Amdocs Blueprint to Digital. From Vision to Reality

Transcription

1 Amdocs Blueprint to Digital From Vision to Reality

2 Amdocs deep understanding of its customers and how the industry is evolving enables the company to use its broad technology and services portfolio to help service providers achieve their business objectives. Curtis Price, Program Vice President Infrastructure Services, IDC 2 AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS

3 Amdocs Blueprint to Digital Amdocs Advertising and Media Portfolio The world of local advertising continues to evolve at a dramatic rate and scale. With so many players striving for a share of the local business wallet, you have to position yourself as the destination of choice which enables local businesses to connect with their target audience. In this dynamic and highly competitive market, where both local businesses and consumers face a dazzling array of options, you need to transform into a world-class digital organization. Amdocs Blueprint to Digital provides a clear vision of the characteristics and capabilities you need in order to become a successful digital organization combined with our industry proven technological and operational enablers. As your partner for the long term, we will work with you to determine the most effective roadmap for turning your digital vision into reality. We are committed to onboarding your unique market needs and key assets, leveraging industry best practices, our technological know-how and operational capabilities. Amdocs helps you successfully adjust to today s dynamic market evolution and become indispensable to local advertisers and distribution partners. Amdocs Blueprint to Digital combines a clear vision of digital world-class enterprise and a pragmatic tailored roadmap with a comprehensive suite of products, services and best practices. Together these help turn your digital growth strategy into a reality and enable you to provide a wide range of year-round, value-based services to lead the local advertising market with: Best value for money and ongoing innovation, turning you into a market leader Increased market share with improved profitability and efficiency Indispensability to your customers and partners YOUR KEY ASSETS AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS 3

4 Selling at the point of sale Amdocs Sales Experience Solution The point of sale (POS) experience is now more important than ever before and is the major contributor to customer loyalty 1. In an age of increased complexity, sales people need to be equipped with tools that simplify the sales experience and reconfirm their customers value expectations. Every successful sales experience increases the probability of future renewal by up to five times ². Local advertising providers need to seize the opportunity and equip their sales people with the right tools to increase an insightdriven POS experience and maximize customer satisfaction and sales force productivity. Solution Highlights Amdocs Sales Experience solution enables sales consultants to address the increasingly complex needs of selling to small and medium-sized business (SMB) customers, and enables them to do what they do best: sell. It also helps the local advertising provider fulfill the sale through integration with and necessary upgrade of legacy supporting systems. With Amdocs Sales Experience solution local advertising providers can support new business models, reduce time to market for products and services, improve sales productivity across different channels, and shorten the opportunity-tocash cycle. The solution is designed to simplify and enrich the experience of sales consultants at the POS with built-in insight capabilities that make it easy for the SMB customer to appreciate the value. The modular Amdocs Sales Experience solution offers a suite of tools, including CPQ (Configure, Price, Quote), product catalog, sales and order management products. The Amdocs Sales Experience solution enables you to turn complexity into tangible customer value, and: Shorten the opportunity-to-cash cycle Bring valuable analytical insight to guide the selling process and foster trust in products and advice provided Provide simple yet rich UX design to enable multi-channel POS experience for office and mobile application use Leverage analytics engine to integrate with enterprise BI and optimize guided selling Optimize product portfolio management while expediting time to market for new products Facilitate order entry and business data collection to reduce sales errors and redundant order rework costs Leverage existing back-office assets and safeguards business continuity Increase competitive edge; provides flexibility to focus on market dynamics (1) Source: CEVOH, CEB, The Insight Selling Method, Arlington VA, 2013 (2) Source: Amdocs Research, AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS

5 CONFIGURE AND PRICE ALL PRODUCTS AND SERVICES FROM MONTHS TO DAYS > CONFIGURE, PRICE, DISCOUNT AND BUNDLE > VERTICAL SEGMENT OFFERINGS > INNOVATIVE BUSINESS MODELS > RAPID TIME TO MARKET REDUCE CYCLE TIMES > MULTI-CHANNEL ORDER MANAGEMENT > ORDER FULFILLMENT > SHORTER TURN AROUND TIMES > SHORTER TIME TO CASH AMDOCS SALES EXPERIENCE SOLUTION IMPROVED EXPERIENCE > PROPOSAL, QUOTE GENERATION > POINT OF SALE CAPABILITIES > YEAR-ROUND SELLING > REDUCE COMPLEXITY > BUILD CONFIDENCE AUTOMATE ORDER PROCESSING SELL MORE, BRING VALUE AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS 5

6 From Media Consultant to Indispensable Advisor Amdocs Sales Companion In an increasingly crowded marketplace, the role of a one-stop-shop for all local business media needs is critical. By shifting sales force automation models from selling products to insight-based service-driven engagements you can deliver tangible, transparent and ongoing value. Your sales organization has always been a key asset. But it s also one of the business areas significantly impacted by the transformation to digital. That is why sales force automation is a key pillar of Amdocs Blueprint to Digital which helps you deliver the engaging and insightful sales experience. Solution Highlights Amdocs Sales Companion is uniquely tailored to serve the evolving needs of local media consultants so they are indispensable to local advertisers. Equipped with market benchmarks and optimized advertising campaigns, Amdocs Sales Companion allows media consultants to continue providing the ongoing services that promote trust and provide insight to the customers. Greater confidence within sales teams with compelling presentations, performance analysis and on-the-fly product demonstrations Increased sales conversion rates with personalized pre-populated proposals based on market and customer data Historical sales performance data analysis with comprehensive reports and a dedicated integration layer to tap into the sales backoffice systems Improved on-the-go field sales experience with mobility enablers, including Amdocs Sales Companion for Tablet which features flexible online and offline operational modes Reduced overall opportunity-to-sale and order-to-cash cycles Combining the right toolkit alongside best practices and processes to increase sales and reduce cost, Amdocs Sales Companion help you retain and grow a loyal customer base. It enables the ultimate experience for both the sales force and advertisers across multiple sales channels, including field sales, telemarketing, partners and online self-service for: Improved productivity and simplified sales activity planning tasks Reduced preparation time, offering what-if scenarios and increased closure rates with a 360 o customer view and intelligent proposal recommendation analytics 6 AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS

7 SALES CONSULTANTS FEEDBACK: I WROTE UP A PROPOSAL, COMPLETED IT, PRICED IT WITH AN ACE BUNDLE AND FINISHED IT ALL IN ABOUT TWO MINUTES! THIS IS AWESOME AND EASY TO PICK UP ON! AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS 7

8 Scalable Digital Growth Amdocs Digital Fulfillment Management Today, local advertising providers rely on multiple vendors, inefficient processes, manual triage and ineffective tracking and control to manage the fulfillment of the exponential increase in digital product offerings. This results in an unsustainable digital fulfillment process environment. On average, it takes several weeks to fulfill the sale of a digital product through to the billing of the customer. A significant opportunity exists to reduce fulfillment costs and bill customers earlier. Through better management and control of fulfillment processes and vendor operations, fulfillment costs and cash flow are improved and advertisers benefit from a better experience. Local advertising providers recognize the need for a scalable operations environment that supports exponential growth in digital business. Solution Highlights Amdocs Digital Fulfillment Management addresses the critical requirements of the industry by streamlining and automating the order-to-bill fulfillment processes between you and your multiple fulfillment vendors. It handles the workflow from the moment an order is taken until the product is live and ready to be billed. For the very first time the industry has the capability to effectively manage the customer experience, reuse valuable advertiser content gathered by vendors, increase cash flow and optimize the selling-through-billing process. Amdocs Blueprint to Digital facilitates the scalability you require to manage digital growth by helping you grow your operations profitably. With a streamlined and automated order-to-bill fulfillment process you gain visibility and actionable service-level agreements (SLAs), enabling you to more efficiently manage growth in a complex multi-party environment. Amdocs Digital Fulfillment Management enables you to deliver quality and timely service and: Shorten the order-to-bill time to increase cash flow and customer satisfaction Reduce costs across operations through streamlined and optimized processes Improve control and track all work whether performed in house or outsourced through a unified dashboard and real-time alerts Optimize content collection and management processes and facilitate its re-use Provide customers with full visibility to the fulfillment process of their orders Increase flexibility to rapidly introduce new products and vendors 8 AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS

9 AMDOCS DIGITAL FULFILLMENT FULFILLMENT VENDORS ADVERTISERS LOCAL ADVERTISING PROVIDER WORKFLOW/VENDOR MANAGEMENT DASHBOARD WEB SITES VIDEOS SEM CONTENT FAN PAGES MARKETPLACE SOCIAL MEDIA AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS 9

10 Amdocs Ad Network Monetization Pack Increase Your Reach In today s world where local businesses have many potential ways to connect with consumers, traffic is of the utmost importance. Increasing ad space inventory and exposure, creating an engaging consumer experience and connecting local businesses with consumers require you to develop a broad partnership network. Ad networks are a common means of multiplying the value to the customer by onboarding traffic partners to the digital ecosystem. As a result, considerable attention has been attracted by both established players and new entrants, making it very challenging to ensure a cost-effective, largescale operation suitable for the local digital experience. Amdocs offers a robust, industry-proven platform to enable and scale up local ad network operations, bringing competitive value to your customers and maximizing traffic monetization opportunities. Amdocs Ad Network Monetization Pack is a complete suite of products to facilitate your local ad network operation and: Expand your footprint across online and mobile media Enable flexible partnerships and monetization models Support the key needs of local businesses from self- and full-serve campaign management and inventory yield optimization to hyper-local and hyper-personal targeting capabilities Strengthen your market reach and benefit from new distribution channels, increased revenues and customer satisfaction, faster time to market and improved market positioning 10 AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS

11 SEARCH AD NETWORKS ADVERTISERS & RESELLERS FULL SERVICE CUSTOMERS AD AGENCY PARTNERS SELF SERVICE CUSTOMERS ALL-IN-ONE LOCAL AD NETWORK PLATFORM SEARCH & DISPLAY ADVERTISING INTERNAL & PARTNER AD NETWORKS DISPLAY AD NETWORKS WIDE RANGE OF WEB & MOBILE AD FORMATS FLEXIBLE BUSINESS & ROI MODELS ROBUST & SCALABLE TECHNOLOGY FOUNDATION AMDOCS ADVERTISING AND MEDIA BUSINESS SOLUTIONS 11

12 About Amdocs For more than 30 years, Amdocs has ensured service providers success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries. Amdocs: Embrace Challenge, Experience Success. For more information, visit Amdocs at For the most up-to-date contact information for all Amdocs offices worldwide, please visit our website at Copyright 2013 Amdocs. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited, without the prior written consent of Amdocs. Amdocs owns or has rights to use trademarks or trade names in conjunction with the sale of our products and services, including, without limitation, each of the following: Amdocs, Bridgewater Systems, ChangingWorlds, Clarify, Cramer, CES, Collabrent, DST Innovis, Ensemble, Enabler, Intelecable, Intentional Customer Experience, JacobsRimell, jnetx, MX Telecom, OpenMarket, Qpass, SigValue, Streamezzo, Stibo Graphic Software, Xacct, Aging in Place, Embrace Challenge, Experience Success, and Quality Consumption.