Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12
|
|
- Charity Murphy
- 8 years ago
- Views:
Transcription
1 2 Weeks 1. Marketing Basics How do the basic concepts of marketing start the business process? How do the seven functions of Marketing interrelate with each other? Characteristics of Marketing Functions of Marketing Marketing Mix Price, Place, Product, Promotion Describe the basic concepts of marketing. Define the seven key marketing functions. Research Travel Project Page 1 2. Sports Marketing Why are target markets important to the promotion and the selling of products and services? How is Sports Marketing used to market products? How are marketing strategies used in the world of sports? 3. Marketing How does marketing relate to a specific audience? How do advances in entertainment Sports Marketing Target Market Disposable Income vs. Discretionary Income Characteristics of Marketing Technology in Ratings in Industry Define sports marketing. Describe the importance of target markets. Identify sports marketing strategies. Understand why marketing must relate to the specific audience. Relate advances in entertainment technology to changes in distribution.
2 technology affect to Recognize the power of changes in distribution? television and the How is television and as marketing the such a tools. powerful marketing Understand customer tool? feedback. Why is customer feedback so important? 4. Recreation Marketing What is the difference between the recreation marketing mix and the regular marketing mix? What kind of advertising is associated with travel and tourism? Characteristics of Recreational Marketing Tourism and Travel Niche Travel Apply the marketing mix to recreation marketing. Describe marketing for the travel and tourism consumer. Building/Level: High School Subject Area: Business Grade(s): Page 2
3 2 Weeks 1. Marketing College Athletics How is college athletic marketing different than professional sports marketing? 2. Economic Impact of College Athletics How do the rules used in college athletics affect marketing? Marketing to College Sports NCAA Marketing Segment and the 5 elements License Conferences in College Sports College Sponsors vs. Professional Sponsors Identify how college athletics are marketed. Identify the rules used by the NCAA in college athletics. Read cases on the NCAA rulings and evaluate. Research Article Reading College Flyer Project 3. Amateur Sports How do advertisers target amateur sports athletes? Amateur Sports Promotion of Amateur Sports Recognize the promotion of amateur sports. Understand the economic benefits of amateur sports. Page 3
4 2 Weeks 1. Big League Sports How does marketing play a role in professional sports? 2. Attracting A Professional Team How does the process of acquiring a new team work? Finances in Sports Financial Planning Profit in Sports Perks in Sports Distribution Process in Sports Cartel Taxing Cities Discuss the financial benefits of a professional team and the perks associated with professional Sports. Describe the process of acquiring and financing a pro team. Research Article Reading Public Speaker 3. Agents, Managers, and Ethics How do sports agents play a role in marketing athletes? Agent Value of an Athlete Handlers vs. Advisers Ethics among Athletes Marketability of Athlete Explain the role of sports agents and the impact of ethical behavior on an athlete s promotional value. Page 4
5 2 Weeks 1. Using Sports To Market Products Why is marketing through sports such a profitable business? How is the marketing cycle connected specifically with sports and entertainment marketing? Characteristics Sports Marketing Marketing Cycle Women s Sports Understand the enormous market for sports. Discuss the marketing Cycle. Research Article Reading Event Project 2. Sponsorship How do sponsors expect to make money from a sponsorship? 3. Promotion What is Promotion? How do the tools of promotion relate to sports marketing? 4. Endorsements What is a endorsement? Reasons for Sponsors Niche Marketing Affinity Sports Selling Promotion Promotional Plan Makeup Endorsement Deals Endorsers Characteristics Understand sponsors and their investments. Identify promotion and its objectives. Explain the tools used in promotion. Define endorsements and their restrictions. Describe qualifications for endorsers. Page 5
