Shred Cancer Participant Packet Next Event: Saturday June 6, 2015
Table of Contents Welcome Letter... 1 Franchisee Event Planning Checklist... 2 Helpful Media Contact Information... 4 Sponsorship & Fundraising Ideas to Consider... 5 Event Day Set-Up Suggestions... 6 Instructions for Returning Items to AICR... 7
Welcome Letter Dear PROSHRED Team, We would like to welcome you to the 2nd Annual Shred Cancer event scheduled for Saturday, June 6, 2015. Last year PROSHRED and the American Institute for Cancer Research (AICR) joined forces to promote the importance of diet, weight and physical activity as a lifestyle to reduce the risk of cancer. With your tremendous dedication and support, we were able to raise over $20,000 for this cutting edge cancer research. Thank you! Your support makes it possible for AICR to fund the vital, potentially life-saving research of hundreds of scientists across the country, as well as programs that educate the American public on the importance of diet, nutrition and physical activity to cancer risk. Our goal this year is to double our efforts and reach the $50,000 mark! Using your creative ideas, we have built on the success from our inaugural event and created an inclusive packet which will provide all of the needed tools to ensure a successful event. Sincerely, Jeff Hasham CEO PROSHRED Security Kelly B. Browning CEO American Institute for Cancer Research
Franchisee Event Planning Checklist January Schedule an internal brainstorm meeting to review successes from 2014 and build growth plan for 2015 Create a fun franchisee team name February March April Secure event location by February 23rd 2015 Shred Cancer to take place on Saturday, June 6, 2015 Secure site location Reserve 2014 site if proved successful L.A Fitness is a recommended site partner (more information to follow via email) If needed, seek new location (high traffic such as shopping mall, outdoor village centers, your franchisee location) Meet with local businesses to see if they will promote, donate in-kind gifts for raffle, food, or become a sponsor Note: consider conflicting events (races, sporting events) that may impact location Nationwide all franchise Kick-off conference call in February (TBD) AICR geo targeted google ad Distribute Event Flyers (full page, half page, invoice attachments, postcard) Input your time and location on the flyer provided Post to website, social media channels Distribute to clients via print or email Post in/near event location (i.e., Starbucks community board) Invite friends, family and co-workers to join your franchisee team as shredders or fundraisers Have a kick-off party and invite guests from work, school, community, etc. to hear about Shred Cancer, learn about AICR and join your team Post location/time/event details to community calendars, online news boards (sample will be provided) Display Shred Cancer posters in high-traffic areas at client offices and in your neighborhood Encourage team members to recruit families, friends and neighbors - THE MORE TRAFFIC EVENT DAY, the MORE MONEY FOR CANCER RESEARCH! AICR press release with event details April 2nd Post this to your website Reach out to any local media contacts (TV, radio, newspaper) 2
May June Send details to local Chamber of Commerce Send to site contact for distribution Continue marketing push Day-of event signage available for print on April 6th Save the date email Send to clients on April 6th Social media push Sample content and images provided for Facebook, Twitter, LinkedIn Sample blog post Post event details/images to social media accounts and encourage sharing Continue sponsorship solicitation (financial and in-kind) 2nd Franchisee conference call (DATE TBD) Promote event to clients Include event flyer with invoicing Leave behind flyer when picking up shredding Begin final marketing push Social Media, community, local radio/tv Send event email #2 National Cancer Research Month hook (www.aacr.org/newsroom/pages/national-cancer-research-month 79D43D.aspx) Consider asking customers to hold off on shredding services until Saturday, June 6th AICR geo targeting google ad Remind drivers to wear Shred Cancer polo shirts Receive event day materials from AICR Cash box, collection procedures, PayPal triangle, goody bags, FedEx return label Test PayPal Triangle Distribution of AICR print Newsletter Final franchisee conference call (DATE TBD) Media Advisory for press attending event June 1st Send reminder email June 5th EVENT DAY! Saturday, June 6th Share event photos and video via social media (Twitter, Instagram, Facebook) and send to Brenda Return materials and all checks/cash to AICR (see cash collection procedures) 3
Helpful Media Contact Information Contact info for local Chamber of Commerce found here: www.uschamber.com/chamber/directory Contact info local TV found here: www.stationindex.com/tv/ Contact info for radio stations found here: radio-locator.com Find online newspaper and community calendars: www.usnpl.com www.onlinenewspapers.com/usstate/usatable.htm Please contact Becky Glazer, Education and Communication Associate, r.glazer@aicr.org; 202-600-3024 for media outreach support. www.uschamber.com/chamber/directory www.stationindex.com/tv/ radio-locator.com www.usnpl.com www.onlinenewspapers.com/usstate/usatable.htm 4
Sponsorship & Fundraising Ideas Site Presenting Sponsor ($5,000) Recognition as a Presenting Sponsor at your Shred Cancer Event Prominent logo recognition on local event materials Prominent logo recognition on the official Shred Cancer Goody Bag (need sponsorship commitment by April 1, 2015) Prominent logo recognition as Presenting Sponsor, with hyper-link, on main page of Event website Recognition as a Presenting Sponsor on media announcements Logo with hyper-link on all Shred Cancer e-communications to participants Logo recognition, with hyper-link, on the AICR website Opportunity to display corporate banners, sponsor provided Opportunity to host a table Opportunity to sample and/or distribute promotional items to participants (approval required by AICR) Business Card Drop Sponsor ($500) Opportunity to include corporate business card/flyer in the Shred Cancer goody bag Opportunity to sample and/or distribute promotional items in goody bag (approval required by AICR) In-Kind Sponsor (In-Kind) Opportunity to donate product for event day use (food, drink, activities, etc.) Promotion on event day Fundraising Ideas (for PROSHRED and other business & personal prospects) Portion of Proceeds Ask for matching gifts Ask vendors to donate money send an email and/or traditional mail to vendor list Raffle (Day off with pay, gift certificate to local restaurant) Bake sale (Valentine s Day, Mother s Day, Memorial Day) Organize a 50/50 raffle Please contact Jodi Street, Director of Corporate and Foundation Relations, j.street@aicr.org; 202-600-3077 for information on National Sponsorship opportunities. 5
Event Day Set-Up Suggestions 1 Arrive early to set up a. Although you may have advertised a certain event start time, there are sure to be early arrivals. b. Suggested Parking Lot Set Up TABLE FOR GOODY BAGS REMOVE BOXES FROM CAR DONATION COLLECTION EVENT SIGNAGE EXIT ENTER 2 Assign tasks to staff and volunteers a. Donation collection/goody bag handout (1-2 people) i. Start off by greeting the driver ii. Say I ll take your donation here and then you can drive forward iii. Suggested donation is $5 per box iv. Thank for the donation v. Email receipts are available by request. All check donations will receive a receipt in the mail b. Shredding i. Remove boxes from vehicle ii. Thank driver again c. Take photos and post to Facebook/Twitter/LinkedIn while event is taking place. 3 Have Fun! Please contact Lauren Balog, Director of HR and Operations, l.balog@aicr.org; 202-600-3029 for information on set up and cash collection procedures. 6
Instructions for returning items to AICR Your return packages should include: Cash box (1) Triangle Device(s) (pictured on the right) Check Donations made to AICR from event Triangle Device Check from Proshred for cash donations collected Please send the above in the packaging provided with the FedEx return label by June 12th. AICR Attn: Lauren Balog 1759 R Street NW Washington, DC 20009 If you have any questions please call Lauren at 202-600-3029 THANK YOU! 7