PROGRAM GUIDE. www.enterpriseconnect.com/orlando

PROGRAM GUIDE CONFERENCE: March 26-29, 2012 Monday 9:00 AM 5:00 PM Tuesday & Wednesday 8:00 AM 5:30 PM Thursday 8:00 AM 12:00 PM EXHIBITION: March 26-28, 2012 Monday 4:00 7:00 PM Tuesday 12:00 6:00 PM Wednesday 12:00 5:00 PM www.enterpriseconnect.com/orlando

ChairMen s GreetinG table Of COntents Welcome to enterprise Connect Orlando 2012! We re delighted that you ve joined us, and we know this will be a productive and memorable week. This is our 22nd consecutive year running this event and, not surprisingly, much has changed. Mobility has already altered the industry landscape and video and social apps are posed to do the same. We ve been talking about The Cloud for some time but it s now become truly viable, and this means that you have more options than ever for architectures and delivery systems. We ll cover all these topics this week, along with Unified Communications, SIP Trunking, management and security. But regardless of which piece of hardware or software you re looking at, or which service or app is most on your mind, the job of any communications and collaboration element, system or service is to connect people with one other and with business processes, so that they are able to communicate, collaborate, work and fulfill business objectives anywhere, anytime. And even in this era of increasingly available video and other remote-meeting technologies, a live, in-person experience like Enterprise Connect presents an unrivaled opportunity for attendees to connect with each other: to learn more, to communicate more and to do more business. So, we urge you to take advantage of everything Enterprise Connect has to offer: Keynotes and Summits, the Enterprise Connect Expo and the conference sessions, our Networking Receptions and all of the other opportunities to meet with the top minds in enterprise communications and collaboration. And, by all means, take the time to visit the Enterprise Connect Expo. It creates an unparalleled opportunity to kick the tires, to see what s available now and what will be coming into the market. Led by your Diamond Sponsors avaya, Cisco, hp, Lifesize, Microsoft, nec and siemens enterprise Communications the Expo presents the newest systems, services, software and applications. We thank all of the sponsors and exhibitors for their support, and we encourage you to spend time learning about their offerings and plans for the future. Again, thank you for coming to Enterprise Connect. Our team is committed to providing you with an interesting and productive experience, and we know you re also going to have fun along the way! GENERAL EVENT INFORMATION Event-At-A-Glance...4-5 Event Schedule...8-11 Stay Connected...11 Keynotes and General Sessions...12-21 Best of Enterprise Connect Awards...58 Convention Center Map...86 Conference Services...87 CONFERENCE PROGRAM Monday, March 26...26-32 Tuesday, March 27...34-42 Wednesday, March 28...46-53 Thursday, March 29...54-55 Free Education...44-45 EXHIBITION INFORMATION 2012 Event Sponsors...24-25 Exhibit Floor Map...60 Exhibitor List...61 Exhibitor and Sponsor Directory...62-79 Exhibitor List by Product Category...80-85 ADVERTISER INDEX Aastra... 2 Alcatel-Lucent...10 AT&T...17 AudioCodes, Inc....51 AVAYA...6-7 AVST...20 Carousel Industries...33 Cisco...36 Comcast Business Class...43 HP...14-15 Interactive Intelligence...48, 59 iscoord ag...64 LifeSize A Division of Logitech...22-23 Microsemi/PowerDsine...66 Microsoft...28-29 NEC Corporation...40-41 Polycom...68 Sencommunications Inc....75 ShoreTel...88 Siemens Enterprise Communications...56-57 Telepresence Options...76 TelStrat...70 Verizon... 83 XIRRUS...53 XO Communications...78 fred Knight eric Krapf GM/Co-Chair Co-Chair, Enterprise Connect Enterprise Connect Publisher, NoJitter.com Editor/Lead Blogger, NoJitter.com 2 3

event-at-a-glance event-at-a-glance 9:00 10:45 AM Building a UC & Collaboration Roadmap :: OsceOla 1 MOnday, MarCh 26 Developing an Enterprise Mobility Strategy :: OsceOla a Implementation Options for Unified Communications :: OsceOla B SIP Trunking: Who Offers What? :: sun B 11:00 AM-12:00 PM Summit: Has the Post-PBX Era Begun? :: sun a 1:00-1:45 PM Summit: What s Next for the Mobile Enterprise? :: sun a Integrating Video with UC :: sun c 2:00-2:45 PM Five Megatrends Driving the Future of Unified Communications :: OsceOla 1 2:00 3:00 PM Choreographing the Cloud: Finding the Right Mix of Cloud vs. On-Premises Functions :: OsceOla a 2:00 5:00 PM Enterprise Communications Platform: IP Telephony/UC RFP :: OsceOla B Emerging Video Technologies: What s Next? :: sun c IP Telephony and Unified Communications: Making the Business Case :: sun D Case Studies: Creating the Social Enterprise :: sun D SIP Fundamentals & Interoperability :: sun B 3:15 4:00 PM Unified Communications - We Did IT Our Way! :: OsceOla 1 3:15 4:00 PM Case Studies: Hosted Communications Apps :: OsceOla a How To Keep Video From Blowing Up Your Network :: sun c 4:00 7:00 PM Exhibition :: exhibit hall, lower level Social Networking s Role in the Contact Center :: sun D 4:15 5:00 PM Small Team Collaboration Filling the Gap in UC :: OsceOla 1 4:15 5:00 PM Living with Lync :: OsceOla a Leveraging Voice and Video in the Cloud: Integrating Microsoft, Google and Other Platforms with Enterprise UC :: sun c 5:00 7:00 PM Reception :: exhibit hall, lower level 7:00 9:00 PM The Conversation Continues: Network, Refresh and Discuss :: sun BallROOms The Emerging Communications Architecture :: sun D 8:00-8:45 AM Voice-Enabling Web Browsers :: OsceOla 1 Wednesday, MarCh 28 Virtualization: How Much, How Soon? :: OsceOla a Sizing SIP Trunks :: OsceOla B Putting Mobility to Work: Case Studies :: sun B 9:00-9:15 AM Opening Comments Eric Krapf, Co-Chair, Enterprise Connect Best of Enterprise Connect Award Presentation Innovation Showcase :: OsceOla c Telepresence: Managing it in the Real World Customers Speak Out :: sun c 9:15-10:00 AM Summit: SIP Trunking and The Cloud = The New Public Network? :: OsceOla c 10:00-10:45 AM Keynote: Kirk Koenigsbauer, Corporate Vice President, Microsoft Office Division Product Management Group :: OsceOla c 11:15 AM-12:00 PM Keynote: Chris Hummel, President, North America and Global Chief Marketing Officer, Siemens Enterprise Communications :: OsceOla c 12:00-5:00 PM Exhibition :: exhibit hall, lower level 1:30-2:15 PM Keynote: Alistair Rennie, General Manager, Lotus Software and Collaboration Solutions, IBM Software Group :: OsceOla c 2:30 3:15 PM The Millennial Workforce and UC :: OsceOla 1 2:30 3:30 PM Managed/Hosted UC: Who s Offering What? :: OsceOla a Managing Wireless: To BYOD or Not BYOD :: sun B Contact Center Market Update :: sun D What s New in Desktop Phones? :: sun D 2:30 5:30 PM RFP: UC Without Buying a New PBX :: OsceOla B QoS & Net Design for Converged Networks :: sun c 3:00-5:00 PM Reception :: exhibit hall, lower level 3:45-4:30 PM Agile Infrastructure A Necessity, Not a Luxury :: OsceOla 1 3:45-4:30 PM SIP Trunking Interoperability :: OsceOla a Tablet Tactics: What We ve Learned About Tablets in the Enterprise :: sun B 8:00 8:45 AM UC Federation: When Will We Get There? :: OsceOla a tuesday, MarCh 27 Videoconferencing Interoperability: What is it and How Do We Get It? :: OsceOla B SIP Trunking Case Studies :: sun B Cloud for the Contact Center :: sun c 9:00-9:15 AM Welcome and Opening Comments Fred Knight, GM/Co-Chair, Enterprise Connect Innovation Showcase :: OsceOla c 9:15-10:00 AM Summit: Is There a New Model for Enterprise Communications & Collaboration? :: OsceOla c 10:00-10:45 AM Keynote: OJ Winge, Senior Vice President/GM, Video & Collaboration, Cisco :: OsceOla c Automating UC Management: Case Studies :: sun D 11:15 AM-12:00 PM Keynote: Brett Shockley, SVP and GM, Avaya Applications and Emerging Technologies :: OsceOla c 12:00-6:00 PM Exhibition :: exhibit hall, lower level 1:30-2:15 PM Keynote: Farooq Muzaffar, VP, Product Development and Network Integration, Verizon Enterprise Solutions :: OsceOla c 2:30-3:15 PM The Business Value of Lync :: OsceOla 1 2:30 3:30 PM UC Interoperability: How Real, How Much? :: OsceOla a UC Mobile Devices in the Age of iphones, Android and Tablets :: OsceOla B IP Telephony Market Update :: sun D 2:30 5:30 PM Implementing SIP Trunking :: sun B Cloud-Based UC Services RFP :: sun c 3:45 4:30 PM Next Generation Contact Centers: A thought-provoking session on what s next after social media :: OsceOla 1 3:45 4:30 PM UC Market Update :: OsceOla a Teleconferencing in the Home How Will It Impact the Enterprise? :: OsceOla B 4:00 6:00 PM Booth Crawl :: exhibit hall, lower level Skype in the Enterprise :: sun D 8:00-8:45 AM Network Test Tools for Voice and Video :: sun B Open to All Attendees Deep Dives General Sessions Breakout Sessions 4 5 LEGEND: thursday, MarCh 29 Benchmarking Successful Outsourcing :: sun c 9:00-9:45 AM Communications Security: Report to the Industry :: sun B 10:00-10:45 AM Summit: BYOD, Consumerization of IT: How to Cope? :: sun B 11:15 AM-12:00 PM Locknote :: sun B Workshops Personal Video in an Age of Mobility :: sun D