6 2 Weeks 1. Public Image What are public relations? How do public relations firms create favorable images for its customers? How do athletes affect the public s perception? Public Relations in Sports An Action Plan Goodwill Public Relations and Image Discuss the importance of positive public relations for sports. Explain how public relations firms assist in creating favorable images. Evaluate how athletes can affect public perceptions. Worksheets Research Action Plan Project 2. Fans How does a fan club help both fans and athletes? 3. Publishing and Speaking Engagements How can athletes influence people through lectures? Fans and Fan Clubs Licenses and Royalties Evergreens and Baseball Cards Athletes and Books Public Speaking Literary Agents List the advantages of fan clubs to both fans and athletes. Discuss the importance of marketing research before and undertaking a licensing agreement. Explain how a sports figure can be successful in the lecture circuit. Describe the steps in the creation of popular sports books. Page 6
7 2 Weeks 1. Marketing Firms What is a sportmarketing firm? How do you maintain a favorable image for sports owners and marketing firms? Marketing Sports Agent Turnkey Operations Incentives Pro Bono Explain the role of a sports marketing firm. Understand the importance of maintaining a positive image for sports owners and marketing firms. Worksheets Research Class Trip Career Project 2. The Global Market What is the global market? Why have international sports become so popular? World Sports Scouts Global Marketing Describe sports that have become popular internationally. Explain some challenges in marketing the Olympics and women s sports. 3. Careers in Sports Marketing What are the different pathways of a sports marketing career? Careers in Marketing Identify numerous sports marketing careers. Describe skills and personal characteristics necessary for a career in sports marketing. Page 7
8 Page 8 2 Weeks 1. Profits How does marketing affect film revenue? 1. Distribution of How is entertainment distributed? 2. Marketing Music and Theatre How does the music industry currently distribute music? How do the U.S. laws affect music distribution? 3. Awards and Annual Events How is music distribution such a hot topic? 4. Marketing Careers What are the different pathways of an entertainment- Profits Movie Industry Trends Distribution of Movie Trailers Music Industry Trends Digital Music Marketing Music and Concerts Awards and Annual Events Trade Events Marketing Careers Marketing Skills Requirements Personality Traits Calculate film revenue and discuss the importance of foreign markets and for movies. Describe financing in auto racing. Understand the different kinds of entertainment distribution. Understand the distribution of music. Discuss the legalities of music distribution. Explain tow kinds of theater promotion. Discuss ways in which entertainment is distributed. Discuss the preparation needed for a career in the entertainmentmarketing field. Comprehend the skills needed for specific jobs Worksheets Research Class Trip Job Hunt Project
9 marketing career? in entertainment What skills are needed marketing. to be in the entertainmentmarketing field? Page 9
10 2 Weeks 5. Customized How do you customize entertainment products? 6. Technology and Marketing What is economic utility of entertainment? How does technology impact the entertainment industry? 7. World Marketing Customizing Market Segment Tiering TV Baby Boomers Economic Utility Bandwidth Technology in Explain customizing entertainment products for a market segment. Describe customized entertainment marketing for baby boomers. Explain the economic utility of entertainment. Discuss the impact of technology on entertainment. Describe the need for balance between privacy and marketing information. Worksheets Research Global Economy Project What are the economics of global marketing entertainment? World Marketing Global Challenges in Marketing Global Distribution Discuss the economics of global marketing entertainment. Describe global distribution of entertainment. Page 10
11 Page 11
South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports
South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports Sports and Entertainment Marketing Activity/Course Code: 5425 A. Safety 1. Identify methods of reducing
More informationRED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12
What is Hospitality Marketing Marketing Basics Hotel Marketing: A competitive Industry The Importance of Hospitality Marketing Types of Hospitality Markets Key Players in Hospitality Operations Selling
More informationEntertainment Marketing
September Sports & Entertainment Marketing 1 Marketing Concepts Explain basic marketing What is marketing? concepts.. What are the activities Define marketing mix. involved? Define 7 key marketing flier
More informationPEQUEA VALLEY SCHOOL DISTRICT. Curriculum Guide for
Course: PEQUEA VALLEY SCHOOL DISTRICT Curriculum Guide for Sports Entertainment Marketing Course Number: 1938 Grade Level: 9-12 Course Length (Days): 90 Number Minutes per Day: 82 Clock Hours per Year:
More informationSYLLABUS. To order textbooks or obtain information about book titles you may go to www.exstudies.adams.edu and click on the ASC Bookstore icon.
