Ensim VoIP "In a high growth market such as hosted VoIP services, time to market combined with the ability to rapidly add new customers and scale the business are key requirements of success. Ensim s VoIP solution addresses these challenges and offers service providers a timely, powerful and innovative capability that is clearly addressing a key customer pain point, as seen by their growing customer wins. This has truly been the year of VoIP driven largely by innovative companies like Ensim that are redefining how communications services are delivered." Jeff Pulver Founder and Chairman pulvermedia While the demand for hosted IP voice services is clear, service providers continue to struggle with the economics of delivering these services. Manual fulfillment processes, "sticky note" order tracking and unconnected OSS applications are just some of the obstacles. Ensim VoIP removes these barriers and leaves you free to focus on what matters most: scaling your business for success. Ensim Solves the Business and Operational Challenges of Delivering and Managing Hosted VoIP Services To leverage investments in network infrastructure and maximize the value of their IP traffic, service providers must scale their operations, open new sales channels, develop differentiated service offers and rapidly respond to customer demands. This must be done while simultaneously maintaining (or improving) operating margins, simplifying operations processes and environments and reducing the impact and cost of change. Ensim s VoIP Solution solves these business and operational challenges, truly unlocking the potential of hosted VoIP services. Key Benefits Rapidly deploy new customers and scale your business with increasing margins Enable new reseller and partner channels Patented innovation provides unprecedented control and visibility over the service delivery process Yield compelling ROI by driving time and cost out of your existing revenue streams Automate softswitch and core network provisioning
Service Deployment Scenarios Ensim VoIP supports the full range of deployment scenarios demanded by service providers today, including multiple service distribution channels and highly differentiated service offerings. Retail and Wholesale Delivery Channels Deliver hosted VoIP services directly to your endcustomers and/or enable sales and distribution of services through resellers and partners. Ensim VoIP minimizes the effort required to bring third parties onto your network and provides powerful tools for end-user self-service and no-touch service provisioning by reseller agents. Service Provider IP Centrex Business VoIP Full Suite of Business and Residential Offerings Rapidly sell and deploy targeted service offerings to every customer segment. Ensim VoIP is preconfigured to support common hosted VoIP services, including IP Centrex, hosted PBX and Residential VoIP, all from a consolidated platform. An extensible service design and deployment architecture allows for rapid service evolution and minimizes the cost of future changes. VoIP VPN Hosted PBX Residential VoIP Service Provider Network Internet IP Centrex Residential VoIP 2
Ensim VoIP Overview Leveraging the power of the Accelerator Platform, Ensim VoIP provides an end-to-end architecture optimized to address the specific challenges of delivering and managing hosted VoIP services, and is preintegrated with Best of Breed infrastructure (e.g., BroadSoft, Sylantro, Sonus, Cisco) to support the entire VoIP topology encountered in complex service provider environments. With a unique combination of capabilities, Ensim VoIP offers a completely new approach to the complexities of modern service environments. Today s environments consist of multiple unconnected OSS systems, complex configuration of VPNs and IP voice network overlays, as well as provisioning of numerous customer end points. Service providers gain dramatic reductions in operational costs, as well as provisioning cycle times, yielding a compelling ROI and rapid implementation payback. The solution consists of three logical components, each playing a critical role in rapidly deploying new customers and scaling the business. Automated Provisioning Coordinate process management, reduce reliance on top talent, and eliminate costly manual processing and order fallout with a scalable solution that grows with your business. Automation enables the rapid expansion of deployed customers and lines without the expense of additional staffing, leading to improved operational performance and increasing margins. OSS Integration Enable flow-through service provisioning, eliminate redundant data entry, and coordinate OSS processes across your infrastructure and systems. New account provisioning, as well as move/add/change transactions are automated and managed, from start to finish, to speed service fulfillment and provide seamless support for partners, resellers and end-customers. Order Visibility Gain real-time control over service delivery, with patented capabilities to troubleshoot, prioritize and escalate orders, along with unprecedented visibility into business performance critical functions for a rapidly growing organization. SERVICE ADMINISTRATION AUTOMATION Feature Server OPERATIONS Operations Portal PRODUCT CATALOG AP CONSOLE Switch AP InSight Media Gateway CUSTOMERS Self-Service Reseller Portal Portal NUMBER INVENTORY WORKLIST MANAGER ADAPTER ENGINE PROCESS ENGINE PROVISIONING ENGINE Messaging Inventory Billing As we expand our product portfolio to meet the increasing demand for Residential and Business VoIP services, it is critical that we provide our customers with the level of service and self-management they have come to expect from us as a premier communications service provider. Ensim provided us with a pre-packaged solution specifically built to address the challenges of rolling out hosted VoIP services, and help us quickly bring these services to market." Al Weigand, Vice President of Operations Penn Telecom 3
