DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project into a predetermined box that we can easily scale we take into consideration the type of business you operate, your competition, current social presence, personas, the amount of products or content your site has and other factors to prepare an appropriate mix of services. Within this packet you will find an outline of our basic services and general pricing guidelines. Once your needs have been determined we will blend them with our expertise and research and offer a custom proposal. Please note: We require a 6 month commitment to any ongoing marketing services. Why? Because it takes time to refine every campaign based on reporting data. It s also in our clients best interest to be committed to the campaign long term. Many agencies will not require such a minimum but it would be ethically questionable to provide services that don t incent the client to hang in there for the long haul. Our focus is your success, not short-term campaigns that don t deliver results.
ANALYTICS All sites should have some form of analytics, preferably google analytics to determine a number of important metrics including number of visits, page views, bounce rate, time on site, popular keywords, referral sources, conversions and more. O N E - T I M E O N E - T I M E Most Popular O N E - T I M E 875 1,250 Up to Conversion Goals Up to 3 5 10 Conversion Goals Up to Conversion Goals Base Install Base Install Base Install Conversion Testing Conversion Testing Conversion Testing Monthly Reporting Tracking for up to 3 events Tracking for up to 5 events Monthly Reporting Cross-domain tracking E-commerce Monthly Reporting WHAT YOU LL LEARN How users arrive at your website What keywords people are using to find you Percentage of users who leave your site How users flow through your website Which users take action and why Which conversion methods are most effective
TECHNICAL SEARCH ENGINE OPTIMIZATION Technical Search Engine Optimization (SEO) is honestly a bit of a dirty word for us here at 3five. The space is saturated with snake-oil salesman and dodgy characters operating off-shore who rarely offer quantifiable results. We re not the only ones who feel such disdain. Google also works very hard to limit the influence of SEO specialists. Google does, however, recommend a few basic techniques and that s exactly what we offer. Truth is that many of the services touted by SEO firms will at some point in the near future hurt your ability to rank as Google changes their algorithm. AUDIT IMPLEMENTATION 1,000 Complete audit of all aspects of on-page SEO including meta data, cross-linking and keyword usage Google, Yahoo, Bing submission Create/Edit Alt Tags Create/Edit robots.txt file Edit H1 & H2 Tags Title Tag Optimization Description Tag Optimization Create/Edit sitmep.xml file Create/Edit Alt Tags THE FACTS 60% of clicks go to the first organic result On-page SEO is the foundation for all internet marketing On-page SEO reduces paid advertising costs via AdWords Organic results are the most credible Organic results produce better conversion rates Your top competitors have likely done it already
SEARCH ENGINE OPTIMIZATION CONSULTATION Search Engine Optimization can be a technical process that requires a deeper knowledge of search engines and web development, but it doesn t necessarily have to be to yield positive results. That is why here at 3five we prefer to empower our clients by offering and instructing clients on easy to use tools that allows them to create or modify content to be Search Engine Optimized. Implementation of SEO Plugin FEE 750 One-on-One tutorial Detailed SEO Best Practices manual (based on our experience) Maintenance of plugin Optimize your website with one plugin Analyze your content with an SEO perspective Increase brand awareness Achieve better conversion rates Increase visibility & rank among organic search results
LOCAL / MAPS Local Maps Optimization helps customers find you when they perform a localized search, often in the form of [business name or category] in [location]. For example, someone looking for a restaurant might type Fine Dining in San Francisco. When you optimize your business location for search engines, you are taking the necessary steps to ensure that your business shows up when people are looking for you. What s Included MAP LISTING CREATION We create and optimize local listings with Google, Bing, and Yahoo. MAP LISTING OPTIMIZATION We verify local content while integrating keyword phrases into descriptions, adding categories and services, and other relevant information depending on the local directory site. MAP LISTING CONSOLIDATION In addition to the above tactics, we will search for and consolidate duplicate listings to eliminate any superfluous information or inconsistencies relating to your business location. CREATION 750 THE FACTS 20% of the millions of Google searches each day specify a location 50% of mobile phone users search on their mobile device because they need information on the go Google has surpassed the yellow pages for people needing information about local companies A professional presence on Google Places builds trust and search visibility
SEARCH ENGINE ADVERTISING - BASIC GOOGLE ADWORDS PPC PPC (pay-per-click) Basic is a great way to jump start your business and stand out among the competition. We create and place ads which display your location, contact information, and other facts about your company when consumers conduct localized searches in Google on both desktop and mobile devices. It s quick, easy, highly targeted and a great option for smaller businesses. 300 The amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to google to buy ads. Set your budget each month and when it s reached the campaign turns off. Up to 3 text ad groups Up to 6 text ad variations Up to 50 keywords 1 Conversion Goal Pay only when people click on your ad and arrive at your website Target specific geographic areas down to zip code Know exactly what kind of return you re getting through conversion tracking on contact form submissions and even phone calls Ability to set a monthly budget and turn campaigns on and off for seasonality and special offers or events
SEARCH ENGINE ADVERTISING - ENTERPRISE GOOGLE ADWORDS PPC Effective PPC involves creating and placing ads in prominent positions on search engine results pages. Your ad will appear within Google Search results, inside Gmail, on mobile devices and even on other websites. If your website is new, or if you want to immediately drive traffic to your site, a PPC campaign can give you a fast boost in targeted traffic. If done correctly, a skillfully handled PPC campaign can save you a lot of money over selfmanaged campaigns. 2,000 1,000 Campaign setup Text ad groups Target hundreds of text ad variations Target hundreds of keywords Conversion goals setup The amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to google to buy ads. Set your budget each month and when it s reached the campaign turns off. THE FACTS 92% of the time average searchers don t look past the first page of Google Google estimates that businesses earn an average of 2 for every 1 they spend with Google AdWords PPC services For high-purchase-intent search queries, the top three ad spots take approximately 40% of clicks on the page
