CFO On Demand Services www.cfo-bridge.in

The +Ve difference CFO On Demand Services www.cfo-bridge.in

The +Ve difference Agenda Background Bridging the Gap: Complexity to Simplicity Mr. CFO CFO Bridge : Core Team Services We Offer Few of Our Current Assignments Client Testimonials Talk to Us

Background The +Ve difference

Background Favorable Macroeconomic Factors The +Ve difference Growth of Indian MSMEs is higher than average GDP growth in last decade MSMEs contribute to 45% of the industrial output, 40% of India s exports, employ 60 million people, and create 1.3 million jobs every year Deepening Start-Ups Culture Increasing number of successful high-growth start-ups Professional start-ups create new markets with innovative products Business valuation for investors to measure commercial potential of start-ups Finance experts have so far focused mostly on listed entites and other large companies Increasing PE Funding This has left a void and gap for financial expertise needed in MSMEs and Start-ups PE penetration resulting in a totally new wave of separation of ownership and management a phenomenon heretofore limited only to listed entities Even traditionally family owned businesses seeking PE funds for expansion, M&A etc. Need for Financial Competencies Changing SME landscape and professional start-ups has increased demand for finance skills Demand for services like financial accounting, MIS and Analysis, business valuation, negotiation services, fund raising etc. has increased with changing landscape

Bridging the Gap: Complexity to Simplicity The +Ve difference

The +Ve difference Current Status Growing Fast with inadequate Finance Support Need finance expertise but can t afford full time CFO Cost of non-compliance is very high Disjointed processes catered to by multiple practitioners Interaction between Profit and Loss and Cashflow is not fully understood Excessive focus on financial lag indicators Need Funding for Business Growth and Expansion Bridging the Gap Complexity to Simplicity with Goals Adequate finance support function CFO on flexible terms (shared, virtual or project basis) Effective compliance management; protecting and enhancing value Single point of contact with accountability Wholistic MIS architecture in place Balanced focus on financial and nonfinancial lead and lag indicators Assistance in getting Funding for Business Growth : Equity or Debt from PE/ Bank Challenges in recruiting and developing good finance team Assistance in Recruitment, Development and Mentoring of finance team

The +Ve difference - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Vast Network Plug and Play CFO-Bridge is connected to a vast network of Bankers, Investment Bankers, VCs, Angels, Suppliers, CAs, - - - - - - - - - - - - - - - - - - - - - - Process Driven We have a thorough understanding of SME challenges and have built templates of best practices Vast Network - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - On Demand CFO Services On Demand CFO Shared, virtual or project based Provides measurable outcomes Flexi compensation variable, retainer, outcome based etc. - - - - - - - - - - - - - - - - - - - - - - - - - TEAM - 100 yrs cumu. Experience Delivery through a dedicated team leader and support team to address all financial & strategic concerns Focused Approach - - - - - - - - - - - - - - - Emphasis on ONSITE Presence Why Us Team Approach Diverse Talent Pool - - - - - - - - - - - - - - - - Onsite presence for client benefit - faster solutions by understanding live business challenges ONSITE Presence Diverse Talent Pool Diverse talent (MBAs & CAs) - Services in Strategy, Costing/Pricing, MIS, Accounting, Taxation, Fund Raising, Compliance, Valuations etc. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Mr. CFO The +Ve difference

The +Ve difference Srinivasan V CFO on Demand Founder CFO Bridge Experience CFO of Bharti AXA Life Insurance 5 years Sr. VP with ICICI Prudential Life Insurance 2 years CFO of AMP Sanmar Life Insurance 3 years General Manager Finance of Cairn Energy 6 years Accountant 1990 to Feb 1996 Expertise A Chartered Accountant 24 years of experience Of which last 10 years as CFO of large entities Started CFO Bridge in July 2012 In depth understanding of profitability and growth drivers Financial planning, analysis of data including trend analysis Experienced in selection and application of strategy including modelling (Strategic Planning) & testing what if scenarios Implementing IT Systems changeover from one to other Implementation of Finance transformation projects Review People-Process-Systemsand recommend against benchmarks Interfacing with regulators, government authorities, industry bodies Training and Development of Finance Talent Process Review identify leakages, identify improvements

