PRESS KIT OCTOBER 2013
COMPANY BACKGROUNDER Mashery, the world s first and leading provider of API technology and services, helps power 62,000 apps for more than 175 top brands including USA TODAY, Comcast, Cisco, Hoover s, Klout, Associated Press, Rdio and Expedia. Mashery helps companies build API-powered platforms to rapidly scale business via new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs, from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of more than 200,000 developers. Mashery was founded in 2006 by current CEO Oren Michels, Scott Rafer, Clay Loveless and Kirsten Spoljaric. In 2012, Mashery raised $10 million in funding led by OpenView Venture Partners. Existing investors include Cisco, Formative Ventures, First Round Capital and.406 Ventures. Mashery is rapidly broadening its offering to meet the needs of increasingly sophisticated, business-critical API programs, as well as to expand sales and marketing activities in key vertical markets. Mashery provides on-demand API infrastructure and platform enablement and management for key verticals like media, retail, travel, business services, data as a service, geo-local services, healthcare and finance. The company also provides strategy services to help both established and emerging brands determine their most effective approaches to using APIs in the post-website age of big data, cloud, social and mobile. Mashery is headquartered in San Francisco, with offices in New York, Boston and London. KEY STATS COMPANY Founded: 2006 Funding: $34.7 million since 2007 Headquarters: San Francisco Regional Operations: Boston, New York, London Customers: 175 Active Developers: 200,000 Apps: 62,000 Key Industries: Media, Retail, Travel, Business Services, Data Services, Geo-local Services, Healthcare, and Finance CONTACTS MEDIA & ANALYSTS David Conner dconner@mashery.com T:415-625-0091 M:415-845-4838 @DM_Conner SOCIAL MEDIA & CONTENT PARTNERSHIPS Sara Reiner sreiner@mashery.com @Sara_Mashes DEVELOPER RELATIONS Sarah-Jane Morris smorris@mashery.com @SarahJaneMorris FEEDBACK/SUGGESTIONS Julie Gibbs jgibbs@mashery.com @JulieGibbs
PRODUCTS & SERVICES PARTNER MANAGEMENT PARTNER PORTAL I/O DOCS I/O WRAPS PRODUCT MANAGEMENT API PACKAGER KEY MANAGEMENT TRAFFIC MANAGEMENT DATA CACHING AND GEO-CACHING SECURITY ACCESS CONTROL DEPLOYMENT MASHERY API DISTRITBUTION NETWORK - Mashery s enterprise-grade cloud infrastructure with global points of presence (POPs), dynamic scaling, and 24-hour monitoring and support. HYBRID - Mashery s hybrid deployment model is a combination of managing some traffic on-premise and some traffic in the cloud, simultaneously. PCI COMPLIANT - Mashery is the first and only API management company to be certified as a Level 1 PCI-compliant Service Provider. REPORTING & ANALYTICS Mashery s reporting provides analysis important to the business user to help visualize trends and quantify the value of your API program. CUSTOMER SUCCESS HIGHLIGHTS We needed a cost-effective way to manage our customer accounts, apply cache, and harden our delivery process. In our analysis, competitors were not ready for prime time - Mashery was. - Dave Abbott, SportsData, LLC Serving an API is not our core competence, and Mashery lets us keep it that way. Mashery deals with caching and data centers so we don t have to. - Tyler Singletary, Klout We ve increased our developer base by 75 percent since our official launch. Active promotion by Mashery s Developer Outreach and customer marketing teams have accounted for the majority of these signups. - Andi Gillentine, Whit.li KEY CUSTOMERS
EXECUTIVES & EXPERTISE See website for full bios OREN MICHELS CO-FOUNDER AND CEO TWITTER: @Michels EXPERTISE: The Transformative Business of APIs, App Economies, Cloud Computing, SaaS, Big Data, Multichannel Marketing, BYOD CHRIS LIPPI VP, PRODUCTS & SERVICES TWITTER: @CLippi EXPERTISE: API Platforms, API Security, API Design, Enterprise Application Integration, SOA Gateways, API Registries KIRSTEN SPLOJARIC VP, HR & ADMINISTRATION TWITTER: @KSpoljaric EXPERTISE: Startup Culture, Talent Wars, Distributed Workforces, Tech talent retention strategies ROQUE VERSACE VP, SALES TWITTER: @Roquev EXPERTISE: Cloud Computing, Distributed Commerce, Data as a Service, API Channel Partnerships DELYN SIMONS VP, DEVELOPER RELATIONS TWITTER: @Delynator EXPERTISE: Developer Communities, Developer Culture, Open Source Software, Gender Equality in Software Development DEVON BIONDI VP, STRATEGIC SERVICES TWITTER: @Devon EXPERTISE: Enterprise API Strategies, API Content Syndication, Platform as a Service, Infrastructure as a Service, Social Media APIs JOHN OBERON VP, ENGINEERING TWITTER: @JOberon EXPERTISE: SaaS, Enterprise, Application Development JULIE GIBBS VP, MARKETING TWITTER: @JulieGibbs EXPERTISE: Market Vision, Enterprise Mobile Apps, Content Marketing, Demand Generation, Social Media TOM ST. ONGE VP, BUSINESS DEVELOPMENT TWITTER: @Tstongemash EXPERTISE: Strategic Alliances, Partnerships JULIA LEDBETTER GENERAL COUNSEL TWITTER: @JuliaMashes EXPERTISE: Legal Affairs BOAZ MAOR VP, CUSTOMER SUCCESS TWITTER: @BOAZMAOR EXPERTISE: Customer Success
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