SYLLABUS Instructor: Email: Ms. Heather M. Wuebker, MBA hwuebker@hotmail.com COURSE DELIVERY: Print-Based Correspondence Course CREDIT HOURS: Three Semester Hours COURSE MATERIALS: To order textbooks or
More informationSouth Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011
Unit (Domain): Part I: What is Sports and Entertainment Marketing? Essential Question(s): What seven key functions is the basis of all marketing activities? What is sports marketing? What is entertainment
More informationEssential Questions Content Skills Assessments Standards/PIs
Map: Sports Marketing Type: Consensus Grade Level: 11 School Year: 2007-2008 Author: Dave Telgheder District/Building: Minisink Valley CSD/High School Created: 10/19/2007 Last Updated: 11/21/2007
More informationSports and Entertainment Marketing
Sports and Entertainment Marketing Course Outline Board Approved: March 27, 2012 I. Course Information A. Course Title: Sports and Entertainment Marketing B. Course Code Number: 1BU150 C. Course Length:
More informationNORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan Sports and Entertainment Marketing Pre-requisite: Marketing and Advertising
More informationSports and Entertainment Marketing
Mr. Facteau Sports and Entertainment Marketing ½ Year My philosophy begins with a concern for the success and progress of each student. Classroom accomplishments will not be the only sign of success; I
More informationMonroe Township Schools. Curriculum Management System
Monroe Township Schools Grade 10-12 July 2003 Anticipated Implementation Date: September 2004 Board Approval Date: April 2004 Table of Contents Monroe Township Schools Administration and Board of Education
More informationSouthern California Regional Occupational Center SCROC COURSE DESCRIPTION
COURSE DESCRIPTION Course Title: CBEDS Title: Sports Business & Marketing Business Marketing Recreation & Tourism CBEDS Number: 4117 Job Titles: Sporting Events Coordinator Recreation & Amusement Attendant
More informationGeneva CUSD 304 Content-Area Curriculum Frameworks Grades 6-12 Business
Geneva CUSD 304 Content-Area Curriculum Frameworks Grades 6-12 Business Mission Statement In the Business Department, our mission is to: Provide a variety of subject areas. Introduce students to current
More informationBECTON REGIONAL HIGH SCHOOL Business Department. Sports and Entertainment Marketing
BECTON REGIONAL HIGH SCHOOL Business Department Sports and Entertainment Marketing MP One Section 1 Section 2 Section 3 Section 4 Introduction Basic Marketing Concepts Marketing for Professional, College,
More informationSPORTS AND ENTERTAINMENT MARKETING GRADES 10-12. THE EWING PUBLIC SCHOOLS 1331 Lower Ferry Road Ewing, NJ 08618
SPORTS AND ENTERTAINMENT MARKETING GRADES 10-12 THE EWING PUBLIC SCHOOLS 1331 Lower Ferry Road Ewing, NJ 08618 BOE Approval Date: 1/24/11 Michael Nitti Written by: Alicia Gilbert and Joanne Ludwig Superintendent
More informationInstructor: Casey Crow. Ben Barber Career Tech Academy of Marketing. caseycrow@misdmail.org 817-299- 1900. 9th- 12th Grade
Sports and Entertainment Marketing Course Syllabus 2015-2016 Instructor: Casey Crow Ben Barber Career Tech Academy of Marketing caseycrow@misdmail.org 817-299- 1900 9th- 12th Grade TUTORING DAYS AND TIMES
More informationHospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800
Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Course Description: This course introduces the student to the major segments of the Sports
More informationIndustries. Industry Standards
Industries Industry Standards Review: Top Domestic Grossing Films of All Time: Gone With the Wind (1939) Star Wars: Episode IV A New Hope (1977) The Sound of Music (1965) E.T. (1982) Titanic (1997) The
More informationAudience: College Students By: Dee Benson
Audience: College Students By: Dee Benson Topics Define Sports Management and Sport Nature of the Sports Industry Career Planning Professional Preparation Future Challenges and Opportunities What are Sports?
