THE M A SHERY SOLUTION

Transcription

1 THE M A SHERY SOLUTION Whether it be to grow channels for your ecommerce efforts, extend the reach of your brand to a variety of mobile devices, open up public data, or foster a culture of internal innovation through data sharing, having an API is arguably the most strategic decision your organization has made since going online in the first place. Much as a successful website entails more than simply having a web server, a rich API program goes well beyond just technical infrastructure. Companies leading their industry with API programs have proven that APIs are about a new approach to business, a modern twist to channel strategy, and fostering a community of developers who - when incented correctly - will proliferate your brand well beyond the walls of your own domain. APIs are being written into the most cutting edge business plans, discussed in boardrooms and highlighted on earnings calls. We at Mashery understand well that winning APIs rely on a holistic approach that encompasses a well thought out strategy, rich developer community, superior API infrastructure management and operational excellence.

2 PRODUCT OFFERING Ever thrown a dinner party? You worry about people not showing up, you worry about not having the right amount of food, and then, of course, you want to make sure you remember who did show up and what happened. Believe it or not, it is a lot like executing an API strategy. You need to attract developers to come to your API party, you need to manage API calls once the apps accessing it are live and, of course, you want to know who showed up and what happened. DEVELOPER PORTAL Mashery s SaaS based API Management Solution provides all the technology required to execute upon your API program. Designed using best practices from over a 150 leading APIs, the Mashery powered Developer Portal provides you with your own customized portal for attracting and supporting developers. Here, developers can register for an API key, access supporting materials like sample code or applications and participate in interactive forums. THE DEVELOPER PORTAL INCLUDES: Custom branded portal powered by Mashery Self-service developer registration, key sign up and account management API Access Tiers for different levels of service depending on developer class Interactive API documentation, from which developers can execute live API calls Community management tools - blog, App Gallery, sample code, and moderation tools Complete admin control for content, moderation, user management, and notifications Portal functionality also available as an API (of course!) API MANAGEMENT CONSOLE AND PROXY The API Management Console and Proxy give you the tools to fully control your API once it is live. The proxy acts as an information highway traffic cop ensuring that your servers remain protected against unauthorized traffic and overload. In addition, tools allow for front end management of your API, keeping you in complete control of your assets. THE API MANAGEMENT CONSOLE AND PROXY INLCUDES: Security - identification, authentication, and access based on key Full OAuth support Traffic control - limits or blocks traffic based on key, geography, TOS, or timing Packager- easily create and manage custom content and data packages with point-andclick functionality Manage rate limits based on API, methods, Developer Class, or specific API Key Multiple protocol support (XML RPC, REST, SOAP, JSON RPC, and JSONP) API performance optimization - global caching with geo-routing Scalability - capacity automatically adjusts to rate of calls Content filtering Throttle limit notifications to developer and administrator API MEASUREMENT AND REPORTING API Measurement and Reporting gives you the insight - at both a business and technical level - to know what s working, what s not and how your API program measures up against objectives. Reporting and analytics are easily accessible on your Mashery powered portal and via our robust set of reporting APIs. API MEASUREMENT AND REPORTING INCLUDES: API uptime and performance Reports by method, service, developer, group etc. API Activity reports - volume, success rates etc. Operational reports - latency, performance, errors, time outs, security violations Trending Admin reports Developer reports - visibility for developer partners Neartime access or delivered via daily log THE MASHERY SOLUTION SUCCESSFUL API PROGRAMS DON T JUST HAPPEN. YOU NEED THE MASHERY DIFFERENCE - INDUSTRY LEADING PLATFORM STRATEGY, DEVELOPER COMMUNITY, CUTTING-EDGE PRODUCTS, AND OPERATIONAL EXPERTISE TO DESIGN, IMPLEMENT AND MANAGE YOUR API PROGRAM. Never underestimate the connection that s required between business leadership, technology and product folks. HEIDI TUCKER VP BUSINESS DEVELOPMENT HOOVERS sales.com