event schedule event schedule MOnDAy, MArch 26 8:30 9:00 AM Continental Breakfast Lobbies 9:00 10:45 AM Deep Dives Osceola 1 Building a UC & Collaboration Roadmap Osceola A Developing an Enterprise Mobility Strategy Osceola B Implementation Options for Unified Communications SIP Trunking: Who s Offering What? Sun C Integrating Video with UC Sun D IP Telephony and Unified Communications: Making the Business Case 10:45 11:00 AM Refreshment Break Lobbies 11:00 AM 12:00 PM General Session Sun A Summit: Has the Post-PBX Era Begun? 12:00 1:00 PM Lunch Event Lawn 1:00 1:45 PM General Session Sun A Summit: What s Next for the Mobile Enterprise? 2:00 2:45 PM Sponsored Session Osceola 1 Five Megatrends Driving the Future of Unified Communications 2:00-3:00 PM Breakout Sessions Osceola A Choreographing the Cloud: Finding the Right Mix of Cloud vs. On-Premises Functions Sun C Emerging Video Technologies: What s Next? Sun D Case Studies: Creating the Social Enterprise 2:00 5:00 PM Workshops Osceola B Enterprise Communications Platform: IP Telephony/UC RFP SIP Fundamentals & Interoperability 3:00 3:30 PM Refreshment Break Lobbies 3:15 4:00 PM Sponsored Session Osceola 1 Unified Communications We Did IT Our Way! 3:15 4:00 PM Breakout Sessions Osceola A Case Studies: Hosted Communications Apps Sun C How To Keep Video From Blowing Up Your Network Sun D Social Networking s Role in the Contact Center 4:00 7:00 PM Exhibition Exhibit Hall Open to All 4:15 5:00 PM Sponsored Session Osceola 1 Small Team Collaboration Filling the Gap in UC Breakout Sessions Osceola A Living with Lync Sun C Leveraging Voice and Video in the Cloud: Integrating Microsoft, Google and Other Platforms with Enterprise UC Sun D The Emerging Communications Architecture 5:00 7:00 PM Reception Exhibit Hall Open to All 7:00 9:00 PM Reception: Open to All allrooms The Conversation Continues: Network, Refresh and Discuss TueSDAy, MArch 27 7:30 8:00 AM Continental Breakfast Lobbies 8:00 8:45 AM Breakout Sessions Osceola A UC Federation: When Will We Get There? Osceola B Videoconferencing Interoperability: What is it and How Do We Get It? SIP Trunking Case Studies Sun C Cloud for the Contact Center Sun D Automating UC Management: Case Studies 9:00 9:15 AM Welcome and Opening Comments Osceola A Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com Innovation Showcase 9:15-10:00 AM General Session Osceola A Summit: Is There a New Model for Enterprise Communications & Collaboration? 10:00 10:45 AM Keynote: Open to All OJ Winge, Senior Vice President/GM, Video & Collaboration, Cisco 10:45 11:15 AM Refreshment Break Osceola Lobby 11:15 AM 12:00 PM Keynote: Open to All brett shockley, SVP and GM, Avaya Applications and Emerging Technologies 12:00 1:30 PM Lunch Exhibit Hall 12:00 6:00 PM Exhibition Exhibit Hall Open to All 1:30-2:15 PM Keynote: Open to All farooq Muzaffar, Vice President, Product Development and Network Integration, Verizon Enterprise Solutions 2:30-3:15 PM Sponsored Session Osceola 1 The Business Value of Lync 2:30 3:30 PM Breakout Sessions Osceola A UC Interoperability: How Real, How Much? Osceola B UC Mobile Devices In The Age of iphones, Androids and Tablets Sun D IP Telephony Market Update 2:30 5:30 PM Workshops Implementing SIP Trunking Sun C Cloud-Based UC Services RFP 3:30-4:00 PM Refreshment Break Lobbies 3:45-4:30 PM Sponsored Session Osceola 1 Next Generation Contact Centers: A thought-provoking session on what s next after social media Breakout Sessions Osceola A UC Market Update Osceola B Teleconferencing in the Home How Will It Impact the Enterprise? Sun D Skype in the Enterprise 4:00-6:00 PM Booth Crawl Exhibit Hall Open to All WeDneSDAy, MArch 28 7:30 8:00 AM Continental Breakfast Lobbies 8 9 8:00 8:45 AM Breakout Sessions Osceola 1 Voice-Enabling Web Browsers Osceola A Virtualization: How Much, How Soon? Osceola B Sizing SIP Trunks Putting Mobility to Work: Case Studies Sun C Telepresence: Managing it in the Real World Customers Speak Out Sun D Contact Center Market Update 9:00 9:15 AM Opening Comments Eric Krapf, Co-Chair, Enterprise Connect, Editor, NoJitter.com Best of Enterprise Connect Award Presentation Innovation Showcase 9:15-10:00 AM General Session Summit: SIP Trunking and The Cloud = The New Public Network? 10:00 10:45 AM Keynote: Open to All Kirk Koenigsbauer, Corporate Vice President, Microsoft Office Division Product Management Group 10:45 11:15 AM Refreshment Break Osceola Lobby 11:15 AM 12:00 PM Keynote: Open to All Chris hummel, President, North America and Global Chief Marketing Officer, Siemens Enterprise Communications 12:00 1:30 PM Lunch Exhibit Hall 12:00 5:00 PM Exhibition Exhibit Hall Open to All 1:30-2:15 PM Keynote: Open to All alistair rennie, General Manager, Lotus Software and Collaboration Solutions, IBM Software Group 2:30-3:15 PM Sponsored Session Osceola 1 The Millennial Workforce and UC 2:30-3:30 PM Breakout Sessions Osceola A Managed/Hosted UC: Who s Offering What? Managing Wireless: To BYOD or Not BYOD Sun D What s New in Desktop Phones? 2:30-5:30 PM Workshops Osceola B RFP: UC Without Buying a New PBX Sun C QoS & Net Design for Converged Networks Schedule continues on next page

event schedule WeDneSDAy, MArch 28 continued 3:00-5:00 PM Reception Exhibit Hall Open to All 3:30-4:00 PM Refreshment Break Lobbies 3:45-4:30 PM Sponsored Session Osceola 1 Agile Infrastructure A Necessity, Not a Luxury Osceola A Breakout Sessions SIP Trunking Interoperability Tablet Tactics: What We ve Learned About Tablets in the Enterprise ThurSDAy, MArch 29 7:30 8:00 AM Continental Breakfast Sun Lobby 8:00 8:45 AM Breakout Sessions Network Test Tools for Voice and Video Sun C Benchmarking Successful Outsourcing Sun D Personal Video in an Age of Mobility 9:00-9:45 AM General Session Communications Security: Report to the Industry 9:45-10:00 AM Refreshment Break Sun Lobby 10:00 10:45 AM General Session Summit: BYOD, Consumerization of IT: How to Cope? 11:00 AM-12:00 PM General Session Locknote stay COnneCted With so much going on at Enterprise Connect; it can be hard to keep up with it all. Use social media channels while at the event for the latest news, interesting facts and product announcements from exhibitors and engaging with other attendees. Mobile Enterprise Connect Visit m.enterpriseconnect.com on your mobile device to view the mobile website on iphone, Android, BlackBerry and other smartphones. Get event information at your fingertips including schedule builder, exhibitors, sessions, speakers, and travel. Visit the Mobile Site at m.enterpriseconnect.com No Jitter Tune into NoJitter.com, where industry journalists including Eric Krapf, Enterprise Connect Co-Chairman will cover all the Enterprise Connect Conference action, before, during, and after the event. Editorial Site Nojitter.com Twitter Follow Enterprise Connect on Twitter and we will return the follow. If you Tweet about Enterprise Connect while at the event be sure to include #EC12 and we will publish those for your colleagues to read. Follow Us Use @enterprisecon Be sure to use #EC12 when tweeting about the event Facebook Check into the Enterprise Connect event locations and tell people you re attending Enterprise Connect in your status to engage with other attendees. Enterprise Connect has a Facebook page. Like the page and contribute key facts, case studies or start discussions that pertain to your needs and interests. This is a great way for you to connect with the Enterprise Connect Community. Like Us enterpriseconnect.com/facebook LinkedIn Join Enterprise Connect s LinkedIn Group to connect with our community year round. Join Our Group enterpriseconnect.com/linkedin Foursquare We ve create locations in the Gaylord Palms where you can check in and share info with others. Be sure to add Enterprise Connect as a friend. Foursquare Check In Use #EC12 in your shout when you check in 10 11