CFO Bridge : Core Team The +Ve difference

The +Ve difference CFO-Bridge: Core Team Mr. Madhavan MSc 25 Years Experience Preparing financial accounts Taking care of tax compliance Basic MIS preparation Mr. Agnel D'Souza CA 20 Years Experience Review & Design of Business Processes Financial Accounts, Corporate Policies & Procedures (SOPs) Risk Assessments Ms. Shefalika Sharma MBA 13 Years Experience Analytics MIS & Presentation Strategy review and analysis Process review and integration with strategy Mr. Venkatesh Raghavan MBA 8 Years Experience Private Equity Investments Strategic Planning and Business Valuation Deal Structuring & Execution Mr. Hitesh Kothari MBA 3 Years Experience MIS, Dashboards and Analytics Strategy review and analysis Product Costing and Business Valuation We have empanelled experts in legal, audit, actuarial etc.

Services We Offer The +Ve difference

Services The +Ve difference Accounting Services On-site using client s People and Systems Offsite through Self Staff and Systems Reporting and MIS Data Analytics, MIS, Trend Analysis and preparation of a Comprehensive Management or Board review pack containing both financial and non financial lead and lag indicators and commentary Strategic Planning Support Evaluation of strategy, assistance in evolving right strategy, preparation of business plans and benchmarking of strategy with competition based on market intelligence Recruitment, Training and Development of Finance Staff Recruitment, Training and Mentoring finance staff and inculcating a process driven organization culture Fund Raising Assistance in preparing cash flow and pitch document for fund raising Can focus on equity, debt, mezzanine, leasing options Managing the process end to end including drafting of term sheets and SHA Compliance Services including Tax compliance services Advisory for Income Tax, Service Tax, filing of returns, transfer pricing study as well as handling litigations. Simple RBI, Secretarial and HR compliances are also provided

Services The +Ve difference Process Support Evaluation of financial control processes, assistance in evolving appropriate processes to ensure reliable and timely reports Diagnostics Diagnostic tests across finance functions and report findings on weaknesses, adequacy of controls, process efficiency, people competency, adequacy/currency of IT systems etc. Finance Transformation Project Based on the above diagnostics, designing and recommending Target Operating Model (TOM) for People-Process-Systems Due Diligence Services Review and study of target entity to advise on state of affairs & fair value Risk Related Services Evaluation of current risk management practices, suggestion and implementation assistance of operational, strategic and treasury risk management initiatives

Few of Current Assignments The +Ve difference

The +Ve difference CFO-Bridge: Snapshot of Our Current Assignments Micro Finance Company Develop finance team recruit, train and mentor Supervise in-housing of finance functions transitioning from outsource vendor Development of MIS pack, scorecard Implement finance & operation processes / enhancements A Record Management Company Setting in place state of the art financial accounting and MIS architecture Procuring tax effective funding for business expansion Enhancing tally architecture Training and development of finance team A Large Life Insurance Company Benchmarking functional outputs with best standards Providing support to functional heads and lending technical expertise Developing a paper on future state of Life insurance industry and advising on steps to be taken An Ecommerce Entity Develop finance staff recruit, train and mentor Establish systems, finance controls from scratch Establish processes to eliminate leakages and wastages in production cycle Help them identify collaboration opportunities Help in fund raising,, managing investor due diligence CA Coaching Institute Renegotiate and strengthen revenue generating opportunities Launch and distribute India s First Tablet based CA learning tool Continuously innovate on elearning initiatives Strategy to become a national player Online and Ecommerce strategy and advise

The +Ve difference CFO-Bridge: Snapshot of Our Current Assignments An SME Manufacturing Entity Process relating to geographic expansion compliance and accounting Set right financial accounting RBI and Secretarial Compliance area Business plan and equity fund raising A Large Healthcare Company Evaluation of incentive plans Creating a state of the art MIS dashboard Analysis of ecommerce initiative Evaluation of marketing spend Training and development of finance team Buzzworks Financial accounting and MIS reporting Cash flow reconciliation Taxation Analysis Funding support Business advisory An HNI Investor Diagnostics and compliance assistance across companies Support company management with finance function expertise Development of MIS pack, scorecard for companies Advise on fund raising and development of long term finance plan and pitch document

Client Testimonials The +Ve difference

The +Ve difference

The +Ve difference Talk to Us Srinivasan V. CFO on Demand srini@cfo-bridge.in +91 99676 64535 Venkatesh Raghavan Principal Consultant venkatesh@cfo-bridge.in +91 98338 73966 Hitesh Kothari Consultant hitesh@cfo-bridge.in +91 97696 91965