The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. Top International Markets for Native American Tourism Ron Erdmann U.S. Department of Commerce International Trade Administration National Travel & Tourism Office September 2015
We Serve as the National Tourism Office by advancing policies and programs that strengthen economic development and export opportunities. Publications National Travel & Tourism Office Policy Research http://travel.trade.gov Travel Promotion Act Industry Relations
U.S. Department Of Commerce International Trade Administration Tourism Resources NATIONAL TRAVEL & TOURISM OFFICE http:// travel.trade.gov Foreign Commercial Service Over 120 Offices in 70 Countries Office of Domestic Operations Over 100 U.S. Offices http://trade.gov/cs/ http://export.gov/industry/travel/index.asp 3
Market Develop Cooperator Program (MDCP) The Cooperator Program provides financial and technical assistance from ITA to support projects that enhance the global competitiveness of U.S. industries. Partnership with ITA and non-profit industry groups like trade associations and chambers of commerce. Industry Groups pledge to pay a minimum of twothirds of the project costs on sustainable projects Award Limits: $500,000. Awards up to 3 years Announcements usually made in Feb./March each year.
Travel Trends to the U.S. 5
U.S. Visitors & Spending(1999-2014 p ) (p) Preliminary, subject to future revisions. Sources: Department of Commerce, National Travel and Tourism Office; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
Top Preliminary Travel & Tourism Export Markets 2014 in $ Billions Origin Country Travel Receipts Passenger Fare Receipts Total Travel Receipts 2013/ 2014 % change Canada $22.2 $5.0 $27.2-2% China $21.1 $2.6 $23.8 13% Mexico $15.5 $3.8 $19.3 7% Japan $12.2 $5.1 $17.3-2% United Kingdom $10.1 $3.2 $13.2 0% Brazil $9.6 $3.4 $13.0 5% India $7.8 $1.8 $9.6 7% South Korea $7.6 $0.2 $7.8 10% Germany $5.6 $1.8 $7.4 2% Australia $5.3 $0.8 $6.1-10% Total Travel Exports $177.0 $43.7 $220.6 3% Record year for travel exports
Top Origin Markets for International Travelers to the U.S. 2014 Rank Market of Origin Visitors (000) % change -- Total Arrivals * 74,757 7% -- Overseas Arrivals ** 34,419 7% 1 Canada 23,003-2% 2 Mexico 17,334 19% 3 United Kingdom 3,973 4% 4 Japan 3,579-4% 5 Brazil 2,264 10% 6 China (PRC) 2,188 21% 7 Germany 1,969 3% 8 France 1,625 8% 9 Republic of Korea 1,450 7% * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.
Forecast for International Travel to the United States
2014 Actual Arrivals & Short-Term Forecast Inbound Travel to the U.S. Visitor Origin 2014 (000) % Change 2015 (000) % Change 2016 (000) % Change Total Visitors 74,757 7% 77,563 4% 80,827 4% Overseas 34,419 7% 35,608 3% 37,517 5% Canada 23,003-2% 23,233 1% 23,465 1% Mexico 17,334 19% 18,721 8% 19,845 6% United Kingdom 3,973 4% 4,132 4% 4,256 3% Japan 3,579-4% 3,472-3% 3,472 0% Brazil 2,264 10% 2,377 5% 2,472 4% China 2,188 21% 2,626 20% 3,099 18% Germany 1,969 3% 1,969 0% 2,008 2% France 1,625 8% 1,690 4% 1,757 4%
Visitation Estimates & Traveler Characteristics of Overseas Travelers to American Indian Communities 11
Trends in Total Overseas Visitors to American Indian Communities (1996-2014) In 000s Overseas includes all countries except Canada & Mexico
Origin Market Visiting American Indian Communities: Regions of Origin 2013 vs. 2014 Visit Amer. Indian Comm. 2012 (000) Visit Amer. Indian Comm. 2013 (000) % Change 2011/2012 Overseas * 1,506 1,652 10% Europe 658 769 17% Asia 372 472 27% Oceania/Pacific 140 135-3% South America 201 132-34% * Overseas includes all countries except Canada & Mexico 13
Origin Market Visiting American Indian Communities: Country of Origin 2013 vs. 2014 Visit Amer. Indian Comm. 2013 (000) Visit Amer. Indian Comm. 2014 (000) % Change 2013/2014 Overseas 1,506 1,652 10% China 112 168 50% U.K. 123 151 23% France 114 151 32% Germany 109 128 17% South Korea 110 126 14% Australia 133 114-14% 14
Selected Key Traveler Characteristics Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014 Characteristic Visit Amer. Indian Comm. 2014 Overseas Travelers to the USA 2014 Point Change Use of Packages 22% 17% 5% First International Trip to USA 35% 24% 11% Main Purpose of Trip - Vacation 70% 58% 12% Main Purpose of Trip - VFR 16% 18% -2% Nights in the USA 30 18 12 Number of States Visited 2.4 1.5 0.9 Number of Destinations Visited 3.6 2.0 1.6 15
Top Ports Of Entry by Overseas Travelers to the U.S. & Native American Sites 2014 Overseas Travelers To Native American Sites - Top Ports Los Angeles (LAX) - 25% New York (JFK) 15% San Francisco (SFO) 9% Miami (MIA) 9% Newark (EWR) 4% Chicago (ORD) 4% Honolulu (HNL) 3% Atlanta (ATL) 3% Guam (GUM) 3% All Overseas Travelers To the U.S. - Top Ports New York (JFK) 18% Miami (MIA) 14% Los Angeles (LAX) 11% Honolulu (HNL) - 7% Newark (EWR) - 6% San Francisco (SFO) - 6% Chicago (ORD) - 5% Agana, Guam (GUM) - 3% Orlando (MCO) - 3%
Transportation Used by Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014 Mode of Transport Visit Amer. Indian Comm. 2014 Overseas Travelers to the USA 2014 Point Change Rented Auto 47% 35% 12% Airlines in the U.S. 43% 30% 13% Company or Private Auto 37% 32% 5% City Subway/Tram/Bus 34% 31% 3% Taxi/Cab/Limo 30% 33% -4% Bus Between Cities 25% 18% 7% 17
Top States Visited by Overseas Travelers to the U.S. & Native American Sites 2014 Overseas Travelers To Native American Sites - State Visited* All Overseas Travelers To the U.S. - State Visited California (47%) Nevada (43%) New York (32%) Arizona (19%) Florida (17%) Utah (13%) Hawaii (7%) Texas Massachusetts Illinois Colorado Washington State New York (29%) Florida (25%) California (21%) Hawaiian Islands (9%) Nevada (9%) Texas (5%) Massachusetts (4%) Illinois (4%) Guam (4%) Pennsylvania (3%) New Jersey (3%) * Note: trip information is collected separately for destinations visited while in the U.S. and activities. Thus, visitors to a state may not have visited a Native American site in that state.
Activity Participation Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014 Activity Visit Amer. Indian Comm. 2014 Overseas Travelers to the USA 2014 Point Change Visit Am. Indian Comm. 100% 5% 95% Shopping 91% 88% 3% Sightseeing * 90% 77% 13% Visit National Parks 77% 34% 43% Small Towns/Countryside * 65% 28% 37% Visit Historical Locations * 63% 26% 36% Experience Fine Dining * 52% 38% 14% Cultural Ethnic Heritage Sites * 51% 15% 36% Art Gallery/Museum 50% 28% 22% Guided Tours 50% 23% 27% * New Activity categories starting in 2012 19
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