KeynOtes and GeneraL sessions KeynOtes and GeneraL sessions MONDAY, MARCH 26 1:00 1:45 PM // GenerAl SeSSiOn TUESDAY, MARCH 27 10:00 10:45 AM // KeynOTe 11:00 AM 12:00 PM // GenerAl SeSSiOn Sun A Summit: has the Post-PBX era Begun? The evolution of IP-PBX architecture has resulted in busting up the once centralized PBX platform into a series of servers call control, applications, etc. And over the past 4-5 years, IBM, Microsoft and other suppliers have offered full-fledged UC solutions that are based more on desktops and applications than on traditional PBX designs. More recently, in a kind of back to the future movement, there s an emerging set of offerings that rely on the Cloud and other managed/hosted services. So, is the last PBX you bought, the last PBX you ll ever buy? And if so, what will replace it? This session will examine the myths and realities of the new platform options, as well as the vendors and technology trends virtualization, mobility, software architectures and unified communications that are driving the change. Panelists: Manfred Arndt, Distinguished Technologist, Advanced Technology Group, HP Warren Barkley, General Manager, Lync Customer & Partner Mgmt, Microsoft Adrian Brookes, VP, Siemens Enterprise Communications Todd landry, Sr. Vice President, NEC Corporation of America chris McGugan, Vice President, Emerging Technologies, Avaya Vishakha radia, Managing Director, Customer Business Transformation (CBT), Cisco Moderators: Jim Burton, CXO, CT Link/UCStrategies Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com Sun A Summit: What s next for the Mobile enterprise? UC suppliers are interested in mobility, but are mobility equipment and service providers interested in UC? Why hasn t there been more market acceptance of Wi-Fi voice, dual mode FMC, mobile UC clients, and the other mobility options that have been tried thus far? Has anything changed? The mobility industry is focused on the consumer market, so what will it take to get them to deliver products and services that offer the same type of compelling user experience we have seen in the consumer market, but that respond to enterprise requirements for security, high availability and integration with the wired UC offerings? Will the service providers push for walled gardens choke the promise wireless has for both enterprises and consumers? What are prospects for the new Microsoft-Skype team in the enterprise? How about Google? Panelists: B.J. haberkorn, Lync Group Product Manager, Microsoft chris Kemmerer, Director of Global Unified Communications and Collaboration Solutions, Verizon Joe Martin, Director, Solutions Engineering, Sales and Distribution, Sprint randy roberts, VP, Global Mobility Portfolio Management, Siemens Enterprise Communications Moderators: Michael Finneran, Principal, dbrn Associates Inc eric Krapf, Co-Chairman, Enterprise Connect, Editor, No Jitter 9:00 9:15 AM // GenerAl SeSSiOn Welcome and Opening comments Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com innovation Showcase Featuring 9:15 10:00 AM // GenerAl SeSSiOn Summit: is There a new Model for enterprise communications & collaboration? For decades, we ve heard that convergence was coming. Well, it s arrived, and it s becoming pervasive. The old boundaries within communications and collaboration are breaking down, as business apps and processes run across wired and wireless facilities, and are composed of a mix of data, voice, video and graphics. As technology boundaries blur, so do others, most notably, what will you buy and from whom: Whether the topic is communications or the data center, video or storage, servers or collaboration services, there are new options for partners and delivery systems. Services and apps can be provided via the Cloud, on-premises or a mix of the two. As a result, it can no longer be assumed that the communications and collaboration partners an enterprise has had for the past decade will remain so in the decade to come. So what is the going-forward model for enterprise communications and collaboration? Will the traditional pillars of enterprise communications architecture voice vs. data vs. video be replaced with choices organized around the desktop vs. the network vs. the Cloud? If the consumerization of IT is inevitable, how will the vendors meet the enduring requirements for security, compliance, scalability, manageability and cost-effectiveness? And as consolidation continues within the industry, is genuine competition going to disappear? A panel of senior IT executives will discuss these and related issues. The conversation will be essential as you develop your architecture and review your options for systems, services and applications. Panelists: James Druzbik, Vice President of Information Systems, Group 1 Automotive, Inc. Alan levine, CIO, The Kennedy Center Barry libenson, Sr. Vice President and CIO, Land O Lakes, Inc. Stuart Shirai, Manager, Network & Telecom, Hawai i Medical Service Association, Blue Cross Blue Shield of Hawai i Donna Zett, CIO, AOT Bedding Super Holdings, LLC Moderators: Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com eric Krapf, Co-Chairman, Enterprise Connect, Editor, NoJitter OJ Winge Senior Vice President/GM, Video & Collaboration, Cisco OJ Winge, Senior Vice President and General Manager of Video and Collaboration, leads Cisco s TelePresence Technology Group and is responsible for driving the company s end-to-end TelePresence efforts that are key to our collaboration and video strategy. As co-lead of Cisco s Collaboration Business Entity, Winge is responsible leading end-to-end strategy and execution across multiple business and functions that comprise this $4B dollar business. To achieve the vision of an integrated collaboration and video portfolio he has been instrumental in driving the foundational architecture, Medianet, across our collaboration and video architectures. Winge s understanding of the technology disruptions, competitive dynamics, and customer needs in the collaboration market have been instrumental in Cisco s integrating and simplification efforts. His passion for improving user experiences drove the creation of a single collaboration architecture and common user experiences strategy across our collaboration portfolio. The vision of this integrated collaboration portfolio, where telepresence is a key collaboration technology, is what differentiates Cisco from the competitors and was a compelling reason for the Tandberg/ Cisco acquisition. Winge has been instrumental in Cisco s continued success and market leadership in telepresence, delivering consistent double digit growth and nearly $2B in yearly bookings. The TelePresence Technology Group encompasses TelePresence endpoints, infrastructure and solutions that drive the pervasive deployment of video. Winge joined Cisco from the Tandberg acquisition where he served in various roles including Head of Business Development and Strategy, President EMEA Sales, EVP Products, and was part of the leadership team that grew Tandberg into a billion dollar company. Prior to joining Tandberg, Winge was with McKinsey & Company, Inc., where he held multiple roles within the Scandinavian, Johannesburg and Boston offices. Winge holds a Master s degree in Business and Economics from the Norwegian School of Management. 12 13

KeynOtes and GeneraL sessions 11:15 AM 12:00 PM // KeynOTe Brett Shockley SVP and GM, Avaya Applications and Emerging Technologies Brett Shockley is Senior Vice President & General Manager - Avaya Applications and Emerging Technologies for Avaya, a leading global provider of business communications applications, systems and services. Brett is an industry veteran with over 25 years of thought leadership in the telecommunications and contact center markets at Avaya, Cisco and Spanlink Communications. In his current role, Shockley has responsibility for Avaya s Contact Center and Unified Communications applications portfolios and Avaya s emerging technologies including Avaya Labs Research and Avaya s emerging cloud initiatives. Prior to this assignment, Brett served as senior vice president of Corporate Development, Strategy and Innovation for Avaya. Brett has been a driving force in defining and articulating the company s strategic direction. He is a tireless customer advocate, traveling the world to engage with them and open doors to new opportunities. Before joining Avaya, Brett held a number of senior leadership, general management and business development roles including VP/GM, Customer Contact Business Unit at Cisco Systems. As founder and CEO of Spanlink Communications, he partnered with Bell Labs and pioneered some of the industry s leading innovations in speech recognition, computer telephony integration and Internet call centers. In addition to holding a patent for a telecommunications device, Shockley has an MBA in Marketing from the University of Minnesota s Carlson School of Management and a bachelor s degree in Mechanical Engineering from the University of Minnesota s Institute of Technology. Shockley was a 2007 Ernst & Young Entrepreneur of the Year award winner, University of Minnesota Alumni Lifetime Achievement award winner and 2008 Minnesota High Tech Association Emerging Technology Company award winner. 1:30 2:15 PM // KeynOTe Farooq Muzaffar Vice President, Product Development and Network Integration Verizon Enterprise Solutions Farooq Muzaffar is vice president of product development and network integration for Verizon Enterprise Solutions. In this role, Muzaffar oversees the strategic integration of product and network services to deliver best-in-class solutions to Fortune 500 companies around the world. Muzaffar previously was responsible for the network and communication services practice at Verizon Business. This comprised end-to-end product lifecycle management for the company s expansive portfolio of networking and communications solutions, including Ethernet, Private IP, VoIP, unified communications and collaboration and contact center services. Prior roles included vice president of product development and delivery for Verizon Business, with responsibility for developing new products for the enterprise and general business markets. His team led the creation of new innovative products and services required by global enterprises to compete in an IP-enabled world, including cloud infrastructure, VoIP and security. Muzaffar has also worked as an investment banker in the technology, media and telecom group at Goldman Sachs, where he advised clients on mergers and acquisitions, and finance. His key deals included the Oracle/PeopleSoft merger, PeopleSoft s acquisition of JD Edwards and convertible debt financing for Micron and RealNetworks. A former McKinsey Scholar, Muzaffar brings technology, finance and consultancy expertise. Muzaffar holds a bachelor s degree in mechanical engineering from the University of California at Berkeley and a master s degree in business administration from the Sloan School of Management at the Massachusetts Institute of Technology. 16 17

