Myrtle Beach Area Chamber dba Myrtle Beach Area CVB

Myrtle Beach Area Chamber dba Myrtle Beach Area CVB Financial Accountability Public Reporting July 1 2011 through Sept 30 2011 $ Public Revenues State ATax - MB $631,752.40 State ATax - SSB $30,095.96 State ATax - HC $358,548.30 Local Atax - MB $0.00 Local ATax - HC $0.00 State of SC - SCATR $47,404.50 State of SC - Reg Tourism $21,717.96 TDF - MB $4,327,138.60 Total Public Revenues $5,416,657.72 Marketing Investment: Television Advertising $2,388,722.84 Print Advertising $131,801.55 $17,500.00 Digitial Advertising $1,674,855.01 Out-of-Home Advertising $25,477.64 Partner Advertising $193,816.85 Campground Advertising $14,329.76 Regional Advertising $14,796.37 Publicity & Promotion $733,095.92 Consumer Media Distribution $476,250.12 Creative Development $91,525.09 Group Sales & Marketing $46,621.91 Sports Marketing $42,257.03 Golf Promotion $947,717.00 Market Research $32,742.83 Govt Designated Promotion $25,000.00 General Consumer Promotion $326,695.69 $0.00 Total Marketing Investment $7,183,205.61 - Details of Marketing Investment : Creative Development - Photography Website Development - French Translation Canadian Traveller Promo Canadian Traveller Promo Outdoor Advertising Outdoor Advertising Outdoor Advertising Website Development / Upgrade Website Development / Upgrade Website Development / Upgrade $150.00 803 LABS INC $5,000.00 AAA CAROLINAS $300.00 ACADEMY TRANSLATION BUREAU INC $2,250.00 ACT COMMUNICATIONS INC $2,250.00 ACT COMMUNICATIONS INC $8,432.94 Adams Outdoor Advertising, Brandon Agency $10,322.35 Adams Outdoor Advertising, Brandon Agency $6,722.35 Adams Outdoor Advertising, Brandon Agency $1,466.05 ADOBE SYSTEMS INC $1,466.05 ADOBE SYSTEMS INC $1,466.05 ADOBE SYSTEMS INC $18,738.01 AdReady $14,706.55 AdReady $6,269.11 AdReady $1,394.45 Affordable Meetings $2,510.41 AIBTM $82.10 AIBTM

Air Service Promotion - online, radio, print Marketing Research - Airport Visitors Creative Development - Software Creative Development - Software - Fam Trip - Fam Trip Publicity & Promotions NCC Media NCC Media TV Ad Production-golf Comcast Sportsnet-Wash DC - Golf Destination Promotion - Travel Collateral Media PR Retainer Print Promotion - Camping Vacation Ad Banner / Co-Op Promo TripAdvisor / Co-Op Promo Print Production Online Promotion - Camping Travel Industry / Co-Op Promo Travel Industry / Co-Op Promo Travel Industry Guide / Co-Op Promo Carolina Bride / Co-Op Promo Regional TV/Radio Production Guest Quest / Co-Op Promo Carolina Bride / Co-Op Promo Carolina Bride / Co-Op Promo Print Promotion - Camping Print Promotion - Camping New Market Media/Press Awareness H2X Stunts TV Promotion Tourism Promotion - NE region - radio, print, TV, consumer mktg Consumer Promotion - Broadcast NHRA National Promotion Tourism Research / Occupancy Study Regional Tourism Marketing Regional Tourism Marketing International Marketing Essentially America Insertion - International marketing Golf Promotion Groups & Meetings Magazine Television Advertising - Fall Campaign $6,865.12 AIBTM, Smart Mart $150,000.00 AIRPLANNERS $88.73 Airport Kiosk $26.39 Amazon $730.44 Amazon, Apple Web Store, Newegg.com $1,733.94 ASAE $749.05 ASAE $164.60 ASAE $10,867.83 ASAE, Smart Mart -$34,317.62 Paid Search, Online promotion $350.30 BIG Conference $2.82 Birds of Prey Site Visit $2.24 Birds of Prey Site Visit $62,000.00 Brandon Agency $42,505.00 Brandon Agency $39,284.45 Brandon Agency $38,259.02 Brandon Agency $36,146.25 Brandon Agency $34,901.93 Brandon Agency $17,998.75 Brandon Agency $22,731.04 Brandon Agency $9,852.54 Brandon Agency $6,575.00 Brandon Agency $5,669.50 Brandon Agency $8,564.00 Brandon Agency $4,000.00 Brandon Agency $1,195.00 Brandon Agency $1,195.00 Brandon Agency $1,195.00 Brandon Agency $1,175.00 Brandon Agency $2,250.00 Brandon Agency $1,500.00 Brandon Agency $735.00 Brandon Agency $735.00 Brandon Agency $154.52 Brandon Agency $172.70 Brandon Agency $500.00 Brandon Agency $5,750.00 Broadcast publicity $30,000.00 Celebrity Placement Services $12,000.00 CHANTICLEER ATHLETIC FOUNDATION $8,000.00 CHARLOTTE MOTOR SPEEDWAY $10,000.00 City of MB $34,230.00 Clear Channel Radio $15,000.00 COASTAL CAROLINA UNIVERSITY $3,000.00 COASTAL CAROLINA UNIVERSITY $3,375.00 COASTAL CAROLINA UNIVERSITY $35,000.00 Coastal SC, USA $5,000.00 Coastal SC, USA $750.00 Coastline Sports $24,120.33 Collinson & Co., Group Travel Leader, MPI Publications, Schneider $1,642.30 Connect Marketplace $1,256.00 Connect Marketplace $49.96 Connect Marketplace $1,429.98 Contac Services $4,300.00 CONTINENTAL EVENTS & SPORTS MANAGEMENT LLC $872,844.18 Corinthian Media $663,908.84 Corinthian Media $610,664.87 Corinthian Media $118,897.25 Corinthian Media

