UNIVERSITY OF EDUCATION, WINNEBA SCHOOL OF CREATIVE ARTS DEPARTMENT OF GRAPHIC DESIGN BACHELOR OF ARTS (GRAPHIC DESIGN)
BRIEF HISTORICAL BACKGROUND OF PROGRAMME OF STUDY In 1959, the Department of Art Education moved from the Kwame Nkrumah University of Science and Technology, Kumasi to the Specialist Training College, Winneba. It continued with its 3-year Specialist course in Art Education which later changed into a 4-year Diploma programme. Between 1973 and 1978, new programmes were added. These were a 4-year national Diploma of Design and a 2-year Certificate course in Design for non-teachers. The Art Education Department underwent many changes until 1992/93 academic year when it was integrated into the University of Education, Winneba. The Graphic Section of the Art Education Department was separated and up graded into a unit in 2006/2007 academic year. Unit of the Institution offering each programme; i. Programme being offered 4 year Bachelor of Arts (Graphic Design) ii. Date of establishment Graphic Design Unit 2006/2007 iii. Name and qualification of Head and Staff Rationale of the programmes Graphic Design is extremely popular among students at the SHS level. As a result there is a large turn-out of SHS Graphic Design graduates, every year. However, apart from the Communication Design Department at KNUST, there is no institution in Ghana that runs a B.A. Graphic Design programme. Many of these SHS graduates who have the requisite qualification and are interested in a B.A. Graphic Design programme are unable to secure admission since KNUST does not have the capacity to admit all of them. There is the need to provide an avenue for such candidates to study Graphic Design not only because they have the capability and are interested but also at the level [i.e. B.A.] they wish to. Graphic Design has the potential to provide job-oriented skills for the social, political and economic development of the nation. The Unit aims to provide opportunity for the study of an internationally recognized B.A. level programme in theory and practice of Graphic Design; as well as provide opportunity for producing a sustained body of creative graphic design work, and to develop appropriate research skills. Objectives of the programme The programme objectives are to Demonstrate knowledge and understanding of Graphic Design research methods through studio practice, library skills, Information Technology and museum/gallery study Examine assumptions within Graphic Design practices Consider those creative, perceptual, conceptual, and practical structures which inform current Graphic Design practices Organize creative knowledge, practical skills and research abilities into a suitable working framework Evaluate and consider own practice within a critical context Research and develop ideas for Graphic Design work, and produce artwork that show critical awareness and commensurate technical skills. Employment prospects of grandaunts Graduates can pursue careers in areas such as: Advertising Web Designing
Corporate identity and Brand Designing. Printing. Animation Design Production Book Design and Publishing Illustration Graphic design graduates from the unit are working in the Book and Publishing industries, the Press (i.e. mass media, electronic media etc). Others are in self employment. Employers comments about our graduates are generally satisfactory. Entry requirements for admission of students Direct candidates must possess The general minimum requirements for degree programmes in the University of Education, Winneba. At least a Grade C6 in Graphic Design at the WASSCE level (or equivalent); and passes in two (2) other visual arts subjects MATURE CANDIDATES must pass A General Aptitude Test and A Subject Area Test Both administer by the University (a) Required (core) courses: Industrial colour application Photography Management in Graphic Design Poster design Typography Media illustration Direct/Relief printing methods Computer generated graphics (b) Elective courses: Communication skills Principles and practice of Design Education Liberal Studies African Studies Stage Design Entrepreneurship (c) Research Components: Research Methods Research Projects/Long Essay (d) Practical Training: Industrial Attachment (1 semester)
SEMESTER BY SEMESTER COURSE SCHEDULES: LEVEL 100 SEMESTER ONE 3 2 2 Dry Media Illustration GRD 111 3 2 2 Constructed Lettering GRD 112 3 2 2 Direct & Relief Printing Methods GRD 113 3 2 2 Graphic Design And Idea Development GRD 114 3 2 2 Design History GRD 115 3 0 3 Principles and Practice of Design Education I GRD 116 3 0 3 Communication And Study Skills GPD 111 21 10 16 TOTAL LEVEL 100 SEMESTER TWO 3 2 2 Wet Media Illustration GRD 121 3 2 2 Brush Lettering & Calligraphy GRD 122 3 2 Stencil & Screen Printing Methods GRD 123 3 2 2 Symbol Creation GRD 124 3 2 2 Computer Generated Graphic Design GRD 125 (Draw Software) 3 0 2 Principles and Practice of Design Education II GRD 126 3 0 3 African Studies GPD 123 21 10 16 TOTAL LEVEL 200 SEMESTER THREE 3 2 2 Cartooning GRD 231 3 2 2 Brush Lettering and Calligraphy II GRD 232 3 2 2 Introduction to Industrial Printing Process GRD 233 3 2 2 Package Design GRD 234 3 0 3 Design Commentary & Criticism GRD 235 3 2 2 Computer Generated Graphic Design (Photo Editing GRD 236 Software) 3 0 3 Liberal Studies GPD 231 21 10 16 TOTAL
LEVEL 200 SEMESTER FOUR 3 2 2 Advertising Illustration GRD 241 3 2 2 Typography GRD 242 3 2 2 Basics of Industrial Graphic Reproduction GRD 243 3 2 2 Poster Design GRD 244 3 0 3 Seminar In Graphic Design I GRD 245 3 2 2 Computer Generated Graphic Design (Page Layout GRD 246 Software) 3 2 2 Stage Design (for students from Theatre Arts GPD 237 Department, but Optional for Graphic Design students who are interested) 18 or 21 12 15 TOTAL LEVEL 300 SEMESTER FIVE 3 2 2 Information And Technical Illustration GRD 351 3 2 2 Typography & Book Design GRD 352 3 2 2 Industrial Colour Reproduction) GRD 353 3 3 0 Studio Research I GRD 354 3 0 3 Seminar In Graphic Design II GRD 355 3 2 2 Computer Generated Graphic Design GRD 356 (Desktop Publishing) 3 0 3 Entrepreneurship GPD 357 21 11 14 TOTAL LEVEL 300 SEMESTER SIX 3 2 2 Photography GRD 361 3 2 2 Creative Approaches to Lettering GRD 362 3 0 3 Printing Press Management GRD 363 3 0 3 Studio Research II GRD 364 3 2 2 Computer Generated Graphic Design (Web Design) GRD 366 3 0 3 Research Methods EDP 351 18 6 15 TOTAL LEVEL 400 SEMESTER SEVEN 4 4 0 Industrial Attachment GRD 471 3 3 0 Research Project GRD 472 7 7 0 TOTAL
LEVEL 400 SEMESTER EIGHT 3 3 0 Assessment of Industrial Attachment Portfolio GRD 481 3 0 3 Reflections on Industrial Attachment GRD 482 3 2 1 Graphic Design for the Real World GRD 483 3 2 1 Production Workshop and Project Management in GRD 484 Graphic Design 12 7 5 TOTAL Requirements for graduation: o To qualify for graduation, a student must have attended all lectures, tutorials, seminars, studio practical sessions and other activities prescribed by the University. A student must have also done an internship for a period prescribed by the University as well as conducted an endof-programme research project. In addition, student must have made a minimum of 120 and a maximum of 144 credits in the four-year period. 12. Regulations governing assessment of students: o Continuous Assessment --- 40% o End of Semester Examinations ---- 60% o Long Essay/Project work o Industrial attachment.