MEDIA KIT MEDIA KIT 2015 dentalcompare.com email: sales@dentalcompare.com 1
WHY DENTALCOMPARE Dentalcompare offers something no other media brand can: access to dentists during all stages of the purchasing cycle - from awareness to generation of a sales-ready lead. That coupled with the most detailed reporting in the industry, makes your Dentalcompare investment one that drives branding, offers concrete ROI and generates sales. Engage with Dental Professionals During All Stages of the Purchasing Funnel Select from multiple media and content channels which can be specifically tailored to your marketing needs and audiences. Drive New Customer Acquisition and Increase Market Share Influence prospective customers at the point when they are evaluating products and vendor options. Dentalcompare provides the perfect opportunity to make your product line visible to active buyers who may have not been familiar with your offering in a particular product category. Achieve Measurable, Effective, and Transparent Results Dentalcompare provides comprehensive and detailed metrics for every campaign so you can measure ROI and how your products and campaigns are performing. Generate High Quality Leads All Dentalcompare listing partners receive leads from decision-makers who are ready to purchase your company s products. 2
SALES-READY LEADS Drive sales with high quality, sales-ready leads from dental professionals who are ready to buy. Dentalcompare has created a single resource where dental professionals become informed on products through detailed specifications, demonstration videos, and buyers guides. The leads you will receive from Dentalcompare are from informed decision makers who have completed a thirteen question form to request more information or a quote specifically from you. Product Listing Over 1.1 Million Page Views Request Quote Form 3
BRANDING & PRODUCT AWARENESS Dentalcompare allows you to develop comprehensive marketing campaigns to educate, increase product awareness and build your brand. Example of a Complete Media Campaign Display ad Landing page Video enewsletter Product listing 4
EDITORIAL COVERAGE Dentalcompare provides coverage of the dental industry with a focus on helping dentists discover and implement products which can empower their practices. Featured Article Buyers Guide Blog Review News Item Designed to connect dental professionals with information they need about the dental products they want, Dentalcompare s content mixes detailed product information, timely news, pertinent clinical tips and incisive observations. Contributions are provided by Clinical Director Dr. Jeff Rohde along with contributing clinicians and industry experts. Story ideas and submissions are always welcomed. Fresh content is published on a daily basis. Formats such as new product announcements, news stories, case studies, product and practice advice, firsthand product reviews, opinionated blog posts, product comparisons and category Buyers Guides are positioned to connect readers to related products and product categories as well as the lead generation opportunities in the Dentalcompare product directory. 5
AUDIENCE DEMOGRAPHICS Dentalcompare attracts an audience that is actively involved in purchasing for their dental practice. 4% Dental Assistant 2% Lab Tech 2% Dental Student/ Resident 2% Hygienist 8% Other 12% Office Manager User Profile 1 55% General Dentist 15% Specialty Dentist 69 % plan to buy within one month 1 85 % authorize or recommend products 1 1. Dentalcompare Lead Data 6
AN ACTIVE AUDIENCE Dentalcompare attracts and engages an active audience of dental professionals searching for new products, services, and technologies they need to purchase for their practice. Annual Traffic Nearly 500,000 Visits 1 Over 1.1 Million Page Views 1 Over 75,000 Product Clickthroughs 1 Over 13,000 Product Leads 2 Subscribers Over 28,000 Email Blast Subscribers 2 Over 33,000 enewsletter Subscribers 2 Stickiness Users spend 5.42 minutes per visit 1 Users visit 2.2 pages per visit 1 1. GoodData 2. Campaign Monitor 7
AN ACTIVE AUDIENCE Dentalcompare attracts visitors focused on learning about dental products and the information in the Product Directory helps them select the right choices for their practices. Traffic by the Numbers 71% of Visitors arrive via search engine 66% of page views are Product Directory pages > 750,000 Product Directory page views annually Power of Comparison Visitors create more than 2,000 product comparisons per month Visitors who compare products submit leads at twice the rate of visitors who view single products 1. GoodData 2. Campaign Monitor 8
IMPACT EVERY STAGE OF PRODUCT AWARENESS, PURCHASE & USAGE Dentalcompare impacts users during all stages of the product adoption process from awareness to lead generation - something no other media brand can offer. Media Channels Purchasing Funnel News, Editorial Content, Infographics Product Awareness Ads, Email Campaigns, ebooks, Newsletters Interest Video, Webinars, Product Listings, Case Studies, Buyers Guides Consideration Reviews, Product Comparisons Evaluation Request for Quote, Direct Clickthrough Purchase Videos, Tutorials, Webinars, Best Practice Guides, Mobile Sales & Marketing App Usage 9
