A New World of Trading www.houseofborse.com
OUR IDENTITY IS DERIVED FROM OUR NAME A global financial think tank designed for senior and professional traders House of Borse Ltd. provides live trading with the largest global banks. House of Borse Ltd provides all the financial and stock markets within one platform and one trading account. OUR CONCEPT (One Account, One Platform, One World)
ABOUT US It is not just a brokerage services provider, House of Borse is a global financial think tank. It was founded to bring all the stock markets all over the world together within one platform and one trading account. HofB provides trading and investment of all global financial markets with the best and latest technology. HofB provides financial services that are regulated by the most important regulatory bodies worldwide. HofB obtained the license from the Financial Conduct Authority, FCA, Register Number 631382. FCA is considered one of the best regulatory bodies around the world as a brand Name for Trust and Safety. FCA is also considered one of the most famous regulatory bodies for regulating and oversight the financial firms. HofB is seeking to open branches for operations and sales soon in Europe, Middle East and Asia, in addition to provide our services to all regions with multilingual clients during the next few years. House of Borse Ltd. was founded by senior and famous professional traders and money experts. They include professional businessmen of financial investment and trading. They also include characters of experience and IT whose experience exceeds more than 19 years in the financial markets. The objective of the founders is to change the game rules and the traditional trading systems map. They worked to design a distinguished and innovative business model by using the latest technological innovations. These innovations will make the banks real time rates accessible very easily without difference or intervention. Execution also is through the direct access most of global stocks and the largest liquidity providers. This model of the innovative trading is required by the elite of senior professional traders, investors, wealth managers, strategists, investments firms and hedge funds managers who are looking for the direct trading with banks without requote or taking risk to their transactions. This business model comes to provide less cost, huge and unlimited liquidity and raw spreads. It also provides instant and direct execution with the largest global banks through STP and DMA/ECN systems. This model was not available before to retail clients and individuals. It was only available to the big banks and big investment funds. Today, House of Borse Ltd provided all these concessions of instant execution, raw spreads and huge liquidity to all traders alike.these concessions were available among big banks only. Page 3 of 14 About +44 203 714 8715
OUR MISSION We are seeking to make House of Borse the best trading think tank for all local and global stock markets with one platform and one trading account. This is our commitment to provide competitive rates, huge liquidity, spot and effective execution with the banks and advanced trading tools. In addition to provide our partners and clients with all trading tools and advanced financial solutions so they can trade all financial markets in all continents. This will allow them to keep the investment diversification easiness and seize the available investment opportunities with all financial markets all over the world. Page 4 of 14 +44 +44 (0) 203-714-8715
OUR VISION House of Borse Ltd. is to be the first and largest financial think tank all over the world that provides trading and investment of all global markets products with one platform and one trading account. House of Borse Ltd. is to be the distinguished brokerage hous for professional traders, portfolio managers and investments funds. In addition to provide our partners and clients with all trading tools and advanced financial solutions so they can trade all financial markets in all continents. This will allow them to keep the investment diversification easiness and seize the available investment opportunities with all financial markets all over the world. Finally, our future vision depends on enhancing the services that we provide to our customers and increasing our market share with keeping the highest level of services quality. We believe that the most important factor of our success is the trust of our clients of the wise management to the board and the prominent efforts to our employees. House of Borse Ltd. will continue developing its services continuously Page 5 of 14 +44 203 714 8715
IDEA OF We all believe in this idea. There is nobody can recognize the needs of financial markets traders except the traders themselves. Based on this idea, we founded House of Borse Ltd. to be your first and best choice for professional trading of financial markets. We have a great belief that retail traders have what is equal to the largest financial institutions in value. They deserve the high quality of services that senior market players have. According to our belief in excellence of everything, even the choice of times and dates. We chose a distinguished date to start. It is unforgettable date in the history of changing the financial industry game rules. It is 12/12/2012 to build our own online trading platform until we had our license from the Financial Conduct Authority and the actual inauguration to House of Borse Ltd is another distinguished date 04/2014. Initially, we chose carefully a sample of senior and professional traders, some strategists and technicians to explore trading with huge volumes and in different times on financial indices, commodities, precious metals, CFDs, FX, Equities and Futures. It will be possible to access the most popular financial markets in 5 continents in the near future and with the actual inauguration. Following years of research, ongoing development and experiences that came before the experimental stage with financial institutions, global banks and carefullychosen think tanks, We have learned that the regular investor became a global and professional investor. He is seeking to obtain all services, information and concessions that senior traders, investors and wealth managers have. Page 6 of 14 About +44 +44 (0) 203-714-8715
The regular Investor also requests having the best rates, access the huge liquidity of banks directly, instant execution, less cost, and immediate access to all global markets. The regular Investors suffered from the absence of one entity to trade all financial markets so they lost the investment diversification opportunity and the difficulty of transferring their investments from one market to another and from one continent to another. This led to unjustified and regretful losses to their investments as a result of their dealing with one market and lacking of investing opportunities in the other financial markets. So, House of Borse Ltd. was founded as one global financial think tank in which the investor will be able to trade all financial markets and accessing different products and advanced investment tools with one of the most popular trading platform. We designed and operated online trading environment in order to be suitable for all types of investors whether retail or institutional. This is to provide the highest degree of trading efficiency and access to most markets, market depth in addition to instant execution to be convenient with all trading strategies and lower execution cost. Page 7 of 14 About +44 +44 (0) 203-714-8715
