TV Market Summary 2011 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft.
ATV (minutes) Average Daily Viewing Time per Person (ATV minutes) Period: 2010 and 2011 (01.01-31.12) 450 400 350 2010 2011 +2 min. 365 +7 min. 372 300 284 286-2 min. 250 +4 min. 244 242 200 192 196 150 100 50 0 Total Individuals 4-17 18-49 50+ (C) AGB Nielsen Médiakutató Kft. 6 / 1
Share of Channel Networks - Total (4+) Period: 2010 (01.01-31.12); Daypart: 02:00-25:59 General entertainment channels Lifestyle channels DVD/video/video game; 3.1% General entertainment; 11.1% Public channels Other; 5.8% Music channels; 1.7% Sport channels; 2.3% Documentary channels: 4.1% News channels; 3.7% RTL Klub + TV2; 40.7% Lifestyle; 1.8% Public; 13.5% National commercial channels Movie channels Channels for children News channels Documentary channels Channels for children; 4.9% Sport channels Movie channels; 7.1% Music channels Other channels DVD/video/video game Content of channel networks at the end of 2011: Public: m1, m2, Duna TV, Duna 2; Lifestyle: Deko, Discovery Travel and Living, Fishing&Hunting, LifeNetwork, PV TV, Travel Channel, TV Paprika, Viasat Explorer, Zone Club, Zone Reality; General entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, Pax TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3; Movie: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Filmmúzeum, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Movies24, Universal Channel, Zone Romantica; Channels for children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: Digisport, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: Hit Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage (C) AGB Nielsen Médiakutató Kft. 6 / 2
Share of Channel Networks - Total (4+) Period: 2011 (01.01-31.12); Daypart: 02:00-25:59 General entertainment channels DVD/video/video game; 2.9% General entertainment; 13.1% Lifestyle channels Public channels Other; 4.7% Music channels; 2.5% Sport channels; 2.4% Documentary channels; 4.6% News channels; 3.8% RTL Klub + TV2; 38.8% Lifestyle; 1.9% Public; 12.1% National commercial channels Movie channels Channels for children News channels Documentary channels Channels for children; 5.3% Movie channels; 8.0% Sport channels Music channels Other channels DVD/video/video game Content of channel networks at the end of 2011: Public: m1, m2, Duna TV, Duna 2; Lifestyle: Deko, Discovery Travel and Living, Fishing&Hunting, LifeNetwork, PV TV, Travel Channel, TV Paprika, Viasat Explorer, Zone Club, Zone Reality; General entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, Pax TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3; Movie: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Filmmúzeum, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Movies24, Universal Channel, Zone Romantica; Channels for children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: Digisport, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: Hit Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage (C) AGB Nielsen Médiakutató Kft. 6 / 3
Emission and Reception Share of Typology - Total 4+ Period: 2010 (01.01-31.12) 100% 90% 80% 70% 60% 50% 40% 30% 22.0% 0.6% 10.0% 12.9% 1.4% 6.5% 9.5% 4.5% 1.3% 3.3% 10.7% 15.9% 0.4% 17.7% 3.3% 2.4% 8.1% 11.6% Other (advertising, promo, etc.) Religion Movies Arts, science, culture Music Information News (political, economic) Sport 20% 10% 0% 30.1% Emission share 27.8% Reception share Non musical entertainment Non musical fiction (series, TV-film, etc.) For comparability of data, only the following channels were included: ATV, AXN, Cartoon Network, Comedy Central, Cool, Discovery Ch., Disney Ch., Duna TV, Fem3, F+, Hálózat TV, m1, m2, RTL Klub, Story4, TV2, Viasat3, Viasat6, Zone Reality (C) AGB Nielsen Médiakutató Kft. 6 / 4