More informationEssential Knowledge & Skills
- LWDAT Explain and apply the mix Identify and explain the four types of business ownership Explain the economic impact of Sports and Entertainment Marketing Explain economics and free enterprise Discuss
More informationSports Marketing August 19-23
Last Day of Summer Teachers Institute Sports Marketing August 19-23 Introduction to Sports and Entertainment Marketing, Sports Reporter Interview, Name Game Finish Sports Reporter Activity, Introduction
More informationHAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction
Business and Information Technology HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County Department of Curriculum and Instruction Sports & Entertainment Marketing Grades
More informationNEW YORK UNIVERSITY 2016
NEW YORK UNIVERSITY 2016 NEW YORK UNIVERSITY Stern School of Business Marketing Department DRAFT VERSION 1 Spring 2016--- B70.2114.30 The Business of Sports Marketing Wed 6:00 9:00 pm Six Weeks 44 West
More informationPlanning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationSPORTS MARKETING 2013
SPORTS MARKETING 2013 September 2012; 476 pages; ISBN# 1-57783-183-7; $385.00 (print or electronic edition) Published by Richard K. Miller & Associates (RKMA) 1 MARKET SUMMARY 1.1 The U.S. Sports Market
More informationSports Management Test
Sports Management Test 1. Product/service management involves products. a. developing c. improving b. maintaining d. all of the above 2. Marketing is the creation and maintenance of a. sales c. a favorable
More informationSports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department
1 Sports Marketing I Course Syllabus CHS Business/JVS/Family Consumer Science Department Contact Information: Parents may contact me by phone, email or visiting the school. Teacher: Steve Semancik Email
More informationTypes of Entertainment Products. Media Product Marketing
Types of Entertainment Products Media Product Marketing 2 Chapter Objectives Identify types of entertainment products. Define evergreen products. Describe location-based entertainment (LBE). Explain the
More informationOne Stop Shop For Teachers
PROGRAM CONCENTRATION: CAREER PATHWAY: COURSE TITLE: Marketing, Sales & Service Sports & Entertainment Marketing Marketing Principles Course Description: This course is the recommended foundation course
More informationChapter Objectives. That s Entertainment. Entertainment Marketing. Types of Entertainment Businesses
Entertainment Marketing Types of Entertainment Businesses 2 Chapter Objectives Define entertainment marketing. Identify different types of entertainment media. Explain the economics of entertainment marketing.
More informationScore a Career in Sport and Event Marketing
AP Professional Leadership, Attitude, Performance...making learning Objective pay! Development LAP 6 Performance Indicator: PD:051 Score a Career in Sport and Event Marketing Careers in Sport/Event Marketing
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationHPPE 479: Principles of Sport Management
HPPE 479: Principles of Sport Management Instructor: Walter Roybal Email: wsroybal@adams.edu Response usually within 24 hours; however allow up to 3 days for response Phone: Office: 719-587-8104 Address:
More informationSTATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE FOUNDATIONS OF SPORTS MANAGEMENT SPMT 101
STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE FOUNDATIONS OF SPORTS MANAGEMENT SPMT 101 Prepared By: Lorenda Prier SCHOOL OF SCIENCE, HEALTH, AND CRIMINAL JUSTICE Sports
More informationOne Stop Shop For Teachers
PROGRAM CONCENTRATION: CAREER PATHWAY: COURSE TITLE: Marketing, Sales & Service Sports & Entertainment Marketing Introduction to Sports & Entertainment Marketing COURSE DESCRIPTION: This course introduces
More informationMKTG 680. Chapter 13-14 Global Marketing Communications Decisions: Advertising, Public Relations, Sales Promotion. Standardization vs.