The Most important Questions to EVERYONE After reading the introduction and idea of House of Borse Ltd., Everyone will wonder: WHAT IS your business model? HOW DO you achieve your profits? HOW DO you gain profits? We accepted the challenge, we chose the hard way of this business. Our profitability policy depends totally on execution commissions only. House of Borse Ltd. provides the direct execution with the banks. We fully process the client orders to the market directly. So, House of Borse Ltd. will not possess any position to itself or takes risk in this regard. It is a financial brokerage house between the clients, the banks and the liquidity providers from markets. Consequently, there is no conflict of interests between the company and the clients. House of Borse Ltd. will do its best to keep the interests of its clients. What is we are interested in is keeping the client funds, their continuation in trading and gains profits continuously. The client loss means our loss. The client profits generate our profits. This is what makes House of Borse Ltd. a distinguished broker with merit. Page 8 of 14 About +44 +44 (0) 203-714-8715
OUR VALUES We defined our main values, they are : Seeking Market leadership by providing trading all financial markets around the world within one platform. Innovation of financial trading. Leading and developing the investment tools. Serving the financial community and our social responsibility. Honesty, Transparency and credibility with our clients. Good Relations among business colleagues. Providing the best services with the lowest costs for investors. Page 9 of 14 +44 203 714 8715
Mission Providing the highest level of safety, trust and transparency for traders: Transparency and Clearness for individuals trading details represent power and essential trust for traders. The company is fully convinced that the professional traders should have this level of knowledge and responsibility when taking investment decisions all times. The investor is in great need of recognizing how to ensure the accuracy of transactions execution with the largest liquidity providers bank and how to get the best rates in which any other trader can get. Creativeness and Invention by investing in human brains and technology instead of the marketing traditional tools. At House of Borse Ltd., we made a covenant to work with creativeness and innovation to provide all services and financial markets related financial solutions. This is to meet the needs of professional investors, financial institutions and senior clients. By providing the latest trading tools, advanced trading systems, assets management services, best and latest technology systems for brokers like Prime Brokers Service in addition to provide the advanced technological brokerage solutions and obtaining the most important investment tools. Page 10 of 14 +44 203 714 8715
WHAT MAKES A DISTINGUISHED BROKER? 1OBTAINING LICENSE FROM THE FINANCIAL CONDUCT AUTHORITY, FCA REGISTER NUMBER 631382. We obtained our license from the financial regulatory body in United Kingdom. We are interested in providing our services in a fully organized and regulated environment by the best regulatory bodies around the world to ensure the business transparency with our commitment and applying the Quality Standards, Governance, Code Of Ethics and Social Responsibilities. 2 WELL-REPUTED EXPERIENCED MANAGEMENT House of Borse Ltd. was founded by a galaxy of professional money experts, specialized businessmen in addition to financial information technology experts. All founders have a daily trading experiences of financial markets and industry leaders. They dealt with the largest banks and current brokers. They also chose the professional and administrative cadres who are qualified to occupy the administrative, technical and operational positions. This team has great experiences at the field of financial and banking business administration around the world. This team will contribute achieving the plans, designed by House of Borse Ltd. to grow and become one of the most important financial services providers around the world. 3 RAW AND TRANSPARENT PRICING Because our business model depends on the access to the largest global banks by our professional traders, senior investors, financial institutions wealth managers and hedge funds managers who are looking for a huge liquidity, executing unlimited and high volumes transactions, No Dealing Desk Trading System, we provide the best and competitive pricing, directly from banks without change, update or increasing rates. Our relations with the largest banks enabled us to get high liquidity, providing tight spreads to Zero on the major pairs regardless of the market conditions and ensuring the instant execution whatever the liquidity volume is. Page 11 of 14 +44 +44 (0) 203-714-8715
4DIRECT EXECUTION WITH THE BANKS House of Borse offers Direct Market Access(DMA/ECN) to major FX liquidity providers and venues worldwide ranging from ECNs to pools independently formed directly from leading banks and specialist trading firms. 5ADVANCED TRADING PLATFORMS AND TOOLS We always are working on providing the best financial tools for financial markets trading. This includes trading platform for all traders in addition to unique researches that help traders deciding new trading opportunities. With different and professional trading platforms to cover wide range of popular trading techniques for institutions, senior investors, and professional traders( Automated Trading). Metatrader 4 platform is the most popular platform. It includes several effective features such as : Mobile and web trading, one click trading, trading from charts. All trading platforms are working by a wide network of FX liquidly providers to House of Borse. This network includes the largest global banks, the financial institutions and the market makers. This allows the clients to get competitive spreads on the majors pairs, commodities and stock markets. 6 PRODUCTS AND AVAILABLE MARKETS House of Borse is using the most popular trading platforms around the world that provide a different collection of financial products ( Desktop- My Trader- Mobile - I Pad- Android - I phone - Windows- Metatrder4). These platforms include the following products : Equities and CFDs. Global Indices. US Stocks Options. FX, more than 100 Pairs. Commodities. Metals. Futures. Exchange Traded Funds( ETF). Page 12 of 14 +44 +44 (0) 203-714-8715
7 MOBILE Monitor and follow up your account moment by moment. It is a service we provide to our clients in order to receive instant SMS with every transaction processed like deposit, withdrawal, open positions and close positions. 8 MARKET DEPTH We provide our clients through MT4 and My Trader platforms with the feature of watching and following up the market depth. It includes the bids and asks for five levels. Page 13 of 14 +44 +44 (0) 203-714-8715
Dear Client Be confident that since the moment of choosing House of Borse Ltd. and during our relationship, we promise you that we will devote our full Care for you. Communicating clients depends on our ethical concepts. All procedures, trading costs, technology and financial services are governed by the business transparency rules, trustiness and ongoing oversight by our board. Page 14 of 14 +44 203 714 8715