Emission and Reception Share of Typology - Total 4+ Period: 2011 (01.01-31.12) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 22.2% 0.6% 10.9% 12.6% 1.3% 16.6% 0.4% 17.5% 3.3% 1.9% 8.3% 6.7% 9.8% 4.5% 1.2% 2.0% 8.1% 10.4% 31.9% 29.9% Emission share Reception share Other (advertising, promo, etc.) Religion Movies Arts, science, culture Music Information News (political, economic) Sport Non musical entertainment Non musical fiction (series, TV-film, etc.) For comparability of data, only the following channels were included: ATV, AXN, Cartoon Network, Comedy Central, Cool, Discovery Ch., Disney Ch., Duna TV, Fem3, F+, Hálózat TV, m1, m2, RTL Klub, Story4, TV2, Viasat3, Viasat6, Zone Reality (C) AGB Nielsen Médiakutató Kft. 6 / 5
FMCG Top 20 Advertisers Period: 2010 and 2011 (01.01. - 31.12.) Period: 01.01.-31.12.2010 and 01.01.-31.12.2011 Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Channels: all channels in the spot database in the given period Daypart: all day (02:00-25:59) Target: Total Individuals (4+) (Universe: 9 202 641 Cases: 2 408) Variables: rate card investment (based on the official, discount-free tariffs published by the channels) and GRP Reported: 03.01.2012 Ranking: by rate card investment in 2011 2010 2011 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 RECKITT BENCKISER 19 057 542 946 36 212 25 948 668 336 32 392 2 PROCTER&GAMBLE HUNGARY 28 481 153 952 82 737 23 988 031 868 74 440 3 UNILEVER MAGYARORSZAG 18 103 684 456 70 565 15 582 024 670 59 317 4 MAGYAR DANONE 18 434 540 179 55 126 14 783 237 932 59 072 5 HENKEL MAGYARORSZAG 16 094 574 854 71 152 13 793 741 062 55 486 6 L'OREAL 10 806 044 470 49 154 12 582 731 070 46 677 7 KRAFT FOODS 8 756 665 128 37 691 10 032 188 238 45 212 8 NESTLE HUNGARIA KFT 5 811 571 914 21 242 9 612 569 813 33 306 9 FERRERO 8 824 098 956 38 225 8 383 285 700 38 371 10 HEINEKEN HUNGARIA SORGYARAK 5 079 926 125 17 638 5 611 670 402 19 204 11 SPAR MAGYARORSZAG 1 759 976 106 6 396 5 546 999 085 23 072 12 BEIERSDORF HUNGARY 4 091 540 200 17 220 5 205 760 221 16 859 13 THE COCA-COLA COMPANY 6 036 138 394 20 882 5 088 904 151 18 713 14 FRIESLAND HUNGARIA 5 843 504 202 18 042 4 538 710 837 16 437 15 JOHNSON&JOHNSON 3 637 006 590 11 933 3 669 172 076 11 487 16 TESCO GLOBAL ARUHAZAK ZRT 2 229 600 983 7 379 3 287 175 777 11 075 17 LIDL MAGYARORSZAG BT 4 301 891 113 19 323 3 227 817 776 16 399 18 WRIGLEY HUNGARIA 2 319 307 150 7 104 2 947 607 978 13 767 19 MARS 3 750 860 329 13 845 2 872 810 798 14 289 20 S.C. JOHNSON 1 741 141 563 7 471 2 768 758 920 8 119 Ranking: by sum of GRP in 2011 2010 2011 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 PROCTER&GAMBLE HUNGARY 28 481 153 952 82 737 23 988 031 868 74 440 2 UNILEVER MAGYARORSZAG 18 103 684 456 70 565 15 582 024 670 59 317 3 MAGYAR DANONE 18 434 540 179 55 126 14 783 237 932 59 072 4 HENKEL MAGYARORSZAG 16 094 574 854 71 152 13 793 741 062 55 486 5 L'OREAL 10 806 044 470 49 154 12 582 731 070 46 677 6 KRAFT FOODS 8 756 665 128 37 691 10 032 188 238 45 212 7 FERRERO 8 824 098 956 38 225 8 383 285 700 38 371 8 NESTLE HUNGARIA KFT 5 811 571 914 21 242 9 612 569 813 33 306 9 RECKITT BENCKISER 19 057 542 946 36 212 25 948 668 336 32 392 10 SPAR MAGYARORSZAG 1 759 976 106 6 396 5 546 999 085 23 072 11 HEINEKEN HUNGARIA SORGYARAK 5 079 926 125 17 638 5 611 670 402 19 204 12 THE COCA-COLA COMPANY 6 036 138 394 20 882 5 088 904 151 18 713 13 BEIERSDORF HUNGARY 4 091 540 200 17 220 5 205 760 221 16 859 14 FRIESLAND HUNGARIA 5 843 504 202 18 042 4 538 710 837 16 437 15 LIDL MAGYARORSZAG BT 4 301 891 113 19 323 3 227 817 776 16 399 16 MARS 3 750 860 329 13 845 2 872 810 798 14 289 17 WRIGLEY HUNGARIA 2 319 307 150 7 104 2 947 607 978 13 767 18 JOHNSON&JOHNSON 3 637 006 590 11 933 3 669 172 076 11 487 19 TESCO GLOBAL ARUHAZAK ZRT 2 229 600 983 7 379 3 287 175 777 11 075 20 ALDI 3 134 398 170 9 189 2 699 078 800 9 707 (C) AGB Nielsen Médiakutató Kft. 6 / 6
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