SINGTEL BUSINESS - PRODUCT FACTSHEET ENTERPRISE WIFI-AS-A-SERVICE SingTel Enterprise WiFi-as-a-Service helps businesses enrich customer experiences, enhance business agility, and extend market reach with intelligent business analytics and our one-stop managed services. Whatever business you are in, you are really in the business of making your customers happy. Offering WiFi connectivity at your premise - a chic café, the latest indie store, world-famous tourist attraction, award-winning hotel or the neighbourhood bank branch - can make a real difference to customer experience. Beyond enterprise-grade WiFi connectivity, we provide value-added analytics that uncover customer insights and tell you so much more.
Content Going Beyond Connectivity. That s the Only Way to Keep Up. Overview: SingTel Enterprise WiFi-as-a-Service Features Insight. Inspire. Innovate Service Sectors: Retail, F&B, Hospitality Enterprise Sector: Corporate Offices Financial Sector: Banks Specifications Why SingTel Knowing Your Business is Our Business 1 1 2 2 3 4 5 6 6 7
SingTel Enterprise WiFi-as-a-Service Going Beyond Connectivity. That s the Only Way to Keep Up. Staying connected regardless of where one is, has become a given these days. Whether at work or at play, today s new digital consumers expect to stay productive and be entertained while being connected to the Internet at all times. Beyond that, customers expect not just free WiFi, but also quality WiFi connections. Leapfrog the Competition with Unprecedented Wireless Connectivity Offering WiFi is more than enabling email or Internet access. As a competitive advantage, it directly impacts your customer experience especially for establishments such as retail outlets, restaurants, cafes, tourist attractions, hotels, banks, to name a few. Since this is a necessary investment, you should further maximise your Return on Investment (ROI) by leveraging this new way of life to learn more about your customers. Looking to better engage them via social media, get them to stay longer at your premise (and spend more), or entice them to come back again and again? A quality WiFi platform may be able to all that for you, while also optimising the delivery of new services such as voice and video to build better brand image and corporate reputation over time. Overview: SingTel Enterprise WiFi-as-a-Service Establishing seamless WiFi connectivity can help you stay ahead of the curve in today s Internet age. Beyond Internet connection, it offers a unique platform for innovation, efficiencies and business opportunities. SingTel Enterprise WiFi-as-a-Service is a cost - effective and scalable enterprise-grade WLAN service that helps businesses improve end-user experience with insights from intelligent business analytics. Delivered via the SingTel Cloud, our Enterprise WiFi-as-a-Service comes with one-stop managed services, including: WLAN configuration, network implementation, hardware and software management, operation and maintenance. Backed by our extensive Asia-Pacific presence, you are assured of good support and easy deployment across your regional offices and retail network. Providing easy, centralised IT management via a secure, online portal, Enterprise WiFi-as-a-Service offers a rich suite of customisable functionalities, designed to help businesses better understand their customers profile, grow their business, and sharpen their competitive advantage. 1
Features Enterprise-grade, high speed WiFi access with seamless WiFi access and automatic sign-in at related hotspots. Enables traffic segregation for public versus private usage, such as Service Set Identifier (SSID) segregation for core business usage (eg. sending of customer s food and beverage orders from waiter s tablet to kitchen, etc.) versus bandwidth available for customers usage while within restaurant. Captive login portal with questionnaires turns your web browser into an authentication device. Offers hassle-free login methods and secure one-time password (OTP) for added assurance. Enables businesses to set up customisable captive login portals with own, distinctive branding and customisable short surveys. Collect, save and link customer responses to your company s customer relationship management (CRM) systems to support targeted marketing activities. Customised dashboard enables businesses to view and analyse: User analytics collected from captive login portal and simple questionnaires, including age group and gender segmentation, top usage areas which can be useful for marketers to perform a more effective event-driven marketing activities. Technical analytics for centralised IT management of WLAN, including network capacity planning review via utilisation of Access Points (APs), tracking of end-users WLAN device type, etc. Consolidated footfall and heat-map via dashboard provides insights into specific store traffic and consumer behaviour information including: average dwell time, shop front traffic, in-store traffic, new versus repeat visitors, etc. Records historical data for better comparison and analysis. Enhanced digital marketing capabilities support go-to-market activities including: Send welcome emails to users/customers who have subscribed to be on your mailing list. Send targeted edms based on custom criteria (eg. birthday month, age, etc.) via standard edm templates. Track edm campaign s effectiveness via automated click-through count and Facebook (FB) Likes count tracker. Social media capabilities enable integrated WiFi sign-on platform by setting up your business FB page as splash page for WiFi login; Encourage and track FB Likes count; Provide insights into aggregate demographic data from check-ins and more. 2
