DIPLOMA OF ADVANCED STUDIES AVIATION MANAGEMENT HEC EXECUTIVE PROGRAM AVIATION.UNIGE.CH

DIPLOMA OF ADVANCED STUDIES AVIATION MANAGEMENT HEC EXECUTIVE PROGRAM AVIATION.UNIGE.CH

CONTENTS > WELCOME TO HEC EXECUTIVE 05 > INTRODUCTION 06 > COURSE STRUCTURE / OBJECTIVES 08 > WHO SHOULD ATTEND / TEACHING METHODS 09 > THE ADVISORY BOARD 12 > MBA MAJOR IN AVIATION MANAGEMENT 13 > THE PROGRAM 14 > WHICH PATH TO CHOOSE 20 > EVALUATION 21 > PRACTICAL INFORMATION 22

TAKE THE NEXT STEP IN YOUR CAREER DEVELOPMENT HEC EXECUTIVE GENEVA WILL EQUIP YOU WITH THE NECESSARY TOOLS TO PROGRESS IN YOUR CAREER

AT HEC EXECUTIVE WE BELIEVE THAT KNOWLEDGE IS THE MOST POWERFUL ASSET IN TODAY S HIGHLY COMPETITIVE PROFES- SIONAL ENVIRONMENT. WE TRUST WE WILL BE YOUR PREFERRED CHOICE OF EXECUTIVE EDUCATION AND LOOK FORWARD TO WELCOMING YOU ON- BOARD AN EXCITING JOURNEY. WELCOME TO HEC EXECUTIVE Motivations may differ, but the search for knowledge is a shared ambition. Perhaps you wish to accelerate your existing career or start your own business. Whatever your plans, you have decided to invest in your future and unleash your full potential by developing your expertise. At HEC Executive your plans become reality without interruption to your career, through formats that are designed around working life. Through this extensive selection offered, our aim is to provide professionals with an academic foundation and applied knowledge, in order for them to excel as future leaders of their chosen field. Geneva is one of Europe s most dynamic and expanding business centers. By offering an international make-up of approximately 150 nationalities, the city provides a unique opportunity to build global networks while investing in your education. By joining HEC Executive Geneva, you become part of a multinational community. PROFESSOR BERNARD MORARD Dean of the Faculty, University of Geneva 05

INTRODUCTION UNIVERSITY OF GENEVA (UNIGE) AND THE INTERNATIONAL AIR TRANSPORT ASSOCIATION, (IATA) HAVE PARTNERED TO OFFER A DIPLOMA OF ADVANCED STUDIES IN AVIATION MANAGEMENT, TAILORED FOR AVIATION PROFESSIONALS. Aviation is a dynamic and international industry. It has endured significant challenges over the last decade, such as higher fuel prices and geo-political shocks. Despite this there has been significant volume growth, as budget carriers in particular have emerged to change the face of the market and provide overall growth. Where is the aviation industry heading? The Aviation Management program enables tomorrow s aviation leaders to face challenges of today while planning for growth in the future. The program combines academic excellence with practical and up-to-date content from IATA, covering a wide-range of Aviation Management issues. The program is unique in offering the opportunity to gain specialized training with full academic accreditation. 06

FAST FORWARD AS THE HOME OF INTERNATIONAL DIPLOMACY, GENEVA ALLOWS YOU TO DEVELOP IN A TRULY INTERNATIONAL ENVIRONMENT. TAKE CHARGE OF YOUR CAREER DEVELOPMENT AND SHARE YOUR EXPERTISE WITH LIKE-MINDED INDIVIDUALS FROM ALL OVER THE WORLD. 07

