WE HAVE DEVELOPED OUR BUSINESS IN THE AREAS OF: COMMERCIAL AVIATION EXECUTIVE AVIATION EMBRAER DEFENSE AND SECURITY This information is property of Embraer and cannot be used or reproduced without written permission.
EMBRAER YESTERDAY AND TODAY Success story 1969 1994 1949 Brazil creates strategic project in the national aeronautics area creation of CTA and ITA. Embraer is born, controlled by the Federal Government, to develop the Nation s aeronautical engineering and produce airplanes. The company is privatized, combining technological and industrial knowledge with an entrepreneurial culture. 2012 One of the main global manufacturers of commercial and executive aircraft, with strong and growing involvement in defense and security. This information is property of Embraer and cannot be used or reproduced without written permission.
WE BUILD A SUSTAINABLE FUTURE SEGMENTATION OF REVENUES REVENUES PER SEGMENT 2011 REVENUES PER MARKET 2011 EXECUTIVE AVIATION 19% DEFENSE AND SECURITY 15% OTHER 2% ASIA PACIFIC 9% AFRICA AND MIDDLE EAST CHINA 11% BRAZIL 17% SOUTH AND CENTRAL AMERICA 11% COMMERCIAL AVIATION 64% 7% NORTH AMERICA 20% EUROPE 25%
OUR VALUES BIND US TOGETHER AND GUIDE OUR ATTITUDES Our people are what make us fly We are here to serve our customers Global presence is our frontier Boldness and innovation are our hallmark We strive for company excellence We build a sustainable future This information is property of Embraer and cannot be used or reproduced without written permission.
OUR PEOPLE ARE WHAT MAKE US FLY Globalization brings many communications challenges MORE THAN 17,000 PEOPLE 90.90% 6.21% 1.64% 0.52% 0.35% 0.36% 0.02% August/2012 This information is property of Embraer and cannot be used or reproduced without written permission.
EMBRAER UNITS Global operations GLOBAL PRESENCE IS OUR FRONTIER United Kingdom Farnborough PORTUGAL Alverca Évora CHINA Beijing Harbin UNITED STATES Nashville Fort Lauderdale Melbourne Mesa Windsor Locks FRANCE Villepinte Le Bourget BRAZIL Faria Lima Eugênio de Melo Gavião Peixoto Botucatu Taubaté ELEB SINGAPORE Singapore This information is property of Embraer and cannot be used or reproduced without written permission.
GLOBAL PRESENCE IS OUR FRONTIER COMMERCIAL JETS * Schedule and non-schedule companies, and only E-Jets and ERJ families 81 AIRLINES IN 49 COUNTRIES 1,574 AIRCRAFT IN SERVICE* August/2012
GLOBAL PRESENCE IS OUR FRONTIER EXECUTIVE JETS MORE THAN 500 AIRCRAFT DELIVERED 380 OPERATORS IN OVER 40 COUNTRIES August/2012 This information is property of Embraer and cannot be used or reproduced without written permission.
GLOBAL PRESENCE IS OUR FRONTIER EMBRAER DEFENSE AND SECURITY OVER 50 ARMED FORCES IN 48 COUNTRIES Note: Except undisclosed customers August/2012 This information is property of Embraer and cannot be used or reproduced without written permission.
WE ARE HERE TO SERVE OUR CUSTOMERS as does business diversification EMBRAER DEFENSE AND SECURITY
BOLDNESS AND INNOVATION ARE OUR HALLMARKS KEY MESSAGES Innovation Products and Processes Globalization Strategic for Brazil Ethical and Great Place to Work This information is property of Embraer and cannot be used or reproduced without written permission.
Some Examples of Communications Cases: Challenges and Opportunities
Legacy Digital Factory Fabrica500: Digital Esta informação é propriedade da Embraer e não pode ser usada ou reproduzida sem autorização por escrito.
Rollout Legacy 500
Rio + 20: First Flight Using Biojet Fuel with Sugar Cane biomass
Legacy Jackie Chan: 650 Executive Jackie Chan Jets Ambassador Esta informação é propriedade da Embraer e não pode ser usada ou reproduzida sem autorização por escrito.
LOVE WHAT YOU FLY First E-Jet Campaigns based on Jet s Technical Attributes Esta informação é propriedade da Embraer e não pode ser usada ou reproduzida sem autorização por escrito.
Today s Advertising Campaigns: Emotion
Super Tucano: LAS US Campaign
Évora: Brazilian Investment in Portugal Évora
Delivery Ceremonies: Knowing the Client