KeynOtes and GeneraL sessions KeynOtes and GeneraL sessions WEDNESDAY, MARCH 28 9:00 9:15 AM // GenerAl SeSSiOn Opening comments eric Krapf, Co-Chair, Enterprise Connect, Editor, NoJitter.com Best of enterprise connect Award Presentation innovation Showcase Featuring 9:15 10:00 AM // GenerAl SeSSiOn Summit: SiP Trunking and The cloud = The new Public network? SIP Trunking has attracted more interest than any network service in recent memory, and the reason is simple: The potential for immediate and often substantial cost savings. But even as SIP Trunking has been rolling out across the county, another network-based offering The Cloud has generated enthusiasm and hype unmatched since the dot.com boom. Beyond SIP Trunking s potential for cost savings is another critically important attribute: SIP Trunking positions the network to handle true end-to-end IP communications it handles IP traffic regardless of media type: voice, video or data. It is also likely to be the preferred service for accessing Cloud-based services. The combination of SIP Trunking and the Cloud gives service providers an altogether new set of business models: SIP Trunking, while cannibalizing traditional T1 services, ultimately lowers their network costs, while the Cloud represents heretofore unavailable revenue streams. Together, they could be foundational elements in a new public network. Join this important session where thought and market-leaders in network services talk about the opportunities and challenges SIP Trunking and the Cloud offer both service providers and their enterprise customers. If end-to-end IP becomes ubiquitous, what will change in the service providers opex budgets, and what changes for enterprise architectures and capabilities? What are the prospects for SIP Trunking interoperability? How soon, if ever, will we see it? Is the Cloud making inroads into enterprise communications procurements and deployments? What are SIP Trunking s gotchas? How about the Cloud s? Is there more to SIP Trunking than a cost-reduction play? Panelists: rupesh chokshi, Director, Product Management, AT&T Jan linden, Senior Product Manager, Google Marc lindsey, Partner, Levine, Blaszak, Block & Boothby, LLP Joseph Martin, Director, Solutions Engineering, Sales and Distribution, Sprint lisa Pierce, Managing Vice President, Unified Communications, Network Systems and Services, Gartner Moderators: eric Krapf, Co-Chairman, Enterprise Connect Editor, NoJitter.com Zeus Kerravala, Founder & Principal Analyst, ZK Research 10:00 10:45 AM // KeynOTe Kirk Koenigsbauer Corporate Vice President, Microsoft Office Division Product Management Group Kirk Koenigsbauer is corporate vice president of the Microsoft Office Division product management group. He is responsible for marketing the company s productivity portfolio, which includes Microsoft Office, Office 365, SharePoint, Exchange, Lync, Project, Visio and Duet. Koenigsbauer s duties include pricing, packaging, go-to-markets, branding and advertising, as well as developing the sales strategy and partner ecosystem. Koenigsbauer has spent more than 15 years at Microsoft in a variety of technical and marketing leadership roles including product and program management on MSN, Access, Project, and running Microsoft.com. Koenigsbauer also spent three years with Amazon.com. There he built and then ran Amazon s retail software and video games businesses and also held leadership positions launching the Consumer Electronics and Auction sites. He started his career as a management information systems consultant with Andersen Consulting (Accenture). Koenigsbauer graduated with a B.A. from Colby College in Waterville, Maine. A lifetime fly fisherman and avid runner, he currently lives in Seattle with his wife and two young sons. 11:15 AM-12:00 PM // KeynOTe chris hummel President, North America and Global Chief Marketing Officer, Siemens Enterprise Communications Chris Hummel joined Siemens Enterprise Communications (SEN) in April 2010 and currently serves as the President of North America, the head of Global Sales, and the global Chief Marketing Officer. In his North America role, he is responsible for sales, service and delivery to Siemens extensive customer base in the North American region. He also leads SEN s global accounts effort across all regions of the globe and drives the successful partnerships of our global alliances and global indirect divisions. As CMO, he oversees all global marketing activities across the company and supports the development of corporate and go-to-market strategies. He reports directly to Hamid Akhavan, the CEO. Hummel is a recognized thought leader and has extensive experience in global enterprise sales and marketing, having lived and worked in a range of countries, including the US, Germany, Eastern Europe and Asia. Before joining Siemens Enterprise Communications, he served as Executive Vice President of Global Field Marketing for SAP AG, where he managed an organization of more than 600 people that annually generated more than 7 billion US-Dollars in qualified opportunities. Prior to SAP, Hummel spent 13 years at Oracle Corporation in a number of senior sales, services and marketing roles. Hummel holds a Bachelor s degree in International Relations from Tufts University and a Master s degree in Law and Diplomacy from the Fletcher School of Law and Diplomacy at Tufts University in Medford, MA. He also studied at Durham University (UK) and the London Business School. 1:30 2:15 PM // KeynOTe Alistair rennie General Manager, Lotus Software and Collaboration Solutions, IBM Software Group Alistair Rennie is General Manager, Lotus Software and Collaboration Solutions, IBM Software Group. Mr. Rennie was appointed to this position in January, 2010. As general manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. Mr. Rennie was previously Vice President, Development and Support, Lotus Software and WebSphere Portal, responsible for the strategy and development of IBM s Collaboration portfolio. He also led the worldwide technical support team dedicated to software client satisfaction. Prior to this role, Alistair led IBM Software Services for Lotus a global organization consisting of highly skilled technical consultants working in more than 35 countries with clients to optimize value from the IBM collaboration portfolio. Mr. Rennie joined IBM at the Toronto Software Laboratory in 1989 and has held a number of executive roles within IBM Software Group with a primary focus on the introduction of new technologies. Prior assignments include Vice President, Marketing and Channels, Lotus, and Vice President, Sales and Marketing, Pervasive Computing. Mr. Rennie holds degrees in Economics and Business Administration from the University of Western Ontario. 18 19

KeynOtes and featured PresentatiOns KeynOtes and GeneraL sessions THURSDAY, MARCH 29 9:00-9:45 AM // GenerAl SeSSiOn communications Security: report to the industry What s the true state of communications security in 2012? Where are the most serious threats, and what is and what isn t being done to stop them? In this session, you ll hear from leading experts, who will offer their real-world findings drawn from documented and observed operational attacks against U.S. enterprises and their contact centers, to give you a sense of what sorts of attacks pose the greatest risk to your communications, and which are still, at this stage, more distant prospects. You ll come away with an understanding of what threats to fixed and mobile communications should concern you most, and how to tackle them working in conjunction with your enterprise s security team and the vendor community. Speakers: Mark collier, CTO VP of Engineering, SecureLogix Corporation Patrick cox, CEO, TrustID, Inc. rod Wallace, VP of Global Services, SecureLogix Corporation Moderator: Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com 10:00-10:45 AM // GenerAl SeSSiOn Summit: ByOD, consumerization of it: how to cope? The explosion in wireless and the desire for the latest and greatest smartphone or tablet has made BYOD Bring Your Own Device all the rage. But BYOD is just the latest example of how the Consumerization of IT is changing user behavior as well as corporate policies about what can attach to and be sent over the network. In this Summit, we ll discuss the steps you can realistically take to influence user choices in mobile device usage, application deployment and the use of social networking. Can you issue outright bans on specific gear and apps and, if you try, how do you enforce such policies? We ll also discuss the best strategies for living with user-driven technology adoption; and we ll even try to find ways that you can leverage such adoption to the business s benefit, and encourage responsible trialing and use of emerging technologies by the user base. You ll come away with the elements of a strategy for setting and enforcing policies, and accommodating user choice wherever possible. Panelists: Michael Finneran, Principal, dbrn Associates Inc robert harris, President, Communications Advantage, Inc. Zeus Kerravala, Founder & Principal Analyst, ZK Research irwin lazar, Analyst, Nemertes Research Melanie Turek, Principal Analyst, Frost & Sullivan Don Van Doren, Principal, UniComm Consulting Moderator: eric Krapf, Co-Chairman, Enterprise Connect, Editor, NoJitter.com locknote 11:00 AM-12:00 PM // GenerAl SeSSiOn To wrap up Enterprise Connect, please join leading analysts and program Co-chairs Fred Knight and Eric Krapf for a conversation, analysis and debate over the major issues covered during the Conference. The issues covered in the Locknote/ Town Hall include analyzing the progress in deploying Unified Communications and an assessment of its benefits and challenges; the viability of the Cloud as a deployment model for communications; the progress toward SIP Trunking and a New Public Network; issues around mobility; vendors positioning, strengths and weaknesses; and how emerging social networking functionality is being integrated into communications. Hear what the analysts have to say, and come prepared to share your questions, comments and perceptions. Panelists: Andrew Davis, Senior Partner, Wainhouse Research LLC Michael Finneran, Principal, dbrn Associates Inc Zeus Kerravala, Founder & Principal Analyst, ZK Research Dave Michels, President, Verge1 Consulting Melanie Turek, Principal Analyst, Frost & Sullivan Don Van Doren, Principal, UniComm Consulting Moderators: Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com eric Krapf, Co-Chairman, Enterprise Connect, Editor, NoJitter.com 20 21

event sponsors event sponsors diamond GOLd silver A Division of Connexon PLatinuM West IP Communications Media 24 25