COURSE STRUCTURE The program offers 12 three-day modules under the European Credit Transfer and Accumulation System (ECTS) that have been paired into six sessions to better accommodate students travelling to Geneva. Three options for earning ECTS credits: > Executive Certificates for individual Aviation Management modules, 24 hours, (3 credits) > Diploma of Advanced Studies in Aviation Management (6 sessions, 12 modules for 36 credits) OBJECTIVES You will gain in-depth understanding of the complexities involved in aviation economics, finance and regulatory issues. Additionally, the courses will explore international air law and strategic alliances programs, alongside quality management and control. This program has four main objectives to improve your performance working in or with the aviation sector. It will: > Provide you with a detailed understanding of the aviation industry > Equip you with the management tools that allow you to analyze your business environment > Map the main financial drivers in the industry > Help you to identify, analyze and offer solutions to everyday challenges > Executive MBA (12 modules for 36 credits + MBA project 18 credits) 08

WHO SHOULD ATTEND The Aviation Management program is aimed at professionals of the aviation, travel and transportation industries who have a minimum of three years work experience and who wish to further their education in or change their careers to Aviation Management. TEACHING METHODS The variety of professional backgrounds of participants promotes a dynamic learning experience. Interplay between the academic and the professional communities is a key part of the program. It has been a driving force in the development of the curriculum. Each module is based on interactive methods aimed at promoting the exchange of experience between participants. The teaching method implemented in the program allows you, through the study of real business situations, to get a detailed understanding of the subject in question. Modules are taught by University professors as well as IATA instructors to ensure up-to-date knowledge and academic foundation. The tuition is balanced between professors providing concepts and methodologies and high-level practitioners sharing their experience while describing the operational application of concepts and tools to actual cases. Each module is validated by a formal examination. For each hour of instruction, you are expected to prepare 1 to 2 hour(s) of general study (case studies and assessment work). 09

When I learned that the University of Geneva and IATA Training and Development Institute had designed a program of study in which students could earn a diploma in Advanced Studies in Aviation Management and have the coursework accredited toward the completion of an HEC Geneva s Executive MBA degree, I was persuaded to enroll. I am pleased that I did because the program of study has been designed to accommodate part-time students; this gave me the opportunity to continue practicing law while studying and embracing the comprehensive learning experience that only the classroom environment can provide. The instructors selection of international business issues and problems, which confront those who work in the several fields of civil aviation, reflected their knowledge of the myriad of challenges that confront today s aviation management professionals. In realizing its conceptual design, however, the program gives the participants the chance to learn not just from the professors, who are well prepared, but also from their fellow students, who come from all over the world and demonstrate a flexibility in meeting that broad spectrum of aviation demands, which is the product of a variety of cultural and situational experiences. CAMILLE CHAMOUN Class of 2012/13 Legal Consultant/Aircraft Finance 10

Aviation is a wonderful industry. It helps create $2.2 trillion worth of business and supports over 57 million jobs in today s globalized economy. These jobs provide challenging career openings in an industry that is a generator of prosperity - both material and of the human spirit. TONY TYLER Director General & CEO IATA 11

THE ADVISORY BOARD THE ADVISORY BOARD MEMBERS OVERSEE THE PROGRAM S DEVEL- OPMENT, HELP IN THE ONGOING DESIGN AND RESTRUCTURING OF THE CURRICULUM, AS WELL AS PROVIDING INDUSTRY CONTACTS FOR STUDENTS. 1 3 2 4 PROF. BERNARD MORARD Dean of the Faculty, University of Geneva DR. PIERRE WEISS Member of Parliament, Geneva DR. STEPHANE GRABER General Secretary, Geneva Trading and Shipping Association (GTSA) PROF. GUIDO GIANASSO Nanyang Business School, Singapore DR. ALEXANDRU STANCU Manager, business performance & effectiveness, IATA ISMAIL ALBAIDHANI Head, global partnerships & learning innovation, IATA Training and Development Institute 5 6 12

MBA MAJOR IN AVIATION MANAGEMENT THE DIPLOMA OF ADVANCED STUDIES IN AVIATION MANAGEMENT CAN ALSO BE VALIDATED AS THE SPECIALIZATION YEAR OF THE EXECUTIVE MBA, UNIVERSITY OF GENEVA. FOR MORE INFORMATION ABOUT THE APPLICATION CRITERIA, PLEASE VISIT: MBA.UNIGE.CH Our mission is to provide managers with a first class education, without interrupting their careers. The modular structure of our program provides ample opportunity to tailor your executive education. With opportunities ranging from Corporate Social Responsibility (CSR) over Aviation Management to Commodity Trading, the choice is vast, and the outcome sure to equip participants with the tools needed to succeed. SEBASTIAN RAISCH Director of the MBA program, University of Geneva 13

