Results of the AgroFarm 2016 exhibitor and visitor survey
Development of the AgroFarm 2007-2016 18200 14700 16000 15000 12270 7500 7300 8500 10100 278 333 415 360 12600 360 4500 120 222 169 162 8050 8430 7700 230 8930 9365 9953 10100 8920 6800 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Number of Visitors Number of Exhibitors Exhibition area, sqm gross 2
Results of the AgroFarm 2016 exhibitor survey 3
Business sector Production 65% Trade 38% Service 12% Scientific institution 5% Public services 4% Information support Other 3% 3% Goverment organisation 1% 0% 20% 40% 60% 80% Source: Exhibitor survey 2016 4
Industry sectors represented at AgroFarm Husbandry and feeding technology 34% Milking and cooling technology 27% Animal health, veterinary medicine and hygiene Breeding animals, sperm, embryos etc., breeding programmes, reproduction technology Technology for dung, solid and liquid manure Animal housing and barn construction Feed, feed components Equipment, instruments Controlled environment, energy and environmental engineering Feed production and feed storage Others Accessories, components and spare parts 16% 16% 15% 13% 12% 11% 9% 8% 19% 18% Management, consultancy, information 6% Processing and marketing Transport vehicles and services 3% 3% Alternative Energy 1% 0% 10% 20% 30% 40% Source: Exhibitor survey 2016 5
Exhibitor targets and their achievement Generate new business contacts 97% 55% 28% 17% Intensify existing business contacts 91% 62% 23% 15% Precise sales meetings 88% 43% 45% 12% Test market 88% 49% 28% 24% Launch new products 87% 55% 29% 16% Promote corporate image 87% 63% 23% 15% Widen market 84% 47% 35% 18% Intensive consultancy 83% 58% 24% 18% Exchange of Experiences 80% 52% 32% 16% 0% 20% 40% 60% 80% 100% very satisfied satisfied less satisfied Source: Exhibitor survey 2016 6
Evaluation of visitor quality and numbers Quality of the visitors at the stand 17% 37% 28% 6% 12% Number of visitors at the stand 20% 31% 27% 10% 12% 0% 20% 40% 60% 80% 100% very good good average poor very poor Source: Exhibitor survey 2016 7
Evaluation of the participation altogether Total 16% 45% 21% 9% Other countries 16% 37% 21% 14% Russia 17% 52% 21% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% very good good average poor Source: Exhibitor survey 2016 8
Evaluation of the current situation in the industry Total 13% 40% 36% 9% 2% Other Countries 12% 42% 35% 9% 2% Russia 14% 37% 37% 9% 2% 0% 20% 40% 60% 80% 100% very good good average poor very poor Source: Exhibitor survey 2016 9
Intention to participate 2017 2% Yes 44% 54% Not decided, too early to judge No Source: Exhibitor survey 2016 10
Results of the AgroFarm 2016 visitor survey 11
Connection of visit with employment or vocational training No 8% Yes 92% Source: Visitor survey 2016 12
Business sector Other Consulting Мinistry / administration / association Science / research / education Processing Services Production of inputs and equipment for animal husbandry Trade of inputs and equipment for animal husbandry Farming 4% 6% 15% 17% 16% 22% 16% 22% 51% 0% 20% 40% 60% Source: Visitor registration 2016 13
Interests by exhibition segments Other 3% Тransport vehicles and transport services 15% Management / consultancy / information Bioenergy Accessories and spare parts 20% 18% 20% Technology for dung, solid and liquid manure Processing and Sale Milking and cooling technology Electronic equipment, instruments etc. 25% 27% 27% 28% Veterinary 35% Feed, feed components, feed production and feed Husbandry and feeding equipment Animal housing and barn construction Breeding 44% 48% 41% 42% Source: Visitor registration 2016 0% 10% 20% 30% 40% 50% 60% 14
Interests by livestock sectors Other 5% All animals 32% Goat and sheep 20% Poultry 29% Pig 24% Beef 35% Dairy 51% 0% 10% 20% 30% 40% 50% 60% Source: Visitor registration 2016 15
Visitors by farming industry* Dairy farming 51% Plant production 31% Beef cattle production 29% Poultry production 24% Pig production 20% Other 19% 0% 10% 20% 30% 40% 50% 60% Source: Visitor survey 2016 * only visitors employed in the farming industry 16
Farms by the size of the agricultural land* 37% 20% up to 200 ha 201-1500 ha 15% 1 501-5 000 ha 4% 4% 20% 5 001-25 000 ha 25 001-50 000 ha over 50000 ha Source: Visitor survey 2016 * only visitors employed in the farming industry 17
Farms by the livestock numbers Сattle 15% 33% up to 100 23% 20% 9% 101-500 500-1000 1000-5000 over 5000 Cows 16% 14% 28% up to 100 101-500 500-1000 24% 19% 1000-5000 over 5000 Source: Visitor survey 2016 18
Farms by the livestock numbers Pigs up to 2 000 34% 45% 2 000 12 000 12 000 50 000 8% 8% 5% 50 000 100 000 over 100 000 1% 3% 2% 5% 3% Poultry up to 1 000 1000 50 000 50 000 100 000 100 000 500 000 70% 500 000-1 000 000 over 1 000 000 Source: Visitor survey 2016 19
Professional status 10% 6% 5% 2% Owner 22% Director, general manager Head of department 16% 12% Senior expert Expert 12% 15% Manager Lecturer, research staff Student Other Position Source: Visitor survey 2016 20
Investments in animal production planned over the next two years* No 18% Perhaps 33% Yes 49% Source: Visitor survey 2016 * only visitors employed in the farming industry 21
Areas of investments* Building/modification of animal and poultry housing 66% Buying livestock 60% Equipment for keeping livestock and poultry Equipment for feeding livestock and poultry 47% 47% Equipment for milking and for refrigerating milk 37% Equipment for removing, storing and processing manure 31% Another 9% 0% 10% 20% 30% 40% 50% 60% 70% Source: Visitor survey 2016 * only visitors employed in the farming industry 22
Assessment of the AgroFarm all in all 17% 9% 5% 34% 35% very good good average poor very poor Source: Visitor survey 2016 23
Attendance of the AgroFarm 2017 2% 20% 77% Yes No I don t know yet Source: Visitor survey 2016 24
Results of the technical programme 25
Participation in the technical programme Yes 33% No 67% N = 665 Source: Visitor survey 2016 26
Conferences, Workshops, Seminars 27
Live Demonstrations 28
Information-Centre 29
AgroFarm 2016 Awards The winners were selected by an expert panel, consisting of representatives of enterprises and test centers 14 awards Best Product - AgroFarm 2016 2 awards Best Service - AgroFarm 2016 7 awards for Best scientific development AgroFarm 2016