MEDIA SOLUTIONS Dentalcompare s marketing consultants will help you best utilize our content and media channels to ensure you gain maximum exposure and response when promoting your products. tactics and campaigns strengthen your company s image, define how your company and products are perceived in the marketplace and is the first step in any marketing campaign. Demand Demand programs generate interest for your product or service and provide an opportunity for your company to develop a relationship with a potential and existing customers. Traffic Driving campaigns are designed to drive traffic to your website for additional follow-up. creation provides your company with credible content that can be used in demand generation and lead nurturing campaigns. ship/educational channels offer your company the opportunity to position itself as an expert and authoritative, trusted resource. Sales-Ready Lead activities result in providing your company website traffic and full contact details of prospective buyers who have purchasing intent. We help you to strengthen your social media presence and visibility through our social media channels. 10
MEDIA SOLUTIONS We work with you to create customized campaigns specific to your marketing goals. Brand Awareness Demand Traffic Driver Content Marketing Thought Leader Sales-Ready Lead Social Media Product Listing p. 12 Comprehensive Product Listing p. 13 Featured Product Listing p. 14 Microsite/Landing Page p. 15 Electronic Display Advertising p. 16 Category Sponsorship p. 17 Exhibit Hall Preview p. 18 Buyers Guides p. 19 Email Blast p. 20 enewsletter Sponsorship p. 21 Videos p. 22 Webinars p. 26 Custom Content Solutions p. 28 Mobile Sales & Marketing App p. 29 Custom Mobile App p. 30 Text Response p. 31 Research Services p. 32 11
PRODUCT LISTING Call-to-action button options: Get quote Buy it now Click to chat Schedule demo Dental professionals come to Dentalcompare to research products and services through our product database. Call-to-action buttons generate sales-ready leads. One product image Product description Description Price One image Content associations Price Category specifications Vendor contact information Link to vendor website Company information Links to related content Call-to-action buttons Complete tracking of clicks, leads and impressions Category specifications Inclusion in Similar Products sectionof Product Listing pages Complete tracking of clicks, leads, & impressions Demand 12
COMPREHENSIVE PRODUCT LISTING Call-to-action button options: Get quote Buy it now Click to chat Schedule demo Similar to a product listing, the Comprehensive Product Listing adds an image film strip that features large images or videos. Give users a better view of your product with a Comprehensive Product Listing. Price Film Strip with 5 Images or Videos Description Content associations Company information Category specifications Film strip with up to five images or videos Product description Price Category specifications Vendor contact information Link to vendor website Links to related content Call-to-action buttons Complete tracking of clicks, leads and impressions Inclusion in Similar Products section of Product Listing pages Complete tracking of clicks, leads, & impressions Demand 13
FEATURED PRODUCT Category Page Make your products stand out from the rest with a Featured Product Package. Included in Featured products page Included in Featured products filmstrip Highlighted in yellow at top of category page Exclusive placement as the Featured Product in one email newsletter Featured Product Page Featured Products Filmstrip Demand enewsletter 14
MICROSITE / LANDING PAGE Share your unique content and collect leads with DC Landing Pages. A Landing Page can feature your product details, video and customized lead generation questions to educate and speed up your sales cycle. It is very effectively used as the lead-gen registration page, or gate for any high impact content that you would like to share in a lead generation capacity. Landing pages can be built within the Dentalcompare template or with a custom look and feel. Hosted for three months with continued hosting available. Minor changes can be made with no additional cost. Custom lead form Video player Hosting for up to a year Demand 15
DISPLAY ADVERTISING Advertising is most effective when it targets a buying audience. Let Dentalcompare deliver your advertising message to dentists who are already in a buying frame of mind as they search for products on our leading product directory. Leaderboard Leaderboard ads appear on the top of all Dentalcompare pages. IAB Standard Format - 728 x 90 Limited to 5 per month Expandable to 728 x 400 (optional) Rectangle Rectangle ads appear on the upper right of all Dentalcompare pages except product pages. IAB Standard Format - 300 x 250 Limited to 5 per month Expandable to 300 x 500 (optional) Demand 16
CATEGORY SPONSORSHIP Category Page Target your ads to a specific category on Dentalcompare through a Category Sponsorship. Exclusive Leaderboard and Rectangle ads on matrix page - i.e. Dental Digital X-Ray (Intraoral) Sensors Exclusive Leaderboard and Rectangle ads on search results page for related terms - i.e. Digital Sensor Demand Search Results Page 17
EXHIBIT HALL PREVIEW Dentalcompare s Exhibit Hall Preview helps you drive traffic to your booth and promote new products, events and giveaways. Dentalcompare drives traffic to the Exhibit Hall Preview through a targeted group email blast, rectangle ad and placement on the homepage. Company logo (in.ai or.eps format) Booth number Booth giveaways/drawings Short description of booth offerings (links if applicable) Seminars and workshops (descriptions, times and locations / link if applicable) Featured products (products you re promoting at the show) Additional links related to products (download brochure, etc.) Video on Dentalcompare to embed Demand 18