THE PROGRAM MODULE 1 AIRLINE BUSINESS FOUNDATIONS Sept. 29 - Oct. 1, 2014 > Air transportation and the environment > Cost containment strategies and enhancing productivity > Strategic planning > Leadership development, performance management and succession planning > Airline market analysis > Impact of new technologies MODULE 2 AIR TRANSPORT ECONOMICS Oct. 2-4, 2014 > Basic principles of economics > Overview of the aviation industry > Air transport economics > Air cargo economics > Competition in the aviation industry > Air transport value chains > Economic regulation > Air transport pricing > Air transport economic impacts 14

MODULE 3 AIR CARGO MANAGEMENT Nov. 24-26, 2014 > Cargo trends and forecasts > Human resources and change management how to deliver a competitive product > Quality control in cargo operations > e-opportunities: how to optimize the use of the internet and intranet within your organization > How to lower operating costs while improving service levels > Market niche positions within air-cargo MODULE 4 AIRLINE FINANCE AND ACCOUNTING MANAGEMENT Nov. 27-29, 2014 > Airline financial-reporting > Financial statement analysis > Airline cost of capital > Financial ratios and their importance to measure performance > Airline capital structure and cost classification > Sources and application of funds > Cash management and financial planning > Airline financial control > Capital budgeting > Aircraft leasing/finance and accounting issues 15

MODULE 5 AIRPORT BUSINESS MANAGEMENT Jan. 12-14, 2015 > Strategic business planning > Airport total quality management > Business process re-engineering > Strategic marketing alliances > Master planning > Corporate governance > Corporate finance > Human resources and change management MODULE 6 MANAGING ACROSS CULTURES Jan. 15-17, 2015 > Cultural biases > Culture models: national, corporate, industry, professional > Impact of culture on management practice > Managing cultural differences in various industry roles > Managing cultural issues in mergers and acquisitions > Accident causation and prevention > Business and regulatory case for SMS 16

MODULE 7 SAFETY MANAGEMENT SYSTEMS (SMS) FOR CIVIL AVIATION Mar. 23-25, 2015 > Components of SMS > Hazard analyses and risk assessments > Safety management of change > Steps in implementing and operating SMS > Tracking the results > Measuring safety performance > Evaluating a SMS > Regulating a SMS > The threat to civil aviation. Past, present and future > International and national security legislation MODULE 8 AVIATION SECURITY MANAGEMENT Mar. 26-28, 2015 > Security programs > Access control > Control of passengers and baggage > Security of cargo, catering and stores > Security program adjustments > Contingency planning > Response to major security emergencies > Threat assessment and risk management > Job analysis, job description and recruitment > Staff motivation: deployment, briefing and supervision > Staff performance assessment > Technology and equipment > Quality control > Security and facilitation: IATA security management systems > Civil aviation security management responsibilities 17

MODULE 9 MANAGING A TRAVEL BUSINESS Apr. 27-29, 2015 > Managerial and negotiation skills > Tour packages special interest tours > Meetings, incentives, conferences and exhibitions > Marketing > Administration and accounting > Technology in the travel industry MODULE 10 PROJECT MANAGEMENT Apr. 30 - May 2, 2015 > Organizational roles and responsibilities > Role of the project sponsor > Meeting strategic objectives > General management skills for senior project manager > Process improvement > Needs of non-project stakeholders > Ending a project successfully 18