Television Advertising - NE U.S., Canada Television Advertising - NE U.S., Canada Television Advertising - Fall Campaign Television Advertising - Regional Summer Promotion Television Advertising - Regional Summer Promotion Television Advertising - Fall Campaign Television Advertising - NE U.S., Canada Spring TV Campaign Print Advertising - Regional Tourism Print Advertising - Regional Tourism Print Advertising - Regional Tourism DC Promotional Event Research Publicity & Promotion - Media Expenses Market Research Video/TV Production Video / TV Production Video/TV Production Video Production - Group Markets Market Research Digital Promotion / Web Development Digital Promotion / Web Development Market Research Print Advertising - Targeted Audience Digital Promotion - camping Regional Tourism Promotion - International Digital Promotion Magazine Print/Online - Golf Magazine Magazine Print/Online - Golfers Guide Digital Promotion - SEO, PPC marketing Print Advertising - Targeted Audience Digital Promotion - Copy Development Consumer Print Marketing $37,343.55 Corinthian Media $29,653.30 Corinthian Media $9,138.05 Corinthian Media $3,663.00 Corinthian Media $2,816.75 Corinthian Media $1,933.25 Corinthian Media $1,729.05 Corinthian Media $1,500.00 Corinthian Media $1,222.00 Corinthian Media $1,068.75 Corinthian Media $1,000.00 Corinthian Media $750.00 Corinthian Media $500.00 Corinthian Media $36.00 Corinthian Media $36.00 Corinthian Media $18.00 Corinthian Media $182,638.85 Corinthian Media $280.00 DATA PUBLISHING, INC. $280.00 DATA PUBLISHING, INC. $280.00 DATA PUBLISHING, INC. $162,500.00 DC Media Blitz, Kickoff for new air service $6,500.00 DMAI $697.18 Discover America Day media marketplace $5,550.00 DMAI $20,165.00 DV3 PRODUCTIONS $4,970.00 DV3 PRODUCTIONS $4,970.00 DV3 PRODUCTIONS $313.38 ENCORE VIDEO PRODUCTIONS, INC $8,250.00 EQUATION RESEARCH $16,599.04 Exact Target, Tulsa Connect, PatLive $9,092.19 Exact Target, Tulsa Connect, PatLive $4,250.00 FALLON RESEARCH & COMMUNICATIONS, INC. $650.00 Fire Rescue EMS Journal $23,250.00 Fuel Interactive $17,702.43 Fuel Interactive $14,066.36 Fuel Interactive $6,150.00 Fuel Interactive $4,000.00 Fuel Interactive $3,937.50 Fuel Interactive $3,581.25 Fuel Interactive $3,150.50 Fuel Interactive $540.00 Fuel Interactive $150.00 Fuel Interactive $1,496.37 Georgetown Chamber of Commerce $154.00 German Tour Operator FAM $331,750.00 Golf Channel $98,291.55 Golf Magazine $5,000.00 Golfers Guide $395,000.00 Google $270,000.00 Google $163,000.00 Google $10,000.00 Google $5,053.37 Google, Go Daddy $225.00 GRAND STRAND MOAA CONFERENCE $794.00 HOLLEY AUFDEMORTE $37,380.00 HomeAway.com $30,000.00 HomeAway.com $3,250.00 Hour Media $144.48 IAEE $45.03 IIANC FAM