BUYERS GUIDES Buyers Guides are designed to help clinicians understand what makes products in the same category different, what specifications matter most, and how to determine which product is the best fit. Buyers Guides are written by a clinician who has researched the category to determine which features and specifications matter most. Sponsorship includes: Leaderboard on Buyers Guide for one year Rectangle ad on Buyers Guide for one year Pre-roll on Dr. Rhode Video Sponsor of enewsletter with Buyers Guide Topic Demand 19
EMAIL BLAST Take advantage of highly effective permission-based marketing. Promote your products to a qualified list of opt-in subscribers at an affordable rate, and in multiple manners. Single sales message emails may be deployed as desired throughout the year. Multi-touch deployments, or drip campaigns are available as a means for adding a level of pleasant persistence to your message, ultimately engaging with even more clinicians. Custom design and creative services available Targeting to specialty, interest, state, country Multi-touch option means every subscriber is contacted a minimum of 2 times, increasing effectiveness Drive views and actions related to your unique and/or gated content Complete back-end stats available Demand 20
enewsletter SPONSORSHIP Sponsor a Dentalcompare HTML newsletter today! Each topic-specific Dentalcompare email newsletter are sent once per month, see our editorial calendar for schedule of topics. Topics: Practice Operations Orthodontics Implant Dentistry Laser Dentistry Restorative Dentistry CAD/CAM Dentistry Endodontics Digital Imaging Essential Equipment New Dental Products 300x250 image 250 characters of text Link Demand 21
PRODUCT BROCHURE VIDEO Product Brochure Videos bring your product brochure to life. By mixing product images, motion titles, and existing video we help you highlight your product s key features and benefits. Product Brochure Videos are great for playing on a flat panel in your tradeshow booth. Production coordination Script development/storyboarding with client Professional voiceover narration / recording Video editing, motion graphics, sound design Optimized for online and mobile devices 12 months hosting on global server network Featured on Dentalcompare video page Deliverables:.mov/.wmv/.mp4 copies and HTML embed code Turnaround time six weeks from start of project including three rounds of changes Demand 22
TRADESHOW VIDEO Designed to educate dental professionals, communicate product value, and drive more qualified sales leads, Dentalcompare s Tradeshow Videos utilize the power of the web to bring your product to life for clinicians worldwide. It s quick and easy we can film your product demonstration, your inbooth presentation, or a clinician interview. Production coordination HD camera / lighting package Video editing, motion graphics, sound design Optimized for online and mobile devices 12 months hosting on global server network Featured on Dentalcompare video page Deliverables:.mov/.wmv/.mp4 copies and HTML embed code Turnaround time 4 weeks from start of project including three rounds of changes Demand 23
ON-LOCATION VIDEO Filmed at a doctor s office or company facilities. Great for showcasing a product and its corresponding technique in a controlled environment. Videos may feature your products ease of use and allow dental professionals to see how other s have benefited from purchasing your product. Production coordination Script development/storyboarding with client HD camera / lighting package Professional voiceover narration / recording Video editing, motion graphics, sound design Optimized for online and mobile devices Deliverables:.mov/.wmv/.mp4 copies and HTML embed code 12 months hosting on global server network Featured on Dentalcompare video page Turnaround time six weeks from start of project including three rounds of changes Demand 24
GREEN SCREEN TESTIMONIAL Dentalcompare s in-house video team will shoot either on-location or in our South San Francisco studio and produce one greenscreen video testimonials of your Key Opinion Leader (KOL) discussing your product or services. This 2-3 minute video can be chapterized as well for added interactivity. Filming for the doctor only takes about 30 minutes of their time Background can be completely customizable to any image you choose Turnaround time is 4-6 weeks from kickoff call to completed video We can shoot multiple testimonials in one location (i.e. tradeshow, symposium, user s meeting, etc.) Final video can either be a standalone video OR in a chapterized format for multiple speakers Demand 25
ON-DEMAND WEBINAR Turn your presentations into enduring online media. On-Demand Webinars allow dental professionals to view seminars and presentations in their own time, making them cost-effective and convenient. Designed in HTML5, webinars are fully mobile compatible and interactive. Clinicians can skip between chapters, request a quote, send the link to a colleague, or click through to your product page. Video recording and editing up to 30 minutes HTML5 format that is mobile compatible Custom-branded webinar interface Prominent call-to-action buttons for lead generation 12 months hosting on global server network Deliverables: final URL and HTML embed code for placement on webpages Turnaround time four weeks from start of project including three rounds of changes Demand 26