COnferenCe PrOGraM: MOnday // MarCh 26 COnferenCe PrOGraM: MOnday // MarCh 26 9:00 10:45 AM // DeeP DiVeS Osceola 1 Building a uc & collaboration roadmap The enterprise collaboration landscape is changing. Driven by the need to connect disparate workers, partners and even customers, enterprises are quickly adopting tools such as unified communications, video conferencing, workgroup collaboration services, and social computing. But absent a clear architecture and roadmap, we find that most deployments are disjointed and wind up in silos, leaving organizations unable to take advantage of seamless anytime, anywhere collaboration. During this workshop, we ll define the components of a UC&C architecture. We ll identify key trends driving the need for an enterprise collaboration strategy, we ll look at examples of how vendors and their partners are integrating their UC&C offerings, and finally we ll share a roadmap for implementation based on numerous engagements with end user companies. Speaker: irwin lazar, Analyst, Nemertes Research Osceola A Developing an enterprise Mobility Strategy Why now? Mobility isn t new, so what s really driving the need for an enterprise mobility strategy? What s the role of IT in developing an enterprise mobility strategy participant vs. leadership? Does adopting a BYOD strategy mean that my enterprise has given up on protecting corporate information assets? How do we integrate the mobile device with the wired network and extend UC to the mobile? How much control can an enterprise really exercise when it comes to mobility? Speaker: Michael Finneran, Principal, dbrn Associates Inc. Osceola B implementation Options for unified communications Unified Communications continues to gain market momentum because it focuses a wide range of communications and collaboration capabilities on solving business problems from improving the productivity of individuals and workgroups to revising and revitalizing business processes. But the sheer scope of UC also poses problems: Where to begin? How to organize the technology choices? How to best match UC capabilities with the needs and culture of the enterprise. This session will help you organize your thinking and planning for UC. It is organized around three fundamental implementation options that encompass UC offerings that are already in the market as well as those that are on the way. The session provides detailed information, with schematics based on currently deliverable products from market leaders for each option. The implementation options are: Expand Voice Systems: You want to add applications to your voice communications system, such as presence, mobility support, in-house conferencing (audio, web and/or video conferencing), and desktop communications (possibly including instant messaging or other tools). Optionally, you may choose to integrate the selected elements with your installed desktop applications. Expand Desktop Systems: You want to add communications to your desktop application systems (such as e-mail, calendar, instant messaging, or collaborative workspaces) such as presence, click-to-communicate, conferencing (audio, web and/or video), and mobility. Optionally, you may choose to integrate the selected elements with your installed PBX systems. Communications-Enabled Business Processes (CEBP): You want to integrate communications with core business applications in your enterprise, such as with applications for sales, service, logistics, human resources, or specialized vertical market apps such as in health care, financial services, manufacturing, transportation, education, or government. This focus is on presenting communication tools in context of the applications and within the business application user interfaces (on PCs, laptops, mobile devices, appliances, or telephones). Speaker: Marty Parker, Principal Consultant, UniComm Consulting SiP Trunking: Who s Offering What? SIP trunking is the hottest technology trend in enterprise communications, but how do you procure the services and equipment to make it a success for your organization? This Deep Dive session will offer detailed presentations on the services and technologies you will need to acquire in order to roll out SIP trunking. You ll hear details of carriers offerings pricing, service availability, service level agreements, and much more. You ll get tips for how to negotiate SIP Trunking agreements with your service providers. And you ll receive in-depth information about the equipment that goes into a SIP trunking implementation IP-PBXs, VOIP gateways, Session Border Controllers, etc. You will come away from this session with a clear understanding of the service and CPE elements that make up a SIP trunking implementation, and be more prepared to start developing RFIs and RFPs for SIP trunking for your enterprise. Speakers: David rohde, Senior Consultant, TechCaliber Consulting LLC Tony Mangino, Senior Consultant, TechCaliber Consulting, LLC laura McDonald, Partner, Levine, Blaszak, Block & Boothby, LLP Panelists: Thomas Dalrymple, Director, Global Voice Services Product Management, Verizon Jake heinz, Vice President, Marketing, XO Communications Seamus hourihan, Vice President of Marketing, Acme Packet Kevin isacks, CTO & VP, NET Mykola Konrad, Director of Enterprise Product Management, Sonus Networks Alan Percy, Director, Market Development, AudioCodes Sun C integrating Video with uc How can we integrate and scale Lync video with group/telepresence video? What options exist for integrating group/telepresence with my existing Sametime deployment? Is it possible to have a fully integrated UC environment that includes voice, video, and unified call control? What tradeoffs do I have to make if I want Lync integrated with my PBX and with my group/telepresence video solutions? Speakers: Andrew Davis, Senior Partner, Wainhouse Research LLC Brent Kelly, Vice President and Principal Analyst, Constellation Research Panelists: Mark Allen, CEO, Prometheus Networks ray Barton, BDP International James Brogan, Director of Firmware, Kohn Pedersen Fox Assoc David Danto, Principal Consultant, Collaboration Dimension Data Phil Mooney, President and CEO, Immigration Consultants of Canada Regulatory Council (ICCRC) Jorge nunes, Office of the Ombudsman, Angola Sun D ip Telephony and unified communications: Making the Business case What are the key metrics in a business case for IP Telephony and Unified Communications? What does it really cost to implement IP Telephony? What are the cost components of a Unified Communications business case? What resources (internal and external) must companies devote to their VOIP and Unified Communications rollouts, per end-unit, per year segmented by rollout size and vendor? What are some of the key pitfalls? Where did companies go wrong? What are some compelling business case models for both IP Telephony and Unified Communications? Speaker: robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research 11:00 AM 12:00 PM // GenerAl SeSSiOn Sun A Summit: has the Post-PBX era Begun? The evolution of IP-PBX architecture has resulted in busting up the once centralized PBX platform into a series of servers call control, applications, etc. And over the past 4-5 years, IBM, Microsoft and other suppliers have offered full-fledged UC solutions that are based more on desktops and applications than on traditional PBX designs. More recently, in a kind of back to the future movement, there s an emerging set of offerings that rely on the Cloud and other managed/hosted services. So, is the last PBX you bought, the last PBX you ll ever buy? And if so, what will replace it? This session will examine the myths and realities of the new platform options, as well as the vendors and technology trends virtualization, mobility, software architectures and unified communications that are driving the change. Panelists: Manfred Arndt, Distinguished Technologist, Advanced Technology Group, HP Warren Barkley, General Manager, Lync Customer & Partner Mgmt, Microsoft Adrian Brookes, VP, Siemens Enterprise Communications Todd landry, Sr. Vice President, NEC Corporation of America chris McGugan, Vice President, Emerging Technologies, Avaya Vishakha radia, Managing Director, Customer Business Transformation (CBT), Cisco Moderators: Jim Burton, CXO, CT Link/UCStrategies Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com 1:00 1:45 PM // GenerAl SeSSiOn Sun A Summit: What s next for the Mobile enterprise? UC suppliers are interested in mobility, but are mobility equipment and service providers interested in UC? Why hasn t there been more market acceptance of Wi-Fi voice, dual mode FMC, mobile UC clients, and the other mobility options that have been tried thus far? Has anything changed? The mobility industry is focused on the consumer market, so what will it take to get them to deliver products and services that offer the same type of compelling user experience we have seen in the consumer market, but that respond to enterprise requirements for security, high availability and integration with the wired UC offerings? Will the service providers push for walled gardens choke the promise wireless has for both enterprises and consumers? What are prospects for the new Microsoft-Skype team in the enterprise? How about Google? Panelists: B.J. haberkorn, Lync Group Product Manager, Microsoft chris Kemmerer, Director of Global Unified Communications and Collaboration Solutions, Verizon Joseph Martin, Director, Solutions Engineering Sales and Distribution, Sprint randy roberts, VP, Global Mobility Product Management, Siemens Enterprise Communications Moderators: Michael Finneran, Principal, dbrn Associates Inc. eric Krapf, Co-Chairman, Enterprise Connect, Editor, NoJitter.com 26 27