SingTel Enterprise WiFi-as-a-Service Insight. Inspire. Innovate Service Sectors: Retail, F&B, Hospitality The service business is all about feeling your customers pulse and driving traffic to your premise. Whether you are a retail store, an award-winning restaurant or a renowned hotel, you need to learn all about your customers footfall, lifestyle preferences and more, to make informed decisions. SingTel Enterprise WiFi-as-a-Service gives you new perspectives from useful analytics, not just random statistics. DEPARTMENT STORE It s not just about price. Customers return when you have the right offer, at the right time, for the right products. It s all about how well you spot trends and behaviours, and devise marketing programmes that shape demand. Do you know your customers preferences and map them to the inventory you are stocking? How about the frequency, duration and even timing and length of your customers visits? APPLICATIONS 1. 2. 3. Post an advertisement on your captive login portal, featuring your latest promotions. Design a simple questionnaire to gather your customers views, preferences, shopping behaviour, etc. Encourage customers to subscribe as a member. Use dashboard to gather useful analytics about your customers. Learn which specific section of your store attracts the heaviest footfall and relevant heat-map information. BENEFITS Gain powerful insights into customer preferences and buying behaviour via presence-based data, to empower data-driven decision-making. Enhance effectiveness of in-store promotions with measurable advertising, edm campaigns and other marketing activities. Enable smarter product placement to drive traffic flow and direct footfall within store. RESTAURANT / CAFÉ As the new kid on the block, you need to go beyond ensuring that your food tastes good and your staff well-trained. More importantly, you need to do everything you can to drive customer traffic to your restaurant/café. What are you actively doing to increase foot traffic to your restaurant? Do you know which type of promotion is effective in getting new customers to step into your new café? Eg. Birthday offers, 1-for-1 promotions, etc. APPLICATIONS 1. 2. 3. Reach customers on their mobile phones, encourage likes and check-ins via integrated Facebook WiFi login. Post advertisements on your captive login portal or push notifications via mobile phones to encourage the download of coupons or special one-time password for discounts. Use dashboard to know customers demographics, lifestyle preferences and more. BENEFITS Enable closer customer engagement and seamless, on-brand customer experience via omni-channel selling on mobile devices, Facebook page, brochures, edms, etc. Increase brand awareness by encouraging likes and check-ins during Facebook WiFi login. Build consistent brand image across both online and offline presence. Gain insights into customer information to drive more effective marketing campaigns that work. 3
VENUE OWNER AND HOTELS You have an impressive tourist attraction or hotel with newly-renovated facilities designed to wow. What can you do to drive on-site foot traffic, increase guest loyalty and attract new customers? Do you have a way to capture new leads through event-driven interaction? APPLICATIONS 1. 2. 3. 4. 5. Offer in-park or in-house guest WLAN login via integrated Facebook login pages. Send edms (using standard templates) as periodic updates to subscribed members with information on on-going promotions, seasonal offers, etc. Send edms (using standard templates) on special occasions such as birthdays and anniversaries to build customer loyalty. Run targeted edm campaigns (using standard templates) for specific demographics (eg. ladies only, frequent visitors, etc.). Use dashboard to track click-through rates of your edm campaigns. BENEFITS Enhance guest experience with in-park or in-house guest WLAN login via integrated Facebook login pages. Drive traffic to your tourist attraction and/or hotel through targeted, timely campaigns via edms or mobile devices. Empower informed, data-driven decisions to enable most effective foot traffic across locations, increase average basket size, etc. Generate new leads through event-driven interaction via Facebook page. Create new revenue streams to offer more guest services and enhance customer experience. Enterprise Sector: Corporate Offices Workplace efficiency fuels business agility in today s hyper-competitive marketplace. Providing a workplace that encourages collaboration, supports Bring-Your-Own-Device (BYOD) initiatives and allows staff to work wherever in the office makes a real difference to staff satisfaction, productivity and subsequently, service levels. That s not all. You can further improve business efficiencies by leveraging WiFi technology to streamline process-intensive areas in your business such as your warehouse. Add it all up and you will see how SingTel Enterprise WiFi-as-a-Service increases business agility, to help you put smiles on your customers faces every day. CORPORATE OFFICE WITH WAREHOUSE Your warehouse is the pivotal point where goods get picked and packed before orders are delivered and fulfilled. The efficiency of its operations directly impacts customer experience. How can you leverage wireless technology to turn your warehouse into a sleek outfit? APPLICATIONS 1. 2. Integrate wireless RFID hand-held scanner to capture inventory movement, record pick-and-pack status, etc. Enable direct system updates from wireless mobile devices (eg. RFID hand-held scanner) without relying on manual data-entry, forms, etc. BENEFITS Ensure data accuracy by eliminating data-entry errors. Empower near, real-time updates on documents for management reporting and faster decision-making. Increase operational efficiencies with improved staff productivity, shorter turnaround time and faster time-to-market. 4
