Analytically-driven, Wander uses content to tell stories that fit brands naturally, taking advantage of a collective distribution to reach a captive and affluent audience. Wander is a communications platform that recognizes that wellness travel is fueled by affluent, welleducated consumers who value authenticity and who regularly interact with brands content that resonates with them. Our goal is to become the storytellers who, on behalf of these brands, create deeper conversations with carefully targeted consumers. Leveraging analytics, Wander creates value for all brand collaborators, uniting the diverse aspects of the wellness message under a single media offering. Our content is exclusive. Our editorial team is a blend of wellness travel experts, digital marketers and storytellers. By creating a non-competitive environment for partner brands, Wander is a cost-effective communications platform that uniquely addresses both retention and acquisition needs.
Recognizing a need to reach new consumers and deliver measurable results, our targeted digital content is supported and promoted through a unique partnership methodology we ve developed. We call it Strategic Content Distribution, and it has three core principles. Client acquisition Shared distribution allows every partner to extend their reach to prospects beyond their own databases. This unique distribution method allows partners to be part of a innovative package of noncompeting brands that share strong, supportive messaging. Client retention It s a turnkey, value-add component of a partner s marketing mix, powered by digital and social media. With engagement in mind, Wander is a platform that allows brands to speak directly to their customers, and hear from them in return. Actionable content The demographic fuelling growth in wellness tourism is also the leading group in tablet usage and e-commerce. As a digital platform, Wander offers brands an opportunity to convert readers to customers while they are participating with the content. Native advertising will cease to be a buzzword or a bugaboo, instead both brands and publishers will talk about creating great stories. ~Sam Slaughter, VP of Content, Contently new users on partner sites Based on Summer and Winter issues, 2015. Primarily Canadian audience.
Our content is based on real data. In each issue, we introduce new themes, mediums and ideas and measure reader engagement with us and, more importantly, with partners. We call this analytically-driven creative. In broad strokes, Wander is built around three content pillars: Live Well, Eat Well and Travel Well. Within each, we explore timely and relevant themes and experiences that weave in brand content creating stories that celebrate brands without sounding advertorial. This idea is to motivate readers to become consumers, moving from Wander to partner properties. Here s how things are lining up for the next year: Live Well: Wellness Weddings Wanderlust Festivals Get Off the Grid Weight Loss Retreats Healthy Air Travel Ayurvedic Spa Treatments Eat Well: Anti-Aging Serums Plant-Based Eating Juice Guru Culinary Voluntourism Healing with Honey Fresh Market Recipes Travel Well: Retreat to Belize Machu Picchu 48 hours in Whistler Active Central America Athletic Voluntourism Barefoot Luxury in the Seychelles Plus in every issue we feature interviews with industry thought-leaders, gear and product guides and incentives like contesting and destination guides.
Partner brands benefit from the collective expertise of storytellers, digital publishers and innovators in the space, creating authentic, engaging, actionable content that truly resonates with audiences. Anne Dimon - Executive Editor World traveler, wellness travel guru and founder/ceo of Travel to Wellness launched in 2004, Anne is a 20- year travel writer/industry journalist contributing to publications in Canada, the U.S. the U.K. and Asia. She is also a wellness travel speaker and industry advisor. Kristina Smith - Marketing Director/Editor A digital expert, Kristina has extensive experience executing omni-channel strategies for global brands including TUI Travel, The Travel Corporation, Explorica and Spafinder Wellness 365. With a trackrecord for driving growth, she specializes in data analysis and conversion optimization. Matthew Ross - Creative Director With over 20 years experience creating brands, providing strategies for companies ranging from Microsoft to Rogers Media, Matthew s goal is to build on a compelling creative vision and provide tangible, measurable results to partners and clients. Colin Field - Contributor Writer, editor and photographer, Colin Field specializes in outdoor and adventure sports. With over ten years experience as a magazine editor, he is currently editor-at-large with Mountain Life Magazine, copy editor at Kitesurfer Magazine and a contributing editor at Bike and Canoe&Kayak. Rheanna Kish - Resident Foodie Chef, recipe developer, food writer, cookbook editor, food stylist and certified nutritional consultant with a passion for authenticity, Rheanna has over a decade of experience in the publishing industry as Senior Food Specialist at Canadian Living Magazine. In the corporate world she has worked with Minute Maid, Summer Fresh Salads Inc. and High Liner. Brian Hunt - Video Director Accomplished video director and director of photography with an action sports background, Brian s understanding of the storytelling process at the post production level is a major influence in his shooting. He delivers both technical and creative expertise to the team. Our Talent Pool If there is just one philosophy that unites the team and drives Wander, it is one of sharing: sharing ideas, sharing knowledge and pooling our collective resources and years of hands-on experience to deliver quality stories your stories - to a relevant and receptive audience. Beyond the core team, we work with a group of seasoned contributors committed to spreading the word on wellness living and wellness travel.
As an early-to-market platform in this growing global industry, Wander is poised to take a leadership position with affluent consumers. The whole is always greater than the sum of the parts. Wander offers the opportunity for messaging to be driven to a receptive and pre-dis posed audience. It offers a chance for brands to become an active part of that messaging, and provide increased value via their experts, services and products. Most importantly, however, Wander allows like-minded brands to pool their resources in a non-competitive way. After all, the whole is always greater than the sum of the parts. The Package Curated brand content Full-color ad page(s) Integrated digital marketing campaign across search and social media Turnkey involvement: fully project managed, all marketing assets for distribution provided Contesting (additional cost, please inquire) The Return Editorially-driven, digital publication featuring actionable, engaging content around travel, health, nutrition, apparel, beauty and wellness Curated brand content distribution with compelling calls to action Category exclusivity 1 Measureable acquisition and retention model (trackable links; transparent analytics) Opportunity for greater exposure through special interest inserts/publications and sponsorships 1 For non-travel brands. Partners in the travel vertical enjoy specific category exclusively (i.e. spa, hotel, resort).
Through our partners, each issue of Wander is exposed to approximately 100,000* affluent North Americans who are interested in healthy living and wellness travel. The purpose of Wander is to create dialogue with new consumers not heavy workloads for individual partners. To that end, content is entirely produced by our editorial team. We manage partner relationships and distribution. We create promotional and awareness opportunities unique to our partners. The specifics of these strategic initiatives are determined on a per partner basis. Media Opportunities: Lifestyle Partners 1 per issue Premier positioning Featured content throughout publication Integrated, trackable links and calls to action to brand s digital channels 2 full page ads Meet interview with brand ambassador Anchor Partners 4 per issue Featured content in relevant section (Live Well, Travel Well, Eat Well) Integrated, trackable links to brand s digital channels 1 full page ad Traditional Page Rate Full page ad including embedded links We provide: Editorial team, that will curate your content Project management Wander magazine in digital format, available to your audience as an app (main version) as well as website embed option Creative, branding and suggested wording to share Wander with your audience, via email, social networks, and your website Social media and email newsletter inclusion for your brand Analytics and reporting, ongoing Partners provide: Dedicated email to your database. Your database remains private and in your hands at all times Access to content and thought-leaders within your organization Metrics (to be shared in aggregate) Contact us: adsales@wander-mag * based on data from partners; Wander guarantees a minimum reach of 40,000 per issue.