COnferenCe PrOGraM: MOnday // MarCh 26 COnferenCe PrOGraM: MOnday // MarCh 26 2:00-2:45 PM // SPOnSOreD SeSSiOn Osceola 1 Five Megatrends Driving the Future of unified communications : Interoperability, cloud, context-aware mobility, business process optimization, and the consumerization of IT are the five driving forces that will shape the future of UC. AVST will discuss these 5 Megatrends and a practical approach to evaluating your UC strategy. Interoperability is Key to Successful UC Deployment UC and the Cloud: What is Working Today Context-Aware Mobility is Enabling a Wave of Location-Aware Applications How to Deploy Business Process Efficiency With the Consumerization of IT, Securely Support Employee Owned Devices AVST is the only Unified Communications vendor that delivers best-of-breed solutions on the industry s most interoperable platform. Speaker: Tom Minifie, Chief Technology Officer, AVST 2:00-3:00 PM // BreAKOuT SeSSiOnS Osceola A choreographing the cloud: Finding the right Mix of cloud vs. On-Premises Functions What are the risk/reward tradeoffs of deploying different communications functions in different parts of a hybrid deployment? Are all communications capabilities available for all types of environments (public cloud, private cloud and on-prem)? Do different types of providers specialize in different capabilities, and how does this factor influence your decision-making? What interoperability or integration challenges are you likely to encounter when you try to implement a hybrid cloud environment? What cost factors are involved in the decision-making? Considerations may include capex vs. opex; vendor incentive programs; product lifecycles and end-of-life; and how your own strategic technology plans fit with what s available now and what s on the horizon. Where do the risks of vendor lock-in reside in hybrid cloud implementations, and how do you avoid them? Panelists: Peter Anderholm, Senior Director of Product Management, Alcatel-Lucent Gary Audin, President, Delphi Inc. chris Kemmerer, Director of Global Unified Communications and Collaboration Solutions, Verizon Gopal Soora, Global Services Product Manager, IBM Moderator: Zeus Kerravala, Founder & Principal Analyst, ZK Research Sun C emerging Video Technologies: What s next? What s coming down the pike that I need to know about? How will some of these new technologies or applications change the way I work? How will these new ideas save money? Will these new ideas disrupt the present market and vendors? Speaker: Andrew Davis, Senior Partner, Wainhouse Research LLC Panelists: Akhil Behl, Sr. Consulting Engineer, Cisco David chavez, Chief Technical Officer, Avaya Pierre Sergerie, VP Consumer Electronics, Immervision Greg Zweig, Director of Corporate Marketing, VBrick Systems Sun D case Studies: creating the Social enterprise Why is unified communications and social software like a Reese s peanut butter cup? They bring together two things that are great on their own and make them even better when they re combined. Enterprises have been improving productivity and efficiency from using unified communications tools for the past few years, and more recently from enterprise-grade social software solutions developed for business collaboration. While these are both great business tools by themselves, their value dramatically increases when they re integrated as part of Unified Communications and Collaboration (UCC) solutions and used to solve business problems. The lines are blurring between the social aspects and the project-centric collaboration tools. Tying in UC s presence, IM, and click to communicate capabilities with a company s social software community makes it easier to connect with people and share information. The use cases for UC and social software are endless, and we re just at the beginning of seeing the power of these tools combined. Listen to early adopters who have been at the forefront of this new phase of UCC, and hear how they ve integrated their various tools together to create business value and enhance the bottom line. Speaker: Blair Pleasant, President & Principal Analyst, COMMfusion LLC Panelists: leon Benjamin, Enterprise 2.0 Project Manager, Virgin Media David nettles, Director IT Architecture and Compliance, Rayonier Kevin rice, Enterprise Architect, A.T. Kearney 2:00-5:00 PM // WOrKShOPS Osceola B enterprise communications Platform: ip Telephony/uc rfp KEY TAKE-AWAYS FOR THIS WORKSHOP ARE: A comprehensive RFP system performance document covering basic and advanced hardware/software capabilities for current IP telephony and Unified Communications systems. The RFP will also include: Use of SIP Integration of mobile devices Basic Contact Center Actual proposals from leading system suppliers with detailed performance specifications and associated summary pricing tables. Critiques of response submissions by one of the industry s leading enterprise communications system analysts and end user consultants. Scoring of vendor responses based on TCO and ability to meet the RFP requirements Speaker: Dave Stein, Principal, Stein Consulting Group Featuring panelists from: Aastra Alcatel-Lucent Avaya Cisco Interactive Intelligence Microsoft NEC ShoreTel Siemens Enterprise Communications SiP Fundamentals & interoperabilty SIP (Session Initiation Protocol) has become the dominant protocol for IP communications. This workshop will take a unique look at SIP, how it works, and the major issues impacting deployments. With a big focus on SIP interoperability issues, the session will show how SIP works along the major components of SIP architecture, SIP addressing and registration, session establishment, SIP message routing, and connecting SIP across the PSTN. SIP trunking deployment options and Session Border Controllers will have an extra focus with discussion on NAT, Security, QoS, Codecs, Traffic Normalization and more. Enterprises need to understand how to get service into their networks and manage their voice traffic whilst negotiating around Interop issues. Attendance of this session will help smooth the path to a SIP based network. Attendees will receive an inventory of SIP resources books, papers, organizations and discount vouchers for additional training. Speaker: Graham Francis, CEO, The SIP School (a Vocale Ltd company) 3:15 4:00 PM // SPOnSOreD SeSSiOn Osceola 1 unified communications We Did it Our Way! : Join HP for a panel discussion on unified communications in practice with two prominent HP UC clients (Financial Services and Product Safety testing), Microsoft and Avaya. Through an interactive panel discussion, hear about how UC helped transform our clients business practices, lessons learned and thoughts on future opportunities. Speakers: Tom Boxrud, Senior Executive, Underwriters Laboratories JoAnna ellis, Project Manager, Microsoft Kent Johnson, Global Sales Manager Unified Communications, HP 3:15 4:00 PM // BreAKOuT SeSSiOnS Osceola A case Studies: hosted communications Apps What factors caused the panelists enterprises to pursue a hosted solution for the application? How did they choose their providers? Did they have a formal RFP? What SLAs and technology-refresh provisions do they have with their hosted provider? What implementation issues arose? How were these overcome? Where do the panelists go from here? Are they looking at moving more applications to the cloud? What s the long-term plan? Moderator: Stephen leaden, President, Leaden Associates Panelists: Scott chambers, Chief Operating Officer, Pacific Business Centers rick Johnson, Vice President Information Technology, Hendrickson Paul Staehlin, Director of Operations, EMS, Inc. Jerry Witowski, Director, IS BM&A, Sealed Air Corporation Sun C how To Keep Video From Blowing up your network What are all the potential sources of video traffic in your network, and how do you get visibility on what traffic generators are a real factor in your enterprise? Who should you be in regular contact with across the enterprise, so that you won t be surprised by sudden spikes in video usage? How might mobile video affect traffic load on your network both from devices using your WLAN, and from traffic originating in the cellular network but traversing onto your corporate LAN/WAN? If you do find your network hit by unpredictable spikes of video traffic, what do you do to remediate? Speaker: Terry Slattery, Principal Consultant Chesapeake Netcraftsmen Sun D Social networking s role in the contact center Is social media-contact center integration simply a matter of monitoring Twitter and Facebook for mentions of your enterprise? How do you turn these mentions into actionable intelligence? Should social media be a formal channel for interacting with contact center agents, or is it simply a source of data and ad hoc information? What analytics capabilities exist for your enterprise to quantify and act on the information you receive through social media channels? Is it really a good idea to encourage customers to contact 30 31

