How To Understand And Understand The Culture Of Capella University



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A totally online school? How does that work? Presenters: Kelly Brooks, Supervisor, Records Processing and Operations, Capella University Barbara Keener, Core Faculty, School of Education, Capella University Jamee Stasik, Capella graduate, Enrollment Management Program

University Perspective Kelly Brooks, MPA Supervisor - Records, Processing and Operations

Who We Are Online Accredited* by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools Based in the Capella Tower in downtown Minneapolis, Minnesota Founded in 1993 as The Graduate School of America 1999: Became Capella University Today: Graduate & undergraduate degrees Graduated 100 th learner Nearly 34,000 adult learners Enrollment exceeded 1000 (12,873 FTE) More than 18,000 alumni *Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org. Capella University, Capella Tower, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, 1-888-CAPELLA (227-3552), www.capella.edu 2007 Capella University - Confidential - Do not distribute 4

Academic Overview 39 degree programs 129 graduate and undergraduate specializations 15 certificate programs Nearly 1,400 non-faculty staff (such as academic advising, enrollment services, information technology, institutional research, financial aid) More than 1,250 faculty members in 49 states and 7 foreign countries (82% hold a doctoral degree) Learners from 50 states and 52 other countries 2007 Capella University - Confidential - Do not distribute 5

Student Profile Gender 72% female 28% male Enrollment 7% full-time 93% part-time Ethnicity 50% learners of color 50% white, non-hispanic Military 12% Avg. Age 39 (range is 18-84) Receiving financial aid 83% Urban/Rural 83% urban 17% rural Program enrollment 19% bachelor s 1% certificate 48% master s 33% doctorate 2007 Capella University - Confidential - Do not distribute 6

Now a virtual visit i Inside Capella

How We Do It! Systems/Tools: PeopleSoft (SIS) Customer Relations Management (CRM) Singularity (document management) Phone (high tech, Polycom software) Intranet (job aids) Sharepoint Degree Planner Blackboard/Web CT: course platform iguide (learner landing/navigation page) Forms, policies, procedures 2007 Capella University - Confidential - Do not distribute 8

How We Do It! Services: University operations: one-stop call service center iguide portal: forms, policies, courseroom, transcripts, etc. Technical support Library Academic advising Financial aid Enrollment services Optional introduction course LEO Career Center Disability services Military services Writing services 2007 Capella University - Confidential - Do not distribute 9

How We Do It! Processes: Transcript request on behalf of applicants Transfer course evaluations in 2-3 days of transcript t receipt Course pre-registration (approximately 45% of total) Vendors/outsourcing: diploma printing and kitting, transcripts, letters National Student Clearinghouse for enrollment verifications 2007 Capella University - Confidential - Do not distribute 10

Faculty Perspective Barbara Keener, PhD School of Education, Enrollment Management Leadership in Higher Education

Faculty foibles, follies, and fortes: Effective enrollment management practices for online teaching and learning Recruitment Registration & enrollment Retention & student success 2007 Capella University - Confidential - Do not distribute 12

Recruitment Program-based recruitment and venues Professional organizations Practitioner ties Student and alumni connections Community activities 2007 Capella University - Confidential - Do not distribute 13

Learning and Degree Enablers Student welcome and orientation Registration and Enrollment Very early alert Resource for institutional discussions Curriculum, degree, and course planning Scholar-practitioner approach Career guidelines 2007 Capella University - Confidential - Do not distribute 14

The Courseroom 2007 Capella University - Confidential - Do not distribute 15

Retention and Student Success Additional Enablers Inclusive interactivity Visibilityibilit University services and referrals Active faculty participation in university colloquia and other residencies 2007 Capella University - Confidential - Do not distribute 16

Student Perspective Jamee Stasik, MS Education Marketing Manager - Advocacy in Higher Education

Navigating the Online University-Administrative Support Student Experiences Registration, library, advising, financial aid Graduation & commencement Level of connection to the university Interactions in and outside of class 2007 Capella University - Confidential - Do not distribute 18

Navigating the Online University-Academics Academic rigor Course schedule/location Lecture format Exams and learning assessments Faculty availability 2007 Capella University - Confidential - Do not distribute 19

Where do Capella students come from? Recruitment at Capella Online searches Relationships with leading employers More than 120 leading companies, including Johnson & Johnson, U.S. Bank, and Farmers Insurance Group Ranked among top 20 Military-Friendly Colleges and Universities 2007 Capella University - Confidential - Do not distribute 20

Reasons students feel confident in their Capella education Only university to offer an Enrollment Management master s degree specialization and post-master s certificate that include certification from Noel-Levitz Only university to offer master's and PhD degree specializations that include ROI certification in the Phillips ROI Methodology TM Recognition from the Society for HR Management as one of the top 5 SHRM Learning System providers 2007 Capella University - Confidential - Do not distribute 21

Competency-Based External Standards and Recognition IMS - Global Learning Consortium Platinum Award Project Management Institute CACREP-accredited master s specializations in mental health counseling Center for Information Assurance Education A forum for respected thought leaders Capella s Distinguished Speaker Series has featured people such as Colin Powell, Suze Orman, David Gergen, Madeleine Albright, Maya Angelou, Doris Kearns-Goodwin, and Ray Suarez 2007 Capella University - Confidential - Do not distribute 22

Competency-Based External Standards and Recognition Best in Class, Interactive Media Awards, 2009, Interactive Council, Inc. Blackboard Greenhouse Exemplary Course Award, 2009, 2007 Learning Impact Award, 2009 IMS Global Learning Consortium Shirley Davis Award for Excellence in Synchronous Distance Learning, 2008 National University Telecommunications Network (NUTN) WCET Outstanding Work (WOW) Award, 2009, Western Cooperative for Educational Telecommunications Best Compliance Training Program Award, 2006, Training Magazine CHEA Award for Outstanding Institutional Practice in Student Learning Outcomes, 2010 2007 Capella University - Confidential - Do not distribute 23