MKTG 680 Chapter 13-14 Global Marketing Communications Decisions: Advertising, Public Relations, Sales Promotion Global Marketing Communications The primary purpose of marketing communications is to tell
More informationMultiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing
More informationINDIE MARKETING POWER: The Resource Guide for Maximizing Your Music Marketing
INDIE MARKETING POWER: The Resource Guide for Maximizing Your Music Marketing BY PETER SPELLMAN TABLE OF CONTENTS Full View INTRODUCTION & ACKNOWLEDGEMENTS. 7-10 FOUNDATIONS Ch. 1 : CONTEXT: THE MANY WAYS
More informationThis curriculum is part of the Educational Program of Studies of the Rahway Public Schools. ACKNOWLEDGMENTS
CURRICULUM FOR SPORTS & ENTERTAINMENT MARKETING GRADES 9-12 This curriculum is part of the Educational Program of Studies of the Rahway Public Schools. ACKNOWLEDGMENTS Frank G Mauriello, Interim Assistant
More informationTISCH CENTER B.S. IN SPORTS MANAGEMENT COURSE DESCRIPTIONS 2011
AS OF THE FALL SEMESTER UPDATED APRIL 16, MAJOR CORE Introduction to Sports Management TCSM1 - DC 1000 An overview of the history of leisure and sports as a cultural phenomenon. Topics include: the nature
More informationWOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET
GATEWAY PAGE 2 WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET Wolfe Video is the leading distributor of gay and lesbian feature films in the United States. Over its twenty-two year history, the company
More informationContent Area- Business Course Title- Accounting Grade Level- 9-12 Credits- 1 Pre-requisites None Course Description:
Course Title- Accounting Grade Level- 9-12 Credits- 1 Pre-requisites None Accounting- This course is designed to develop occupational competencies in bookkeeping. Course content encompasses the complete
More informationBaseline Assessment Sports Marketing
Name Date Baseline Assessment Sports Marketing Directions: Read each question below and select the best answer. 1. A branding strategy that combines one or more brands to increase customer loyalty and
More information3. Which of the following is an activity that agents perform on behalf of the athletes they represent: NCCTE.9_12.ME.MH32.1.
Student Name: Teacher: Date: District: CMS Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 1 Description: Test_10-17-14_1.01-1.12 Form: 501 1. What do athletes sometimes hire
More informationSALEM COMMUNITY COLLEGE Carneys Point, New Jersey 08069 COURSE SYLLABUS COVER SHEET. Allied Health and Science. Action Taken (Please Check One)
SALEM COMMUNITY COLLEGE Carneys Point, New Jersey 08069 COURSE SYLLABUS COVER SHEET Course Title Sport Management Course Number HPE 140 Department Allied Health and Science Action Taken (Please Check One)
More information4.03. Utilize publicity to inform stakeholders of business activities
4.03 Utilize publicity to inform stakeholders of business activities WRITE A PRESS RELEASE PRESS RELEASE FACTUAL ANNOUNCEMENTS SENT TO THE MEDIA TO BE USED AS NEWS ITEMS ON REGULAR BASIS WHO SENDS Press
More informationHow To Understand The Difference Between Sports And Business
Sports Marketing Profile Categories of Sports 1 Sports Appeal and Marketing Why do people spend time & money on sports? People spend time and money on sports because they feel excitement and are entertained
More informationIn the event of a tie, the score on the last ten questions will be used as a tie-breaker.
NEW YORK STATE ASSOCIATION FUTURE BUSIINESS LEADERS OF AMERICA SPRING DISTRICT MEETING SPORTS MANAGEMENT 2010 TEST DIRECTIONS 1. Complete the information requested on the answer sheet. PRINT your name
More informationATHLETICS AND SPORT. What can I do with this major?
AREAS ATHLETICS AND SPORT What can I do with this major? SPORT MANAGEMENT For in-depth information see What Can I Do With This Major, Sport Management Administration of Amateur Athletics Olympic Intercollegiate
More informationIn This Chapter: Nature and Scope of the Sport Industry 310. Unique Aspects of Sport Management 312. Professional Preparation 315
In This Chapter: Nature and Scope of the Sport Industry 310 Unique Aspects of Sport Management 312 Professional Preparation 315 Job Opportunities in Sport Management 316 Intercollegiate Athletics 316 Professional
More informationLESSON PLANS. Contents
LESSON PLANS Contents Total Instructional Time... 2 Lesson: Ticket Pricing... 3 Lesson: Stadium Staffing... 4 Lesson: Ingress & Egress... 5 Lesson: Parking... 6 Lesson: Concessions... 7 Lesson: Sponsorships...