COnferenCe PrOGraM: MOnday // MarCh 26 COnferenCe PrOGraM: MOnday // MarCh 26 your enterprise through social media? What are the potential pitfalls? Are any enterprises actually doing social media-contact center integration today, or is this more of a future prospect? Panelists: lisa Abbott, Senior Product Marketing Manager for Social Media & eservices, Genesys laura Bassett, Director of Marketing Emerging Products and Technology, Avaya Tod Famous, Product Line Manager, Cisco Speaker: Sheila McGee-Smith, President & Principal Analyst, McGee-Smith Analytics, LLC 4:15 5:00 PM // SPOnSOreD SeSSiOn Osceola 1 Small Team collaboration Filling the Gap in uc : Changing work patterns are driving businesses of all sizes to do more with small teams, often collaborating across time zones and international borders. However, there is a gap between room videoconferencing systems, which are generally too large for small meeting rooms or individual offices, and desktop webcams, which don t work well for more than one person. In this session, Logitech for Business will discuss The New Office and how changing work environments are pushing innovation in the emerging small-team collaboration space. As an added bonus, several lucky attendees will leave the room with exciting new products from Logitech. Speaker: eric Kintz, Vice President and General Manager, Logitech for Business 4:15 5:00 PM // BreAKOuT SeSSiOnS Osceola A living with lync What were the driving factors for selecting Lync over other approaches and competing solutions? What have been the biggest surprises and gotchas during the process? How has Lync impacted the cost architecture for communications and collaboration within the affected enterprises? How have the end users responded? Training requirements? What elements of the overall communications and collaboration architecture have been most affected by Lync? Speaker: Kevin Kieller, Principal, enableuc Panelists: Alan levine, CIO, The Kennedy Center Thomas Kisner, Unified Communications Architect, BNSF Railway chris Stegh, Director of Technical Services Engineering, Enabling Technologies Sun C leveraging Voice and Video in the cloud: integrating Microsoft, Google and Other Platforms with enterprise uc Can Skype or Google Voice be integrated at an enterprise level to create a cloud for carrying internal voice/video traffic? What s the likely impact of the Microsoft acquisition of Skype? What are Google s plans for Google Voice? What other ways may you be able to integrate your internal UC system with other systems? Are there any realistic prospects for federation among the UC vendors that would allow you to connect systems directly? What are the prospects for social networking platforms like Facebook or LinkedIn to evolve into a new public network for UC and collaboration? Panelists: Allan carscaddon, Microsoft Jan linden, Senior Product Manager, Google Moderator: Dave Michels, President, Verge1 Consulting Sun D The emerging communications Architecture: UC has many elements, so can a single architecture really encompass everything UC? Best of breed isn t new, but it s often characterized as too costly in terms of inventory and training requirements. What s really changed? With so much communications and collaboration going mobile, is mobility a core feature of this new architecture or just one of several important elements? Is SIP Trunking more than a pure cost play? Speaker: Sorell Slaymaker, Communications Architect Unified IT Systems 7:00-9:00 PM // reception: OPen TO All allrooms The conversation continues: network, refresh and Discuss : After an intense day in the session rooms and on the show floor, wind down by grabbing a bite to eat and a drink as you participate in informal discussions on hot topics in enterprise communications. On Monday evening, Enterprise Connect presents The Conversation Continues, a program of unscripted, audience-participation discussions where you can bring your questions, concerns and opinions, and engage in a freewheeling conversation with your peers. Each discussion will be led by a facilitator who s an expert in the topic at hand, and the format will encourage a free flow of ideas and advice. And, we ll be serving a light dinner along with beer/wine and soft drinks, so you don t have to choose between missing a meal and missing out on this chance to network and learn in a relaxed, friendly setting. The topics of our Conversations are: Cloud Communications, Video, and SIP Trunking. 32

COnferenCe PrOGraM: tuesday // MarCh 27 COnferenCe PrOGraM: tuesday // MarCh 27 8:00 8:45 AM // BreAKOuT SeSSiOnS Osceola A uc Federation: When Will We Get There? What is the current status of federation, and how is being used? What value does UC federation deliver, and how much of that value can be achieved today? What are the risks that come with deploying federation, and how can they be mitigated? When will openly interoperable inter-vendor federation become a reality? Will communications service providers play a role in facilitating federation networks, or will it continue to be conducted direct from company to company over the Internet? Speaker: russell Bennett, Principal, UC Insights Panelists: David chavez, Chief Technical Officer, Avaya Bryan Morris, Technical Marketing Manager, VTG, Cisco Albert Kooiman, Senior Product Manager, Microsoft Corporation Farzin Shahidi, CEO, NextPlane Osceola B Videoconferencing interoperability: What is it and how Do We Get it? Which vendors are supporting which video protocols and standards today? How and when will consumer video solutions interoperate with the Enterprise? What is the status of inter-company video conferencing? Many vendors offer gateways to other protocols, why isn t this sufficient? Speaker: Andrew Davis, Senior Partner, Wainhouse Research LLC Panelists: Jeffrey cayer, Marketing Committee, OVCC Anatoli levine, Sr. Director, Product Management, RADVISION Mark noble, Senior Director, Product Marketing, Vidyo roy Skillicorn, Senior Director, Advanced Services TelePresence Practice Management Organization, Cisco SiP Trunking case Studies What s the biggest challenge when implementing SIP Trunks? Why did these panelists move so quickly to implement SIP Trunks? What have been the major benefits? What would they have done differently the first time around, and what do they plan to do differently as they move forward? Speaker: Doug carolus, Senior Associate, Pace Harmon Panelists: carmelo lisciotto, Vice President IT, Parexel Skip Meyer, Lead IT Architect, Burns & McDonnell Arne Saustrup, Computer Operations Manager, Alamo Community College District Sun C cloud for the contact center Why would you move your contact center application to the cloud? Are enterprises typically using cloud-based contact center software to supplement, or to replace, their existing on-prem implementations? Does moving the contact center to the cloud help an enterprise implement home-based agents, and how does this affect the larger staffing issues? How does cloud-sourcing the contact center affect handling of multimedia channels? How does cloud-sourcing affect the contact center s use of social media? Panelists: Paul Adams, Director, Product Management, Applications & Solutions, BroadSoft Vincent Deschamps, CEO, EchoPass Frank Maylett, Executive Vice President, Sales and Global Alliances, incontact Joe Staples, Sr. VP Worldwide Marketing, Interactive Intelligence Moderator: Sheila McGee-Smith, President & Principal Analyst, McGee-Smith Analytics, LLC Sun D Automating uc Management: case Studies What management and provisioning processes can you automate for UC today? What s in the future? What must be the state of your underlying UC deployment and your infrastructure generally in order to support automated UC management? What configuration processes can be converted to self-service for the end user? Which ones shouldn t be? What interoperability and integration issues exist when you re trying to automate the management of your UC systems? Speakers: robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Timothy Salapek, Director NCloud, NWN 9:00-9:15 AM // GenerAl SeSSiOn Welcome and Opening comments Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com innovation Showcase Featuring 9:15 10:00 AM // GenerAl SeSSiOn Summit: is There a new Model for enterprise communications & collaboration? For decades, we ve heard that convergence was coming. Well, it s arrived, and it s becoming pervasive. The old boundaries within communications and collaboration are breaking down, as business apps and processes run across wired and wireless facilities, and are composed of a mix of data, voice, video and graphics. As technology boundaries blur, so do others, most notably, what will you buy and from whom: Whether the topic is communications or the data center, video or storage, servers or collaboration services, there are new options for partners and delivery systems. Services and apps can be provided via the Cloud, on-premises or a mix of the two. As a result, it can no longer be assumed that the communications and collaboration partners an enterprise has had for the past decade will remain so in the decade to come. So what is the going-forward model for enterprise communications and collaboration? Will the traditional pillars of enterprise communications architecture voice vs. data vs. video be replaced with choices organized around the desktop vs. the network vs. the Cloud? If the consumerization of IT is inevitable, how will the vendors meet the enduring requirements for security, compliance, scalability, manageability and cost-effectiveness? And as consolidation continues within the industry, is genuine competition going to disappear? A panel of senior IT executives will discuss these and related issues. The conversation will be essential as you develop your architecture and review your options for systems, services and applications. Panelists: James Druzbik, Vice President of Information Systems, Group 1 Automotive, Inc. Alan levine, CIO, The Kennedy Center Barry libenson, Sr. Vice President and CIO, Land O Lakes, Inc. Stuart Shirai, Manager, Network & Telecom, Hawai i Medical Service Association, Blue Cross Blue Shield of Hawai i Donna Zett, CIO, AOT Bedding Super Holdings, LLC Moderators: Fred Knight, GM/Co-Chair, Enterprise Connect, Publisher, NoJitter.com eric Krapf, Co-Chairman, Enterprise Connect, Editor, NoJitter.com 10:00 10:45 AM // KeynOTe OJ Winge Senior Vice President/GM Video & Collaboration Cisco OJ Winge, Senior Vice President and General Manager of Video and Collaboration, leads Cisco s TelePresence Technology Group and is responsible for driving the company s end-to-end TelePresence efforts that are key to our collaboration and video strategy. As co-lead of Cisco s Collaboration Business Entity, Winge is responsible leading end-to-end strategy and execution across multiple business and functions that comprise this $4B dollar business. To achieve the vision of an integrated collaboration and video portfolio he has been instrumental in driving the foundational architecture, Medianet, across our collaboration and video architectures. Winge s understanding of the technology disruptions, competitive dynamics, and customer needs in the collaboration market have been instrumental in Cisco s integrating and simplification efforts. His passion for improving user experiences drove the creation of a single collaboration architecture and common user experiences strategy across our collaboration portfolio. The vision of this integrated collaboration portfolio, where telepresence is a key collaboration technology, is what differentiates Cisco from the competitors and was a compelling reason for the Tandberg/ Cisco acquisition. Winge has been instrumental in Cisco s continued success and market leadership in telepresence, delivering consistent double digit growth and nearly $2B in yearly bookings. The TelePresence Technology Group encompasses TelePresence endpoints, infrastructure and solutions that drive the pervasive deployment of video. Winge joined Cisco from the Tandberg acquisition where he served in various roles including Head of Business Development and Strategy, President EMEA Sales, EVP Products, and was part of the leadership team that grew Tandberg into a billion dollar company. Prior to joining Tandberg, Winge was with McKinsey & Company, Inc., where he held multiple roles within the Scandinavian, Johannesburg and Boston offices. Winge holds a Master s degree in Business and Economics from the Norwegian School of Management. 34 35

