ABSTRACT Selim SARIYERLİ CLM & E-MARKETING MANAGER in Novo Nordisk since March, 2012 Total 13 years experience in pharmaceuticals & IT Business industries. Istanbul Aydın University; Instructor UCB Pharma; Market Intelligence & SFE Manager Novartis; SFE Analyst-Medical Rep. Cegedim; Technical Consultant Fortis Bank; System Analyst and Programmer Login; ERP Consultant Turkcell; System Operator Education : Bahçeşehir University, PhD. Management and Organization, 2009- Galatasaray University, Executive MBA Bahçeşehir University, MBA in Financial Management Boğaziçi University, Management Information Systems SELİM SARIYERLİ Selime Hatun Camii Sk. Şükran Apt. 11/4 80050 FINDIKLI/İstanbul Email: selimsariyerli@gmail.com Mobile: +90 533 3566821 Office Phone: +90 212 2440910 Personal Information: Nationality: Turkish Place & Date of Birth: Istanbul 15.07.1978 Marital Status: Single Mobility: Mobile for international assignments Education: Bahçeşehir University,Istanbul,Turkey PhD, PhD of Management and Organization 2009-Now Galatasaray University, Istanbul,Turkey (GPA:3,75/4.00) MBA,Master of Business Administration 2006-2008 Bahcesehir University, Istanbul,Turkey (GPA:3,03) MBA, Financial Management 2003-2006 Boğaziçi University, Istanbul,Turkey (GPA:2.77) MIS, Management Information Systems 1997-2002 Galatasaray High School, Istanbul, Turkey 1989-1997
Academic Works : Istanbul Aydın University February 2011- March 2012 Instructor in Social Sciences Faculty, International Trade Major Instructoral Initiatives Undergraduate Market Economy and Enterpreneurship lectures given to Junior (3 rd year) students. Business Life: Novo Nordisk Turkey March 2012- Present CLM & E-Marketing Manager Business Initiatives Project Manager of the first CLM initiatives in pharmaceuticals in Novo Nordisk Global and in all pharma sector in Turkey. Very competitive and futuristic initiatives in marketing intelligence, a brand new business model in marketing. Cross functional Initiatives Working closely with Management Team, Product Managers, Marketing Director, Sales Management, Sales Representatives, Information Technologies Department, Sales Force Effectiveness Team in order to create a unique system that bases its business model from the data gathered through I-PADs from HCPs and to create a change and renovation in promotion habits in Marketing. UCB Pharma Turkey February 2009- February 2012 Market Intelligence & Sales Force Effectiveness Manager Managerial Initiatives Managing 2 Sales Force Effectiveness Data Analysts, following up their performances and coaching them in increasing their business knowledge. Business Initiatives Support of Managing Director according to current performance of Field Force, reporting sales data, creating alternative action plans supported by the deep dive SFE analysis. ETMS Initiatives Creating new easy to use reporting alternatives according to Field Force needs which also contributes to make easier Territory Management with Top Management. Cross Functional Initiatives Attending in Local Leaders Meetings in order to strategically drive the company's future aspect with different departments' managerial representatives.
