Programs Summary Second Quarter, 2010
Selling Lenovo is as Easy as 1, 2, 3 Pricing Great TopSeller pricing TopSeller Volume Delegation Marketing Support Technology Access Program (Demo) Marketing Development Program Rewards and Incentives TopSeller Rebate Program (SPIFF) New Customer Bonus Deal Registration
TopSeller Volume Delegation This promotion enables Solution Partners to offer select discounts ranging from 3% to 6% on qualifying TopSeller desktops, notebooks, ThinkServers, ThinkStations, related options and services. Notebook & Desktop Server & ThinkStation Discount Qty 5 to 14 Qty 2 to 5 3% Qty 15 to 49 Qty 6 to 9 5% Qty 50 to 500 Qty 10 to 500 6% Program Duration: April 1, 2010 June 30, 2010. *Pre-Approved Bid numbers L1Q110001, L1Q110002 and L1Q110003 PRICING
Technology Access Program Lenovo Solution Partners can earn purchase up to 4 client system units (notebook or desktop), 1 ThinkStation, 1 ThinkServer and 10 options up to 35% off list price for demonstration or internal use. Eligible Products ThinkPad Notebooks ThinkCentre Desktops ThinkStation ThinkServer ThinkPlus Accessories ThinkVision Monitors Lenovo Desktops Lenovo Notebooks (includes G Series, S10-3 and S10-3t) Solution Partner Discount Up to 35% off list Program Duration: April 1, 2010 Mar 31, 2011. Quantities reset quarterly. Claims to be submitted to http://www.tappcproducts.com *Please refer to announcement letter BPL00162 for all terms and conditions MARKETING SUPPORT
Market Development Program Lenovo is interested in helping you reach new customers. We can provide rebates to help you fund demand generation activities such as: Customer Briefings Email Direct Mail Webinars Campaigns Campaigns Tradeshow s Bring customers to the Lenovo Briefing Center! Submit proposals to your Lenovo Sales Rep or Lenovo Partner Assist Team. *Please refer to announcement letter LEN07-374 for all terms and conditions *Lenovo Partner Assist Team 1-877-536-9955 opt. 2, opt. 2. MARKETING SUPPORT
New Customer Bonus Lenovo Solution Partners can earn up to 4% rebate on sales made to a new customer on TopSeller or Corporate Desktops, Notebooks, Servers and Workstations. Rebates are paid from $1. Rebate Opportunity Examples Sell Earn $25,000 $1,000 $75,000 $3,000 $150,000 $6,000 $250,000 $10,000 Payouts under this program are capped at $10,000 per approved customer. Partners can nominate up to 15 customers per week via the following URL: http://www.pcnewcustomerbonus.com p Program Duration: April 1, 2010 Sept 30, 2010. *Please refer to announcement letter BPL00160 (Commercial) and BPL00161 (Public Sector) for all terms and conditions. REWARDS & INCENTIVES
Deal Registration Deal Registration program applies special bid pricing for Public Sector and Commercial customers with greater than 1000 employees (leads should be >$100,000) Rewards Partner for demonstrating value-addadd activities to the customer's s hardware requirements resulting in Lenovo and the Partner winning the business. If approved, the Deal Registration i special bid will provide 4% preferential pricing for the value-added activities. Breaking News: 2% Enhancement from Apr 1 to Sept 30 (back end) +2% back end Value-add activities could include, but are not limited to: New customer opportunity identification and development Moving a customer off of competitive hardware Marketing and technical resources Value-added software, hardware and services Marketing activities (customer briefings, proposals, benchmarks, demo systems, etc.) Submit leads via: http://www.lenovo.com/partners/us/en/sfdc.html *Please refer to announcement letter LEN09-719 (4% Base) and BPL00164 (2% Enhancement) for all terms and conditions REWARDS & INCENTIVES
TopSeller Rebate Program (SPIFF) Lenovo Solution Partners can earn $$$ per unit on select TopSeller Think Products: Rebate Opportunity Examples Sell Earn ThinkPad $10 - $40 ThinkCentre $5 - $30 ThinkStation $35 - $75 ThinkServer $15 - $50 Program Duration: April 1, 2010 June 30, 2010. *Please refer to announcement letter BPL00163 for all terms and conditions REWARDS & INCENTIVES
Influencer Program Earn fees for influencing End Users to purchase Lenovo product(s) directly from Lenovo when the Lenovo Solution Partner-Resellers Location ID (LOCID) is included on the End Users purchase order. Brand Fee Structure ThinkPad Notebooks, ThinkCentre Desktops and ThinkStation Workstations 6% up to list minus 20% (or) 3% at > 20% IdeaPad S10e Netbooks, ThinkServers and Lenovo 3000 Products 3% fee based on end user purchase price ThinkPlus Services ( sold separately after initial i i sale ) 12% up to list minus 20% (or) 7% at > 20% Lenovo PC Options and ThinkVision products 6% up to list minus 20% (or) 3% at > 20% Wyse Thin Clients 5% up to list minus 10% (or) 3% at > 10% Think Topseller Models 6% up to list minus 6% (or) 3% at > 6% 3 rd party Vendor Logo Hardware Options 3% up to list minus 5% (or) 1% at > 5% Fees range from 1% to 12% of the net End User sales price, depending on products sold and discount off of list. Program runs from April 1, 2010 to March 31, 2011 *Please refer to announcement letter BPL00168 for all terms and conditions REWARDS & INCENTIVES
Want to earn up to 20% margin when you sell Lenovo? Stack Lenovo TopSeller Programs to Maximize i Your Margin Example using T500 2242-8RU ( 25 unit sale ) $999 List Price Margin $79 off list from Distribution $1,975 8% Qualifies for Volume Delegation Program ($919.10 BP cost 5% Discount = $46) $1,150 5% TopSeller Rebate Program (SPIFF) $30 per unit $750 3% New Customer? New Customer Bonus Program (Promotion 2% Additional running April to Sept) $919 4% Total Margin $4,794 20% Want to earn more??? attach an extended warranty approximately 25% of margin attach a carrying case approximately 25% of margin All & any presumptions of margin or actual sales prices are for illustrative purposes only & Lenovo acknowledges that resellers reserve their rights to set pricing in accordance with their independent policies & guidelines. Prices subject to change.