15 to Finish. The Benefits to Students and Institutions. Leading the Way: Access, Success, Impact



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15 to Finish The Benefits to Students and Institutions Leading the Way: Access, Success, Impact March 31, 2014

Access Impact Success

Less than half of the students who enroll in West Virginia s four-year public institutions graduate within six years.

Background: First-Year Retention

Background: Progress Toward Degree

Leading the Way: Goals for 2013-18

Increase the first-year retention rate to 80 percent * For first-time, degree-seeking students

Increase the percentage of freshmen earning 30 or more credit hours to 65% First-time, degree-seeking students earning 30 or more credit hours in their first year of college

Benefits to students and institutions Students: Increases the likelihood of graduation Correlates with stronger academic achievement Reduces long-term opportunity costs Reduces tuition costs and student debt load Institutions: Increases retention and graduation rates Maximizes resources Provides financial return on investment through increased retention

Promising Practice: 15 to Finish

Promising practice: 15 to Finish Public outreach and information campaign developed by Hawaii Is now being implemented in multiple states and U.S. territories Named a game changer by Complete College America and several national student affairs organizations

Promising practice: 15 to Finish Goals: Set 15 hours per semester as the standard for full-time Increase the number of students completing 15 credits per semester Promote retention and on-time graduation

Promising practice: 15 to Finish Target audiences: High school juniors and seniors New and returning college students Parents of these students Academic advisors, faculty, and campus administrators

Promising practice: 15 to Finish Activities in Hawaii: Statewide advertising campaign On-campus advertising and messaging High school and community outreach Training for frontline campus staff and faculty

Promising practice: 15 to Finish

15 to Finish in West Virginia

15 to Finish in West Virginia

15 to Finish in West Virginia Fall 2004 First-Time Freshman Outcomes by Taking 15 Hours All Students Average Fall 2004 GPA Retained Spring 2004 < 15 >= 15 < 15 >= 15 2.09 2.67 83.8% 92.9% Only Students who were Enrolled Fall and Spring Spring 2004 Retained to Graduated in Graduated in 6 GPA Fall 2005 4 Years Years < 15 >= 15 < 15 >= 15 < 15 >= 15 < 15 >= 15 2.33 2.94 76.8% 85.0% 13.4% 27.1% 36.3% 63.3%

15 to Finish in West Virginia Fall First-Time Freshman Outcomes by HS GPA and Taking 15 Hours All Students Average Fall 2004 Retained Spring GPA 2004 HS GPA < 15 >= 15 < 15 >= 15 0.0-1.99 1.37 1.64 64.3% 87.7% 2.0-2.99 1.76 2.04 79.8% 87.4% 3.0-3.99 2.52 2.88 89.7% 94.7% 4.0 and up 2.92 3.48 85.4% 97.5%

15 to Finish in West Virginia Fall First-Time Freshman Outcomes by HS GPA and Taking 15 Hours Only Students who were Enrolled Fall and Spring Cumulative Spring 2004 Retained to Graduated in 4 Graduated in 6 GPA Fall 2005 Years Years HS GPA < 15 >= 15 < 15 >= 15 < 15 >= 15 < 15 >= 15 0.0-1.99 1.21 1.89 54.9% 71.4% 0.0% 11.4% 7.8% 17.1% 2.0-2.99 1.84 2.21 70.6% 80.6% 5.7% 17.5% 25.7% 44.0% 3.0-3.99 2.44 2.92 82.9% 91.8% 19.1% 37.0% 46.1% 67.0% 4.0 and up 2.95 3.49 83.2% 96.7% 32.8% 56.9% 54.7% 79.0%

15 to Finish in West Virginia Fall 2004 First-Time Freshman Outcomes by Taking 15 Hours (Pell Eligible, HS GPA <2.0, and ACT <18) All Students Average Fall 2004 GPA Retained Spring 2004 < 15 >= 15 < 15 >= 15 1.09 1.44 76.0% 92.9% Only Students who were Enrolled Fall and Spring Spring 2004 GPA Retained to Fall 2005 Graduated in 4 Years Graduated in 6 Years < 15 >= 15 < 15 >= 15 < 15 >= 15 < 15 >= 15 0.96 1.56 51.7% 75.0% 0.0% 6.3% 3.4% 12.5%

15 to Finish in West Virginia Fall 2004 First-Time Freshman Outcomes by Taking 15 Hours (Pell Eligible, HS GPA 2.0-2.99, and ACT 18-21) All Students Average Fall 2004 GPA Retained Spring 2004 < 15 >= 15 < 15 >= 15 1.68 2.02 80.7% 91.4% Only Students who were Enrolled Fall and Spring Cumulative Spring 2004 Retained to Fall 2005 Graduated in 4 Years Graduated in 6 Years < 15 >= 15 < 15 >= 15 < 15 >= 15 < 15 >= 15 1.79 2.04 70.6% 80.9% 2.4% 12.9% 21.3% 37.8%

15 to Finish in West Virginia Activities planned for West Virginia: Statewide outreach through the existing CFWV effort On-campus advertising and messaging Training for front-line campus staff and faculty

15 to Finish in West Virginia Statewide Outreach through CFWV: College-planning brochures ( College 101 ) CFWV text message counseling campaign CFWV.com web portal and associated social media pages Email and direct mail outreach Community events Online advertising Earned media

15 to Finish in West Virginia On-Campus Messaging Toolkit: Short informational video Infographics and talking points Sample web content and social media posts Radio PSAs Brochures/pamphlets Posters

15 to Finish in West Virginia Training for Front-Line Personnel: Training formats: Statewide 15 to Finish Summit Breakout sessions at conferences Webinars Training topics: Why 15? Strategies for using CFWV s provided toolkits

15 to Finish in West Virginia Scheduling Institutional policy and procedures, including recommended course mapping Advising Information Public information and outreach effort, led by the Commission

Next steps Publication of a white paper, summarizing research and recommended policy (summer 2014) 15 to Finish Workshop for campus personnel (fall 2014) Admissions officers and counselors Academic advisors Public information officers Launch of the 15 to Finish public information campaign (spring semester, 2015)

Contact Information Dr. Angela Bell, Vice Chancellor for Policy and Planning (304) 558-1112 abell@hepc.wvnet.edu Jessica Kennedy, Assistant Director of Communications (304) 558-0655 jkennedy@hepc.wvnet.edu www.wvhepc.com