Marketing Research - Survey Cards Marketing Research - Survey Cards Creative Development - Radio Ads Group Promotion Publicity & Promotion - Media Expenses Creative Development - Software Golf Promotion Website Development Publlicity & Promotion services Publlicity & Promotion services Publlicity & Promotion services SMERF Promotion SMERF Promotion SMERF Promotion Fall Tourism Promotion - Direct Mail Small Lodging Property promotion Regional Promotion - Fall Events Consumer Marketing - direct reach - Group & Meeting $7,277.93 INLET PRINTING CO $1,000.29 INLET PRINTING CO $28.99 INLET PRINTING CO $250.00 JOHN FERGUSON $40,800.00 Jordan Investment Corp. $28,900.00 Jordan Investment Corp. $5,950.00 Jordan Investment Corp. $34,850.00 Jordan Investment Corp. $4,672.88 KAESER & BLAIR INC. $1,109.07 KAESER & BLAIR INC. $840.76 KAESER & BLAIR INC. $91.00 Letterhead Fonts $21,000.00 M BOOTH & ASSOCIATES, INC. $21,000.00 M BOOTH & ASSOCIATES, INC. $26,000.00 M BOOTH & ASSOCIATES, INC. $26,000.00 M BOOTH & ASSOCIATES, INC. $15,244.25 M BOOTH & ASSOCIATES, INC. $9,522.34 M BOOTH & ASSOCIATES, INC. $9,439.71 M BOOTH & ASSOCIATES, INC. $5,885.67 M BOOTH & ASSOCIATES, INC. $5,746.55 M BOOTH & ASSOCIATES, INC. $3,523.46 M BOOTH & ASSOCIATES, INC. $1,557.22 M BOOTH & ASSOCIATES, INC. $750.00 M BOOTH & ASSOCIATES, INC. $250.00 M BOOTH & ASSOCIATES, INC. $279,586.06 M BOOTH & ASSOCIATES, INC. $217.71 M&C Interact $29.16 M&C Interact $2,825.00 Making The Turn Sponsorship $500.00 MARVIN SCHMUCKER $4,647.50 MEDIA COAST $171.55 Media Hosting $100.00 Media Hosting $72.12 Media Hosting $273.26 Media Hosting $79.00 Media newsroom online distribution $79.00 Media newsroom online distribution $79.00 Media newsroom online distribution $2,362.50 MHD SERVICES $2,250.00 MHD SERVICES $2,250.00 MHD SERVICES $165,850.00 Miller Direct $87,300.00 Miller Direct $37,293.75 Miller Direct $52,500.00 Miller Direct $46.00 Mini Marathon promotional support $58,825.06 MMG WORLDWIDE $750.00 MMG WORLDWIDE $300.00 MMG WORLDWIDE $300.00 MMG WORLDWIDE $300.00 MMG WORLDWIDE $5,025.00 MPI Publications, Stamats Meetings Media, Buses $559.75 MPI-WEC $130.12 MPI-WEC

Online Marketing - Group / Meetings Print Advertising - Regional Audience Marketing Research - Golf Broadcast Media - Golf Group Promotion Publicity & Promotion - Group & Meeting $950.00 MYRTLE BEACH CONVENTION CENTER $543.60 NASC, USOC Sportslink $400.89 National Association of Subrogation Professionals FAM $850.00 NATIONAL BARBECUE NEWS $10,000.00 National Golf Foundation $11,832.00 NCC Media Spots $6.00 NCCW Site Visit $19.08 NEW WAVE EMBROIDERY $10,501.00 NHRA / Mark Mason / Sandtastics $3,167.00 Northstar Travel Media Northstar Travel Media, Group Tour Media, Stamats Meetings Media, NTA Services, Serendipity Publishing, Buses LLC, Schneider Groups & Meetings Magazine $44,630.22 Publishing, Sports Events Magazine, Network Media Partners - Group & Meeting $7,650.00 Northstar Travel Media, Serendipity Publishing, ASAE $4,650.68 OMCA $616.46 OMCA $832.94 Pitney Bowes $742.99 Pitney Bowes $412.36 Pitney Bowes $326.68 Pitney Bowes $288.47 Pitney Bowes $143.44 Pitney Bowes $61.92 Pitney Bowes $41.88 Pitney Bowes $30.68 Pitney Bowes $17.84 Pitney Bowes $12.48 Pitney Bowes $11.18 Pitney Bowes $10.22 Pitney Bowes $9.60 Pitney Bowes $3.02 Pitney Bowes $2.38 Pitney Bowes $1.56 Pitney Bowes $1.28 Pitney Bowes $0.88 Pitney Bowes $0.64 Pitney Bowes International Marketing $145.00 Pow Wow 2011 International Marketing $90.01 Pow Wow 2011 Regional Advertising - Beach Blast $15,152.37 PREMIER FESTIVALS Beach Blast Promotion - advertising, publicity $100,000.00 Premier Festivals Creative Development - QR Code $671.64 PRINTING PORT Group Promotion $2,504.11 Promomedia Group $628.00 Rejuvinate $629.13 Road Show Minneapolis - Fam Trip $13.10 Sales Blitz Regional Tourism Promotion, Research $3,300.00 SCATR Schneider Publishing, ASAE, Naylor (Canada), Collinson & Co., MPI Publications, Northstar Travel Media, Buses LLC, Carden Jennings Groups and Meetings Magazine $37,827.25 Publishing $250.00 SCSAE $201.76 SEDC $1,252.51 SEDC, M&C Interact International Promotion - Group Market $2,346.69 SEUS Canada International Promotion - Group Market $100.89 SEUS Canada International Promotion - Group Market $14,092.35 SEUS Canada $5,500.00 Smart Mart $677.75 Smart Mart $645.80 Smart Mart $197.62 Smart Mart