LIVE WEBINAR Dentalcompare s Live Webinars help get your presentation in front of a large audience without the travel costs. Fully customizable, webinars may be used for customer training, educating potential buyers on your new products, hosting online classrooms, or continuing education events. We can help you reach your target audience, reduce training costs, eliminate travel expenses, and generate highly qualified sales leads. Streaming 60 minute audio broadcast live over the Internet. PowerPoint slide synchronization Browser-based Q& A capabilties, advanced polling and survey functions Complete registration management.mp4 file of the webinar Complete registration list, distinguishing attendees from registrants On-demand archive creation and hosting of broadcast for anytime, on-demand access, with links to dentalcompare.com for 6 months. Promotion of event via three email blasts, enewsletter placement, hero console placement, medium rectangle ad and leaderboard ad (when available) Demand 27
CUSTOM CONTENT MARKETING Custom content that engages and informs an audience can help build trust in your brand while showcasing the benefits your products offer. Dentalcompare s Custom Services is a team of experienced dental writers who are ready to help you create the unique assets that help connect your company to new prospects while solidifying your relationship with existing customers. Whether it s a standalone article, a series of content pieces built around a theme, Dentalcompare can be your partner to help plan, create and distribute the content via the Dentalcompare website, social media, other media outlets or your own media channels. When connected to a microsite or an email drip campaign, content marketing programs can be used to trigger lead generation and then to nurture those leads until they are ready to convert to become customers. Options Include: Articles Infographics ebooks White Papers Multimedia Content Catapult Evaluations Catapult KOL Just Sayin Article Series Demand 28
MOBILE SALES & MARKETING APP The Interactive Mobile Sales and Marketing Tool (imsmart) is a content management system, tablet app, and complete tracking system that can be used to enable a mobile sales organization or to engage dental professionals. imsmart features a beautiful, template-driven library of product collateral easily accessible via a tablet. Product collateral may include everything from PDFs and videos, to ROI calculators and interactive presentations. imsmart also provides complete tracking of app usage through a sophisticated and powerful tracking system. With the riseof closed loop marketing, metrics are crucial to measure the success of sales materials and strategies. To learn more about imsmart, please visit www.imsmartapp.com. Content Management System to upload content and manage what s viewed in the app Interactive tablet application Complete tracking of all app usage Customized look and feel with your branding Demand 29
CUSTOM MOBILE APP Our award-winning team can develop apps for iphone/ ipad/android to your exact specifications. Reach the ever expanding mobile market by creating an app. Complete creation of mobile app Ongoing maintenance and updates to mobile app Demand 30
TEXT RESPONSE Incorporate text response codes into marketing materials to provide information or discounts and generate sales leads. Customizable Text Codes for multiple materials or product lines Text number US411 Distribute links, videos, apps, and more Registration page before download (optional) Demand 31
RESEARCH SERVICES When looking for comprehensive market research, Dentalcompare Surveys can provide you with timely and relevant market information on the latest dental industry technologies and trends. Custom survey creation and deployment Data collection and report Demand 32
PRICING Product Listing Multimedia Product Listing Comprehensive Product Listing Featured Product Package Microsite / Landing Page $750/month for up to 10 products $850/month for up to 20 products $500/month per product Templated $2,500 for 3 months $4,000 for 12 months Custom $3,500 for 3 months $5,000 for full year Product Brochure Video Tradeshow Video On-Location Video On-Demand Video Webinar On-Demand Audio Webinar Live Webinar $6,500 each $3,000 each $9,500 each (includes domestic travel) $3,500 each $2,000 each Green Screen Video Testimonial $3,500 $10,000 each Full promotion included Advertising Custom Video Services Leaderboard Rectangle $3,500 for standard $5,500 for expandable $2,500 for standard $4,500 for expandable Custom Production Video Hosting Custom Video Player Custom quote $100 per month $3,500 each Category Sponsorship Custom quote DVD Services Custom quote Exhibit Hall Preview Buyers Guide $1,000 per show $10,000 each Research Services Email Blast Email enewsletter Sponsorship $1,500 $0.18 per name minimum $1,000 Custom Survey & Report Mobile Custom quote Text Response $1,000 per month for 3 keywords (6 month minimum) Mobile App Development imsmart Custom quote Custom quote 33
WEST Bill Kittredge Publisher (650) 243-5216 bkittredge@dentalcompare.com EAST David Fay Eastern Sales Manager (978) 317-1717 dfay@dentalcompare.com