Architecting a Cloud Solution to VoIP Challenges

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1 Architecting a Cloud Solution to VoIP Challenges Edgewater Networks and Alianza have partnered to deliver an integrated platform. Benefits of using the joint reference architecture are: Field tested and proven offerings All recommendations are based on real-world deployments, including in Alianza and Edgewater Networks own networks Features and components that are designed to interoperate seamlessly, reducing installation times and quickly delivering a working solution to customers Flexible architecture offering numerous options to fit any deployment scenario and deliver the highest quality user experience

2 The VoIP market presents tremendous opportunity for service providers to grow revenue and enhance margins. End-user demand in both the business and residential markets remains strong. The market for hosted PBX and SIP Trunking solutions is growing as companies of all sizes are looking to deploy sophisticated call routing, UC and video conferencing applications to better collaborate with mobile customers, partners and fellow employees. Unfortunately, the traditional ways of deploying voice is costly and complex; legacy infrastructure issues are preventing many service providers from being able to capitalize on these opportunities. Plus, onboarding new business customers often requires a cumbersome on-site installation process. And, rolling out new services can seem unmanageable for organizations with complex networks that lack centralized management tools, strict policy controls and available SIP resources. For many, the investment needed to move to IMS or NFV VoIP solutions or add more voice capabilities to existing IP networks is just too high. The Alianza Solution: A Cloud Voice Platform With Alianza, service providers can now cloud source their next gen network requirements and MSOs, ISPs and telcos can opt out of their infrastructure altogether. Instead they are choosing to utilize the Alianza Cloud Voice Platform to fast-track new services, reduce total cost of ownership, and dramatically simplify operations. With Alianza s complete web-scale, virtualized VoIP software solution, service providers can accelerate innovation for VoIP and next-gen UC services while retaining full control over product definition, reporting and customer care. The Edgewater Networks Advantage To help simplify the go-to-market and enhance the subscriber experience, Alianza has partnered with Edgewater Networks to provide enterprise Session Border Controller (SBC) technology for service providers deploying hosted IP PBX and SIP trunking services. On the SMB customer side, EdgeMarc deployments ensure that real-time communications are properly prioritized to ensure high quality voice and video services. And, it provides protection against a wide range of security threats. For service providers, EdgeMarc enables a more efficient deployment model one that uses preconfigured SBCs to minimize onsite time and speed service turn up. More importantly, it gives Alianza s service provider customers greater control over customer environments. In this model, service providers can easily add new seats, add functionality, monitor performance and troubleshoot issues remotely. The Alianza-Edgewater Networks solution provides the agility, scalability and performance advantages today s service providers need to more cost-efficiently meet evolving customer requirements on a continuous basis. Control at the Edge Simplifies installation, reduces truck rolls and lowers deployment costs Provides full visibility into customer environments Enables proactive monitoring, remote upgrades and rapid troubleshooting Ensures that the quality of voice and video communications meet customer expectations Protects customers from security attacks and their impact on network performance

3 Building a Reference Architecture Unlike other hosted VoIP providers using server farms to dedicate boxes and PBX instances on a per customer basis, Alianza provides a highly scalable, elastic, multi-tenant cloud NFV infrastructure with the easy-to-use management and provisioning tools. Onsite EdgeMarc SBCs deployments are based on customer-specific requirements. Core Elements Cloud Voice Platform provides an agile, easy-to-manage, turnkey VoIP solution based on virtualized infrastructure. Alianza provides a complete technology platform to productize, deliver and support hosted business VoIP and SIP trunking services. EdgeMarc Enterprise Session Border Controller Analyzes VoIP signaling and media flows to ensure quality and control across IP network boundaries. It protects against external attacks and overloads. esbcs provide critical data to EdgeView. EdgeView - Network operators are able to remotely identify and resolve network impairments that negatively affect VoIP call quality. This reduces overall costs, shortens problem resolution times, and improves the end-user experience. EdgeView enables service providers and enterprise customers to easily scale their VoIP service through the central management and monitoring of EdgeMarc products. It provides device management, VoIP performance monitoring and troubleshooting, performance reporting and the automated provisioning of many VoIP devices. IP Phones Alianza and Edgewater Networks support any SIP-based VoIP phone, IP PBX system, and UC server.

4 Hosted IP PBX

5 SIP Trunking

6 About Edgewater Networks Founded in October 2002, Edgewater Networks is a market leader in delivering IP-based voice, video and data services. Service providers and enterprises of all sizes use Edgewater Networks solutions to simplify customer premise configurations for quick and smooth installations, reduce time to market and obtain rapid return on invested capital. The company helps customers deliver intelligence at the network edge with its ESBCs, visibility and management of IP endpoints with our EdgeView management system, and expansive interoperability with IP infrastructure with our QuickConnect lab. To learn more, please visit or follow us on Twitter Edgewater Networks US Headquarters 5225 Hellyer Ave., #100 San Jose, CA, [email protected] (408) About Alianza Alianza radically transforms communications delivery so that service providers thrive with strong margins, better service, and elegant management. Alianza s Cloud Voice Platform is a web-scale, turnkey virtualized software solution that enables cable, mobile, telco and other broadband providers to rapidly customize, launch and profit from VoIP and UC services. The power of Alianza s cloud delivers a lower total cost of ownership and a clear business case for VoIP with a zero-capex, success-based SaaS model. This new way to deliver voice service untangles service providers from the restraints of old-school voice networks and accelerates innovation and growth. Learn more about Alianza at Alianza US Headquarters 333 S. 520 W., Suite 350 Lindon, UT [email protected] (801)