INFRONT SPORTS & MEDIA AG INFRONT FINLAND OY Company presentation and properties 0
INFRONT SPORTS & MEDIA AG Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 1 Infront Sports & Media AG
Infront s Offices & Subsidiaries Over 3 300 event-days in 2012 Delivered excellence at 18 World Championships in 2012 Adding superior value in the world s top events and leagues 500 employees and 20 offices world-wide Infront Sports & Media AG Head quarter Zug, Switzerland Infront Austria Wienna, Salzburg Infront China Beijing Infront Finland Helsinki Infront Germany Frankfurt am Main Infront Italy Milan, Rome Infront Sweden Stockholm Infront France Paris Infront Motor Sports Rome, Italy Infront Hospitality Management Zug, Switzerland Host Broadcast Services (HBS) Bologne, France Football Media Services (FMS), Singapore 2 Infront Sports & Media AG
Succinct and ambitious strategy The Mission statement forms the base of Infront`s corporate strategy 3 Infront Sports & Media AG
MARKETING RIGHTS Sponsorships of sports federations / associations and major international / national events Winter Sports Summer Sports Cultural projects Other sports marketing rights Consultancy 4 Infront Sports & Media AG
Football Ice Hockey Global Marketing Rights German Football Association (DFB) National Team, DFB Cup, German Bundesliga Clubs Italian Serie A clubs National Football Associations IIHF World Championship, National Ice Hockey Associations Skiing FIS World Cups (Alpine and Nordic) Basketball CBA Professional League, Team China Basketball Biathlon IBU World Cup, IBU World Championships Bobsleigh & Skeleton Luge FIBT World Cup, FIBT World Championships FIL World Cup & World Championship Curling FIL World Cup & World Championships Superbike The FIM Super Bike World Championship Handball EHF Euro (European Championships) Triathlon Ironman 5 Infront Sports & Media AG
Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 6 Infront Sports & Media AG
Infront Finland Oy Founded 1997 Personnel 20 Office in Hartwall Areena, Helsinki Managing Director Mikko Vanni Chairman of the Board Harry Harkimo Turnover 2012: 14 M Number one in sponsoring in Finland. Leading Hospitality sales company since 2005. Excellency in consultancy for events, organizers and companies, sponsorship sales, PR and event marketing. 7 Infront Sports & Media AG
Infront Finland Track record World Championships: Ice Hockey 1997 Figure skating 1999 Nordic skiing Lahti 2001 Ice hockey 2003 Athletics 2005 Floorball 2010 Synchronized Skating 2011 Ice Hockey 2012-2013 European Championships: Swimming 2000 Figure skating 2009 Sailing 2011 Athletics 2012 Other major events: European Capital of Culture, Helsinki 2000 Millenium Technology Prize 2004, 2006 & 2008 Eurovision song contest 2007 Tall Ships Race Turku 2009 European Capital of Culture, Turku 2011 LET Finnair Masters, golf 2005-2011 Finnish Sports Gala 2008- World Design Capital 2012 Consultancy City of Helsinki and Turku European Athletics World Design Organization ICSID 8 Infront Sports & Media AG
Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 9 Infront Sports & Media AG
Attractive values associated with sports Multiple communication angles / story telling platforms Emotion Passion Lifestyle Health & Fitness Wellbeing Friendship & Tolerance Fairness & Respect Teamwork & Trust Integration & Inclusion 10 Infront Sports & Media AG
Sponsorship Effective sponsorship leveraging Fully integrated communications (i.e. 360 across all channels) New media Dialogue marketing Classical advertising Client incentives Merchandising On-site sales Autograph sessions Advertising Marketing New product line Sponsorship at the core of marketing communications Client event Product presentation Press events PR Sponsorship Emotional anchor Sales Employee incentives Competitions POS activities Fairs / exhibitions Promotion Press release Client clubs Corporate Social Responsibility On-pack promotion 11 Infront Sports & Media AG
Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 12 Infront Sports & Media AG
Winter Sports Marketing Rights (1/2) Ice Hockey Finnish Ice Hockey Association, Team Finland Finnish Ice Hockey League Marketing Rights Events 2013 IIHF Ice Hockey World Championships Euro Hockey Tour (annual, November) Marketing Rights (complete), Hospitality Marketing Rights, Hospitality 13 Infront Sports & Media AG
Winter Sports Marketing Rights (2/2) Nordic Skiing FIS World Cup Events Lahti Ski Games (8.-10.3.2013) Kuopio FIS Ski Jumping World Cup (12.3.2013) Ruka Nordic Opening, Kuusamo (29.11-1.12.2012) Marketing Rights, Hospitality Alpine Skiing FIS World Cup Events Levi World Cup (15.-17.11.2013) Marketing Rights, Hospitality Figure Skating Finnish Figure Skating Association Finlandia Trophy Espoo (4.-6.10.2013) Marketing Rights 14 Infront Sports & Media AG
Summer Sports Marketing Rights (1/1) Athletics Finland vs. Sweden Athletics Meet 2014 Finnish Athletics Federation Elite Sport Youth Sport Running Events Marketing Rights (partial) Football The Football Association of Finland National Football League Marketing Rights (partial) Equestrian UB Horse Show (17.-20.10.2013) Marketing Rights (partial) Gymnastics 15th World Gymnaestrada (12.-18.2015) 15 Infront Sports & Media AG
Culture Marketing Rights (1/1) Events & Seminars Ihana Helsinki - City Festival May 2013 Crisis Management Initiative (CMI) Marketing Rights (complete) Film productions & TV-series Solar Film production sponsorships Marketing Rights (complete) 16 Infront Sports & Media AG
Other Marketing Rights (1/1) Olympics Finnish Olympic Committee Finnish Paralympic Committee Marketing Rights (complete) Gala awards Finnish Sports Gala (Annual, 14.1.2014) Marketing Rights (complete), Hospitality 17 Infront Sports & Media AG
Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 18 Infront Sports & Media AG
Sponsor Cases References in Finland: 19 Infront Sports & Media AG
Table of contents 1. Infront Sports & Media at a glance 2. Infront Finland Oy 3. Reasons for and benefits of sports sponsorship 4. Infront Finland Marketing Rights Portfolio 5. Sponsor Cases 6. Hospitality 20 Infront Sports & Media AG
Hospitality More than 50 high class events annually. 2011 over 12 000 packages sold. Sports Events Concerts, Musical, Ballet etc. Events outside Finland High quality catering 21 Infront Sports & Media AG
Hospitality events 22 Infront Sports & Media AG
Infront Finland Oy Areenankuja 1 e 00240 Helsinki All rights reserved. This document is the property of Infront and is issued under strict confidentiality conditions. No part of this document may be reproduced or transmitted in any form or by any means to any third party without the prior written consent of Infront Sports & Media.