Matt Campbell Phone: (425) 736-0078 PO Box 834 Email: matt@mjcampbellinc.com Ravensdale, WA 98051 Website: www.mjcampbellinc.com Matt Campbell A highly motivated golf professional with extensive golf operations management and membership services experience, as well as proven marketing, sales and promotional abilities. Expertise includes: General Manager of Operations. Director of Golf Operations. Director of Golf Tournament Operations. Customer Service. Business Development & Restructuring. Director of Marketing & Program Management. Team Leadership & Motivation. Event Planning and Management. Purchasing Management. Inventory Control. Cost-Saving Initiatives. Proven Teacher and Communicator. Process & Performance Improvements. Public Relations. Vendor Relations. Client Relations. Strategic Planning. Training & Development. PROFESSIONAL EXPERIENCE Mount Si Golf Course- Snoqualmie, WA. (1990-2013) A (Par 72) Regulation Public Golf Course to include: Little Si Links Par (3) Pitch/Putt/Practice Facility, Double Side Driving Range, PGA Golf Instruction for all Ages and Ability Levels, Membership Services, Full Service Restaurant, Events, Special Occasions, Fully Stocked Pro Shop, Power Carts, and Rental Equipment. General Manager (2005-2013) PGA Head Golf Professional (1995-2013) Director of Marketing (2000-2013) Assistant Golf Professional (1990-1955) Outside Services (1990-2013)
General management of a successful public golf operation in the highly competitive Pacific Northwest golf marketplace. Proven success in maintaining high traffic volumes and creating additional revenue streams with sustained profitability during a time which has proven to be the worst economic times in the history of golf. Managed day to day operations of high traffic public golf course operation. o 50,000 55,000 annual average rounds. o (70) Employees in the peak season. o Managed business administration and requirements necessary. o Vice President of Mount Si Golf Course Incorporated. Long term, mid-term, short term planning and decision making. Managed golf related programs/activities/events. o (130) Golf tournament and events annually. o (15) Leagues annually. o (120) Regular starting times played on a weekly basis. o Men s/ladies/non-profit Clubs & Organizations. o Junior golf program with (600-700) participants annually. o Private and group golf instruction. Managed marketing and promotional campaigns. o Created, built, implemented and managed digital and print media collateral. o Community and public relations. Carnation Golf Course- Carnation, WA. (1984-1990) A (Par 72) Regulation Public Golf Course to include: PGA Golf Instruction for all Ages and Ability Levels, Membership Services, Restaurant, Fully Stocked Pro Shop, Power Carts, and Rental Equipment. Provided high quality service to the customers in busy public golf course operation. Apprentice Golf Professional (1988-1990) Pro Shop Assistant (1986-1990) Outside Services (1986-1990) Golf instruction to private and junior golf program. Pro Shop duties included: Greeting and checking golfers in, running the tee, answering the telephone and customer service. Tournament scoring and weekly competitions. Selling and stocking merchandise for resale. General golf course maintenance. Mowing greens, tees, fairways, aprons, rough, gang mowing, push mower, changing cups. Golf course clean up. Jim Smith Construction- Carnation, WA. (1988-1990) Laborer for framing contractor.
Bomar Enterprises- Fall City, WA. (1986-1988) Home construction. Professional Skill Sets and Proficiencies Marketing Related Identifying and marketing to proper Target Market/Customer. Evaluate and identify proper Pricing strategies for all revenue items. Complete marketing solutions. E-Commerce online web solutions. Leveraging appropriate and cost effective methods of distribution for any and all marketing materials. All print media created. Signage located at business. Radio marketing Television marketing. Trade show marketing. Business related Branding. Community support/involvement. Marketing budget. Benchmarking and tracking results. Public speaking Building or expanding customer related databases or lists. Customer follow up s. Employee incentive programs. On Hold telephone messages. Customer information requested distributed. Appropriate communications with all staff for programs run. Regular correspondence with management. Regular correspondence with employees. Integrate and distribute media to outside marketing partnership. Training. Public relations. Media Related Websites. E-Commerce. Media hosting. Social media integration. Print media. Smart phone integrated media. Media templates. Brochures. Online forms. Registration forms. Advertisement design. Logo design. Letterhead. Marketing/promotional collateral. Business cards. Business forms. Signage. Digital presentations. General Business Related Revenue and sales. Expense and efficiencies. Policies and procedures. Owner/management collaboration. General daily operations, Employee management. Staff training and certifications. General equipment related. Project management. Computer/printers/network. Event management. Customer relations. Office/document management. General property management. Crisis management. Permits and compliance. Public relations. Business insurance. Event Management Related Golf event management. Corporate event management. Personal / private event management. Weddings. Trade shows. Social gatherings. Birthday parties. Anniversary. Grand openings. Nonprofit events. Fundraisers. Holiday events. Family reunions. Sporting events.