More informationMOR 479: The Business of Sports Spring 2015 8:00-9:50 AM, MW, HOH 422 #16684
MOR 479: The Business of Sports Spring 2015 8:00-9:50 AM, MW, HOH 422 #16684 This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges
More informationMOR 479: The Business of Sports Spring 2012 8:00-9:50 AM, MW, HOH 422 #16684
MOR 479: The Business of Sports Spring 2012 8:00-9:50 AM, MW, HOH 422 #16684 This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges
More informationB.S. in Sport & Recreation Management Curriculum
B.S. in Sport & Recreation Management Curriculum School of Tourism & Hospitality Management Curriculum 64 Credits Foundation Requirements 25 Credits STHM 1113 STHM 2114 STHM 3185 STHM 4112 STHM 4185 Foundations
More informationJason D. Reese Department of Exercise & Sport Science University of Mary Hardin-Baylor UMHB Station, 900 College St., Box 8010 Belton, Texas 76513
Jason D. Reese Department of Exercise & Sport Science University of Mary Hardin-Baylor UMHB Station, 900 College St., Box 8010 Belton, Texas 76513 EDUCATION Doctor of Philosophy Texas A&M University, August
More informationCALCULATE COMMUNICATE LEAD BUSINESS, ACCOUNTING AND SPORT MANAGEMENT
CALCULATE COMMUNICATE LEAD BUSINESS, ACCOUNTING AND SPORT MANAGEMENT BUSINESS Clarke University has been producing business majors for over 85 years. Our business graduates are an essential part of the
More informationmobile marketing Orange Advertising Network may 2009
mobile marketing Orange Advertising Network may 2009 mobile marketing an opportunity for effective and interactive communication agenda mobile marketing - Spain - spanish market trends - why choose a mobile
More information2015-2016 Academic Catalog
2015-2016 Academic Catalog Marketing Professors: Allan, Lord, Phillips, Solomon Associate Professors: Burkhalter, Smith, Wood (Chair) Assistant Professors: Kelley, Shen, Tryce Visiting Professors: Falgiatore,
More informationAdvertising & Sponsorship Opportunities
Advertising & Sponsorship Opportunities VoiceAmerica is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach. That should be enough to
More informationSPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces
SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment
More informationATHLETICS AND SPORT. What can I do with this major?
AREAS ATHLETICS AND SPORT What can I do with this major? EMPLOYERS STRATEGIES SPORT MANAGEMENT For in-depth information see What Can I Do With This Major, Sport Management Administration of Amateur Athletics
More informationSports Management: an Emerging field
Sports Management: an Emerging field Prof. Rajesh Tripathi Chairman All India Council of Physical Education, New Delhi Sport management is a field of education concerning the business aspect of sport.
More informationProfessional Athlete Disability Insurance
Professional Athlete Disability Insurance Whether participating in a team sport or an individual sport, Professional Athletes careers expose themselves to countless possible injuries, and illnesses. A
More information2015-16 NCAA Division I Autonomy Legislative Proposals Question and Answer Document. (Updated: December 17, 2015)
(Updated: December 17, 2015) NCAA Division I Proposal 2015-15 Autonomy Proposal -- NCAA Membership -- Conditions and Obligations of Membership -- Independent Medical Care How is "administrative structure"
More informationTHE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK
THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK th 13 Edition December 2012 362 pages ISBN# 1-57783-185-3 PART I: MARKET SUMMARY CONTENTS 1 MARKET ASSESSMENT: ADVERTISING 1.1 Advertising
More informationTax Compliance for External Income-Generating Activities Appendix C UBI EXAMPLES FROM THE IRS
Tax Compliance for External Income-Generating Activities Appendix C UBI EXAMPLES FROM THE IRS The following are examples of activities that the IRS has determined to be (or not to be) unrelated trades
More informationCAMPUS ACTIVITES BOARD CHAIR
EXECUTIVE TEAM The CAB Executive Team consists of the CAB Chair and the four Vice Chairs. The main responsibility of the Executive Team is to oversee the general operations of the organization and to manage
More informationApply the principles of management to current issues in the sports, entertainment and event management industry.
The Sports/Entertainment/Event Management bachelor's degree program prepares students to enter the multi-billion dollar sports, entertainment and event management industry with the skills and knowledge
More informationAUSTRALIAN INSTITUTE OF MUSIC (AIM) UNIT DESCRIPTIONS: BACHELOR OF ENTERTAINMENT MGMT STAGE 1: FOUNDATION STAGE (TRIMESTER 1)
STAGE 1: FOUNDATION STAGE (TRIMESTER 1) Introduction to Arts and Entertainment Management (M1AE1) Provides a broad overview of the arts and entertainment industry. Industry trends are examined such as
More informationWhat can I do with a major in Kinesiology?
