MEDIAONE. Integrated Marketing & Advertising

Transcription

1 MEDIAONE Integrated Marketing & Advertising Tel: / Fax: P.O.Box: 22252, Doha Qatar

2 Company Executive Profile

3 EXECUTIVE PROFILE Scope Of Professional Services Event Management Research & Studies Consultancy Services Printing & Publishing Gifts & Promotional Items Professional Services References & Beneficiaries Following are among the major client of Media One provided services: Qatar National Olympic Committee Qatar Foundation for Education, Science & Community Development - Qatar Academy - The Learning Center - Academic Bridge Program - VCU- QATAR - Family Development Center - Al Sadd Plaza

4 EXECUTIVE PROFILE Milipol Qatar Ministry of Interior Ministry of Municipal Affairs & Agriculture World Trade Organization General Tourism Authority Qatar Telecom Qatar Weight Lifting & Body Building Federation Qatar Judo Federation Qatar Shooting & Archery Federation Qatar Gymnastics Federation Qatar Marine Sports Federation Al Mana Auto Trade ( NISSAN) Damas Jewelers Qatar Cinema & Film Distribution Co. Nando s Qatar AL Jazeera Channel Qatar Golf Association Qatar Basketball Association

5 EXECUTIVE PROFILE Event Management Some of the high profile events organized in Qatar by Media One are as follows: H.H. The Emir Football Cup 2000 H.H. The Heir Apparent Football Cup 2000 Milipol Qatar 1996 Milipol Qatar 1998 Milipol Qatar 2000 Eid Festival 2000 Doha th Asian Games Road Safety Campaign 2001 Environment Day for Qatar Petroleum 2004

6 Client List

7 Client List

8 Client List

9 SCOPE OF SERVICES Account Management & Account Planning

10 Creative Concept development (Visual and Copy). Preparation to rough creative stage.

11 Production and Printing Finalization of approved layouts (up to Color Separation). Recommendation or relevant supplier (Quality/Prices). Selection/Recommendation of Production Companies. Quality Control/Supervision/ Printers.

12 Research Short listing and Selection of Research Agency. Set Research Objectives. Review Methodology Review Target Segment and Sample Size Structure. Review Questionnaire. Attend Moderators briefings. Quality Control. Analysis and Recommendations.

13 Event Management Launch Event Propose and execute event theme. Recommend the venue, organization of the entire event (hosting VIP & guests), catering/ floral/ seating arrangements, etc. P.O.S and stands display in strategic locations and major landmarks. Invitation cards (design and printing)

14 BTL Exhibitions & Sponsorships Assessment, Recommendation, Organization and Execution of Integrated Activities covering: Exhibitions Sponsorships Giveaways/ Commemorative Gifts.

15 Public Relations P.R. integrated activities. Press releases write-up. Distribution and monitoring of press releases. Arrangements of press conferences. Arrangements of one to one interview. Local, regional and international media appearances. Crisis management. Skills improvements/ Training / Support of P.R. Spokesman.

16 CRM Integrated CRM Programmers to Cover: Data Capture Direct monitoring Loyalty programmed Joint promotional activities

17 MEDIA

18 Competitive Schedule Reconstitution COMPETITIVE ADVERTISING EXPENDITURE ANALYSIS MARKET BRAND SEASONALITY MEDIA VEHICLE SCHEDULE RECONSITUTION

19 Media Planning CONSIDERATIONS TARGET COMPETITIVE BUDGET MEDIA AUDIENCE EVALUATION LEVEL RESTRICTIONS/ - Socio-Demographic - Psychographics - U & A - Share of Voice - Reach - Frequency - GRP - CPM CREATIVE UNITS Setting Media Objective (s) Determining Media Strategy - Launch - Re launch - Sustain awareness

20 Media Strategy Media selection : Reach & CPM Qualitative Frequency Effective Frequency Schedules alternatives and evaluation Optimum Media Plan

21 Media Strategy Media Brief Competitive Advertising Expenditure Analysis Schedule Reconstitution Media Objectives Media Strategy Media Evaluation Optimum Media Plan Media Buying Campaign Assessment/Effectiveness (Research)

22 Media Planning Process Media negotiation : Capitalize on our large billing base. Media Qualitative audit (Quality and position). Budget/Financial control.

23 How We Function Active communication network worldwide. Common Discipline: Planning Consumer Buying System Brand Strategy and Creative Brief Leverage brands learning worldwide. Maintain common knowledge base through the constant dissemination of information.

24 Mediaone Co-Ordination Tools Status Report Client monthly Report Early warning system Procedures Manual : Frequent update on a project-by-project basis : Assessment and evaluation of the brand advertising, BTL, PR and CRM campaigns. : Monitoring and evaluation of competitive activities (Creative, Media, PR, CRM, BTL) : Tailor-made for Client s needs

25 Co-ordination Structure & Team

26 Multi-Discipline Team Director In-Charge Account Manager Brand Design Consultant Media Planner / Buyer Public Relations Event Manager CRM / BTL Executive Creative Director Senior Art Director Copywriter Production Team Media one BU

27 TC-Business Unit Co-Ordination Account Management & Planning Creative & Production. Media one CONQUEST TC - BU Media, PR & Event Management Cooperate identity CRM, BTL

28 Conclusion Why Media one Conquest? If appointed, a fully operational team will be assigned for the project.

29 Mediaone Management Mediaone Directors and Executives Our Directors and Executives have a multi-disciplinary background including creative, account management, cooperate identity account planning, Media, CRM, Event Management and PR in addition to a thorough experience and ability to understand the needs of both our clients and audiences across the region.

30 THANK YOU