3 OPERATIONAL EXPERTISE Albert Einstein once said, The only source of knowledge is experience. We at Mashery have been in the business of APIs since before there was a business of APIs - or at least a widespread one. Having launched over 150 API programs, our team brings a wealth of experience to each and every engagement - precisely the knowledge you need for assured success. Like any new business initiative, your API program requires careful attention to the components required for successful execution. Our team partners with you in planning, launch, ongoing operations and future growth of your API program. PRE-LAUNCH PLANNING Our technical services team works with you to determine the optimal infrastructure required for success with your API program. Our multi-tenant SaaS based solution, with the added option of Mashery Local, means you launch more rapidly and with less effort. The Mashery technical planning process assures you have all pieces ready and in place prior to launching your API program. Proven methodology to understand customer needs and apply to Mashery solution Configuration and customization of portal and proxy Project management and training API QUALITY AND AVAILABILITY Mashery s industry leading product and team ensures top quality operations of your API, keeping you up and available while optimizing response times. Continuous monitoring and quick response to quality issues, such as elevated error rates and latency Capacity management Increased reliability and availability Performance acceleration Content caching Protocol translation SECURITY The Mashery proxy serves as a protective shell between outside traffic and your API. Mashery acts as a frontline of access for all API calls ensuring your backend systems stay secure, free from irrelevant traffic and free from overload. Key-based security and validation Access tiers for content security and/or monitoring Protection from specific traffic sources (ie. geography or specific IPs) Full protection of API servers from malicious traffic or Denial of Service attacks Support of SSL & encryption OAuth accelerator - Mashery token management reduces backend processing ERROR RESOLUTION As a managed service customer support team, Mashery acts as a true extension of your IT department. Our insight into each and every API call means we are on the front lines responding rapidly to any issues, reacting quickly and effectively. Active monitoring tools with 24/7 monitoring and support of direct API as well as backend Backend tools for proactive client notification Premium service with custom monitoring tools SCALE As the service behind some of the most highly trafficked APIs on the internet, Mashery knows how to help you scale in your API efforts. Our cloud based infrastructure means you can scale instantaneously without dependence on additional hardware or customization. Additionally, having worked to scale dozens of APIs from test phase to success, our team can help you plan and provision in alignment with measurable traffic and business objectives. Cloud based infrastructure allows for elastic scalability Capacity planning spread through multi-noc global network Solution architected for horizontal scaling Consultation on planning for backend scaling THE MASHERY SOLUTION SUCCESSFUL API PROGRAMS DON T JUST HAPPEN. YOU NEED THE MASHERY DIFFERENCE - INDUSTRY LEADING PLATFORM STRATEGY, DEVELOPER COMMUNITY, CUTTING-EDGE PRODUCTS, AND OPERATIONAL EXPERTISE TO DESIGN, IMPLEMENT AND MANAGE YOUR API PROGRAM. All this stuff was what we tried to do ourselves but we got incredible time to market with Mashery as our partner. PAUL LENTZ, VP STRATEGIC PARTNERSHIPS HOOVERS sales.com

4 STRATEGY SERVICES The acronym API may be easy to spell, but successfully executing on an API program means a whole lot more than just getting the technical infrastructure in place. An API offers a new distribution strategy to your core business and is a key component to extending your sales channel, brand, business or agency. Mashery s Strategic Services team partners with you from the beginning of your planning process to align your API program with your broader business strategy. Our team brings battle-tested best practices learned from working with scores of leading API providers in order to help you formulate your API program. Our services include business planning, establishing performance metrics, and structuring developer outreach programs. The Mashery Strategic Services team assures the optimal infrastructure is in place to ensure your business success. API PLATFORM PLANNING BRIEF SESSION Our team works with your team in completing our API Platform Planning Brief. This includes providing strategic direction, setting business objectives and defining metrics and measurement methodology. Align API strategy with overall business strategy Identify top success metrics and measurement methodology Define API structure - advice on specific data to expose, definition of access tiers Target ideal developer mix (internal, partner, third-party) Produce Developer Outreach program plan API PLATFORM PLANNING WORKSHOP A customized, half-day onsite seminar. Mashery shares our industry expertise and presents an overview of the API landscape with relevant case studies and success stories. PLATFORM JUMPSTART CONSULTING Mashery s team works together with your internal business and technical teams to work on your internal business case around an API strategy. Our packages include ROI analysis of program, definition of scope, and success metrics as your API program goes live or reaches an inflection point for ongoing growth. THE MASHERY SOLUTION Successful API programs don t just happen. You need the Mashery difference - industry leading platform strategy, developer community, cutting-edge products, and operational expertise to design, implement and manage your API program. The API program will leverage the abilities of thousands of developers to come up with new ways to engage online shoppers beyond the confines of BestBuy.com. It s what we hope will be a new, fundamental way of doing business. JOHN THOMPSON SENIOR VICE PRESIDENT AND GENERAL MANAGER BESTBUY.COM sales.com

