the Enterprise Is Complex Ease of Use Device Choice Apps & More Apps! End User Requirements Security Device & App Management Development Tools & TCD/TCO Device and Backend Diversity Enterprise Requirements 2011 SAP AG. All rights reserved. 4

SAP and Sybase s Vision of the Unwired Enterprise Business Information Information Mobility Any SaaS Service Any Device Any Application Any Server Platform Unwired Platform Partner Customer Any Person Employee Any Data Always Available Integration Collaboration Manage Analyze Mobilize 2011 SAP AG. All rights reserved. 5

Our simple yet comprehensive solution App Provisioning & Management MDM Device Security Usage Analytics Asset Tracking Afaria Data Partitioning Integration with App Middleware Platforms Device Configuration Help Desk 2011 SAP AG. All rights reserved. 6

Bringing Order to Chaos with SUP Connect Eclipse Create Mobile SDK Consume Applications Databases J2EE Connector Architecture Partner & Custom Applications SAP & Sybase Applications Web Services Software Applications Unwired Platform Mobile Services Files Management Console Afaria Control 2011 SAP AG. All rights reserved. 7

SUP SHARED DEVELOPMENT 1. Development of a mobile application can be easily split 2. Everyone is still working on the same SUP project 1 Developer with backend system know how Developer with business process know how Developer with user interface know how 2 Backend Integration Business Logic Client UI SUP Project

SUP REUSABILITY 1. Initial project was done with ios device 2. Next step extends the project to a different device platform. 3. Only the UI part needs to be adapted. 1 SUP Project - A SAP integration Business Logic Client UI - iphone Stays the same Change 3 2 SAP integration Business Logic Client UI - BlackBerry SUP Project - A

SAP Mobile Apps Process Apps SAP CRM Sales 2.0 SAP Retail Execution 2.0 SAP Field Service 2.0 SAP EAM Work Order Industry Apps SAP In-store Product lookup (Retail) SAP Policyholder Lookup (Insurance) SAP Electronic Medical Record SAP Citizen Connect (Government) SAP Business Objects SAP Business Objects Mobile SAP Business Objects Explorer Employee Productivity Apps Human Resources SAP Employee Lookup SAP Leave Request SAP Timesheet SAP HR Approvals SAP Interview Assistant SAP Manager Insight SAP Learning Assistant SAP Payslip details Finance SAP Travel Receipt Capture SAP Travel Expense Approvals SAP Payment Approvals SAP GRC Access Approver SAP GRC Policy Survey Sales SAP Customer Briefing SAP Sales Order Notification SAP Material Availability SAP Customers and Contacts SAP Customer Financial Factsheet SAP ERP Order Status Other SAP Multi-Channel Information Accelerator SAP EHS Safety Issue SAP Shopping Cart Approvals SAP ERP Quality Issue SAP Transport Notification and Status SAP Transport Tendering This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement 2011 SAP AG. All rights reserved. 11

New Addition to SAP Mobile Platform Syclo, a leading provider of enterprise mobile solutions,announced today that its mobile applications in support of the SAP ERP and SAP Customer Relationship Management (SAP CRM) applications were purchased by SAP. Syclo, in Cooperation with SAP, to Deliver a Suite of Enterprise- Grade, Ready-to-Deploy Mobile Applications on the Sybase Unwired Platform. Syclo mobile apps to run on Sybase Unwired Platform. http://wwww.syclo.com/news/syclo-sybase-unwired-platform 2011 SAP AG. All rights reserved. 12

What the analysts say? Mobile application development is a top concern for enterprises and their CIOs. 61% of respondents plan to enhance their mobility capability during the next three years, and 48% believe they will become leaders in their industries by fully adopting innovative mobility solutions. SAP has One of the largest mobile development efforts Most flexible application development environment Broadest device support Source: Gartner Magic Quadrant for Mobile Application Development Platforms April 2011 2011 SAP AG. All rights reserved. 14

RDS Rapid Deployment Solution You choose 3 Apps - we take care of the rest with fixed price RDS for Mobile Apps and Infrastructure enables you to go-live within 8 12 weeks Examples of Productivity Apps that cover Sales, Finance, HR, Procurement and Logistics SAP Employee Lookup SAP HR Approvals SAP Timesheet 3 Productivity Apps by your choice Value Adding Powerful mobile solution delivered out-of-the-box based on leading SAP Sybase Unwired Platform Start fast, with few important mobile apps, and expand later Seamless access to SAP s Business Suite back-office information Mobile Infrastructure Relay Server Quick and Lean Clearly defined scope Sybase Unwired Platform Afaria 3- tier landscape (DEV, QA, PROD) Attractive fixed-price services Gateway 2011 SAP AG. All rights reserved. 15

SAP Services Portfolio for Mobility Framework of modular services to ensure safe transition to the unwired enterprise Mobility Adoption How can mobility impact my business? Where do I start? Planning Service for Enterprise Mobility (Evaluate Mobility UseCases: Technology & Architecture, Risk & Security, Governance & Transformation, Value & Business Case) Customer entry points depending on adoption level What are relevant scenarios for me? How to realize these scenarios? Evaluation Service for Sybase Unwired Platform (Setup sandbox + knowledge transfer getting started) I need to educate my people I need PoC before I can start a real project I have clear mobile strategy in place and need to prepare for implementation / development projects Design & Setup Mobile Infrastructure (Detailed IT architecture (incl. security + sizing) and installation of required components) Design & Setup Mobile Device and Application Management (Concept for MDM + setup Afaria + Operations Design & Governance) I want to deploy apps I need apps built and tailored to my specific needs Design & Build Custom Mobile App (Design + Development + Tailoring) Deployment of Mobile Apps (Deploy standard and custom mobile apps - leveraging existing implementation services and RDS) Support for Custom Mobile Applications AMS for Mobility Post Go-Live Support Platform Upgrade Support Services I have apps live but need to evolve Discovery Workshop for Enterprise Mobility Understand mobility challenges and identify your Mobility Plan Evaluation Service for Afaria (Setup sandbox + knowledge transfer getting started) Device Change Management Time 2011 SAP AG. All rights reserved. 16

SAP creates a World Class Enterprise Mobility App: World Class Enterprise Mobility App Store: Launch Mobile Apps Store for Enterprise True Mobile App Store Experience Develop App Certification Process Develop e-contracting & Payment Functionality Develop company-specific and white-label Apps store capabilities Mobile App Catalog Enterprise Mobile App Store 2011 SAP AG. All rights reserved. 17

Thank you Avi Naveh SAP Israel Avi.Naveh@sap.com