Cooperate with different department members in strategic leader role in order to form cross functional project teams for new launches and to enhance current perfomance of the company. Sales Force Structure Determination Initiatives Using different smart custom made tools,determination of product Full Time Equivalent(FTE) in order to create new team structures to enhance effective and sales driven promotion for current products and also products that are on the pipeline with the cooperation of Marketing,Sales and Managing Director. Market and Desk Research Working with the Product Managers develop market research plans to provide insights for strategic planning and brand tracking purposes for both launched and pre-launch products Coordinate with Market Research Organizations, Consultants to meet the qualitative objectives derived from strategic brand plans and market research plans Follow up agencies / consultants supplying market research to ensure completed to spec Organize feedback sessions to appropriate individuals and functions with interpretations, conclusions and recommendations base on the data Periodically support other functions (such as Business Units and Regulatory Affairs & Medical Departments) with marketing insight data Providing standard monthly reports to in house customers Business Intelligence Review overall company performance vis-à-vis our operating markets and companies within the same, on a quarterly basis using internal as well as external source of data: Summary monthly reporting on entry markets & UCB (value, volume, market shares)(company Dashboard) Quarterly analysis of; Rx data and extended entry markets/ucb analysis Collates market & competitor information gathered from sales, marketing and medical team and other sources and disseminates to organization within monthly and ad-hoc reports. Novartis Pharma Turkey April 2006 February 2009 Marketing & Sales Force Effectiveness Specialist & Sales Representative Field Force Experience: Working as the Cardiovascular Sales Representative in one of the biggest training and research hospitals in İstanbul(Okmeydanı) promoting 2 biggest Hypertension drugs for 4 months. Success in increasing the Market Share from 4,3% to 7,3 with different projects and periodic physician visits. SPOC Initiatives Working as the SPOC (Single Point of Contact) responsible for three big business franchises (63% of the total business in Turkey). I have been coordinating with Business Unit Heads, Sales Management and Reps, the SFE initiatives and KPIs; incentives, discovery zone(etms system including doctor info, visit reports, targeting), performance
management systems, sizing and territory alignment (MAPS ), targeting, micromarketing, new product launches preparation and related promotional activities, IMS sales reports. Targeting System Initiative Actively participated as the trainer of the Targeting New Launch Project s onsite trainings. Project management role in the IT system integration PMS initiatives Project manager on the Field Force Performance Management System(PMS) in coordination with HR and IT departments. PMS in Turkey is a process where all reps and FLMs (around 550 people) are meeting twice a year to review the performance of each individual. The whole process is facilitated through an electronic environment to have continuity and keep standard business decisions. The outcome scores are used for the salary adjustments, benefits and promotional/exit decisions. QTQ Reporting Initiatives Responsible for the generation of Turkish affiliates global reporting named QTQ Reports Cegedim,İstanbul-Turkey October 2004-April 2006 Customer Services Executive - Customer Services Department Customer Services Executive of Sanofi Aventis in order to provide client s requests technically, realizing pharmaceutical projects such as the structure of call reports,targeting objectives planning. Fortis Bank, Istanbul-Turkey September 2003-October 2004 System Analyst- Project Implementation Department System Analyst in Accounting, Budgeting and Export projects in order to attain the objectives on the tight deadlines by communicating business units, analyzing their requests, implementing projects using an Information Technologies project methodology in order to provide a good understanding between the business unit and the Project Development Department. Login Information Tech., Istanbul-Turkey November 2002-September 2003 Application Consultant -Project Department Application Consultant of ERP/MRP modules of LOGIN ENTEGRE for WINDOWS ERP. Turkcell., Istanbul-Turkey February 2000-June 2001 Call Center Agent(Part-time-5 months) IT System Operator(Full Time 1 year 1 month) Certificates Obtained: Oracle, (2004,One week in Oracle Head Office,İstanbul) IMS Sales Dataview,Sales Analyzer (2006,2 days in IMS Head Office,İstanbul)
Computer Knowledge: Microsoft Office 9x/2000/XP (Word, Excel, Powerpoint, Access, Outlook), Adobe Acrobat, Internet Explorer & Software SPSS, WinQSB, MS Project,Login Entegre for Windows ERP,Oracle Discoverer,Web Focus Languages: French(Fluent), English(Fluent) Courses taken at the University about Management Science:. Strategic Management(MBA). Organizational Behaviour(MBA). Logistics Management(MBA). Production Management(MBA). Management(MBA). Statistics(MBA). Marketing Management(MBA). Finance. Accounting. Operations Research. Research Methodology. Economics Academic Achievements: Obtained 50% Success Fellowship on Bahçeşehir University(PhD) Obtained 50% Success Fellowship on Bahçeşehir University (Financial Management) Ranked as 99. top degree out of 1.5 million in ÖYS (University Entrance Exam), June 1997 Community Activities: Travels (to USA,England, France,Italy,Holland) Sports (Squash, Bowling, Football, Basketball,Billiards) Music(Playing Guitar,Listening Classical,Slow,Rock Music) References are available upon request