Your Complete Sales and Marketing Automation s The Right Triangle Sales Closing Information Pack Steve Conner Training Systems, LLC 2600 S. Waverly Rd. Lansing, MI 48911 (517) 775-9991 www.steveconner.org Steve has been working with me to help improve my sales skills. I have used other consultants and taken several sales courses in the past and none have helped me as much as Steve. He has an in depth understanding of sales processes and a very personal way of communicating them. Steve is non manipulative and is very capable of tailoring his teaching skills to meet my needs. Steve's integrity and his desire to help me succeed are far beyond my expectations Barry Draycott President Tech Terra Environmental Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 1 of 9
INTRODUCTION The goal of my sales and marketing automation programs is to provide entrepreneurs and businesses customized sales and marketing automation training programs. My programs are geared to position your business for increased market share, reduced sales cycles, increase sales per customer, and an increase to your gross sales. From the introduction of a sales development program through the development of unique and specific sales closing strategies to the actual closing of your company s contracts/accounts, services, or product sales, I provide programs which are geared for you to develop, or establish your business in the course of success. I will address the shortcomings of 94% of businesses that fail to grow. There is severe risk to your attempt to operate a business without a 100% commitment which I request you make before entertaining a relationship with me. My programs are designed for entrepreneurs and businesses who would like to improve their sales and marketing programs. I have helped over 1400 businesses throughout the United States and Canada, many of these businesses generated sales increases in excess of 40%. If you are looking to increase your business sales, reduce sales cycle times, and/or increase sales per customer, take a look at my programs! Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 2 of 9
TABLE OF CONTENTS MISSION STATEMENT 4 OVERVIEW 5-8 THE RIGHT TRIANGLE PROGRAM 8-9 ASSISTANCE, AND TRAINING 9 CLOSING 9 PAGE Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 3 of 9
MISSION STATEMENT Steve Conner Training Systems is a professional organization for people involved in the sales and/or marketing operations, and management of companies. Our principal roles include: To always understand and satisfy the needs of businesses and entrepreneurs so as to provide them with products and services which will help them increase revenue while decreasing labor time required to perform sales and marketing functions. To empower businesses and entrepreneurs through information, education, relationships, and resources that will enrich their business development. To advance the thought, application and ethical practice of sales and marketing programs. Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 4 of 9
OVERVIEW I offer the most comprehensive step-by-step sales and marketing automation programs. I look for entrepreneurs and businesses who are seeking to build successful organizations. My clients are highly motivated to build their businesses through increased sales and/or improved marketing systems. In addition, I look for long term relationships that generate mutual success for many years. I provide custom sales development training, custom marketing automation programs, coaching, and an unparalleled ability to personally and effectively communicate processes in such a way that most entrepreneurs, businesses, or sales people can understand. If you are 100% dedicated to growing your business, I assure you will have success through my proven program models. My strengths, and natural abilities have been proven throughout many industries, these strengths include; the ability to effectively promote your business through marketing systems, consult, train, and provide you with the opportunity to gain market share with your organization, increase sales revenue through process, increase sales revenue through knowledge, and decrease sales cycle time. My clients who have already begun developing their businesses, require more in the way of sales increases and contract/account development which happen to be two of my top strengths. My programs provide a focus on sales acquisition through a scientific process. I had a client from New Jersey sign up for one of my programs and even before finishing my program, he began meeting his goals. I go over a plan with each client, the plan always consists of measurable goals to determine if they are meeting their objectives. I like to review the goals with my clients from time to time in the process to see what has been happening in their business as we go. His goal was to sell eight full truckloads of product to truckload buyers. Even before entering the objection/closing section of my program he had learned so much that he had put himself in more situations to generate success. I will coach you through to success stories just as I coached (and continue to coach) this client. Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 5 of 9
I had another client from Milwaukee, Wisconsin who signed up for one of my programs and had not quite completed my training program before he increased his business accounts by over 100% in around six months. He claimed specifically that I had helped him learn how to acquire more accounts as a result of my program. None 2-Day Onsite 16-Week 40.0 30.0 20.0 10.0 0 Average Sales Growth Rates Which Sales will help you meet your goals? As you can see above, I have a couple of sales program options available to help you meet your goals. If you desire to stimulate growth in your business and have a formidable sales foundation in place then maybe a 2-day onsite would be a great way to put it over the top. However, if you are looking for help establishing a solid sales foundation/process that will work for your business long term, then the 16 week Right Triangle Sales Closing program might be right for you. I always provide an assessment to help my clients find the right programs. Many times I establish entirely customized programs in order to fit the diverse needs of my clients too. Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 6 of 9
Comparisons Benefits: The Right Triangle Sales Closing On-Site Sales Duration: 16-week 2-day Custom Sales Unique Objection Notebook Direct Coaching Marked Improvements to Sales Process Unique Sales Process Marked Improvements to Gross Sales Marked Decreases in Sales Cycle Time Sales Management Coaching Sales Assessment Continuous Coaching (long term) Presentation Card Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 7 of 9
Benefits: Custom Exhaustive Referral Selling The Right Triangle Sales Closing On-Site Sales Table 1 Successful clients have seen increased sales revenue right away, part of the reason you will begin seeing a difference is because my programs are highly functional and ready to apply to your business right away. The key to my client s successes lie in the thorough development of their sales and marketing functions in their company through The Right Triangle Closing s, which includes several fundamental development processes including; behavioral contract development, assessment development, Right Triangle presentation development, objection notebook development, closing training, and many other elements. I will provide you the edge that you need to take your business where you want to go. My mission in these sales programs is to help you increase your revenue and decrease sales cycles. If you are looking for increased sales success, I will provide you a platform from which to grow your organization. THE RIGHT TRIANGLE PROGRAM The Right Triangle Cost is $20,000.00 (USD). Included in The Right Triangle : 1. Sales Plan 2. Introduction and Behavioral Contract 3. Sales Assessment 4. Right Triangle Presentation 5. Proposal 6. Objection Notebook 7. Unique and Custom Closing Training 8. The Boxed Choice 9. Types of Objections and why they are used 10. The Art of Assessment 11. Establishing the Rules of Communication 12. Steve s 3 P s of Closing Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 8 of 9
13. Customer Fusing 14. Sales Person s Valuation 15. Logic in the Close Is This Right For You? By working with me, you are investing in you and your business sales development. With this program, you will receive all the tools necessary to help your company pick up it s gross sales quickly. I ve seen most of my clients increase their sales before the training has been completed. I hope that you are a good fit for my Right Triangle and that we can work together to bring success to your business right away. STEVE S ASSISTANCE AND TRAINING I prefer that all of my clients visit my office in Lansing, MI. Additionally, I prefer at least a one day visit sometime during or after the training has been completed. Our first session is designed to cover all expectations for the relationship. There is no separate charge to visit my office in Lansing, MI, but you must cover your own travel and living expense while attending. CLOSING Once you have decided that one of my programs is the right choice for you and your company, I will be obliged to help you move forward. If you have any additional questions please feel free to contact me and I ll direct you through the process. I look forward to long lasting, productive relationships with a business professional like you! Best Wishes, Steve Conner President Steve Conner Training Systems Steve Conner Training Systems, LLC All Rights Reserved Right Triangle Closing Brochure 9 of 9