How To Improve A Gateway



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Public Affairs Vice Chair James McGahee Committee Chair Marshall Conner

How did it begin? As an agenda item of the Local Legislative Committee: The Chamber supports the development of a Gateways Committee, coordinated by the Chamber, charged with development of a plan to improve the appearance of the gateways to our community.

What is a Gateway? A gateway has several primary purposes, to display civic pride in ones community; welcome visitors and residents to a special place, a destination; they can be informational by providing way finding and event signage. Gateways can take various forms from a simple sign to elaborate arch entrances into a neighborhood or community, or miles of long corridors. The gateways in Lowndes County include both point locations and long corridors, each with the ability to welcome visitors with well maintained landscaping, lighting, sidewalks, etc.

Elements of Gateways... Corridors Interchanges Intersections Maintenance Code enforcement Crosswalks Landscaping Safety Branding Theme Circulation improvements Community Identity Lighting Sidewalks Bike Lanes Signage

What is the Gateways Committee? An inclusive committee with a mission to develop and implement a comprehensive strategic Gateways Master Plan, designed to improve the appearance of our community, including landscaping, signage, maintenance and code enforcement of all major gateways in Lowndes County.

Why was the Gateways Committee needed? To create a forum for dialogue on the theories, opportunities and issues related to Gateway development. To create gateways that are consistent in appearance, well maintained and welcoming to visitors to our community, will have a positive influence on our local economy To create consistent gateways must involve collaboration among local governments, authorities, institutions and the business community. The Chamber is the organization to bring all of these entities together in order to

Who are the Committee Members? Representatives from Lowndes County (Paige Dukes), City of Valdosta (Emily Foster), City of Hahira (Rose Adams), City of Lake Park Michelle Mullins), City of Dasher, (Anita Armstrong) City of Remerton (Ryan Gordon), Valdosta-Lowndes County Airport Authority (Patti Clark), Industrial Authority (Brad Lofton), Tourism Authority (Jeff Moxley), Parks & Recreational Authority (Eric Hahn), Keep Lowndes/Valdosta Beautiful (Aaron Strickland), Georgia Department of Transportation (Brent Thomas), Metropolitan Planning Organization (Corey Hull), Valdosta-Lowndes County Chamber GAC Chair (Paula Goff), Valdosta State University (Mary Gooding), Wiregrass Georgia Technical College (Angela Crance), Moody Air Force Base (Robert Jefferson), Wild Adventures (Micha Hogan), The Ambling Co. (Greg Hunter), The Langdale Co. (Tom Putnam) Southeastern Federal Credit Union (Lori Cauley), Williams Hospitality (Rick Williams), LPA Group (Bonnie Pfuntner) and Valdosta-Lowndes County Chamber (Alison Stokes),

Gateways Committee Task Forces Technical, Chair Corey Hull Public-Private Partnerships, Chair Angela Crance Adopt-A-Highway, Chair Aaron Strickland Public Relations & Events, Chair Mary Gooding Maintenance & Code Enforcement, Chair Tom Putnam

Purpose of the Plan Gateways are a unique urban design feature that gives the ability for one to identity their arrival at a special place, providing a defining element to the community and a welcoming first impression to visitors. The purpose of the Valdosta-Lowndes County Gateway s Master Plan is to provide a guiding vision for the development of enhanced gateways and corridors into and around the community. The Valdosta-Lowndes Chamber of Commerce Gateways Committee recognizes that an important part of attracting economic development and tourism to the Valdosta Region is making a positive, memorable, visually appealing impact on these visitors. This plan is intended to guide the development and implementation of these gateway corridors.

Outline of Gateway s s Master Plan Executive Summary Introduction Vision Existing Conditions Report Gateways Themes Action Plan Funding Maintenance Implementation

Accomplishments Development of 2010 Goals & Timeline Task forces working on development of Master Plan to be completed in Nov. Exit 16 Interchange added to City of Valdosta s Gateways Conceptual Plan Aided in addition of six new Adopt-A- Highway sponsored roads

Accomplishments Development of Master Plan Outline

Accomplishments Prioritized Gateways Exit 13

Accomplishments Surveyed Chamber Membership Exit 13

A few of the findings... 72.5% stated the Madison Hwy. corridor needs improvement 84.7% stated the W. Hill Avenue corridor need improvement 72.5% would like to see a uniform streetscape along W. Hill Ave. 89.3% would like to see the W. Hill Ave Corridor attract visitors & tourists to downtown Valdosta 85.5% would prefer additional landscaping along the W. Hill Ave. corridor 80.2& would like to have destination signage aling W. Hill Ave. corridor

Accomplishments Exits 16 & 18 and Hwy. 84 were cleaned for the South Georgia Classic Received $10,000 toward funding of Gateways Committee Master Plan $45,000 in funding for future plantings Developed Scope of Services and identified elements the committee/ task forces can accomplish from elements where a consultant is needed

Accomplishments Aided in the development of the City of Valdosta s Gateways Conceptual Plan

We are a work in progress... Completion of Master Plan Working with local governments and Georgia DOT on maintenance options and commitments, in particular Exits 16 & 18 Investigating maintenance funding from publicprivate partnerships Working with local businesses/entities on additional Adopt-A-Highway commitments Researching grant opportunities Promoting Gateways Committee and

Dates to Remember Sept. 23 Business After Hours Virtual Ribbon Cutting for Exit 13 & Reception Oct. 23 Make a Difference Day Keep Lowndes-Valdosta Beautiful EXIT 13

Talking Points You have seen other communities that appear to have capitalized on gateways initiatives and made progress on beautification improvements. What are the elements of these communities that stand out the most?

Talking Points Knowing what gateways improvements other communities have done and looking at our gateways how would you rank the Gateways Initiative as a priority for our community?