COnferenCe PrOGraM: tuesday // MarCh 27 COnferenCe PrOGraM: tuesday // MarCh 27 11:15 AM 12:00 PM // KeynOTe 1:30 2:15 PM // KeynOTe Brett Shockley SVP and GM Avaya Applications and Emerging Technologies Brett Shockley is Senior Vice President & General Manager - Avaya Applications and Emerging Technologies for Avaya, a leading global provider of business communications applications, systems and services. Brett is an industry veteran with over 25 years of thought leadership in the telecommunications and contact center markets at Avaya, Cisco and Spanlink Communications. In his current role, Shockley has responsibility for Avaya s Contact Center and Unified Communications applications portfolios and Avaya s emerging technologies including Avaya Labs Research and Avaya s emerging cloud initiatives. Prior to this assignment, Brett served as senior vice president of Corporate Development, Strategy and Innovation for Avaya. Brett has been a driving force in defining and articulating the company s strategic direction. He is a tireless customer advocate, traveling the world to engage with them and open doors to new opportunities. Before joining Avaya, Brett held a number of senior leadership, general management and business development roles including VP/GM, Customer Contact Business Unit at Cisco Systems. As founder and CEO of Spanlink Communications, he partnered with Bell Labs and pioneered some of the industry s leading innovations in speech recognition, computer telephony integration and Internet call centers. In addition to holding a patent for a telecommunications device, Shockley has an MBA in Marketing from the University of Minnesota s Carlson School of Management and a bachelor s degree in Mechanical Engineering from the University of Minnesota s Institute of Technology. Shockley was a 2007 Ernst & Young Entrepreneur of the Year award winner, University of Minnesota Alumni Lifetime Achievement award winner and 2008 Minnesota High Tech Association Emerging Technology Company award winner. Farooq Muzaffar Vice President, Product Development and Network Integration Verizon Enterprise Solutions Farooq Muzaffar is vice president of product development and network integration for Verizon Enterprise Solutions. In this role, Muzaffar oversees the strategic integration of product and network services to deliver best-in-class solutions to Fortune 500 companies around the world. Muzaffar previously was responsible for the network and communication services practice at Verizon Business. This comprised end-to-end product lifecycle management for the company s expansive portfolio of networking and communications solutions, including Ethernet, Private IP, VoIP, unified communications and collaboration and contact center services. Prior roles included vice president of product development and delivery for Verizon Business, with responsibility for developing new products for the enterprise and general business markets. His team led the creation of new innovative products and services required by global enterprises to compete in an IP-enabled world, including cloud infrastructure, VoIP and security. Muzaffar has also worked as an investment banker in the technology, media and telecom group at Goldman Sachs, where he advised clients on mergers and acquisitions, and finance. His key deals included the Oracle/PeopleSoft merger, PeopleSoft s acquisition of JD Edwards and convertible debt financing for Micron and RealNetworks. A former McKinsey Scholar, Muzaffar brings technology, finance and consultancy expertise. Muzaffar holds a bachelor s degree in mechanical engineering from the University of California at Berkeley and a master s degree in business administration from the Sloan School of Management at the Massachusetts Institute of Technology. 36 37

COnferenCe PrOGraM: tuesday // MarCh 27 COnferenCe PrOGraM: tuesday // MarCh 27 2:30 3:15 PM // SPOnSOreD SeSSiOn Osceola 1 The Business Value of lync : This session will highlight the potential for companies of any size to realize productivity gains, cost avoidance and overall savings to the business - when adopting Lync for Unified Communications. Topics include: a review of Conferencing capabilities, Lync feature set and licensing basics. Speaker: Shelly Marston, Sr. Product Marketing Manager, Lync Marketing, Microsoft 2:30 3:30 PM // BreAKOuT SeSSiOnS Osceola A uc interoperability: how real, how Much? Multivendor interoperability is a key part of any Unified Communications implementation. Few enterprises will get all of their UC infrastructure and applications from a single vendor. In addition, UC delivers value through integration with business processes, which requires interoperation with other software applications (e.g. document creation and management; for sales, services, logistics; et al.). Vendors are addressing interoperation in varying degrees and at varying rates, depending on the markets they serve and on their cultures of openness vs. self-sufficiency. This session will explore three aspects of multi-vendor UC interoperability: Interoperability Requirements: The top ten areas where interoperation is needed Interoperability Design: Using interoperation to create optimal solutions Interoperability for Installed Systems: How interoperation can save you time and money Speakers: russell Bennett, Principal, UC Insights Don Van Doren, Principal, UniComm Consulting Panelists: himanshu Desai, Director, Collaboration Practice, Cisco B.J. haberkorn, Lync Group Product Manager, Microsoft Todd landry, Sr. Vice President, NEC Corporation Allan Mendelsohn, Director, UC Marketing, Avaya TBD, Polycom Inc. Osceola B uc Mobile Devices in the Age of iphones, Android and Tablets Which mobile O/S environments will be most important to support, and are there differences in the level of security they can support? How far will companies be willing to go in allowing users to access enterprise data and applications on their personal mobile devices? Is the requirement to support multiple mobile O/S s hindering organizations ability to mobilize line of business applications and spur real business transformation? Will the move to cloud based networks help or hinder our ability to better integrate wired and wireless networks? What do IP-PBX and Mobile UC vendors have to do to deliver the type of compelling experience users have found in their consumer applications and will it be easier on some platforms than on others? Speaker: Michael Finneran, Principal, dbrn Associates Inc Panelists: John cash, Enterprise Product Advocate, Platform Product Management Group, Research in Motion clifford cibelli, Group Manager, Verizon Joseph Martin, Director, Solutions Engineering Sales and Distribution, Sprint Sun D ip Telephony Market update Which vendors are hot and which are not in the enterprise communications market? Are Cloud-based solutions taking business away from hardware equipment and software vendors? How are the traditional system suppliers adjusting to changing market conditions and who may not be around when the smoke clears? Are customers actually buying and implementing Unified Communications offerings or is it still all hype? Will tablets make desktop telephone instruments obsolete? Speakers: Jeremiah caron, Vice President of Analysis, Current Analysis/IT Connection Peter hale, Senior Analyst, MZA 2:30-5:30 PM // WOrKShOPS implementing SiP Trunking SIP Trunking is one the hottest issues in enterprise communications because it promises cost savings and true end-to-end IP voice connections. But the number of enterprises actually using SIP Trunks to their full potential is still a small minority partly because of the way in which carriers are offering these services, and partly because technical/interoperability challenges remain. This workshop will examine the architecture options involved with deploying SIP Trunks, review the carrier offerings and ordering procedures, analyze the role of Session Border Controllers and options for configuration and present the critical issues and best practices for troubleshooting and managing SIP Trunks. Speakers: Jim Allen, Global Unified Communications Architect, Medtronic Sorell Slaymaker, Communications Architect, Unified IT Systems Sun C cloud-based uc Services rfp This workshop starts with the simple question: If an enterprise wanted to eliminate all or most of its premises-based communications equipment and deploy a fully loaded unified communications solutions from a hosted and managed cloud services provider, could it do so today? If so, what would such an implementation look like? Who could deliver it? And what would it cost? And most importantly, how would these costs compare with an equivalent premises-based offering or an overlay UC option? As with the other two RFP sessions at Enterprise Connect, the Cloud RFP describes a 2,000 person domestically headquartered company with two branch locations and a number of mobile workers. This session presents solutions from leading hosted UC providers covering each of the major unified communications applications (presence, IM, call control, audio/video/ web conferencing, unified messaging, etc.), and aims to ascertain whether an organization, using these major players, could craft a cost-effective, secure, robust cloud-based communications platform for its users today. The results will be contrasted and compared in terms of the total cost of ownership with that of premises-based and the overlay providers responding to RFP. There will be a thorough review of the solutions proposed by those responding to the RFP, and the analysis will include: Architecture Cost Feature/functionality/quality of service Migration path Manageability Business continuity and disaster recovery Level of risk (security, compliance, control/accountability) TCO as compared to premises-based offerings Speaker: Brent Kelly, Vice President and Principal Analyst, Constellation Research Featuring Panelists from: Avaya BT Interactive Intelligence InterCall M5 Networks Siemens Enterprise Communications Thinking Phone Networks Verizon 38 39