RETARGETING Retargeting allows you to target potential customers who have already visited your website by displaying image advertisements on websites that the user is browsing as a constant reminder of your company and your service offerings. This constant reminding facilitates top of mind brand awareness and is an effective method of lead generation when targeting potential customers who have traveled to your website but have yet to trigger a conversion. 750 Campaign Setup Implementation of Google AdWords Retargeting Code Creation of up to 3 Different Image Advertisements Up to 3 Different Image Advertisement Sizes for Each Variation of Image Ad The amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to Google to buy ads. Set your budget each month and when it s reached the campaign turns off. Target users who have already viewed your website Improve top of mind brand awareness Constantly remind users of your offerings Pay only when people click on your ad and arrive at your website
DYNAMIC RETARGETING Retargeting allows you to show ads to people who have previously visited your website. Dynamic retargeting goes a step further by presenting previous visitors with image advertisements that contain products they viewed on your site. Advertisements that are specifically tailored to your audience helps you drive sales by bringing previous visitors back to your site to purchase what they have already viewed. 1,000 Campaign Setup Creation of Product Feed Conversion Tracking Setup Ad Creation The amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to Google to buy ads. Set your budget each month and when it s reached the campaign turns off. Advertisements unique to each user Target users who have already viewed your website Your products are displayed across the Internet Facilitates purchasing process Improves top of mind brand awareness
PRODUCT LISTING ADS (PPC) GOOGLE SHOPPING PPC Product Listing Ads display your products within Google Search Results. Example: A potential customer searches for a product using either brand/ model such as Cannondale Synapse or general product name such as road bikes and the product image, brief description, price and vendor appear. Listings then also appear within Google Shopping. 1,000 Similar to standard AdWords PPC, the amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to buy ads. Set your budget each month and when it s reached the campaign turns off. Setup Merchant Center Establish Product Feed/s Product Categorization Conversion Tracking Advertise only to those specifically looking for your product when they re looking to make a purchase Dramatically increase your reach and broaden your customer base Inclusion in Google Shopping is included when signed up for product listing ads
COMPARISON SHOPPING FEEDS Many consumers utilize comparison shopping engines to find product from multiple retailers in one place. There are hundreds of them and we can integrate with most but the top channels in our experience are TheFind, NexTag, Shopping.com and Google Shopping. Comparison shopping sites don t make sense for every retailer but for many they dramatically increase traffic and sales. PER CHANNEL 250 VC CHANNEL PER CHANNEL Each shopping engine takes a cut for referrals of your site. This money is added to your account and if a referral or sale is made a small amount is deducted from the balance. We charge a 15% fee on the monthly spend to maintain product feeds from your store to the comparison shopping engine and to maintain/optimize account settings on a monthly basis. Create channel account/s Establish Product Feed/s Categorize products Campaign optimization Conversion tracking Manage inventory in one place Distribute your inventory over multiple sites, not just your primary webstore Be seen at every critical juncture through the consumer s path to purchase
FACEBOOK ADVERTISING (PPC) Facebook is an incredible advertising platform for B2C businesses. Particularly lifestyle brands. The advantage of Facebook is the amount of personal data they collect. It allows us to advertise only to those who meet very specific demographics in order to grow your social influence as well as increase direct traffic to your website. Basic Account Setup Demographic Research Campaign Setup & Bidding Ad Creation Similar to standard AdWords PPC, the amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to Facebook to buy ads. Set your budget each month and when it s reached the campaign turns off. One of the most popular sites on the web, Facebook can drive huge amounts of traffic Facebook offers highly targeted advertising based on personal interests, education level and more Increase customer loyalty and social influence by promoting your page with ads Advertising on Facebook dramatically increase your ability to reach people on mobile devices
LINKEDIN ADVERTISING (PPC) LinkedIn is fantastic for B2B businesses and professional organizations, conferences, etc. With the ability to target people with specific titles LinkedIn can be a very efficient form of advertising if you have a large audience/potential market. Ads can be used to direct traffic to your website or to grow your company s following (or both). Basic Account Setup Demographic Research Campaign Setup & Bidding Ad Creation Similar to standard AdWords PPC, the amount you spend monthly is completely up to you and we take a 20% management fee to maintain your listings. The rest goes directly to LinkedIn to buy ads. Set your budget each month and when it s reached the campaign turns off. Increase distribution of inbound marketing material Increase authority within your market Increased recruiting ability Dramatically lower costs than Google advertising Utilize deep user data to highly target specific demographics
EMAIL MARKETING Keep in touch with your audience/customers, share company news, communicate with your organization or constituency and more. We provide enterprise level email marketing services complete with a professional copy editor, deep segmentation ability, spam testing and complete reporting. Optional POSTAGE 10 /EMAIL BLAST plus one cent per recipient COPY EDIT 50 /EMAIL Import Contacts Open/click reporting Up to words Set up segments Spam testing 24 hour turnaround Email Template (1 included) Install signup on website THE FACTS For every 1 spent, 44.25 is the average return on email marketing investment 44% of email recipients made at least one purchase last year based on a promotional email 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week 72% of B2B buyers are most likely to share useful content via email 91% of consumers reported checking their email at least once a day 56% of businesses say they plan to increase their use of email marketing this year