Consumer Promotion - Central PA Consumer Promotion - Central PA Consumer Promotion - Central PA Consumer Politic Marketing / Targeted Myrtle Beach advertisements Regional Tourism Promotion Raycom Media - Summer Push $90.00 Spikes Baseball Promotion $633.29 Spikes Baseball Promotion $736.29 Spikes Baseball Promotion $1,399.83 SPORTS Conference, USA Triathlon $36,000.00 Sports Radio 790 The Zone $24,935.66 STARBOARD COMMUNICATIONS INC $50.00 Surfside Beach Promotion Giveaway $2,210.92 SYTA $70.40 SYTA $903.06 TAP $93.63 TAP $13.00 TAP $504.00 TEAMS Conference $189.28 TEAMS Conference $44,500.00 Television Broadcast / production $4,550.00 THE CHARLOTTE OBSERVER $12,231.50 The Fan 590 $5,000.00 THOMAS TOWNSEND & KENT $9,294.00 TIMES PRINTING CO. INC. Canadian Promotion $9,134.94 Toronto Sales Mission $17.25 TPI FAM $23,614.88 Travel Ad Network $14,235.56 Travel Ad Network $5,000.00 Travel Solutions By Design $5,000.00 Travel Solutions By Design $5,000.00 Travel Solutions By Design $1,476.23 Travel Solutions By Design $1,210.71 Travel Solutions By Design $596.20 Travel Solutions By Design $432.40 Travel Solutions By Design $432.09 Travel Solutions By Design $366.60 Travel Solutions By Design $362.02 Travel Solutions By Design $313.86 Travel Solutions By Design $144.85 Travel Solutions By Design $141.49 Travel Solutions By Design $137.01 Travel Solutions By Design Canadian Promotion / Pow Wow $53.96 Travel Solutions By Design $40.00 Travel Solutions By Design $50.00 Travel South 2011 $39.70 Travel South 2011 International Promotion - European Sales Mission $14,700.00 TRAVEL SOUTH USA - Summer Push $36,211.00 Travelscream.com $26,509.00 Travelscream.com $25,149.50 Travelscream.com $7,498.90 TRIP ADVISOR LLC $5,643.88 TRIP ADVISOR LLC $4,665.18 TRIP ADVISOR LLC $18,760.00 TRIPLE CROWN SPORTS INC Digital Promotion / Web Development $1,850.67 Tulsa Connect, PatLive $37.69 TV Segment - Ottawa Research, Destination Promotion $12,500.00 U.S. TRAVEL ASSOCIATION $1,589.76 UPS $1,331.50 UPS $941.62 UPS $506.69 UPS $470.82 UPS $152.81 UPS $144.86 UPS

Spring Golf Promotion / Consumer Marketing International Marketing - Fam Promotion Video / TV Production costs Video / TV Production costs Creative Development Creative Development Regional Promotion - Broadcast / Digital - Summer Push Publicity & Promotions - Golf Event $136.29 UPS $110.09 UPS $34.90 UPS $31.14 UPS $25.75 UPS $7.51 UPS $1,874.22 UPS, Contac Services $2,281.60 US Postal Service $1,924.72 US Postal Service $519.51 US Postal Service $17.60 US Postal Service $13.09 US Postal Service $11.90 US Postal Service $3.57 US Postal Service $104.74 USATF $2,500.00 USATF - City of MB $450.00 USOC Sportslink $19,209.97 Various Golf Promotions $1,859.00 VASCO FAM $4,431.31 Video (TV, Online) Production for future ad production $3,268.91 Video Shoot $204,667.00 VISIBILITY & CONVERSIONS - paid search, paid space $204,667.00 VISIBILITY & CONVERSIONS - paid search, paid space $113.30 VO - Canadian Ads $226.60 VO - Canadian Ads $627.80 VSAE $8,000.00 WCHS Radio- West Virginia $5,650.00 WJFK CBS Radio $500.00 WKQC-FM $6,000.00 WXII $4,000.00 WXII $40,000.00 Yahoo $20,000.00 Yahoo $20,000.00 Yahoo $3,373.74 Zero, Pawleys Plantation TOTAL $7,183,205.61