UCC Where s the Business Opportunity

Transcription

1 UCC Where s the Business Opportunity Blair Pleasant COMMfusion LLC and UCStrategies.com bpleasant@commfusion.com #xsp13

2 Application Areas Linking to the Right Resource at the Right Time Fax Voice Video IM SMS UM Messaging Mobility Call Control Collaboration & Conferencing Social Media IM, voice mail, , UM, fax, Mobile Extension One # reach FMC IP-PBX VoIP Presence Collaborative workspaces Doc sharing/repository Public & Private #xsp13 Integration to Business

3 UC: Communications Integrated to Optimize Business Processes UC-U: User Productivity UC-B: Business Process Helping individual users manage their communications Enhancing business processes with integrated communications

4 Benefits Enterprise UC Business Value Business Transformation Business Process Integration/ CEBP Teams/ Workgroups Basic UC Conferencing/ Collaboration Individual Worker Return on Investment Personal Productivity Workgroup Productivity Enterprise Bottom Line

5 Trends Creating Opportunities Today Tomorrow No more speeds & feeds Bundles & price drops Subscription model Premise vendor shakeout Hardware software BYOD Focus on use cases & user experience Mobile supplanting deskphone Video everywhere Cloud vendor shakeout More virtualization

6 Optimized Communications (OC) The use of communication and interaction tools and technologies to optimize organizational goal attainment while enhancing the user experience Device Mode Location Consumption Model

7 Where s the Opportunity?

8 $M Untapped Market + Prof Services Prof Services Cloud Premise Source: COMMfusion LLC

9 $M Total WW UC Market Unified Messaging Conf/Collab UC Server/IM/Presence Call Control/Switch Other*

10 What UC technology solutions do you feel offer the most promise during the next 2-3 years? Web conferencing Virtual PBXs Video conferencing Unified messaging Presence Mobility Collaboration Cloud/hosted services 1# Choice EMEA #1 Choice NA CEBP Business process improvement Call control 0% 5% 10% 15% 20% 25% 30% 35% 40%

11 How to Differentiate Specialization Vertical & Horizontal, Segments Personalization - Business Value & End User Focus Services & Support Test lab User Focus - Training Innovation & Simplification Multi-Vendor Integration

12 Embrace the UCC Ecosystem SIP Trunking SBCs, Gateways Analytics, Monitoring Virtual Servers Applications

13 Embrace the UCC Ecosystem Telephony/ Switch* Messaging/ Presence/ Search * Application Vendors/ Virtual Platforms Conference/ Collab/Video Mobility SPs/Hosted Other (Partial List) Aastra ADTRAN ALU Avaya Cisco Digium ezuce Inter. Intell. Mitel NEC ShoreTel Siemens Toshiba Zeacom Zultys AOL IBM Google Microsoft Yahoo UM & More: AVST Esna Oracle/SAP Salesforce SugarCRM Vertical apps Virtual Platforms Vmware Citrix *In multiple categories Avaya/ Blue Jeans Cisco/Lifesize Magor Polycom Sonexis Oracle Vidyo Vidtel Skype Apple Blackberry Google Nokia Motorola Microsoft Samsung Testing Empirix VOSS 8x8 AT&T Telstra Verizon Orange Comcast CallTower Alteva Broadsoft Fonality gunify IntelePeer RingCentral Star2Star Google Simple Signal Many others Devices and Headsets: Plantronics Jabra Logitech Jawbone Sennheiser Polycom snom SBCs/Gateways Acme Packet (Oracle) Audiocodes Dialogic Sonus Patton

14 Partner for Success Verticals Services Products/Apps

15 Who Do You Sell To?

16 Turn Challenges Into Opportunities Cloud Threat or Goldmine?

17 Inhibitors to UC Adoption Product maturity 7% Requires rip & replace 9% Interop 11% Hard to estimate ROI 21% Cost/Lack of budget 40% 60% of potential UC sales are LOST due to ROI or budget issues Source: UCStrategies UC Channel Study

18 UCStrategies UC Benefit and ROI Analysis Tool Estimates benefits, costs, ROI and comparison to existing platform Quantifies UC Benefits: Business Continuity, Collaboration, Mobility, CEBP, Contact Center Qualify prospects, Close deals

19 Steps to UC Planning Identify business needs Identify UC solutions Design, Deploy and Implement Identify use cases and users Identify ROI, business case Train Users Communication hot spots Choose vendor & solution Measure, Optimize, Expand

20 Final Thoughts UC is a vision or philosophy that leads to solutions - it is not a product! COMMfusion LLC

21 Thank You Blair Pleasant COMMfusion LLC UCStrategies.com Blair Pleasant COMMfusion LLC & UCStrategies.com Follow me on