SingTel Enterprise WiFi-as-a-Service CORPORATE OFFICE WITH BYOD INITIATIVE Allowing staff to bring their own devices to work has become one of the biggest dilemmas businesses face today. How can you enjoy the best of both worlds by supporting your Generation-Z staff s preference to use their own devices, while ensuring network security and secure access to corporate applications? APPLICATIONS 1. Manage mobile devices and network configuration via dashboard. 2. Segment users into different SSIDs. 3. Secure employee versus guest access with integrated firewall. BENEFITS Ease IT management and increase visibility with easy deployment, network configuration and device monitoring via dashboard reporting. Assure network performance with bandwidth segmentation into public versus private users. Ensure secure network access to prevent security breaches. Financial Sector: Banks Your bank branches should never be staid places where people come in, complete a transaction and leave. While customers are queuing to open a bank account or waiting for a loan approval, why not put a smile on their faces by helping them pass their waiting time productively? Let SingTel Enterprise WiFi-as-a-Service show you new ways to up your service ante - just the way your customers like it. BANK BRANCH Offering WiFi at your branches can help to improve customer experience. However, you also need to ensure that bandwidth is segregated between staff and customers/visitors for protection against security breaches. How can you achieve all these and more with WiFi? APPLICATIONS BENEFITS 1. Offer guest WLAN service and encourage visitors to sign up during branch visit. 2. Segment users into different SSIDs. 3. Secure staff versus guests/visitors access with integrated firewall. Prevent security breach with bandwidth segmentation. Enhance security with built-in firewall, while assuring network performance. Ease IT management with convenient bandwidth monitoring via centralised management portal. 4. Monitor bandwidth utilisation and wireless user registration via dashboard. 5
Specifications We understand that you need solutions that are flexible enough to support your changing business needs as you grow. That is why our wireless services are available in two options: Wireless@SG and Enterprise WiFi-as-a-Service. Features WIRELESS@SG ENTERPRISE WIFI-AS-A-SERVICE Login Portal Standard Wireless@SG login portal Captive login portal (customised in accordance to customer s branding) Analytics Tools Basic user analytics Comprehensive user analytics Footfall Heat map Simple questionnaire Captive portal login with enhanced user analytics reports Marketing analytics Tools such as social media login Technical Analytics Tools Coverage Singapore only: Comply with IDA s stringent program standards. Asia Pacific Why SingTel Scalability and cost-efficiency Free up high upfront capital expenditure with SingTel s user-friendly pay-as-you-grow model. Enjoy scalability to grow with your business, while optimising cost efficiency with easy budgeting and forecasting with monthly, all-in-one bills. Business agility with fast deployment Get up and running with fast deployment and turnaround time. Scale easily by adding Access Points (APs) when required. Increase agility with customisable front-end APIs that enable faster roll-out of new services to better serve customers. Enterprise-grade performance Enjoy enterprise-grade, high-speed WiFi access, with dedicated bandwidth and speed. Segregate staff from guest/customer access to prevent performance degradation and potential security breaches. Centralised management, monitoring and control Enhance control and centralise monitoring via one online portal which offers centralised view of all APs, easy accessibility of reports for performance management, network capacity planning, device tracking and more. 6
SingTel Enterprise WiFi-as-a-Service Intelligent business analytics Unlock valuable knowledge about your customers lifestyle preferences, consumer behaviour, footfall, heat map and more, to empower data-driven decisions for more effective marketing. One-stop ICT solution Rely on us to deliver one-stop managed services including WLAN consultation, end-to-end network implementation, and 24x7 Network Operations Centre single point of contact for support and maintenance. Knowing Your Business is Our Business We make it our business to know your business. As you consider ways to improve customer experience and grow your business, we know you need the flexibility and scalability to grow in Singapore and across the region unimpeded by high costs and tedious deployment. That is why we offer our Enterprise WiFi-as-a-service in the cloud so you can spread your wings when you are ready, just the way you like it. Backed by proven our infrastructure and trusted industry-leading expertise, expect nothing less than unprecedented levels of wireless connectivity, as you enhance business agility and customer satisfaction with us. 7
SingTel is Asia's leading communications group providing a portfolio of services including infocomm technology, pay TV as well as voice and data solutions over fixed, wireless and Internet platforms. The Group has presence in Asia and Africa with over 525 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States. Project of the Year G-Cloud (2014) Carrier Ethernet Service Provider Awards 2013 Best Global Carrier Ethernet Business App Best Asia Pacific Wholesale Ethernet Service Computerworld Hong Kong Awards (2011-2014) Managed Services & IT Outsourcing Provider Computerworld Singapore Customer Care Award Telecommunications Services (2008 2014) Cloud Services (2012, 2013) Systems Integration Services (2014) NetworkWorld Asia Information Management Awards Best in Disaster Recovery & Business Continuity (2014) Best in Security as a Service (2012 2014) Tel: +81-6-7668-8417 OCT 2014 For more information on SingTel Managed Security Services, please contact your SingTel Account Manager, visit www.singtel.com/entwifi, or email g-products@singtel.com. Copyright 2014 Singapore Telecommunications Ltd (CRN:199201624D). All rights reserved. All other trademarks mentioned in this document are the property of their respective owners.