Golf Related Golf operations management. PGA golf instruction (All ages and ability levels). Golf clinics. Golf event management. Golf tournament manual. Golf program management. Golf Outings and Getaways. Golf instruction educational training. Golf leagues. Golf marketing services. Golf consulting services. Golf related curriculum. Computer Tech Related New installations. Upgrades. Troubleshooting. General maintenance. Training. Point of sale systems. Credit card processing terminals. Cash registers. Hardware integrations. Software integrations. Folders/files and content management. Virus protection. Identify theft protection. Networking. Database/contacts. Laptops/PC. Tablets. Monitors. Electronic displays. Cameras. Phones. Printers. Remote access. New technology. Other Professional Skill Sets and Proficiencies Public Speaking. Penmanship. Public Relations. Team Building. High competency and proficiency level in multiple technology related areas. Proficient Software Applications The below mentioned applications would be relevant in the year 2013 and does not include year s prior. Fore Reservations Online Reservations and Marketing Software. Microsoft Office (Outlook, Word, Excel, Publisher, Access, OneNote, Power Point, Project and Visio). Content Management (Sage Act, Inflo, Quickbase, SharePoint, Google Doc s and SkyDrive). Web Design (Wordpress, Joomla, Expression Web, MemberFirst, Google Sites, Coffee Cup, Web Professional, Artisteer and High Impact Email). Digital Media (Publisher, Laughingbird, Coffee Cup and Adobe Photoshop). Social Media (Facebook, Linked In, Twitter, Blogger, Google Plus and You Tube). Professional Achievements/Noteworthy Facts Received Prestigious Service Before Self Award 2012 Snoqualmie Valley Chamber of Commerce. I am a Life Member of the PGA of America. Pacific Northwest Section PGA Junior Golf Leader (1994). Western Washington Chapter PGA Junior Golf Leader (1994). Pacific Northwest Section PGA Junior Golf Leader (1995). Western Washington Chapter PGA Junior Golf Leader (1993). Pacific Northwest Section PGA Junior Golf Chairman (1993-1994).
Western Washington Chapter PGA Junior Golf Chairman (1992-1993). Created, hosted and ran approximately 1,000 golf tournaments over the last (23) years. Mount Si Golf Course voted by 120,000 Washington State Customers. o 2nd Best in Customer Service in the State of Washington. o 2nd Best Value in the State of Washington. o 3rd Best Junior Golf Program in the State of Washington. Created and Implemented the Mount Si Winter Tournament Program. o Seven winter tournaments each consisting of 120 plus players. Golf Instruction given to over 2,500 different individuals over the last (25) years. I have published articles locally, regionally and nationally. Coordinated all aspects of the Mount Si Junior Golf Program that conducted golf lessons and clinics for juniors at Mount Si Golf Course. The program currently has 700 participants annually. Created and built Little Si Links Pitch/Putt and Practice Facility at Mount Si Golf Course. I currently hold the course record at Mount Si Golf Course of 10 under par. Worked with the Special Olympics of the Snoqualmie Valley. Conducted numerous seminars and clinics for organizations such as the Bellevue School District on topics such as how to teach golf to juniors and organize golf clinics for their kids. The programs focus was on how to teach golf to juniors and how to make their programs more efficient and organized. Spoke at local schools during career week about the life of a golf professional. I have done this on numerous occasions in the past and will continue to do so in the future. I have given numerous speeches over the years and continue to be asked to do so when asked. Audiences have reached over 100 plus people. Topics are usually related to golf, but have been asked to speak at going away ceremonies, Men s and Ladies Club meetings and banquets, funerals and various other topics. I have spoken to large groups of fellow PGA golf professionals in our section about issues related to junior golf on numerous occasions. I am an Ordained Minister and performed 12 wedding ceremonies. I have talked on the podium to the congregation at my church. I have volunteered my time for the HUB program benefiting the youth in the Snoqualmie Valley and served their committee for two years. I have coached baseball for my two sons for (12) consecutive years. I have coached basketball for my two sons (6) years. I have run and helped organize numerous fundraiser golf tournaments for organizations such as the Rotary Club, Kiwanis Club, POP Program, The Mount Si Boosters, and Relay for Life and have worked as a tournament consultant for many others. I served on the Board of Directors for the Snoqualmie Valley Charity Golf Classic in the position of secretary and helped establish a (501) (C)-(3) Non-Profit Organization. This was a tournament held at the TPC Snoqualmie Ridge Golf Club in Snoqualmie, WA. The funds raised benefitted the youth and various nonprofit organizations in the Snoqualmie Valley. This event raised an average of $50,000 every year that it was run. I have hit golf shots for groups and organizations in golf tournaments over the years. I was filmed and aired a nationally televised infomercial for a teaching golf aid. I have worked with the high school boys and girl s golf teams over the last twenty years. Member of the Snoqualmie Valley Kiwanis, Snoqualmie Valley Chamber of Commerce. For more details and information regarding Matt Campbell can also be found on his website: www.mjcampbellinc.com References Available Upon Request