Lewis-Clark State College offers a Bachelor of Arts or Science Degree in Kinesiology through the Education and Kinesiology Division. You can learn more about the Education and Kinesiology Division and
More informationUS/NY Sports Fans V Blood Cancer Strategy Plan Oct 12- March 13. Created / Compiled by Antonia Short
US/NY Sports Fans V Blood Cancer Strategy Plan Oct 12- March 13 Strategic Goals Drive traffic to the site Amplify campaign awareness Develop media relakons Encourage DBC story- telling via key media outlets
More informationBTEC National AWARD. Level 3 Sport. The athletes Lifestyle. Student name. Unit Title. Unit Number Unit 28 Number of assignments 3.
Level 3 Sport BTEC National AWARD Student name Unit Title The athletes Lifestyle Unit Number Unit 28 Number of assignments 3 Unit issue date Overall unit completion date Teacher Miss Dukes Completion of
More informationCourse Schedule and Assignments Reading assignments due by meeting date
Entertainment Promotion (Marketing) COM CM 561E HL Course Description Entertainment Promotion surveys the strategy, techniques and communication media employed to market the range of entertainment available
More informationCareers in Sport Management
Careers in Sport Management Sport industry Market in which products offered to buyers are fitness, sport, recreation and leisure related Some sport management professionals relate indirectly to manipulation
More informationUSF SYSTEM New Academic Degree Program Authorization Pre Proposal Form
USF SYSTEM New Academic Degree Program Authorization Pre Proposal Form New Academic Program Pre Proposal Process New academic program pre proposals are initiated and developed by the faculty. Approval
More information3 Days of show 10,000. Universes. A unique event in Russia. Visitors Expected. 4500 m of show floor at the Moscow World Trade Center
4/5/6 4/5/6 December December 2015 2015 Moscow, Moscow, World World Trade Trade Center Center A unique event in Russia 10,000 Visitors Expected 2 4500 m of show floor at the Moscow World Trade Center Exclusive
More informationATHLETICS AND SPORT. What can I do with this degree?
AREAS ATHLETICS AND SPORT What can I do with this degree? SPORT MANAGEMENT Athlete Representation Public Relations Sales Marketing Publicity Promotions Operations Event Coordination Program Coordination
More informationALCOHOL AND GAMING COMMISSION OF ONTARIO ADVERTISING GUIDELINES: SALE OF BEER IN GROCERY STORES
ALCOHOL AND GAMING COMMISSION OF ONTARIO ADVERTISING GUIDELINES: SALE OF BEER IN GROCERY STORES November 2015 1242E (2015/11) TABLE OF CONTENTS Introduction... 2 Definitions... 3 Guidelines for Grocery
More informationTexas A&M University-Commerce Health and Human Performance. HHPS 525 Marketing & Public Relation in Sport Spring 2015 COURSE DESCRIPTION
Texas A&M University-Commerce Health and Human Performance HHPS 525 Marketing & Public Relation in Sport Spring 2015 Instructor: Dr. Sangkwon Lee Office: Field House 100 Email: sangkwon.lee@tamuc.edu Phone:
More informationCal-Hi Sports Bay Area Sponsorship Opportunity Proposal
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the
More informationDr. Marla Royne Stafford, Ph.D. Department of Marketing & Supply Chain Management University of Memphis
Dr. Marla Royne Stafford, Ph.D. Department of Marketing & Supply Chain Management University of Memphis (Mis)Perceptions I am thankful for our truck drivers because without them, we would not have food
More informationCOMPLIANCE WITH THIS PUBLICATION IS MANDATORY
BY ORDER OF THE SECRETARY OF THE AIR FORCE AIR FORCE INSTRUCTION 34-104 8 MARCH 2012 Services SERVICES MARKETING AND PUBLICITY PROGRAM COMPLIANCE WITH THIS PUBLICATION IS MANDATORY ACCESSIBILITY: Publications
More informationfor the use of works in GEMA's repertoire in film- and video-on-demand services and products via download and/or streaming
Tarif Royalty Rates Schedule VR-OD 4 for the use of works in GEMA's repertoire in film- and video-on-demand services and products via download and/or streaming Net amounts plus value added tax at the statutory
More informationONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
More informationMultimedia Applications
Multimedia Applications Department: CTE Grade Level: 10-12 Length: Two semesters Prerequisite: Computer Literacy or its equivalent. Credit: 10 units PHILOSOPHY This course is designed for students interested
More informationThe Florida State Gaming Act (BILL)
The Florida Senate BILL ANALYSIS AND FISCAL IMPACT STATEMENT (This document is based on the provisions contained in the legislation as of the latest date listed below.) BILL: CS/SB 1190 Prepared By: The
More informationSPORTS AND ENTERTAINMENT MARKETING
FREEHOLD REGIONAL HIGH SCHOOL DISTRICT OFFICE OF CURRICULUM AND INSTRUCTION 21 st CENTURY LIFE AND CAREERS/ BUSINESS ADMINISTRATION AND TECHNOLOGY DEPARTMENT SPORTS AND ENTERTAINMENT MARKETING COURSE PHILOSOPHY
More informationEffective March 23, 2015
I. Goal and Scope CODE OF ETHICS ON INTERACTIONS WITH HEALTH CARE PROFESSIONALS Effective March 23, 2015 Symmetry Surgical Inc. ( Symmetry ) has an obligation to facilitate ethical interactions between
More informationDepartment of Sport Management
Andrew Tinnish Bachelor of Recreation & Leisure Studies ( 99) Bachelor of Sport Management ( 01) Assistant General Manager of the Toronto Blue Jays Department of Sport Management Our department highlights
More information1. MEDIA OVERVIEW 1 WEEK DEDICATED COURSE
Module 1: 1. MEDIA OVERVIEW 1 WEEK DEDICATED COURSE 2. MARKETING MANAGEMENT a. Consumer behavior b. Management skills c. Market Research d. The Brand -product & corporate branding e. Public Relations f.
More informationMajor trends and challenges in an industry full of passion
The Sports Market Major trends and challenges in an industry full of passion The sports industry today is a wide-reaching business that spans the field of play from the food and memorabilia stands at the
More informationCareers in the Music Business
Careers in the Music Business Careers in Music Business/Management Personal Manager (or Artist Manager, Agent) Personal managers represent one or more musical groups or artists and oversee all aspects
More informationORGANIZING AN EVENT. Advantages and disadvantages of fundraising events
ORGANIZING AN EVENT Events that are run to raise money need to be very carefully planned; for every successfully run event, there is one that has lost money. Be clear on the purpose of the event: is it
More informationALCOHOL AND GAMING COMMISSION OF ONTARIO FERMENT ON PREMISE AND LIQUOR DELIVERY LICENCE HOLDERS AND SPECIAL OCCASION PERMIT HOLDERS
ALCOHOL AND GAMING COMMISSION OF ONTARIO ADVERTISING GUIDELINES FERMENT ON PREMISE AND LIQUOR DELIVERY LICENCE HOLDERS AND SPECIAL OCCASION PERMIT HOLDERS April 3, 2007 (Updated July 2012) 1205E (2007/04)
More informationAppraisal Economics Inc. Joseph Kettell, ASA Jkettell@ae-us.com (201)265-3333 www.appraisaleconomics.com
Appraisal Economics Inc. Joseph Kettell, ASA Jkettell@ae-us.com (201)265-3333 www.appraisaleconomics.com Identified Asset Fair Market Value Player Contracts $60,000,000 National Broadcast Rights 110,000,000
More informationMarketing Plan RSU Hillcats
Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan
More informationMARKETING. What can I do with this major?
MARKETING What can I do with this major? SALES AND PROMOTION Industrial Sales Wholesale Sales Consumer Product Sales Financial Services Sales Services Sales Advertising Sales Corporate Sales Manufacturer
More informationNORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan E-Commerce Pre-requisite: Marketing and Advertising 11 th and 12 th Grade
More informationEXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.
EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance
More informationTAYLOR MBA SPORTS MANAGEMENT
TAYLOR MBA SPORTS MANAGEMENT MBA is MVP of sports management industry, some say. Students with sports MBAs may have an advantage over peers with master of arts or science degrees. US News & World Report
More information