Ensim VoIP Features and Support Ensim VoIP Product Overview Deliver the service-rich environment your customers expect and your business demands. Ensim s modular solution architecture supports the end-to-end delivery and management of hosted VoIP services. OPERATIONS Operations Portal AP InSight CUSTOMERS Self-Service Reseller Portal Portal SERVICE ADMINISTRATION AUTOMATION PRODUCT CATALOG NUMBER INVENTORY AP CONSOLE WORKLIST MANAGER ADAPTER ENGINE PROCESS ENGINE PROVISIONING ENGINE Feature Server Switch Media Gateway Messaging Inventory Billing 4
Customers Self-service portals support common order and service transactions including new service orders, move/add/change requests and feature configuration: Rapidly deploy highly customized interfaces for each customer segment Personalized and securely partitioned access for resellers' customers Dramatically reduce customer support costs with selfservice ordering and management Base platform supporting up-sell and cross-sell of additional service offerings Service Provider Operations Operations and partner interfaces provide customer contact and back office personnel, as well as professionals in the field, with the tools to manage service delivery activities: Securely partition reseller access to accounts and services Tracking and assignment of manual provisioning tasks, approvals and external activities Ability to push provisioning tasks to resellers to enable no-touch service fulfillment Service and Network Management Complement softswitch functionality with tools to simplify the management of service and network parameters: Configure service bundles, specify optional and included features and automatically propagate new service offers to customer portals with extensive product catalog capabilities Manage number inventory with support for LNP processes, aging and bulk uploads Ensim VoIP Product Overview Dramatically Simplify Service Delivery and Management Empower customers and operations personnel with powerful capabilities to improve productivity and automate start-to-finish service delivery, as well as ongoing VoIP management. 5
Unprecedented Control and Visibility Ensim VoIP combines powerful tools to manage service delivery and gain targeted insight into operational performance. Armed with this data, users can leverage an integrated development environment to implement improvements, evolve services and optimize business results. Real-Time Administration Network and systems administrators and business managers gain unprecedented capabilities to monitor service delivery and improve operational processes: Monitor service delivery in real-time Track individual orders and view aggregate historical processing Troubleshoot issues Optimize business performance Consolidate management of OSS resources Ensim VoIP Product Overview Powerful Development Environment Graphical tools and a modular development paradigm speed the service introduction process and reduce the cost of change: Develop customized service offerings Modify service delivery process without impacting underlying infrastructure Rapidly respond to customer demands and market opportunities Evolve business operations while minimizing the cost of change Powered by the Accelerator Platform Ensim s innovative Accelerator Platform (AP) provides the technical foundation for the Ensim VoIP solution. The patented Accelerator Platform is fully optimized for the delivery of complex IP services. Employing a Model, Manage, Measure approach, AP provides a platform to develop services, manage their delivery and improve the delivery process. By combining comprehensive design tools with run-time process management and analysis capabilities, AP offers an integrated architecture to automate and manage IP services from initial order placement, to service turn-up and feature management. 6
Solution Return on Investment Investment in Ensim VoIP yields immediate savings as well as ongoing benefits from operational efficiencies and accelerated revenue, facilitating rapid payback of solution costs and a high Return on Investment. In an analysis of a typical service provider deployment, an independent research organization concluded that Ensim enabled: 6 Month Solution Payback Cost Reduction of 33% Per Deployed Line 73% Margin Improvement Revenue Per Employee Increase of 67% Unlock the Potential of IP Voice Don't let inefficient delivery processes and siloed OSS applications constrain business opportunities. Ensim VoIP leverages existing infrastructure investments and then optimizes OSS environments and processes to efficiently deliver the services customers want, when they want them. With Ensim VoIP, service providers can rapidly deliver innovative IP voice services and efficiently scale their business, without the constraints of expensive technology projects or new hires. A detailed discussion of this analysis is available in a separate white paper. Corporate Headquarters 1366 Borregas Avenue Sunnyvale, CA 94089 Tel: 1.408.745.3300 Fax: 1.408.745.3399 www.ensim.com Ensim Waltham 245 Winter Street Waltham, MA 02451 Tel: 1.781.466.6688 Fax: 1.781.466.6920 Ensim India Plot No. 2, Survey No. 13/2 Sagar Society, NDA-Pashan Road Bavdhan, Pune 411 021 India Tel: +91-20-2295-2328 Fax: +91-20-2295-3026 Copyright 2006 Ensim Corporation All rights reserved VPO 1144