5 DEVELOPER OUTREACH OVERVIEW Successful API platforms exist to help developers succeed and deliver value. Mashery s Developer Outreach Services provides industry expertise in API development and management to help you craft a winning developer strategy. Mashery Developer Outreach Services offer multiple opportunities to reach developers. Our customers gain access to the Mashery API Network of over 150K+ web and mobile application developers with Mashery IDs who have built 44K active apps. Developers gain access to your API from day one of your program. From an initial developer recruitment to ongoing co-marketing programs, Mashery works with you to build strong relationships with these valuable new partners. DEVELOPER OUTREACH SERVICES Mashery provides a variety of outreach services to help companies like yours build a successful developer program. Delivering three distinct levels of service, Mashery can help you build the developer program that is the right offering for your business. DESCRIPTION STANDARD PREMIUM PLATINUM Mashery API Network developer hub Company logo, API description and link to your API portal. Developer Dashboard Manage API keys, applications and usage reports across the Mashery API Network. API Explorer Navigate methods and test using live API calls. newsletters to 150K+ developers Two announcements about your API in our newsletter featuring newly launched APIs, highlights of events, cool apps, developer contests, and more. I/O Docs Integration Optimize your interactive API documentation for your maximum developer adoption. Go where the developers are - Co-marketing sponsorships at 3 tech events, meetups, barcamps, hackdays, and internal innovation days. Quarterly goal assessments We act as an expert extension to your marketing team to identify goals for your program and help with execution of those goals. Code samples We build mobile and web code samples using your APIs, then intergrate them into developer toolkits. API Status Inclusion in our API performance and health dashboard that helps developers learn about issues that could potentially impact application development and uptime. Application Directory Featured Web and mobile apps built using your API. COST INCLUDED $6K PER YEAR $25K PER YEAR SXSW INTERACTIVE At SXSW Interactive 2011, Mashery s Circus Mashimus Lounge showcased 14 client APIs, attracted 8,000 visitors, polled 250 developers for our Pulse Survey, distributed 800 bags of popcorn and emptied 6 kegs of beer. 75% of the Fortune 1000 will open APIs by GARTNER, INC., MOBILE AND CONTEXT-AWARE BRANCHES GROW FROM PUBLIC WEB APIS, E R I C K N I P P, BENOIT J. LHEUREUX, JUNE 29, sales.com

6 MASHERY SUPPORT AND MONITORING SERVICES Mashery s customer support team is dedicated to making sure your API platform always achieves optimal performance and reliability. The team has a reputation for responding quickly and effectively, frequently alerting customers to potential issues before users become aware of them. MASHERY SUPPORT PLANS All Mashery customers enjoy Mashery s 24/7 Standard Support and Monitoring services at no additional charge. Customers with more stringent requirements are encouraged to upgrade to Mashery 24/7 Gold Support and Monitoring, which includes faster response times, more telephone support, and more frequent monitoring. 24/7 MONITORING DESCRIPTION STANDARD GOLD 24/7 status check Every 20 minutes Every 5 minutes Endpoints monitored 1 8+ Notification SLA 45 min via 15 min via /live call Escalation procedure None Custom 24/7 SUPPORT DESCRIPTION STANDARD GOLD Online & Yes Yes Telephone support Priority 1 (P1): 24/7 P1: 24/7; P2-P3: Business hours Mashery delivers 24x7 support and monitoring services. Our real time API dashboard constantly checks to ensure our customers APIs are up and running. Named support contacts 1 5 Response time Standard SLA Gold SLA (2x as fast) Semimonthly support briefing No Yes sales.com