MODULE 11 INTERNATIONAL AIR LAW Jun. 22-24, 2015 > Public international air law > Inter-national civil aviation organization (ICAO) and the Chicago convention > Air carrier liability > Code share agreements > International aviation security regime > Third party surface liability > Introduction to aviation insurance > Aviation law in the European Union > IATA and airline agreements > International transactions involving aircraft under the Cape Town convention MODULE 12 AVIATION AND THE ENVIRONMENT Jun. 25-27, 2015 > Environment management > Sustainable aviation > Social, economic and environmental impact > Regulatory and institutional framework > Economic issues and analysis > Airport environmental management > Crisis communication > Environmental management at Geneva airport 19

WHICH PATH TO CHOOSE + FULL DIPLOMA PROGRAM IN AVIATION MANAGEMENT = DIPLOMA OF ADVANCED STUDIES IN AVIATION MANAGEMENT PROFESSIONAL EXPERIENCE + ANY CHOSEN NUMBER OF MODULES FROM THE DIPLOMA PROGRAM AVIATION MANAGEMENT = INDIVIDUAL COURSE CERTIFICATES AVIATION MANAGEMENT 1ST YEAR + + EXECUTIVE MBA FULL DIPLOMA PROGRAM IN AVIATION MANAGEMENT = MBA DEGREE SPECIALISED IN AVIATION MANAGEMENT 20

EVALUATION The evaluation criteria differ from course to course and can have several formats: take home essay, team presentation or in-class examination. These follow the regular University requirements. To graduate, students must attend each course, hand in all assignments and write all exams. An overall average grade of 4.0 (on the Swiss grading scale from 0 to 6.0) must be achieved in order to graduate. Only one mark between 3.0 and 4.0 will be accepted. A grade lower than 3.0 will automatically disqualify the student from obtaining the diploma and the student will need to re-take the module. Professionals wishing to focus on particular subjects may follow any number of individual modules, for which Certificates of Attendance will be awarded. 21

PRACTICAL INFORMATION HOW TO APPLY ADMISSION CRITERIA > A minimum of 3 years of professional experience > Fluency in English. Competency in both written and spoken English at an academic level > Proficiency in Microsoft office The ideal candidate has a University degree or equivalent. Applications must include the following documents in English: > Application form completed and signed > Current CV > 2 passport photos > A cover letter > Letter(s) of recommendation > A copy of your id card or passport Apply online at: aviation.unige.ch * Please note that admission to the «Diploma of Advanced Studies in Aviation Management» does not grant admission to the executive MBA program. A separate application must be filed. For information, specific to the MBA application procedure, please visit: mba.unige.ch COURSES ARE HELD AT BOTH UNIVERSITY OF GENEVA BOULEVARD DU PONT-D ARVE 40 1205 GENEVA IATA TRAINING AND DEVELOPMENT INSTITUTE ROUTE DE L AÉROPORT 33 1215 GENEVA FEES CHF 18 000.-* (includes all 12 modules) Individual modules can be undertaken at a price of CHF 2 675.-* per module. * Costs are subject to change without prior notice. Invoicing is done in USD. 22

CONTACT UNIVERSITY OF GENEVA DAS AVIATION MANAGEMENT ELISABETH LARSSON AND CHRISTOPHE JEANNETTE program coordinators UNI MAIL, GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT HEC EXECUTIVE BOULEVARD DU PONT D ARVE 40 1211 GENEVA 4 - SWITZERLAND +41 (0)22 379 88 17 AVIATION-DIPLOMA@UNIGE.CH AVIATION.UNIGE.CH _ IATA TRAINING AND DEVELOPMENT INSTITUTE ELENA SUCIU assistant manager, academic partnerships INTERNATIONAL AIR TRANSPORT ASSOCIATION ROUTE DE L AÉROPORT 33 1215 GENEVA 15 AIRPORT - SWITZERLAND +41 (0) 22 770 27 79 TRAINING.GVA@IATA.ORG IATA.ORG/UNIVERSITY-GENEVA 23

UNIVERSITY OF GENEVA UNI MAIL, GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT HEC EXECUTIVE DIPLOMA OF ADVANCED STUDIES IN AVIATION MANAGEMENT BOULEVARD DU PONT-D ARVE 40 CH 1211 GENEVA AVIATION.UNIGE.CH